Gage has worked with Microsoft’s SMB division to establish and grow a social media marketing engine to reach and serve both B2B customers and reseller partners. This presentation was initially given at the 2011 Minnesota Interactive Marketing Association Summit.
The Role of the Social Employee - IBM & Digital Influence Group FutureM Prese...Racepoint Global
The document discusses IBM's initiative to train and enable employees to engage effectively on social media in a way that is aligned with IBM's business goals and brand. It outlines how IBM identifies subject matter experts among employees, provides tailored training based on their strengths and interests, and integrates them into marketing programs by amplifying their digital expertise. The goal is to leverage employees' online influence to help differentiate IBM as a leader in social business while reinforcing the company's values of being social, smart, and secure. Metrics show experts' digital engagement results in higher reach, conversion rates, and leads compared to traditional marketing tactics.
The document summarizes a discussion between Larry Weber from Digital Influence Group and Racepoint Group and Alex Mouldovan from Crowd Factory about measuring social media return on investment. They discuss how companies can use social media to generate word of mouth, acquire and engage customers, track influencers and campaign performance, and measure tangible business results from their social marketing efforts. The discussion is followed by questions from the audience.
Social media has transformed how people consume and share information. It allows many-to-many conversations rather than one-way broadcasts. Big brands use social media to target customers, create buzz, learn from customers, and align online strategy. Why brands should use social media is to multiply reach, align strategy with one online channel, generate more traffic, humanize the brand, and increase awareness. Effective social media strategies involve monitoring conversations, responding rapidly, designing campaigns to encourage sharing, and leading consumers toward long-term changes. Measuring social media impact requires coordinating data, tools, technology, and talent across functions.
This document provides an overview of content marketing. It discusses how content marketing can reduce costs per lead compared to other methods like paid search. It also outlines how to develop an effective content marketing strategy, including listening to audiences, understanding their needs at different stages, and sharing relevant and engaging content. The document concludes by emphasizing the importance of moderation in content sharing and providing contact information.
Community conference 2011 - Dell, Bill JohnstonSeismonaut
This document discusses creating sustainable value through social media. It outlines Dell's journey with social media over five years, experiments, and lessons learned. Key insights include:
1) Social media improves engagement, provides solutions, and boosts loyalty across the customer lifecycle from awareness to post-purchase support.
2) Listening is critical for understanding customers and markets. Social media also provides insights to improve products, marketing, and operations.
3) While direct sales impacts can be measured, social media value is multi-dimensional, including influence on purchase, increased attention, loyalty, and other less direct impacts.
4) For Dell, social media affects all business units and stages of the buying process, not
To be successful with social media, you need a plan. In this presentation, I review a framework strategy approach that aligns the business strategy and goals with social media activities and keeps those activities accountable via analytics and key performance metrics. This deck was presented at the BMA Chicago breakfast series on May 16, 2012.
The 7-step document outlines how to get ahead in social sales. It recommends getting involved in customer conversations on social media, building relationships and credibility over time, connecting with prospects on multiple platforms, and getting sales teams to think and act social by training them to engage customers, build personalized profiles, and make recommendations. An initial company effort to mandate social sales company-wide failed, but a pilot team that focused on relationships, connections, and patience was more successful in generating leads, engagement, and sales through social media.
The Role of the Social Employee - IBM & Digital Influence Group FutureM Prese...Racepoint Global
The document discusses IBM's initiative to train and enable employees to engage effectively on social media in a way that is aligned with IBM's business goals and brand. It outlines how IBM identifies subject matter experts among employees, provides tailored training based on their strengths and interests, and integrates them into marketing programs by amplifying their digital expertise. The goal is to leverage employees' online influence to help differentiate IBM as a leader in social business while reinforcing the company's values of being social, smart, and secure. Metrics show experts' digital engagement results in higher reach, conversion rates, and leads compared to traditional marketing tactics.
The document summarizes a discussion between Larry Weber from Digital Influence Group and Racepoint Group and Alex Mouldovan from Crowd Factory about measuring social media return on investment. They discuss how companies can use social media to generate word of mouth, acquire and engage customers, track influencers and campaign performance, and measure tangible business results from their social marketing efforts. The discussion is followed by questions from the audience.
Social media has transformed how people consume and share information. It allows many-to-many conversations rather than one-way broadcasts. Big brands use social media to target customers, create buzz, learn from customers, and align online strategy. Why brands should use social media is to multiply reach, align strategy with one online channel, generate more traffic, humanize the brand, and increase awareness. Effective social media strategies involve monitoring conversations, responding rapidly, designing campaigns to encourage sharing, and leading consumers toward long-term changes. Measuring social media impact requires coordinating data, tools, technology, and talent across functions.
