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2022 Pure Storage, Inc.
As the nation’s cyber defense agency, CISA help organizations
prepare for, respond to, and mitigate the impact of cyber-attacks.
Given the recent political climate involving Russia, CISA has
issued guidance, leadership recommendations, and resources
for all organizations - regardless of size - to adopt a heightened
cybersecurity posture in order to protect their most critical
assets.
Guidance includes steps for organizations to:
“Shields Up” Guidance
U.S. Cybersecurity and Infrastructure Security Agency (CISA)
Reduce the likelihood of a damaging cyber intrusion
Detect a potential intrusion
Maximize resilience to destructive cyber incidents
Ensure preparedness to respond if an intrusion occurs
For more information, visit: https://www.cisa.gov/shields-up
All organizations should report incidents and/or anomalous
activity to CISA via 24/7 CISA Central (central@cisa.dhs.gov,
888-282-0870) and/or your local FBI field office.
Empower leadership to drive adoption of meaningful security
measures
3. 3
The Current Situation
Downtime tolerance is low even for normal applications.
“Always-on” is driving the need for Rapid Restore.
• Work & Personal expectations converging
Data protection is the last line of defense in ransomware recovery.
• Being able to recover avoids paying Ransom
Customers are recovering larger datasets than ever before.
• Recovering from a Ransomware event
Customers are tired of the backup appliance model.
• Forklift Upgrades, Expensive & Complex
• Can’t meet the demanding recovery requirements in a Ransomware
situation
• Based on legacy technology
SOURCE: ESG SLA Survey, 2020
4. Pure Storage Confidential - Internal Use Only 4
Nearly half of the organizations
identified are improving their
SLAs, RPOs and RTOs as a top
challenge.”
“
Data Protection Landscape
ESG
5. 5
Ransomware Protection
A ransomware attack takes place
every 11 seconds
The average payout for a
ransomware attack is $233,317
34% of businesses hit with malware
took more than one week to regain
access to their data
In 2021, ransomware attacks against businesses will occur every 11 seconds. (Source: Cybercrime Magazine)
On average, organizations pay a ransom of $233,217 (Source: Coveware, security firm)
34% of businesses hit with malware took a week or more to regain access to their data. (Source: Kaspersky)
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2022 Pure Storage, Inc.
Anatomy of a Ransomware Attack
Attacker Timeline & Recovery
Assume all business
is going to be
attacked one day or
another.
Selling network
access is a business
on its own
Security
Breach
Advanced Persistent
threat software
(malicious)
introduced to
discover data and
backup
Access &
Observe
Important data is
identified &
encrypted. Data may
copied and original
source & backup is
destroyed
Encrypt &
Remove access
Limited time .
Assessment of data
stolen . Explore data
recovery & Business
continuity options
Ransom
May take months to
analyze full extent of
attack penetration.
Payment does not
guarantee recovery
or stop of data
release.
Analysis &
Full Recovery
2 3
1 4 5
Weeks / Months Weeks / Months Days / Week Hours / Days Days / Months
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2022 Pure Storage, Inc.
Paying the ransom only gets you
some of your data...
Should You Pay the Ransom?
35%
report missing data
after paying the
ransom
...And the time to restore with hacker
keys often exceeds normal SLAs.
8. 8
2022 Pure Storage, Inc.
Why Now?
Potential
Data Loss
Financial
Risk
Reputation
Risk
Why Pure?
Integrated
Industry-Leading
Solution
3x Faster Backup
and Restore
Simple to Deploy,
Manage, and Innovate
Ransomware
Threats
Need Fast
Restore
Need For
Scale
Case for
Change
Securing Your Data and the Business
Modern Data Protection for Ransomware with Fast Recovery
10. 10
2022 Pure Storage, Inc.
Don't Think You Can Recover. Know You Can.
Proven ransomware recovery technology (SafeMode™ Snapshots), ensure corporate and
customer data can’t be deleted or encrypted, even those with admin credentials.
How Pure Can Help Mitigate Ransomware
Respond and Resume Operations In a Fraction of the Time.
Best in class recovery performance gets data back in place for use up to 6.5x faster* and
lets you safeguard up to 5x more data** so you don't have to choose what to safeguard.
Make the Move Now, Without Adding Complexity or Software Costs.
Ransomware recovery safeguards are included at no extra charge and work with existing
backup software so defending against attacks is simple and fast.
Know Thyself. And Thy Data.
Self-tuning, multi-dimensional performance for delivering very high throughput to support
real-time threat detection, anomaly detection and advanced analytics.
12. Simplify Management of
System Hygiene and Patching
Multi-Factor Authentication
Implement SIEM and Speed Up
Processing to Identify Threats
Before: Preventive
Maintenance
16. Lockdown Systems with Always-
on Encryption at rest
Identify Attack and Severity
Prevent Snapshots from
modification or deletion
During: Mobilize the
Response
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2022 Pure Storage, Inc.
