The document discusses a survey of 8,000 millennials in 17 countries about their views on business citizenship. Some of the key findings from the survey include: 1. 73% of millennials have given up on government and expect businesses to help address social and environmental issues. 2. 83% expect businesses to help but not do it alone, with 69% believing businesses should work with others including non-profits. 3. Millennials are willing to reward good business citizens with their loyalty (71%) and recommendations (78%), seeing them as leaders, employers of choice, genuine, and trustworthy. 4. However, 79% feel businesses are not meeting their expectations for citizenship.

1. The Future of Business
Citizenship

2. 10 Insights that Will
Convince You to Embrace
Business Citizenship
NOW

3. We surveyed 8,000 Millennials
In 17 countries

4. 4
Why Millennials Matter
1 The Millennial Survey 2014
Deloitte Touche Tohmatsu Limited, 2014
2,3 Global Mobile Media Consumption: Reaching Millennials
InMobi, February 2013

5. 1. Millennials have
given up on
government.

6. 1. Millennials have
given up on
government.
73%

7. 1. Millennials have
given up on
government.
73%

8. 2. They expect
business to pitch in.

9. 2. They expect
business to pitch in.
83%

10. 2. They expect
business to pitch in.
82%

11. ”
“

12. But…

13. 3. They don’t expect
business to do it alone.

14. 3. They don’t expect
business to do it alone.
69%

15. ”
“

16. Millennials are ready
to reward business
that are doing good…

17. 4. With their Loyalty
71%

18. 5. And with their
Recommendations
78%

19. Good business
citizens are seen
as…

20. 6. Leaders
80%

21. 7. Employers of
Choice
74%

22. 8. Genuine
77%

23. 9. Trustworthy
76%

24. However, Millennials
say…

25. 10. Business is NOT
meeting expectations

27. Does business also have
a communications problem?
79%

28. Corporate Citizenship +
Purpose as the
path to…

29. Opportunity India

30. The 2% Rule

31. The 2% Rule

32. Indian Millennials

33. Indian Millennials

34. Where are the next…