This document provides an overview of content marketing. It discusses how content marketing can reduce costs per lead compared to other methods like paid search. It also outlines how to develop an effective content marketing strategy, including listening to audiences, understanding their needs at different stages, and sharing relevant and engaging content. The document concludes by emphasizing the importance of moderation in content sharing and providing contact information.
Community conference 2011 - Dell, Bill JohnstonSeismonaut
This document discusses creating sustainable value through social media. It outlines Dell's journey with social media over five years, experiments, and lessons learned. Key insights include:
1) Social media improves engagement, provides solutions, and boosts loyalty across the customer lifecycle from awareness to post-purchase support.
2) Listening is critical for understanding customers and markets. Social media also provides insights to improve products, marketing, and operations.
3) While direct sales impacts can be measured, social media value is multi-dimensional, including influence on purchase, increased attention, loyalty, and other less direct impacts.
4) For Dell, social media affects all business units and stages of the buying process, not
To be successful with social media, you need a plan. In this presentation, I review a framework strategy approach that aligns the business strategy and goals with social media activities and keeps those activities accountable via analytics and key performance metrics. This deck was presented at the BMA Chicago breakfast series on May 16, 2012.
The 7-step document outlines how to get ahead in social sales. It recommends getting involved in customer conversations on social media, building relationships and credibility over time, connecting with prospects on multiple platforms, and getting sales teams to think and act social by training them to engage customers, build personalized profiles, and make recommendations. An initial company effort to mandate social sales company-wide failed, but a pilot team that focused on relationships, connections, and patience was more successful in generating leads, engagement, and sales through social media.
Case Study Creating a Social CRM Strategy That Spans The Value Chain - Alexa...Our Social Times
1) The document discusses end-to-end social CRM, which is the ability to engage customers across all channels continuously to drive insights, innovation, marketing, sales and service.
2) It provides examples of how companies can use social media research communities, private dialogue panels, and open engagement to better understand customers and influence prospects.
3) The key is to leverage social media conversations to drive conversions by amplifying customer content and activating brand ambassadors across online and offline channels.
This document summarizes a webinar about secrets of social media and word-of-mouth (WOM) marketing for B2B companies. It introduces Justin Dorfman, a CDW support engineer who generated over $300K in sales for CDW through his product recommendations without being paid. The webinar objectives are to share secrets of B2B social media success, review real-world case studies, and provide practical tips. Laura Messerschmitt from Outright is a guest speaker. The webinar promotes Zuberance's system for identifying, energizing, and tracking brand advocates to generate leads, sales, and marketing ROI through social and digital channels. Examples are given of how companies like
Social Media Monitoring the Alterian Ecademy OpportunityAlterian
Social media marketing has emerged as a legitimate marketing channel that your brand is able to utilize in a number of ways. The first step is listening, and with Alterian SM2 you can track conversations, review positive/negative sentiment for your brand, clients, competitors and partners across social media channels such as blogs, wikis, micro-blogs, social networks, video/photo sharing sites and real-time alerts.
1. The document discusses how to track and target users across different stages of their consumer lifecycle using digital advertising techniques.
2. It emphasizes using targeting, retargeting, and optimization to improve the effectiveness of digital advertising campaigns.
3. Key strategies proposed include personalizing messages based on user location, segmenting audiences based on their attributes and behaviors, and optimizing campaigns by testing multiple versions and targeting the best-performing ones to specific groups.
The document discusses Social CRM, providing examples of how companies can use social media monitoring, social connections, social intelligence, and visualization tools to engage customers across the sales lifecycle from identifying contacts to collaboration. It also outlines a Social CRM roadmap and recommendations for implementation, emphasizing how Social CRM can help drive business growth, optimize revenue, and enhance cross-selling and upselling opportunities.
The is presentation was delivered at the Online Community Engagement conference in Sydney on 1 Nov 2012. I picked the dense topic of data, analytics and reporting and how it is critical in the social business journey. How it should/can be used to build compelling business cases.
Learning From Listening - Utilizing Social Media MonitoringAlterian
The emergence of digital channels and internet-based social media has created a new world of communications. In order to stay ahead of your competition understanding these conversations and engaging within them is key to marketing success. This presentation goes through how to utilize Social Media Monitoring as market research to further engage your prospects and customers.
