Social media anno 2018. Can't see the wood for the trees. Odds & pitfalls. On your marks, get set, go! Volvo Trucks Gent

1. Stefaan Lammertyn - Pixular - @slk8500
Successful with
social media @Volvogroupbe
Stefaan Lammertyn - Social Media Evangelist @slk8500

2. Stefaan Lammertyn - Pixular - @slk8500
Successful with
social media @Volvogroupbe
Stefaan Lammertyn - Social Media Evangelist @slk8500

3. Social Media in Vlaanderen
http http://
www.google.be/
imgres? http://
Social Media anno 2018
3

5. WELCOME

8. Social Media Evangelist

10. https://www.vanhalewyck.be/help-mijn-kind-leeft-online.html

14. 14

15. WHO LOOKS FOR IT,
WILL FIND IT
Photo by Rosa Dik 009 - on & off - http://flic.kr/p/8BVyDx
#Serendipity

16. Looking for a needle in a haystack
and finding the farmer’s daughter instead

17. Program
1.Introduction:We are halfway...
2. Social media? Definition & Findings
3. Can’t see the wood for the trees
Twitter - LinkedIn - Facebook - Instagram:
tip of the iceberg
4. Sociale Media @VOLVOTRUCKS
Odds & pitfalls
5. On your marks, get set, GO

18. INTRODUCTION: HALF WAY

20. We are not in the age of change
but in a change of age
20

24. “Digital is the new mother tongue”
Fons Leroy - CEO - VDAB
@FonsLeroyVDAB

31. tijd.be

32. Social Media in Vlaanderen
32

36. https://www.youtube.com/watch?v=MGVcBxbWp7M

42. WE ARE HALFWAY
#01 > We are halfway#01 > We are halfway...

43. @hinssen

44. Digital is the new normal
#01 > We zijn halfweg#01 > We are halfway

46. SOCIAL MEDIA ANNO 2018

47. CAN’T SEE THE WOOD
FOR THE TREES
1.Blogs
2.Microblogs:Twitter -Yammer - ...
3.Social Networks: LinkedIn - Facebook -
Google+- ...
4.Media Sharing: Youtube - Slideshare -
Spotify - Pinterest
5.Location Based apps: Foursquare
#03 > Door het bos de bomen#03 > Can’t see the wood for trees

50. https://www.truckinginfo.com/303781/3-things-you-should-know-about-amazon-and-trucking

51. https://transportfutures.net

52. Twitter

55. slideshare.net

60. instagram

69. TWITTER

71. Twitter
• Microblog
• SMS of the internet
• Tweets = Messages < 280 characters
• Flow of news items
• Following & Followers
71
Twitter

72. Jargon
• Message(s) = Tweet(s)
• 280 characters
• Users: @username vb. @Volvotrucks
• Following = people you are following
• Followers = people following you
• ReTweet = repost of a tweet (RT)
72
Twitter

73. Jargon
• # HASHTAGS = Metadata
#Matexpo #Gent #busworld
• @Replies: public answer
• DM: Direct Message - private
73
Twitter

75. 75

76. 76

77. Efficient twittering
• Tell others your story
• Better with AddedValue
• Use links in your messages
• Ask questions & give answers
• Share your knowledge & insights
• TXS, be thankful - don’t forget your
grandmother
77
#04 > Twitter#05 > TwitterTwitter

78. Why using Twitter?
• Listening
• Learning and discovering/ People/ Things
• Ask Questions #daretoask #dta
• Give & Receive
• Share knowledge > expert
• Be found! SEO
• Serendipity
#04 > Twitter#05 > TwitterTwitter

81. 81
LinkedIn

82. 82
LinkedIn
Social
Network
#04 > LinkedIn
1. Individual profiles
2. Company pages
3. Groups
LinkedIn

83. 83
#04 > LinkedIn
degrees of separation...
#05 > LinkedInLinkedIn

84. PERSONAL PROFILE

85. COMPANY PROFILE

89. 89

90. Company page

91. Jobs

92. Groups

94. LinkedIn > Network
• Seek and you will find
• Contacts of contacts
• Join groups
• Recommendations
• Presentations
• Detect opportunities
94
#04 > LinkedIn#05 > LinkedInLinkedIn

