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Alle reden von Content Marketing.
Doch was ist eigentlich Content Marketing?
Zum einen geht es um Content.
Das ist doch einfach!
Also Texte, Bilder, Daten, Grafiken und Videos ...
Und was ist Marketing?
Fragen wir einen Wirtschaftswissenschaftler:
„Marketing ist ein Prozess
im Wirtschafts- und Sozialgefüge,
durch den Einzelpersonen und Gruppen
ihre Bedürfnisse und Wünsche befriedigen,
indem sie Produkte und andere Dinge von Wert
erstellen, anbieten und miteinander austauschen.“
Philip Kotler
Und jetzt mit Content:
Content Marketing ist ein Prozess
im Wirtschafts- und Sozialgefüge,
durch den Einzelpersonen und Gruppen
ihre Bedürfnisse und Wünsche befriedigen,
indem sie Content von Wert
erstellen, anbieten und miteinander austauschen.
Das klingt doch schon mal klug.
Doch was bitte ist Content von Wert?
Das hängt von den Bedürfnissen und Wünschen des Einzelnen ab.
Einige Beispiele:
Jan ist gelangweilt auf Facebook unterwegs.
Er findet auf der Fanpage eines lokalen Autohauses
Aufnahmen von der Eröffnung im Jahr 1953.
Jan freut sich, weil er auf einer Aufnahme seinen Vater entdeckt hat,
und teilt das Album mit einer lokalen Facebook-Gruppe.
Nadine ist gefrustet von ihren WG-Mitbewohnern.
Sie plant in ein eigenes Appartement zu ziehen.
Über die Google-Suche stößt sie auf eine Checkliste für den Umzug,
die ein Umzugskarton-Shop kostenfrei als Download anbietet.
Sie teilt das kleine Erfolgserlebnis
mit ihren Freundinnen über Whatsapp.
Sibel sucht Spezialfutter für ihren magenempfindlichen Hundewelpen.
In einem Webforum klickt sie auf einen Link und landet
bei einem Blogbericht über eine Messeneuheit.
Sie druckt den Bericht aus und beschließt
gleich morgen damit in ein Zoofachgeschäft zu gehen.
Lars sucht für seine Hausarbeit eine griffige Erklärung
zur Bedeutung von Content Marketing und findet Sie genau hier.
Und was machen Jan, Nadine, Sibel und Lars jetzt gerade?
Sie treffen sich in einem angesagten Café und sprechen miteinander.
Aber das ist eine andere Geschichte.
Sie treffen sich in einem angesagten Café und sprechen miteinander.
Aber das ist eine andere Geschichte. Storytelling..
Gibt es noch weitere Fragen?
Gerne telefonisch unter 0911 / 211 47 09-0
oder per Email redaktion@bytecontent.de.
bytecontent

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Was ist eigentlich Content Marketing?