The document summarizes a webinar on using social media for B2B technology marketers. It introduces the moderator and three panelists - Larry Weber, Dave Munn, and Pauline Ores. Dave Munn's presentation discusses how social media is increasingly important in the technology purchase process. Three-quarters of buyers use social media and top sources of information include digital channels. Pauline Ores discusses IBM's use of social media and challenges of an enterprise approach. She recommends demonstrating business value, using metrics, and internal adoption. The webinar concludes with an audience Q&A.
Trends and Frameworks for Interactive Success... A strategic interactive approach for taking businesses to their customers by listening, sharing and providing timely and relevant services and support.
Social Media Inside The Brand: DuPont Case Study
Learn first-hand about the internal battles, struggles and success you can expect in the Wild West world of Social Media. Hear about the legal aspects of Social Media, how to develop a proper Social Media Marketing policy, and how to sell a "word of mouth" project internally.
* Gary Spangler, eMarketing, DuPont
Ripple6™ helps marketers and publishers implement their business strategy through social media. The company provides an enterprise white label social media platform to create consumer engagements and relationships, enhance social marketing, generate consumer insights, and facilitate commerce and collaboration. It is easily customized to incorporate a brand's look and feel for integration into an existing web site or to create an entirely new site. Ripple6 a wholly-owned subsidiary of Gannett Co., Inc. (NYSE: GCI), is based in New York and its list of clients and partners includes P&G, Meredith Corporation, and General Mills. For more information, go to www.Ripple6.com.
SEO, Influencers, or Quality - What's Your Trump Card in Content Marketing?Social Media Today
The document provides information about the moderator and speakers of an upcoming webinar on social media marketing. Paul Dunay is introduced as the moderator with his background and credentials. Three speakers are then introduced: Jeff Ogden, president of Find New Customers, Wendy Lea, CEO of Get Satisfaction, and Lee Odden, CEO of TopRank Online Marketing. The webinar aims to discuss driving revenue from social strategies and integrating SEO, social media, and content marketing.
Nonprofit Websites: If You Build It, They Will Come … NOT!Joseph LaMountain
A website doesn’t generate traffic on its own. But search engine optimization (SEO) can help nonprofits quickly build a large audience online. Using SEO, the American College of Allergy, Asthma and Immunology increased search engine-directed traffic to its website by 192 percent, use of the website’s allergist referral tool by 72 percent, and time spent on the website by 38 percent.
SEO increases the relevance of your website in the eyes of popular search engines, and thus moves your site’s URL closer to the top of search engine results for the terms your audiences search for the most. SEO begins by developing content around the terms people use to find your content online. It also includes increased inbound links from other relevant websites, banner ads, minor design changes, and strategically placed advertising in search engine results for the keywords associated with your content. Using this approach, the American Orthopaedic Society for Sports Medicine achieved No. 1 Google rankings for the five most frequently searched phrases related to youth and sports injuries.
In this session we’ll discuss how SEO works and how nonprofit communications professionals use it to grow their online visibility. Speakers include Reingold Vice President Joseph LaMountain, Director of Web Design Jordan Sheckman, and Senior Digital Marketing Associate Brooks Lape.
This document summarizes Enterprise 2.0, which refers to the use of social media, cloud computing, and mobile technologies by organizations. It discusses how these tools allow for increased collaboration, communication, and knowledge sharing within and outside organizations. While offering opportunities, Enterprise 2.0 also presents risks that must be managed through training and governance policies. The document provides examples of how different business functions can utilize Enterprise 2.0 and stresses the importance of monitoring and analytics to understand impacts and inform strategies.
Media selection and measuring campaign performanceMarketing Wise
The document discusses assessing and measuring the effectiveness of traditional and online media for communication campaigns. It notes that media selection is a key part of implementation and measurement is important. Both traditional and online media have strengths and weaknesses for objectives like branding, interest arousal, and motivating action. An integrated, multi-channel approach using both online and traditional media tends to achieve the best results. Metrics for measuring online campaigns include traffic, reach, responses, and sales leads. Connecting marketing outputs to business outcomes is important for accountability.
The document discusses how to leverage social media and web 2.0 technologies to promote events and increase their return on investment. It recommends starting by listening to conversations on social media to identify the target audience. Then it suggests connecting with that audience by spreading news about the event through participation on various social networks like Facebook, Twitter, and LinkedIn. Finally, it outlines 17 specific tactics that can be used, such as increasing traffic to the event registration page, leveraging existing networks on Facebook, unleashing the power of Twitter by creating event hashtags and live tweeting, and networking on LinkedIn.
This is a presentation that I gave at a Digital Marketing conference in Nov 2010 while a consultant for Doremus (part of Omnicom Group). It has been almost two years and a lot of points are still applicable, and the industry still has a long way to go...
