Radiodays Europe, Barcelona, March 2012

1. A New Strategy for Radio
Erwin Linnenbach
CEO REGIOCAST
Radiodays Europe
15 March 2012
Barcelona

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3. Überschrift
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4. Überschrift
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5. Überschrift
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6. There Is No National German Radio Market
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7. Radio Advertising Market Shares in Europe
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8. REGIOCAST Deutsches Radiounternehmen
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10. Number of Websites
1998: 26.000.000 2000: 1.000.000.000
2010: 1.000.000.000.000
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11. „My Favourite Memory
is the Future.“
„Yo prefiero recordar
el futuro.“
Salvador Dalí
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12. In 2020
Thesis 1: Radio Will Be the Last Mass Medium
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13. In 2020
Thesis 1: Radio Will Be the Last Mass Medium
Thesis 2: Radio Will Be the Winner of Digitalisation
Radio will be the Last Mass Medium
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14. The Empowerment of Radio
Audio Multiple Revenue
Video Streams
Text
local, regional, Mass +
national Target Groups
targeted + Performance
addressable based
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15. 90elf - THE Audio Brand for Soccer in Germany!
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16. 90elf - THE Audio Brand for Soccer in Germany!
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17. 90elf – Multiple Revenue Streams
Audio Ads Video Ads
Pay Apps Sponsoring
Text
Display Ads Online Display Ads Mobile
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18. In the Future…
…Traditional Audio Advertising Will
Account for Only 20% of Total Revenues
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19. In the Future…
…The Value of a Listener Will Be
Ten Times Higher than Today
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20. In the Future…
…Several Radio Presenters Will Earn
More than € 1 Million.
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21. Until 2020
Thesis 1: Radio Will Be the Last Mass Medium
Thesis 2: Radio Will Be the Winner of Digitalisation
The German Radio Market Has the Greatest
Thesis 3:
Development Potential across Europe
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23. Thank You
for Your
Attention !
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