It is clear that MUJI nowadays becomes a world famous and successful corporation. With its aesthetical product design, unique brand concepts, and distinctive CSR, MUJI has integrated into our lives smoothly. This brief study was conducted aimed to interpret the MUJI CSR performance and obtain some inspirations in this dimension.

1. BACK TO OUR ORIGINS,
INTO THE FUTURE
Raymond

2. MUJI has integrated into our lives smoothly.

3. Corporate Social Responsibility
--- Balancing tomorrow’s sustainability and today’s profitability
SUSTAINABILITY
ECONOMY EQUITY
EVIRONMENT
(Townsend, 2004)
KEY TERMS EXPLANATION

4. WHY / BENEFITS
SUSTAINABILITY
• environmental impacts & values
• government regulation
• economic opportunities/disincentives
• organizational crises
• stakeholder pressure
(Townsend, 2004)

5. Sustainability through Simplicity
HOW
• Pleasant Products & Services
(well-designed, well-made and environmentally-friendly)
• Pleasant Life
(harmony with our neighbors and our planet)
MISSION
VISION
• To satisfy the customers
• To offer simplicity, harmony and beauty
• To contribute to the greater community

9. Sustainability through Simplicity

11. Annual Report 2013

12. • Unsustainable Materials (plastic and polyester)
• Outsourcing (China, Indonesia and Vietnam)
CRITICISM
• Things Undone (CSR initiatives)

13. CONCLUSION
SUSTAINING CORPORATION is one where the strategic elite has strongly
internalized the ideology of working for a sustainable world…the organization still
pursues the traditional business objective of providing an excellent return to
investors, but voluntarily goes beyond this by actively promoting ecological
sustainability values and practices in the industry and society generally. Its
fundamental commitment is to facilitate the emergence of a society that supports
the ecological viability of the planet and its species and contributes to just,
equitable social practices and human fulfillment.
Dunphy, D., Griffiths, A., & Benn, S., (2003).
• VALUE
• NO-BRAND PHILOSOPHY
• CSR INTEGRATION
MUJI IS ON THE WAY.

14. THANKS