Prevents permanent loss of data due to admin
mistakes or malicious attack
Secure snapshots of deleted data that can’t be
altered for up to 400 days even with admin
privilege
Quick data restores with all flash
Added protection with FlashArray replication
Fast Data Recovery with Immutable Snapshots That Can’t Be Eradicated
Purity SafeMode Snapshots
18. After: Recovery
Effort
Rapid Recovery for Priority
Systems
Offline Restoration for
Malware Cleansing
Support Forensics with
Space-Efficient Snapshots
25. 25
2022 Pure Storage, Inc.
Introducing Ransomware Recovery Bundles
Close the Gaps In Your Ransomware Strategy and Protect Your Reputation & Customers
20%
Off*
Save More with SafeMode
Pure Storage Fast Recovery Bundle: Get the peace of mind
that only comes from having immutable, hacker proof
backups of your data with the industry leading FlashArray//C.
Pure Storage Rapid Recovery Bundle: Turbocharge recovery
of critical applications & SIEM systems with hacker proof
backups stored on the high performance FlashBlade.
Pure Storage Ultimate Recovery Bundle: Mitigate business
disruptions. Restart business with SafeMode protected
disaster recovery on FlashArray//C while threat analysis
continues at the original site using FlashBlade recovery.
*Estimated net savings between $20,000 - $150,000 on the target storage depending
on sizing, discounting, etc. Limited time promotion. Available to January 31, 2022.
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2022 Pure Storage, Inc.
Pure Storage Fast Recovery Bundle
The Perfect Blend of Price, Performance and Peace of Mind
Backup Using
Your Choice of
Backup Software
FA//X
SafeMode
Local
Recovery
FA//C
SafeMode
Protected Off
Box Backups
Bundle Components
FlashArray //X 70 or //X 90 > 90TB primary storage to run business
applications in VM, container and bare metal environments
FlashArray //C to host immutable backup copies of data.
20% lower list price (CapEx purchase)
Up to 75% lower PaaS starting reserve commit (50TiB reserve vs. the
standard 200TiB / on-demand model with no reserve).*
Benefits of FlashArray //C
Cost Effective, All Flash Backup Industry leading QLC flash storage
design and data reduction lowers cost versus other all-flash alternatives.
Fast Recovery / Lower Downtime all flash performance minimize time to
restore data from attacks & get running.
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2022 Pure Storage, Inc.
Pure Storage Rapid Recovery Bundle
When Data Has to Be Back & Available As Quickly As Possible
Backup Using
Your Choice of
Backup Software
FA//X
SafeMode
On Box
Recovery
FB
SafeMode
Protected Off
Box Backups
Bundle Components
FlashArray //X 70 or //X 90 > 90TB primary storage to run business
applications in VM, container and bare metal environments
FlashBlade to host immutable backup copies of data.
20% lower list price (CapEx purchase)
Same 50 TiB minimum OR on-demand with no reserve (on-
demand model with no reserve).
Benefits of FlashBlade
High Speed, Scalable All Flash Backup True linear performance and capacity
scaling to protect growing data stores in shrinking backup windows.
Best in Class, Rapid Restore Up to 270TB/hour of critical app or SIEM data
recovery for fastest possible recovery of business operations & resumption
of security analysis.
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2022 Pure Storage, Inc.
Pure Storage Ultimate Recovery Bundle
A Complete, Recovery Defense That Lets Your Resume Operations During Investigations
FA//X
Bundle Components
FlashArray //X 70 or //X 90 > 90TB primary storage to run business
applications in VM, container and bare metal environments
FlashBlade to host immutable backup copies of data for rapid restore.
FlashArray //C as a DR target if primary site is completely shutdown.
20% lower list price for both FB and FA//C (CapEx purchase)
Lower PaaS reserves (50TiB reserve or on-demand model with no
reserve for FA and on-demand model with no reserve for FB).*
Benefits of FlashBlade + FlashArray //C
Keep the Business Running While Performing In Depth Analysis In the event
the primary site (with the backup system) has to be taken offline,
immediately restart operations at the DR site while security teams use FB
backups to do a detailed threat actor analysis.
FA//C
SafeMode
On Box
Recovery
SafeMode
Protected Off
Box Backups
SafeMode
Protected DR
copies.
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2022 Pure Storage, Inc.
Summary: A Holistic Data Protection Approach
Advancing Protection for Digital Businesses
Improve Ability to Stop Attacks
• Accelerate analytics & increase the
number of scans IT teams can run
Eliminate Downtime
• Prevent downtime
• Recover from downtime faster
Secure Data from Ransom
• Secure data from illegal access
• Rapid Ransomware recovery
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