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Mobilize 2.0  Applying Science to Viral Campaigning,  Harald Katzmair, Founder and Chief Scientist, FAS.research
[object Object],[object Object],[object Object]
Applying Science to Viral Campaigning ,[object Object]
Turn lists into maps ,[object Object],[object Object],[object Object],[object Object]
Turn lists into maps
Turn lists into maps
[object Object],[object Object],Applying Science to Viral Campaigning
Pathways and Blockages Online world  and off-line world Ideologists - Centrists Democrats - Republicans
Pathways and Blockages
[object Object],[object Object],[object Object],Applying Science to Viral Campaigning
Viral stories ,[object Object],[object Object],[object Object]
Do good and well Do good Do well Values Issues Viral stories
Issues VALUES & Viral stories
Viral stories VALUES Issue Issue Issue Issue
Viral stories VALUES Issue Issue Issue Issue
Viral stories VALUES Issue Issue Issue Issue
Viral stories VALUES Issue Issue Issue Issue
Access to Opportunity Crime prevention = + zero tolerance against the  causes of crime Creationist view Green Tech = + You protect God’s CREATION by making money with clean tech = Viral stories
Viral stories 9.  Passes your story on to others 8. Gets positive feedback V. Confirmation 7. Donates or signs up IV.  Action 6. Intents to sign up or donate III. Decision   5. Experiences consensus  4. Talks with family, friends, colleagues 3. Likes your story II. Conviction   2. Understands your story 1. Hears and remembers your story ,[object Object]
Viral stories 9.  Passes your story on to others 8. Gets positive feedback V. Confirmation 7. Donates or signs up ,[object Object],6. Intents to sign up or donate III. Decision   5. Experiences consensus  4. Talks with family, friends, colleagues 3. Likes your story II. Conviction   2. Understands your story 1. Hears and remembers your story ,[object Object]
[object Object],[object Object],[object Object],Applying Science to Viral Campaigning
[object Object],[object Object],[object Object],Takeaways
Applying Science to Viral Campaigning Thank you for your Attention!
You are invited SNA Salon @ THE SCIENCE CLUB, 1136 19 th  Street  Happy Hour, 9 pm

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