Social media anno 2019. Employer branding en lead generation. Storytelling. Ambassadeurs. Maak van je medewerkers je medemerkers. Communicatie Management Howest. Met voorbeelden van EANDIS en az groeninge.
13. WHO LOOKS FOR IT,
WILL FIND IT
Photo by Rosa Dik 009 - on & off - http://flic.kr/p/8BVyDx
#Serendipity
14. Looking for a needle in a haystack
and finding the farmer’s daughter instead
15. Program
1.Introduction:We are halfway...
2. Social media? Definition & Findings
3. Can’t see the wood for the trees
Twitter - LinkedIn - Facebook - Instagram:
tip of the iceberg
4. Sociale Media @VOLVOTRUCKS
Odds & pitfalls
5. On your marks, get set, GO
44. CAN’T SEE THE WOOD
FOR THE TREES
1.Blogs
2.Microblogs:Twitter -Yammer - ...
3.Social Networks: LinkedIn - Facebook -
Google+- ...
4.Media Sharing: Youtube - Slideshare -
Spotify - Pinterest
5.Location Based apps: Foursquare
#03 > Door het bos de bomen#03 > Can’t see the wood for trees
63. Twitter
• Microblog
• SMS of the internet
• Tweets = Messages < 280 characters
• Flow of news items
• Following & Followers
63
Twitter
64. Jargon
• Message(s) = Tweet(s)
• 280 characters
• Users: @username vb. @Volvotrucks
• Following = people you are following
• Followers = people following you
• ReTweet = repost of a tweet (RT)
64
Twitter
69. Efficient twittering
• Tell others your story
• Better with AddedValue
• Use links in your messages
• Ask questions & give answers
• Share your knowledge & insights
• TXS, be thankful - don’t forget your
grandmother
69
#04 > Twitter#05 > TwitterTwitter
70. Why using Twitter?
• Listening
• Learning and discovering/ People/ Things
• Ask Questions #daretoask #dta
• Give & Receive
• Share knowledge > expert
• Be found! SEO
• Serendipity
#04 > Twitter#05 > TwitterTwitter
86. LinkedIn > Network
• Seek and you will find
• Contacts of contacts
• Join groups
• Recommendations
• Presentations
• Detect opportunities
86
#04 > LinkedIn#05 > LinkedInLinkedIn
87. LinkedIn > Network
• Personal invitations
• Dare to ask questions
• Be willing to give answers
• Build up!
• Observe the hygiene of your network
87
#04 > LinkedIn#05 > LinkedInLinkedIn
97. Opportunities of SM
1.Branding: know me - like me - trust me
2.Leadgeneration - sales support
3.Recruiting & PR
4.Market research
5.Loyalty - engagement
97
#04 > Odds en PitfallsWhat to do with social media
142. IK HOOR EN IKVERGEET
IK ZIE EN IK ONTHOUD
IK DOE EN IK BEGRIJP
CONFUCIUS
143. HR Ambassadeurs
• 70 medewerkers gecoacht
• Iedere week iemand aan het
woord over zijn job
• Vanuit het hart van EANDIS
• Alle niveau’s
• Rimpeleffect…
• Wordt vervolgd
• #twunch
174. CONCLUSION
• Start listening
• Ensure added value
• Think before you Tweet
• Discover your place
• Search to find people/items
• Give and receive
174
#06 > Aan de lijn, klaar, start#06 > On the line, get set, GO
175. CONCLUSION
• Don’t be boring, don’t start online
arguments
• Watch your manners > grandmother!
• Respect 1 of 3 rule
• Help where you can
• Let everyone hear from you regularly
175
#06 > Aan de lijn, klaar, start#06 > On the line, get set, GO