2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
More than Just Lines on a Map: Best Practices for U.S Bike Routes
This session highlights best practices and lessons learned for U.S. Bike Route System designation, as well as how and why these routes should be integrated into bicycle planning at the local and regional level.
Presenters:
Presenter: Kevin Luecke Toole Design Group
Co-Presenter: Virginia Sullivan Adventure Cycling Association
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...DevGAMM Conference
Has your project been caught in a storm of deadlines, clashing requirements, and the need to change course halfway through? If yes, then check out how the administration team navigated through all of this, relocating 160 people from 3 countries and opening 2 offices during the most turbulent time in the last 20 years. Belka Games’ Chief Administrative Officer, Katerina Rudko, will share universal approaches and life hacks that can help your project survive unstable periods when there seem to be too many tasks and a lack of time and people.
This presentation was designed to provide strategic recommendations for a brand in decline. The deck also incorporates a situational assessment, including a brand identity, positioning, architecture, and portfolio strategy for the Brand.
Presentation originally created for NYU Stern's Brand Strategy course. Design by Erica Santiago & Chris Alexander.
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them wellSaba Software
According to the latest State of the American Manager report from Gallup, employees who have regular meetings with their managers are almost three times as likely to be engaged as those who don’t. These regular check-ins keep managers and employees in sync and aligned. Want to see better manager/employee relationships in your organisation? Then make an all-in commitment to 1:1 meetings. Not sure how? You’ve come to the right place.
In this webinar with Jamie Resker, Founder and Practice Leader for Employee Performance Solutions (EPS), and Teala Wilson, Talent Management Consultant at Saba Software, you’ll get the inside track on how to hold effective 1:1 meetings, including tips for getting managers on board.
• Go beyond discussing the status of everyday work to higher level topics, including recognition, performance, development, and career aspirations
• Learn how to decide meeting frequency, what to cover, as well as roles and responsibilities of the manager and employee
• Understand how managers can build trust and make it comfortable for employees to provide upward feedback
• Unite your organisation with a unified approach to 1:1 meetings
Join us for this 1-hour webinar to get practical tips for building better manager-employee relationships with intention and purpose.
About the Speakers
Jamie Resker - Founder and Practice Leader for Employee Performance Solutions (EPS)
Jamie Resker, Practice Leader and Founder of Employee Performance Solutions, is a recognized innovator in performance management. She is the originator of the-the Performance Continuum Feedback Method® and Conversations to Optimize Employee Performance training program; tools and training that reshape communications between managers and employees to drive and align performance. Jamie is on the faculty for the Northeast Human Resources Association, is a contributor to Halogen Software's Talent Space Blog, and is an editorial advisory board member for HR Examiner.
Teala Wilson - Senior Consultant, Strategic Services, Saba Software
Teala is a Talent Management Consultant at Halogen Software, now a part of Saba Software. She has worked with teams on a national and global level supporting human resources in areas such as performance management, recruitment, employee benefit programs, training and talent development, workforce planning and internal communications. Teala also has a personal passion for visual arts and design.
Want to learn more? Join us for an upcoming Product Tour!
http://bit.ly/2yitfqu
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
More than Just Lines on a Map: Best Practices for U.S Bike Routes
This session highlights best practices and lessons learned for U.S. Bike Route System designation, as well as how and why these routes should be integrated into bicycle planning at the local and regional level.
Presenters:
Presenter: Kevin Luecke Toole Design Group
Co-Presenter: Virginia Sullivan Adventure Cycling Association
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...DevGAMM Conference
Has your project been caught in a storm of deadlines, clashing requirements, and the need to change course halfway through? If yes, then check out how the administration team navigated through all of this, relocating 160 people from 3 countries and opening 2 offices during the most turbulent time in the last 20 years. Belka Games’ Chief Administrative Officer, Katerina Rudko, will share universal approaches and life hacks that can help your project survive unstable periods when there seem to be too many tasks and a lack of time and people.
This presentation was designed to provide strategic recommendations for a brand in decline. The deck also incorporates a situational assessment, including a brand identity, positioning, architecture, and portfolio strategy for the Brand.
Presentation originally created for NYU Stern's Brand Strategy course. Design by Erica Santiago & Chris Alexander.
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them wellSaba Software
According to the latest State of the American Manager report from Gallup, employees who have regular meetings with their managers are almost three times as likely to be engaged as those who don’t. These regular check-ins keep managers and employees in sync and aligned. Want to see better manager/employee relationships in your organisation? Then make an all-in commitment to 1:1 meetings. Not sure how? You’ve come to the right place.