DMA 2012 Conference: Social Intelligence Panel October 2012IdentitiLab
1) The document discusses how social media is changing the way companies approach marketing and customer relationships.
2) It highlights the shift from traditional websites being the center of a company's online presence to social media platforms, where consumers now spend over 50% of their time.
3) The key is for companies to develop a strategic, integrated approach across online and offline channels, with a focus on conversation and advocacy over traditional advertising.
This document provides networking questions to ask when meeting potential employers at conferences or career fairs. It recommends asking questions like "What do you do?", "Do you enjoy it?", "How did you get there?", "What could be better?", "Can I contact you?", and "Who else can I talk to?" to learn about the person's work experience and network without seeming like your only goal is to promote yourself. The most important things are to have a genuine conversation and focus on what the other person says, rather than just asking questions to further your own job search. Practicing these networking skills can help you find the right job opportunities.
The document outlines the core elements of a complete ergonomics program, as implemented by Northrop Grumman Aerospace Systems. It includes management commitment, risk identification using an online self-assessment tool, in-person hazard assessments, mitigation through equipment selection, education and training, and medical management. Metrics show the program has decreased repetitive motion injuries by prioritizing at-risk employees, lowered workers' compensation costs, and received positive feedback from employees who found the recommendations effective. The complete program approach is critical to success.
Case Study Creating a Social CRM Strategy That Spans The Value Chain - Alexa...Our Social Times
1) The document discusses end-to-end social CRM, which is the ability to engage customers across all channels continuously to drive insights, innovation, marketing, sales and service.
2) It provides examples of how companies can use social media research communities, private dialogue panels, and open engagement to better understand customers and influence prospects.
3) The key is to leverage social media conversations to drive conversions by amplifying customer content and activating brand ambassadors across online and offline channels.
This document summarizes a webinar about secrets of social media and word-of-mouth (WOM) marketing for B2B companies. It introduces Justin Dorfman, a CDW support engineer who generated over $300K in sales for CDW through his product recommendations without being paid. The webinar objectives are to share secrets of B2B social media success, review real-world case studies, and provide practical tips. Laura Messerschmitt from Outright is a guest speaker. The webinar promotes Zuberance's system for identifying, energizing, and tracking brand advocates to generate leads, sales, and marketing ROI through social and digital channels. Examples are given of how companies like
Social Media Monitoring the Alterian Ecademy OpportunityAlterian
Social media marketing has emerged as a legitimate marketing channel that your brand is able to utilize in a number of ways. The first step is listening, and with Alterian SM2 you can track conversations, review positive/negative sentiment for your brand, clients, competitors and partners across social media channels such as blogs, wikis, micro-blogs, social networks, video/photo sharing sites and real-time alerts.
1. The document discusses how to track and target users across different stages of their consumer lifecycle using digital advertising techniques.
2. It emphasizes using targeting, retargeting, and optimization to improve the effectiveness of digital advertising campaigns.
3. Key strategies proposed include personalizing messages based on user location, segmenting audiences based on their attributes and behaviors, and optimizing campaigns by testing multiple versions and targeting the best-performing ones to specific groups.
The document discusses Social CRM, providing examples of how companies can use social media monitoring, social connections, social intelligence, and visualization tools to engage customers across the sales lifecycle from identifying contacts to collaboration. It also outlines a Social CRM roadmap and recommendations for implementation, emphasizing how Social CRM can help drive business growth, optimize revenue, and enhance cross-selling and upselling opportunities.
The is presentation was delivered at the Online Community Engagement conference in Sydney on 1 Nov 2012. I picked the dense topic of data, analytics and reporting and how it is critical in the social business journey. How it should/can be used to build compelling business cases.
Learning From Listening - Utilizing Social Media MonitoringAlterian
The emergence of digital channels and internet-based social media has created a new world of communications. In order to stay ahead of your competition understanding these conversations and engaging within them is key to marketing success. This presentation goes through how to utilize Social Media Monitoring as market research to further engage your prospects and customers.
The document summarizes a webinar on using social media for B2B technology marketers. It introduces the moderator and three panelists - Larry Weber, Dave Munn, and Pauline Ores. Dave Munn's presentation discusses how social media is increasingly important in the technology purchase process. Three-quarters of buyers use social media and top sources of information include digital channels. Pauline Ores discusses IBM's use of social media and challenges of an enterprise approach. She recommends demonstrating business value, using metrics, and internal adoption. The webinar concludes with an audience Q&A.
Trends and Frameworks for Interactive Success... A strategic interactive approach for taking businesses to their customers by listening, sharing and providing timely and relevant services and support.
