Vortrag vom 03. April 2016 zum Thema Soziale Marktwirtschaft und Entrepreneurship auf der Panorama Konferenz in Athen.

1. Source: Jochim 2016
The New Rules for Entrepreneurship
Entrepreneurship VS. Business Administration
Starting up using components
Concept-creative Startups
Proof-of-Concept

2. Source: Jochim 2016
Concept-creative Organizations
Ratiodrink, E-buero, ePortrait, PaperC, Direktzu,
Waschkampagne, Laktasekampagne
Ford, IKEA, Aldi
Google, Facebook, Skype, Twitter, YouTube
Greenpeace, Amnesty International, Foodwatch,
Transparency International, WWF, Wikipedia

3. Source: Jochim 2016
Invention,
research findings,
new technologies,
new ideas
„raw material“
developing
and refining
a business
model
entrepreneurial
design
acceptance by
customers,
competition
economic
success
economic
failure
the market
Success Factors for Start-Ups

4. Source: Jochim 2016
The European Paradox
Mountains of research findings and patents
- but few people making use of it
Ejermo and Kander, 2006,
Audretsch, 2007

5. Source: Jochim 2016
We are facing piles of problems, e.g.:
climate change,
shortage of industrial resources,
peak oil,
shortage of water,
pollution,
increasing inequality –
to name just a few

6. Source: Jochim 2016
Go for a cause.
Make meaning!
Guy Kawasaki

7. Source: Jochim 2016
„
Create something original that stands out,
something with a lasting value.
Above all, you want to be proud of your product.
Such was my business philosophy .
„
Richard Branson

8. Source: Jochim 2016

9. Source: Jochim 2016
Method:
Fullfilling more than one function
Example: Opening hours
Nature naturally fullfills more than one function!

10. Source: Jochim 2016
Example: Opening Hours
• Selling Matraces = Hotel
• Sympathy for the entrepreneur
. . .

11. Source: Jochim 2016
Method:
Win-Win Situations
Principle:
„Connect Exhibitionists and Voyeurists“

12. Source: Jochim 2016
Classical Example:
Trade

13. Source: Jochim 2016
Example:
Turkish Supermarket
Success through integration :
• Language
• Understanding the culture of the customers
• Sympathy through own identity
• . . .

14. Source: Jochim 2016
Method:
Where are weakness,
There are also strenghts.
Use the strenghts!

15. Source: Jochim 2016
Example:
Dialog im Dunkeln
Slum-Kids in Manila
. . .

16. © Faltin 2015
Method:
Turn work into fun

17. Source: Jochim 2016
Example:
Re-think a farm
Earthworm / Guppies farming
own land
harvest together
Sell vegetables from other farms
Use the magic of the night
Use Events
Artists in Residence
meeting with friends vs. Selling
...

18. Source: Jochim 2016
Don‘t just sell a product
-
use the product as a medium for
your story!
E. g.:
- Quartiersmeister
- Trekking stickk

19. Source: Jochim 2016
Methods for your own Entrepreneurial Design
Opening the idea
Try new sightlines
search for analogies and re-combine
Tune in with your personality
„Tuning in with society‘s values“

20. Source: Jochim 2016
The trick is creativity, simplicity and vision.
Take a different view of the world.
Be curious, learn and free yourself
of conventional rules.

21. Source: Jochim 2016
Dare to be different – dare to be yourself

22. Source: Jochim 2016

23. Source: Jochim 2016
entrepreneurship-campus.org