In this webinar with Jamie Resker, Founder and Practice Leader for Employee Performance Solutions (EPS), and Teala Wilson, Talent Management Consultant at Saba Software, you’ll get the inside track on how to hold effective 1:1 meetings, including tips for getting managers on board.
• Go beyond discussing the status of everyday work to higher level topics, including recognition, performance, development, and career aspirations
• Learn how to decide meeting frequency, what to cover, as well as roles and responsibilities of the manager and employee
• Understand how managers can build trust and make it comfortable for employees to provide upward feedback
• Unite your organisation with a unified approach to 1:1 meetings
Join us for this 1-hour webinar to get practical tips for building better manager-employee relationships with intention and purpose.
About the Speakers
Jamie Resker - Founder and Practice Leader for Employee Performance Solutions (EPS)
Jamie Resker, Practice Leader and Founder of Employee Performance Solutions, is a recognized innovator in performance management. She is the originator of the-the Performance Continuum Feedback Method® and Conversations to Optimize Employee Performance training program; tools and training that reshape communications between managers and employees to drive and align performance. Jamie is on the faculty for the Northeast Human Resources Association, is a contributor to Halogen Software's Talent Space Blog, and is an editorial advisory board member for HR Examiner.
Teala Wilson - Senior Consultant, Strategic Services, Saba Software
Teala is a Talent Management Consultant at Halogen Software, now a part of Saba Software. She has worked with teams on a national and global level supporting human resources in areas such as performance management, recruitment, employee benefit programs, training and talent development, workforce planning and internal communications. Teala also has a personal passion for visual arts and design.
Want to learn more? Join us for an upcoming Product Tour!
http://bit.ly/2yitfqu
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them well
Abschlußpräsentation Projekt Stellwerk
1. „Bildungsbedarf
landwirtschaftlicher Unternehmen
im Landkreis Vorpommern-
Rügen“
Betriebsumfrage 2012
14.12.12 Abschlußpräsentation Projekt Stellwerk 1
2. Umfrage-Prozedere
Verteilung der Umfrageteilnehmer • 343 Betriebe in Umfrage
(Dichte-Karte) einbezogen
• Interview, Internet, Brief
• 73 Betriebe teilgenommen
• ca. 25% NVP, 16% Rügen
14.12.12 Abschlußpräsentation Projekt Stellwerk 2
3. Angaben zum Betrieb
Verteilung der Rechtsformen unter Umfrageteilnehmern in % • Juristische Personen: 45 %
OHG vorwiegend GmbH, GmbH & Co
2% KG
ohne Angabe der
Rechtsform • Natürliche Personen: 55 %
Familienbetrieb 22%
36%
GmbH
9% vorwiegend Familienbetriebe
GmbH & Co KG
KG 9% • Unterschied zum Landkreis
e.G.
6% GbR 5%
11%
Juristische Personen: ca. 52 %
Natürliche Personen: ca. 48 %
14.12.12 Abschlußpräsentation Projekt Stellwerk 3
4. Angaben zur Betriebsstruktur
Verteilung der Umfrageteilnehmer nach Produktionsform in % • Vorrangig Tier- und
Pflanzenproduktion Tierproduktion
Pflanzenproduktionsbetriebe
Tier- und Pflanzenproduktion andere Betriebszweige
sowie
35.9% Pflanzenproduktionsbetriebe
34.4%
• Geringer Anteil
Tierproduktionsbetriebe und
andere Betriebszweige
12.5% • Andere Betriebszweige: z.B.
9.4% Reiterhöfe, Bioenergieanlagen
Anzahl in %
14.12.12 Abschlußpräsentation Projekt Stellwerk 4
5. Angaben zur Betriebsstruktur
Verteilung der Betriebe nach Flächengrößen in Hektar (ha) • Natürliche Personen in allen
sechs Flächengrößengruppen
keine Fläche
2% vorhanden vorhanden
8%
bis 200 ha
23% • Juristische Personen erst ab
201 - 500 ha
Größengruppe 501 – 1000 ha
24%
501 - 1000 ha vertreten
1001 - 1500 ha
mehr als 1500 ha
20%
23%
14.12.12 Abschlußpräsentation Projekt Stellwerk 5
6. Angaben zur Betriebsstruktur
Verteilung der Betriebe nach Mitarbeitergruppen in % der • Natürliche Personen in der
Rechtsformen Mitarbeitergruppe „bis 5
Juristische Personen Natürliche Personen
Mitarbeiter“ am häufigsten
44.0%
vertreten; ab „21 Mitarbeiter“
nicht mehr beteiligt
• Juristische Personen in allen 5
Mitarbeitergruppen präsent; ab
„21 Mitarbeiter“ bevorzugt e.G.