Social Media Inside The Brand: DuPont Case Study
Learn first-hand about the internal battles, struggles and success you can expect in the Wild West world of Social Media. Hear about the legal aspects of Social Media, how to develop a proper Social Media Marketing policy, and how to sell a "word of mouth" project internally.
* Gary Spangler, eMarketing, DuPont
Ripple6™ helps marketers and publishers implement their business strategy through social media. The company provides an enterprise white label social media platform to create consumer engagements and relationships, enhance social marketing, generate consumer insights, and facilitate commerce and collaboration. It is easily customized to incorporate a brand's look and feel for integration into an existing web site or to create an entirely new site. Ripple6 a wholly-owned subsidiary of Gannett Co., Inc. (NYSE: GCI), is based in New York and its list of clients and partners includes P&G, Meredith Corporation, and General Mills. For more information, go to www.Ripple6.com.
SEO, Influencers, or Quality - What's Your Trump Card in Content Marketing?Social Media Today
The document provides information about the moderator and speakers of an upcoming webinar on social media marketing. Paul Dunay is introduced as the moderator with his background and credentials. Three speakers are then introduced: Jeff Ogden, president of Find New Customers, Wendy Lea, CEO of Get Satisfaction, and Lee Odden, CEO of TopRank Online Marketing. The webinar aims to discuss driving revenue from social strategies and integrating SEO, social media, and content marketing.
Nonprofit Websites: If You Build It, They Will Come … NOT!Joseph LaMountain
A website doesn’t generate traffic on its own. But search engine optimization (SEO) can help nonprofits quickly build a large audience online. Using SEO, the American College of Allergy, Asthma and Immunology increased search engine-directed traffic to its website by 192 percent, use of the website’s allergist referral tool by 72 percent, and time spent on the website by 38 percent.
SEO increases the relevance of your website in the eyes of popular search engines, and thus moves your site’s URL closer to the top of search engine results for the terms your audiences search for the most. SEO begins by developing content around the terms people use to find your content online. It also includes increased inbound links from other relevant websites, banner ads, minor design changes, and strategically placed advertising in search engine results for the keywords associated with your content. Using this approach, the American Orthopaedic Society for Sports Medicine achieved No. 1 Google rankings for the five most frequently searched phrases related to youth and sports injuries.
In this session we’ll discuss how SEO works and how nonprofit communications professionals use it to grow their online visibility. Speakers include Reingold Vice President Joseph LaMountain, Director of Web Design Jordan Sheckman, and Senior Digital Marketing Associate Brooks Lape.
This document summarizes Enterprise 2.0, which refers to the use of social media, cloud computing, and mobile technologies by organizations. It discusses how these tools allow for increased collaboration, communication, and knowledge sharing within and outside organizations. While offering opportunities, Enterprise 2.0 also presents risks that must be managed through training and governance policies. The document provides examples of how different business functions can utilize Enterprise 2.0 and stresses the importance of monitoring and analytics to understand impacts and inform strategies.
Media selection and measuring campaign performanceMarketing Wise
The document discusses assessing and measuring the effectiveness of traditional and online media for communication campaigns. It notes that media selection is a key part of implementation and measurement is important. Both traditional and online media have strengths and weaknesses for objectives like branding, interest arousal, and motivating action. An integrated, multi-channel approach using both online and traditional media tends to achieve the best results. Metrics for measuring online campaigns include traffic, reach, responses, and sales leads. Connecting marketing outputs to business outcomes is important for accountability.
The document discusses how to leverage social media and web 2.0 technologies to promote events and increase their return on investment. It recommends starting by listening to conversations on social media to identify the target audience. Then it suggests connecting with that audience by spreading news about the event through participation on various social networks like Facebook, Twitter, and LinkedIn. Finally, it outlines 17 specific tactics that can be used, such as increasing traffic to the event registration page, leveraging existing networks on Facebook, unleashing the power of Twitter by creating event hashtags and live tweeting, and networking on LinkedIn.
This is a presentation that I gave at a Digital Marketing conference in Nov 2010 while a consultant for Doremus (part of Omnicom Group). It has been almost two years and a lot of points are still applicable, and the industry still has a long way to go...
DMA 2012 Conference: Social Intelligence Panel October 2012IdentitiLab
1) The document discusses how social media is changing the way companies approach marketing and customer relationships.
2) It highlights the shift from traditional websites being the center of a company's online presence to social media platforms, where consumers now spend over 50% of their time.
3) The key is for companies to develop a strategic, integrated approach across online and offline channels, with a focus on conversation and advocacy over traditional advertising.