95. LinkedIn > Network
• Personal invitations
• Dare to ask questions
• Be willing to give answers
• Build up!
• Observe the hygiene of your network
95
#04 > LinkedIn#05 > LinkedInLinkedIn

97. FACEBOOK

98. 101
#04 > Facebook#04 > Facebook

101. ODDS & PITFALLS.

102. Photo by coconinoco - http://flic.kr/p/8g9p1o
6.ToekomstWhat to do with social media

103. SIDE EFFECT
PRINCIPLE
#04 > Odds en PitfallsWhat to do with social media

104. 6.Toekomst
Leaflet & pills...
Side effects
Helpful
#04 > Odds en PitfallsWhat to do with social media

105. Opportunities of SM
1.Branding: know me - like me - trust me
2.Leadgeneration - sales support
3.Recruiting & PR
4.Market research
5.Loyalty - engagement
105
#04 > Odds en PitfallsWhat to do with social media

106. 6.Internal communication
7.Competitive advantages
8.Showing expertise
9.Customer service
106
#05 > Kansen enValkuilen#04 > Odds en Pitfalls
Opportunities of SM
What to do with social media

107. BRANDING
107
#02 > Social media: Definition & Findings
BRANDING

108. BRANDING

109. LEAD GENERATION

110. 110
#02 > Social media: Definition & Findings
RECRUITMENT
What to do with social media

111. 111
Dare to ask your audience...
RESEARCH
What to do with social media

112. STORYTELLING

114. Photo by jenlen - http://flic.kr/p/7ecxTj
CONNECT
UPDATE
SHARE
LEARN
COLLABORATE
INTERNAL
COMMUNICATION

115. INTERNAL
COMMUNICATION

125. Reputation
The internet never forgets!
125
#05 > Kansen enValkuilen

126. 131143

127. 130

131. ON YOUR MARKS, GET SET, GO!

132. NO MAGIC BUT
STRATEGY
132
#06 > On the line, get set, GO

134. Social
Media
Roadmap
134
#06 > On the line, get set, GO

135. Pixular.be
Pixular

136. 136
To score, you must shoot

137. There is a secret to Twitter success
and it’s the same secret for all of social media,
especially business social media:
wake up & write
@gitomer

138. ALL TOGETHER.

139. VOLVO TRUCKS
• Target: (Employer) Branding
• Channels: Facebook/Linkedin/Instagram/
• Monitoring: Brands/Keywords from
sector/Colleagues & Competitors
• Tell your story!

140. LOOK FOR
FANS/FRIENDS
FOLLOWERSPhoto by Anne Bennett - http://flic.kr/p/4mk5e8

141. 141

142. Personal Branding Social Selling
Company BrandingEmployer Branding

143. 143

144. 144

146. Engagement
• Participation: listen - act - interact
• Compelling content
• Tell your story
• Ambassadors

148. CONCLUSION
• Start listening
• Ensure added value
• Think before you Tweet
• Discover your place
• Search to find people/items
• Give and receive
148
#06 > Aan de lijn, klaar, start#06 > On the line, get set, GO

149. Photo by kevin dooley - http://flic.kr/p/acUsPu

150. CONCLUSION
• Don’t be boring, don’t start online
arguments
• Watch your manners > grandmother!
• Respect 1 of 3 rule
• Help where you can
• Let everyone hear from you regularly
150
#06 > Aan de lijn, klaar, start#06 > On the line, get set, GO

153. Give
Share
Multiply
@gitomer.com

154. 205

155. And what have we learned today?
155

156. Create
Content for your
audience and make your
audience Content
156

157. 182
You can find
inspiration in
everything and
if you can’t,
look again

158. Be different !

159. 159
And now, jump !

162. MAKE SURE SM
DOESN’T
BECOME SM
Photo by philippe leroyer - http://flic.kr/p/8eArtT

163. Morvanic Lee

164. Stefaan Lammertyn
Twitter: @slk8500
stefaan.lammertyn@pixular.be
QUESTIONS?
Social Media Evangelist
Linkedin: Stefaan Lammertyn