People often count organization charts as a visual representation of a company’s hierarchy. Nevertheless, it can be a pot of gold for B2B marketers aiming for enterprise accounts.

1. People often count organization charts as a visual representation of a company’s hierarchy. Nevertheless,
it can be a pot of gold for B2B marketers aiming for enterprise accounts. What one needs to assure is that
the organization structure is built with the most accurate information, gets updated regularly and helps the
sales and marketing teams to leverage actionable sales intelligence. Some of the other crucial factors that
needs to be considered while building org charts are –
● Understand the business structure of the target company in respect of solutions provided,
different business units, geography
● Contemplate key insights of your target’s projects and technologies
● There would be multiple decision makers and influencers involved in closing your enterprise
deals. It might involve Data, Security, Legal, IT, Finance, HR, Management, Business Units,
Procurementandothers.Youshouldhave detailedinformationcoveredinyouror charts, etc.
To accelerate sales cycle,you need good connections and references within these accounts mentioned
above. How org charts can help you to the maximum? Here goes the answer –
1. While sellingtolarge enterprisesyouneedto navigate through multiple influencers.Afterall,
if one of thembecomesyoursponsorthereare possibilitiesof othersjeopardizingyourchances
of closing the deal. A well built, editable and technologically advanced org chart would
definitely help you to approach your targets strategically and leverage sales intelligence.
2. Your salesand marketingteam needstocooperate andworkin synchronizationforincreasing
the conversionrateswithregardsto yourenterprise prospects.Orgchart wouldalsohelpyou
here by providing one common view of your target account. It also helps to create multiple
entry points for all your outbound prospecting.

2. 3. Organization chart is also an effective tool for amplifying your TCV (total contract value) as it
empowers you to expand your customer base with better retention. You’ll be empowered to
experience the benefits of both cross-selling and up-selling.
To be precise, organization charts can be your strategic maps that give you an integrated view of your
targeted enterprise. You can leverage insights and connections for reaching out to your prospects.
CLICK HERE to know how BizKonnect can help you with treasure maps in the form of Org Charts.