This document provides networking questions to ask when meeting potential employers at conferences or career fairs. It recommends asking questions like "What do you do?", "Do you enjoy it?", "How did you get there?", "What could be better?", "Can I contact you?", and "Who else can I talk to?" to learn about the person's work experience and network without seeming like your only goal is to promote yourself. The most important things are to have a genuine conversation and focus on what the other person says, rather than just asking questions to further your own job search. Practicing these networking skills can help you find the right job opportunities.
The document outlines the core elements of a complete ergonomics program, as implemented by Northrop Grumman Aerospace Systems. It includes management commitment, risk identification using an online self-assessment tool, in-person hazard assessments, mitigation through equipment selection, education and training, and medical management. Metrics show the program has decreased repetitive motion injuries by prioritizing at-risk employees, lowered workers' compensation costs, and received positive feedback from employees who found the recommendations effective. The complete program approach is critical to success.
MarketingSalesMedia je první titul v České republice určený primárně pro zadavatele reklamy s řízenou distribucí, která pokrývá klíčových 4600 odběratelů na Českém trhu. Hlavním cílem MarketingSalesMedia je pomáhat zadavatelům reklamy s klíčovým požadavkem majitelů firem – prodávat. Redakční tým, který má zkušenosti a dobře vybudované kontakty v maloobchodní síti a mezi zadavateli reklamy je zárukou relevantního obsahu.
1. The document discusses various strategies for link building, including collecting potential link partners, contacting them through online forms or email, tracking email responses, and manually checking for links.
2. It provides tips for effective email outreach, such as linking to the other site first and keeping messages short. Regular follow up is recommended.
3. Link building progress and results can be tracked and reported using spreadsheets, with fields for the linking page URL, domain, page rank, and client site details. Additional strategies mentioned include using social media, networking, articles, and blog reviews.
Making the best of small libraries and small budgetscaroline
Survival strategies for librarians working in museums with small / difficult spaces and limited budgets. Exploring how we can adapt and thrive in the digital age.
It outsourcing a incompreensível atitude dos provedores tradicionaisAlfredo Saad
O documento discute a necessidade de os grandes provedores de serviços de TI mudarem sua atitude em relação à terceirização de TI e à nuvem. A visão atual de que a terceirização tradicional e a nuvem são excludentes está prejudicando os clientes e corroendo o mercado de terceirização. Uma abordagem de assessoria estratégica permitiria uma transição segura e planejada para modelos de nuvem.
Why We Switched to Unlimited Edition Customer Paneldreamforce2006
The panelists from Seagate Technology, The Phoenix Companies, and Five9 discussed how switching to Unlimited Edition from Enterprise Edition addressed their business and technical challenges and provided key benefits. Seagate saw cost savings of 28% and reduced storage utilization from 98% to 18%. Phoenix eliminated development risks and increased mobile worker productivity. Five9 gained additional application resources and access to the Salesforce Sandbox for development and testing.
The document summarizes a presentation by Frost & Sullivan on approaches to optimizing growth. It discusses generating and evaluating a growth pipeline, best practices for implementation excellence, and a growth excellence matrix. It also provides case studies on strategies for growth during an economic downturn, and describes Frost & Sullivan's Growth Acceleration System and Growth Partnership Service for supporting clients' growth goals.
The document discusses the benefits of meditation for reducing stress and anxiety. Regular meditation practice can help calm the mind and body by lowering heart rate and blood pressure. Studies have shown that meditating for just 10-20 minutes per day can have significant positive impacts on both mental and physical health over time.
Terceirização de ti frustrado com os resultados qmk_onde o cio errou_qmkAlfredo Saad
O documento discute as potenciais áreas problemáticas em projetos de terceirização de TI que podem levar a resultados insatisfatórios. Ele lista sete questões cruciais que devem ser adequadamente tratadas nas fases de planejamento, execução e gestão do contrato para garantir o sucesso do projeto, como escopo, seleção de provedores e gestão da transição de serviços.
Contrato de terceirização de ti em crise qmk o que fazer agora ou, melhor, o ...Alfredo Saad
O documento discute seis indícios de crise em contratos de terceirização de TI, caminhos para solução de crises, e como elas poderiam ser evitadas. Os seis indícios são insatisfação com serviços, questionamento de valores, recusa a realizar serviços, recursos insuficientes, desconhecimento de prioridades e ações reativas. As soluções incluem substituição de interlocutores, definição de missão, e aperfeiçoamento de mecanismos e planos de ação. Evitar crises requ
Moneytouch Proposition Advisor PresentationSunil Jani
The document discusses empowering intermediaries with an integrated platform. It introduces Moneytouch Retail Financial Services and provides details on its founding team which has extensive experience in consumer banking and entrepreneurship. It then outlines Moneytouch's management team and advisory board which are made up of professionals from finance, law, accounting, and business. Finally, it discusses opportunities in the growing Indian economy and expanding retail asset classes that Moneytouch aims to address.