14.0%
10.0%
12.0% beteiligt
6.0% 6.0% 6.0%
2.0%
0.0% 0.0%
bis 5 Mitarbeiter 6 - 10 11 - 20 21 - 30 über 30
Mitarbeiter Mitarbeiter Mitarbeiter Mitarbeiter
Mitarbeitergruppen
14.12.12 Abschlußpräsentation Projekt Stellwerk 6
7. Qualifikationsstruktur
Verteilung der Mitarbeiter nach Altersgruppen in % • Azubis und über 60jährige
anteilig fast gleich vertreten
über 60 Jahre 5.7%
• Altersgruppen „21-30“ und „31-
51 - 60 Jahre 34.1% 40“ fast gleich vertreten
Altersgruppen
41 - 50 Jahre 27.8%
• Altersgruppen „41-50“ und 51-
31 - 40 Jahre 14.4%
60“ fast 62 %. Überalterung!
21 - 30 Jahre 13.1%
unter 20 Jahre 4.9%
14.12.12 Abschlußpräsentation Projekt Stellwerk 7
8. Qualifikationsstruktur
Abteilungsstruktur in den Betrieben • Abteilungsorganisation in:
Geschäftsführung, Verwaltung/B
üro, Produktion, Verarbeitung, Te
chnik und Werkstatt sowie
Andere Abteilungen
Abteilungen Ja
22%
• Natürliche Personen vorwiegend
ohne Abteilungen, d.h.
Mischarbeitsplätze
• Juristische Personen
überwiegend in Abteilungen
Abteilungen
Nein organisiert, d.h.
78% abteilungsorientierte
Arbeitsplätze, mit höheren BA
14.12.12 Abschlußpräsentation Projekt Stellwerk 8
9. Aktuelle Fort- und Weiterbildung
Welche Fort- und Weiterbildungsmaßnahmen besuchen
Mitarbeiter aktuell? • Derzeit 18 % der Betriebe in Fort- und
Weiterbildung
3.51%
1.75%
1.75% Arbeitssicherheit • Nennungen mehrheitlich aus
Mischbetrieben
Recht, Steuer-/
Rechnungswesen
Fördermöglichkeiten • Schwerpunkt auf Gesundheits-
21.05% , Arbeits-, Brandschutz sowie
Tierzucht, -haltung Pflanzenschutz
Pflanzenschutz
50.88% • Gefolgt von Tierzucht-
Nachwachsende , Tierhaltungsthemen
Rohstoffe
14.04% Naturschutz, Nachhalti • Themen
gkeit
Cross Compliance
Recht, Steuern, Fördermöglichkeiten
sowie Naturschutz, Nachhaltigkeit
3.51%
nachgeordnet
3.51%
14.12.12 Abschlußpräsentation Projekt Stellwerk 9
10. Bedarf Fort- und Weiterbildung
Sind bis zum Jahr 2015 Fort- und Weiterbildungsmaßnahmen • Perspektivisch möchten 36 % der
geplant? Betriebe fort- und weiterbilden
zu folgenden Themen:
nein keine Angabe Pflanzenschutz 20 %
49% 15%
Produktionstechnik 16 %
ja GAB 14 %
36%
neue Technolog., TZ-Tierhaltung
sowie ökolog. Landwirtschaft
je 5 %
Recht, Steuern, Förderung je 4 %
14.12.12 Abschlußpräsentation Projekt Stellwerk 10
11. Bedarf Fort- und Weiterbildung
Betriebsangaben zu konkreten Bildungsmaßnahmen
35
30
25
20
15
10 Betriebe mit Abteilungen
5
0
14.12.12 Abschlußpräsentation Projekt Stellwerk 11
12. Bedarf Fort- und Weiterbildung
Bedarf an Fort- und Weiterbildung in den verschiedenen • Für alle Altersgruppen in den
Altersgruppen Jahren 2013 – 2015 vorgesehen
25
• In alternierenden Anteilen
Anzahl der Mitarbeiter - absolut
20
2013
2014
15
2015
• Sowohl Azubis als auch die
10 Ältesten
5
0
< 20 Jahre 21 - 30 Jahre 31 - 40 Jahre 41 - 50 Jahre 51 - 60
Altersgruppen
14.12.12 Abschlußpräsentation Projekt Stellwerk 12
13. Umsetzung von Bildungsangeboten
Ablehnungsgründe für die Inanspruchnahme von Fort- und • Keine Zeit im Betrieb – kein
Weiterbildungsangeboten Bedarf sind die häufigsten
trifft voll zu teils teils trifft nicht zu
Ablehnungsgründe
• Zu hohe Kosten – geringster
Auspräungung - prozentual
20.0%
33.3% 30.0% 33.3% 28.9% Ablehnungsgrund
45.7%
