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Welcome to Wikibrands:10 Key Ingredients to Engaged Business
Our Contribution Published by McGraw-Hill (Dec 17,  2010)  Twitter: @wikibrands Facebookpage: Wikibrands Website: www.Wiki-Brands.com ,[object Object]
 ¼ Strategy Guide
 ¼ Executional Road Map
 ¼ Continuing Reference/Forum ,[object Object]
Wikibrands - Definition: noun A progressive set of organizations, products, services, ideas and causes, tapping the powers of customer participation, social influence and collaboration to drive business value Derived from Hawaiian word “wiki” meaning “quick: subsequently meaning “tribal knowledge and a collaborative website” and Middle English word “torch” meaning “a distinctive name identifying a product or a manufacturer”.
There’s a new currency on how to build business “Something you Want” “Something you Trust” “Something you Buy” “Something you  Participate In” “Something you Prefer” “Something you Love” 5
Wikibrands - The new currency for today’s marketplace: ,[object Object]
 Social influence
Digital engagement
Word of mouth
Online community
Grassroots marketing
Connected media
 Member collaborationEquals success in business
It has to work …what’s left Operational efficiencies are maxed Downsizing/rightsizing reaching limits Outsourcing labour is tapped Globalization of markets is done Media clutter is here Technology is ubiquitous The Customer Experience is What’s Left
Big Caveat - There is a big difference between “Being Social”
Versus “Doing Social”
Also a gap?  Perhaps easy for these guys… Not so easy for the 82% of us who work in firms with 20+ employees…
Why care? The biggest motivator – Engaged Brands Win…
Six Benefits to Wikibranding Brand Advocacy (Marketing/Sales) ,[object Object]
 Referral/recommendation
Badging
 Sales/traffic
 Reduction in media budgetsBrand Perception (PR/CSR) ,[object Object]
 Affinity
 Empathy/respect
 Lead industry conversation,[object Object]

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