Ideal Solutions was established in 2007 to provide construction chemical services and products based on latest techniques. It aims to save clients time, money and issues. The company's experienced teams conduct numerous application projects. Its marketing division sells construction chemicals and provides end user services. Ideal Solutions specializes in waterproofing, epoxy flooring, joint sealing and concrete repair/protection. It strives to deliver high quality results and customer service. The company takes a flexible approach to tailor solutions based on client requirements for each project.
Business power point templates 5 phase diagram ppt linear process chart sales...SlideTeam.net
The document describes a linear business process chart template with 5 editable stages. The template includes icons that can be customized by ungrouping objects, editing colors using theme colors or the format shape dialog box, and changing the size and orientation of icons. The template allows for full customization of the linear business process chart.
The document outlines steps for creating an operations manual for a business, including defining key functional areas, tasks, and performance indicators, developing job descriptions, and standardized procedures. It recommends beginning the process with a clear vision and lists common functional areas like marketing, sales, production, finance, and HR. Standardizing operations in this way can provide business owners with more free time, scalability, and increased profits by establishing consistent, predictable processes.
Where social media is today. Where it's headed. What is HOLDING brands/biz back. Includes a social media maturity framework for digital strategists.
If you download - please add a comment.
Laurie Dillon-Schalk's keynote for IBM's Retail Fall Showcase on Nov. 2nd, 2011
Addressing Top CEO Priorities through Social Media Marketing and MetricsJacques Pavlenyi
Presented at the August 21 2012 Business Marketing Association's Southern California Chapter meeting. The world is changing - becoming more social, even in traditionally conservative B2B. B2B marketing is maturing, with social leading to more measurable successes. But taking b2b social media marketing to the next level is easier than you might think. This presentation hopes to help you:
-- Understand how to better align social media marketing with key strategic initiatives
-- Learn how to focus on the social metrics that matter
-- See applicable examples of real b2b social media marketing benefits
These views are my own and do not represent those of my employer.
Sm biz getting started social media handbookKay-Tee
The beginner's guide to Engagement Marketing for a small business. This handbook will walk you through the changing landscape of coplanning process, evaluation, and determining ROI that's appropriate for your business. It also arms you with a 1, 2, 3 approach for claiming your business (map), online social media, and going mobile. This was a hand out during a live presentation, so a new reader may have to connect the dots just a bit and answer the questions for their own business. Contact info is on each page though for further assistance. Happy engaging!
Learn best practices for developing integrated multichannel marketing campaigns using social media, email, creative design and direct mail. Integrating these channels into the marketing mix will produce meaningful results that will keep your customers coming back for more.
In the current economy where every dollar counts, the ability to demonstrate the value of your programs is a business imperative. You don’t need to have an army of people to measure properly (and no Ad Value Equivalents!) – you just need to be armed with a measurement process that works. Award-winning pro Kami Huyse will show us how to design PR and marketing programs from the beginning so they can be accurately measured, and step us through what to track using tools accessible to solos (without the hefty price tags).
The document discusses social media and its importance for businesses. It defines what social media is and is not, how businesses can use it strategically, and provides examples of companies that have seen success through social media. The key messages are that social media is about creating conversations rather than pushing messages, is relevant for all businesses, and can help with marketing, sales, and other business functions when used as part of an overall strategy.
This document outlines a 7-step process for becoming a social office hero by driving trials of a new software product through social media. The steps are: 1) Define clear goals aligned with business objectives; 2) Integrate social strategies with internal teams and plans; 3) Listen to and monitor social conversations; 4) Engage by adding value to social streams; 5) Build successful social channels; 6) Activate and reward key evangelists; 7) Analyze social metrics and business results. Following this process increased the company's social reach and engagement, drove more software trials, and had higher sales conversions than other marketing channels.
Social networking has become important for marketers due to a weak economy, media fragmentation, and consumers expecting personalization. Social media refers to internet and mobile-based tools for sharing information through words, pictures, video and audio. Social networks outperform other categories in key metrics. They have evolved from one-way information delivery on Web 1.0 to two-way interactions on Web 2.0 and knowledge-based interactions on Web 3.0. The key social networking sites reviewed are LinkedIn, Facebook, and Twitter.