• Passende Angebote –
31.6%
53.3%
offensichtlich vorhanden
56.7% 54.5%
34.3% 39.5%
10.0% 16.7% 12.1%
Keine Zeit im Zu hohe Kosten Keine Förderung Keine passenden Kein Bedarf
Betrieb Angebote
Gründe
14.12.12 Abschlußpräsentation Projekt Stellwerk 13
14. Ansprüche an Bildungsangebote
Nennung der Art des bevorzugten Bildungsabschlusses
• Zertifikat des Bildungsträgers
Zertifikat des
Bildungsträgers
erwünscht,
50.0%
40.0% • Abschlussnachweise ansonsten
Sonstige 30.0% staatl. Anerkennung offensichtlich unwichtig
20.0%
10.0% • Weitere Kriterien:
0.0%
Mischfinanzierung
spielt keine Rolle Branchenabschluss
Tageskurs / Informationsveranstaltung
Europäischer
Kammerabschluss außerhalb der Vegetationszeit
Qualifikationspass
hochgradig praxisbezogen
14.12.12 Abschlußpräsentation Projekt Stellwerk 14
15. Bildungspartner
Informationsquellen für neue Fort- und Weiterbildungsangebote • Internet, Messen und
Eigenwerbung der Bildungsträger
Sonstige 33.3% sind die meist genutzten
Messen(z.B. MeLa)
Informationsquellen
45.0%
Bildungswerk der Landwirtschaft 26.7% • Lokal- und Fachpresse als weitere
Informationsquelle
wichtige Bezugsquelle
Mitglied im Bildungswerk 4.3%
Weiterbildungsdatenbank des Landes 8.3% • Bildungswerk der Landwirtschaft
präsent
Lokalpresse 37.1%
Internet 54.2%
• Weiterbildungsdatenbank
spielt kaum eine Rolle
beim Bildungsträger 37.1%
Anzahl in %
14.12.12 Abschlußpräsentation Projekt Stellwerk 15
16. Bildungspartner der Betriebe
• Landwirtschaftsamt Franzburg
• Pflanzenschutzämter Greifswald und Rostock
• der Rinderzuchtverband Mecklenburg-Vorpommern e.V.,
• verschiedene Landhändler (für Technik, für Chemikalien, für Bedarf in der Tierhaltung),
• der Buchführungsverband Schleswig-Holstein e.V.,
• die Berufsgenossenschaft Berlin mit regionalen Ansprechpersonen,
• ökologische Vereine und Verbände,
• der BBV Tribsees e.V., die UFAT Wöbbelin, die Fachschule für Agrarwirtschaft des Landes M-V
„Johann Heinrich von Thünen“ Güstrow-Bockhorst
14.12.12 Abschlußpräsentation Projekt Stellwerk 16
17. Kooperationen in der Europäischen Union (EU)
Angaben über Kontakte der Betriebe zu Partnern in der EU • Bei entsprechender Hilfestellung
sind mehr Kooperationen
innerhalb der EU ausbaufähig
nein, aber
perspektivisch
Kontakte zu
• Schon jetzt stehen Betriebe für
Partnern in der EU Betriebspräsentationen im
erwünscht
37% Rahmen des Projektes Stellwerk
nein, sind nicht zur Verfügung
erwünscht
56%
ja
7%
14.12.12 Abschlußpräsentation Projekt Stellwerk 17
18. Schlussfolgerungen
Veränderte Betriebsstrukturen – neue Ansprüche an Fort- und Weiterbildung
• Größe der Unternehmen gestiegen,
• Landwirtschaftliche Technologien und kommunale Dienstleistungen gewachsen,
• Anzahl der Mitarbeiter gesunken,
• Altersstruktur z.T. überaltert, z.T. verjüngt, incl. Hofnachfolge
• Qualifikationsstruktur verbessert,
• aktueller und perspektivischer Bedarf Fort- und Weiterbildung fast gleichbleibend,
• verschiedene Bildungspartner präsent,
• neue Ansprüche an Organisation von Fort- und Weiterbildung entstanden
• Testkurs und Themenkatalog geplant
14.12.12 Abschlußpräsentation Projekt Stellwerk 18
19. Vielen Dank für Ihre
Aufmerksamkeit
www.stellwerk.bbv-tribsees.info
14.12.12 Abschlußpräsentation Projekt Stellwerk 19