With the exploding growth of social media, the need to apply strategic thinking to your public relations and communications campaigns has never been more critical. * A clear cultural understanding is needed to communicate with social media tools. * A framework for using social media in business continuity planning. * An overview of how to choose the right social media tools to meet your objectives. * A plan of attack to start incorporating social media in your campaigns. * Knowledge on how to transition your communications experience and know-how to social media. * How to manage a successful social media campaign.