FREE presentation deck for your client pitches! Show your clients the possibilities of going mobile with a native app! Walk them through the latest trends impacting their business and explain how a mobile marketing strategy with custom features like loyalty programs, social media integration, mCommerce and booking features combined with a promotional and engagement plan using push notification and in-app messaging campaigns can take their business to the top. Plus, show them how they can monetize their app to increase ROI!

1. Why your business
needs a mobile app
[Company Name]
[Date ]

2. The Mobile Revolution
…has arrived!
Images: Google

3. Mobile Usage
• Smartphones and tablets now
account for 60% of digital
media time spent
• Mobile apps accounted for
more than 50% of all digital
media time spent
Smartphone and tablet usage is quickly replacing desktop,
with mobile apps fuelling mobile growth

4. Mobile App Industry
Over 900 000 apps available on
the Apple App Store
Over 1 million apps available
on Google Play
Mobile apps fuel smartphone & tablet utility, capturing user attention & engagement
• Average downloads: 3 apps/month
• Your customers prefer using app!
• App sessions are 3-4x longer (Adobe)

5. It’s A MobileWorld
Source: Comscore
• Over 1 billion smartphones shipped in 2013
• 71% penetration across the EU5
• Customers are increasingly multi-platform
• 95% of 18 – 34 year olds no longer rely exclusively
on computer-based internet access
• 11% of 18-24 use mobile only
• Over 50% of all retail website traffic is mobile

6. The Mobile Consumer
• Shopping: Finding a store,
comparing price, searching for
offers, product research,
checking availability
• In-store: taking pictures, peer
review, scanning barcodes
• Buying: making online purchase
via mobile, mobile payment*
Consumers are using mobile at each phase of the buying process

7. Clicks and mortar
Action taken after local search:
• 51% visited the location
• 48% called the location
• 29% made a purchase in-store
94% of mobile device searches are local
Source: Google Mobile Planet Statistics
Local businesses rely on mobile search to be discovered & attract visitors

8. Customer Expectations
It is important that a website is mobile-friendly
I am more likely to return to a mobile-site in the future
I am more likely to buy a service or product from a
brand from a mobile site
A bad mobile experience makes me less likely to
engage with a company
I feel like the company doesn’t care about my business
when their site doesn’t work well on my smartphone
Source: 2012 Google Research
52%
74%
48%
The mobile revolution is changing consumer attitudes & expectation of the online experience
72%
67%

9. Bring your business mobile
• Give people the mobile experience they expect,
reduce mobile bounce rate
• Stay connected to your customers, anywhere
• Engage your customers and drive store visits
• Start converting your mobile traffic and grow
revenues
• Increase customer loyalty
• Be competitive!

10. Why create an app?
• Streamlined, feature & solution based
user experience
• Increased compatibility across various
devices & operating systems (iOS, Android)
• Designed for touchscreen
• Dynamic updating of all your content
(events, product details, promotions, etc.)
• Increased user engagement functionality
Non-optimized site vs. mobile app

11. What about a mobile-friendly website?
• Optimize your existing website for
mobile with an HTML 5WebApp,
compatible with all devices
• Distribute your native app, for
smartphone & tablets, in the iTunes
App Store & Google Play marketplace
• Redirect mobile visitors to mobile site
or to native app download
Create both a mobile app and a mobile site – your complete mobile marketing solution!
Desktop, mobile site, mobile apps

12. Native Apps: Benefits
• Access content offline
• Integration with hardware (ie. camera, NFC)
• Manage access to your app (ie. Facebook login)
• mCommerce
• Monetization
• Advanced engagement possibilities

13. mCommerce
• Provide a seamless sales experience to
mobile visitors
• Integrate existing shopping cart (Shopify,
Magento, etc) into your native app
• Mobile-optimized catalogues, product
pages, payment process

14. Monetization
• Increase your mobile revenue stream
• Publish ads inside your mobile app
• Advertising networks, such as AdSense,
InMobi, AdMob

15. Push Notifications
• Encourage users to open and interact with
your app
• Communicate offers, updates, news
• Localization: geo-targeting, geo-fencing,
beaconing
• Completely FREE to send (vs. costly SMS
texting plans) Cance
l
Continue
FREE Consultation
Kick off the new year with a
FREE consultation. Click to
learn more!

16. Coupons & Incentives
• Give your app users exclusive
access to deals
• Customize offers based on user
data & location
• Increase app engagement & sales

17. Loyalty Programs
• Encourage your customers to download your
app with loyalty rewards
• Customize the deal & the reward
• Increase app engagement
• Track usage and identify your most loyal
customers

18. Why [Your Company]?
• Dedicated account manager to help
you define your mobile strategy
• Access to app promotion tools
• Continual user engagement expertise
• Mobile experts, up-to-date on latest
trends

19. Pricing
• Native App
• iOS & Android
compatible
• App Marketplace
submissions
• App promotion tools
• Mobile Site (WebApp)
• Compatible across all
devices
• Custom integrations
• mCommerce
• Monetization
Price Price Price

20. Ready to get started?
Contact us anytime!
Phone: +(77) 77 7777 7777
Email: youremail@yourcompany.com
Be sure to visit our website: www.yourcompany.com

21. Additional Slides

22. Apple vs. Android

23. Apple vs. Android

24. Device Preference

25. Device Preference
• 16.8% of 25-34 year olds and 14.8% of
the 18-24 age group are mobile only
• 18-34 show higher likelihood of being
multi-platform
• Seniors show affinity to desktop,
however growing number are mobile
only

26. The Next Generation
• 18-24 over-index on smartphone
activities
• More likely to use mobile in shopping
and buying
• 36% more likely to use mobile to find a
store location

27. WebsiteTraffic
Selected Content Category Consumption by Platform
Source: Comscore