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HERZLICH WILLKOMMEN
ZU
VISUELLE KOMMUNIKATION IM
DEUTSCHUNTERRICHT
_________________________________________________
JOSEFA DIAZ
20.04.2021
Heute geht es um:
• Bildkomposition
• Layout
• ihre gemeinsamen Strukturen
Was wird hier dargestellt?
Sender Kanal Empfänger
Störquelle
(Shannon and Weaver‘s comm. Model, 1949)
Participants: Elemente in
einem Bild, aus denen
Vektoren ausgehen
Vektoren: Linien, (imaginäre) Pfeilen, setzen die Elemente in
eine Relation, sie definieren den Blickverlauf
Kombination/Komposition von Teilnehmenden
und Vektoren liefert eine Bedeutung mit: ‚Ablauf‘
Narrative Struktur (nach Kress, v. Leeuwen, 2020)
Aus:
Netzwerk
neu,
2020
Aus:
Netzwerk
neu,
2020
Kontext,
2021
Kontext,
2021
Kontext,
2021
Vektor:
„Was soll
das?!“
…
Vektor: „Ich
schaue hier
(lieber)“
Vektor:
„Was ist
das?!“ „Sag
doch
was!“
Schrittweise Abdeckung eines Bildes: Welches Detail als Erstes zeigen?
Links - Rechts
GIVEN,
das Bekannte
NEW,
die
Schlüsselinformation,
die Botschaft
(Kress/v. Leeuwen, 2020)
DaFleicht, A1, 2014
TRYPTICHON
Mediation
Oben - Unten
Oben
Unten
Ausgangspunkt
zum Verarbeiten
Hilft, den Ausgangspunkt weiter
zu verarbeiten
 Aktion
(Kress/v. Leeuwen, 2020)
Netzwerk neu A1, 2019
Ausgangspunkt
Aktion
STOPP
Bilder sind
konzeptuell (wie
im Katalog)
Lesepfad ist linear
Ausgangspunkt
Aktion
Lesepfad ist nicht
linear (Vektoren?)
Netzwerk neu A1, 2019
Ausgangspunkt
Aktion
Netzwerk neu A1, 2019
Ideale Ebene, der Himmel
(in der Werbung: „Produktversprechen“)
Konkrete Ebene, die Erde, „auf dem Boden“
(in der Werbung:
praktische Informationen, technische Daten, das
„Kleingedruckte“)
 Aktion (in der Werbung implizit: „Kauf mich“)
Oben - Unten
Oben
Unten
(Kress/v. Leeuwen, 2020)
Versprechen:
„Wir werden
uns wie im
Urlaub fühlen“
„Technische Infos“
Aktion
Kontext, 2021
Fazit
- Nicht nur Geschmacksache: Wenn visuelle Strukturen mit den
Inhalten und der didaktischen Intention übereinstimmen, dann
erscheint ein Bild oder eine Seite als „stimmig“
Lit.: Kress/v.Leeuwen (2020): Reading Images. The Grammar of Visual Design
- Je intensiver die Auseinandersetzung mit der Komposition,
desto ergiebiger die didaktische Nutzung von Bildern/Seiten
Danke!
Photo by Tim Arterbury on Unsplash
j.diaz@klett-sprachen.de

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Visuelle Strukturen im DaF-Unterricht