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Social Media: How it Fits Into Your Customer Marketing and Retention Strategy...VIPdesk
This document summarizes a webinar on using social media for customer marketing and retention strategies. The webinar was presented by Geoff Nelson and Nick White of Ivy Worldwide and hosted by Mary Naylor, CEO of VIPdesk. It covered topics such as defining social media, engaging influencers, using the right social media tools, and principles for interacting in online communities. The webinar provided strategies for leveraging word-of-mouth marketing and influencers at different stages of the customer journey.
A look at how organizations can use social listening and analysis as input into their social media and business strategies. Shares case studies, use cases, and processes.
The document discusses using social media and web 2.0 technologies like LinkedIn, Facebook, Twitter, and podcasting to build relationships and expand client communications. It provides an overview of what constitutes web 2.0, different types of social media and their benefits. It then discusses how to build an online presence, manage online reputation, and offers specific tips on using platforms like LinkedIn, Facebook, and Twitter as well as creating podcasts.
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The document discusses social customer relationship management (CRM). It defines social CRM as monitoring, engaging, and managing conversations and relationships with customers and influencers across digital channels. It outlines key business objectives for social CRM like fostering dialogue and promoting advocacy. It also discusses frameworks for listening to customers, engaging with them, and taking action based on insights. Finally, it provides examples of planning workshops and use cases to help organizations develop social CRM strategies and processes.
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The document discusses strategies for digital marketing and customer acquisition in 2012. It poses 8 questions to review one's strategy: 1) Does your brand have a clear personality and online value proposition? 2) Is your mix of paid, owned and earned media investments balanced and effective? 3) Is your publishing process optimized for digital channels? 4) How can you make online campaigns more engaging? 5) Is your business designed for social media? 6) Are you implementing deep SEO practices? 7) Are your channels integrated or siloed? 8) Are you using analytics to optimize performance? The document provides tips and examples for developing strategies in areas like content, social media, email marketing and search engine optimization to attract customers online.
Los Nuevos Canales de contacto con el cliente están cambiando. Anatomía del S...Mundo Contact
This document summarizes recent trends in social media research. It discusses how social media is changing the way companies interact with customers. Research shows that people are actively using social media platforms like Facebook and Twitter. The document also outlines key metrics companies can use to measure the impact of social media engagement, including communication metrics, awareness metrics, cost savings, and revenue metrics. It emphasizes the importance of having a social media strategy to participate in online conversations about a company or brand.
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The document discusses how LinkedIn can be used by bankers to live, work, contribute and increase bank sales. It outlines how marketing has changed with consumers now in control, and how LinkedIn can help bankers connect with leads, generate business opportunities, discover connections, engage clients, and position themselves as experts. It provides ideas for bankers to engage their LinkedIn community and own a niche, including developing content and distributing thought leadership. The goal is to be visible, connect, collaborate, prospect and support clients through LinkedIn features and strategic engagement.
Marketing Your App for the Social Era - Dreamforce 2012 - 9/20Salesforce Partners
Marketing Your App for the Social Era discusses how to optimize app marketing in a social world. It recommends integrating marketing strategies across PR, digital, events, websites, social media and advertising. It also suggests engaging customers on social platforms through content like stories, videos and infographics. Tracking metrics like social media followers and leads from social can measure the success of these strategies. The presentation emphasizes becoming a valuable social outlet and optimizing content for sharing.
Ähnlich wie Microsoft and the Business of Social Media (20)
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For more than 24 years, Minneapolis-based marketing agency Gage has created marketing and technological solutions for some of the world's best known brands to prevent random acts of marketing. If you are losing sleep over random marketing, check out this recent presentation from Gage's Mark Kurtz, who was a featured speaker at the June 2016 Channel Chiefs Conference Series. Contact us at hello (at) gage.com with any questions--tell us how we can help.
How can you adequately mitigate risk and regulatory concerns while ensuring your employees understand the policy? What about outlining workflow and escalation processes that are understandable and thorough? What do the best in class companies do when multiple employees are using social media on behalf of the brand? Join us for some highlights, lowlights, brand examples and fantastic discussion around social media policies & procedures. We promise, it won’t be boring.
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Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
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Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
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The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
1) As many global brands embrace social media channels within their own organization, how do you leverage social media investments to drive conversions?
1) As many global brands embrace social media channels within their own organization, how do you leverage social media investments to drive conversions?
Hold questions for happy hour and/or twitter
As many global brands embrace social media channels within their own organization, how do you leverage social media investments to drive conversions? (CHRIS)
Defining the field of inquiry
Advocacy platformPartner / Franchisee social media activationSocial Media promotionsCurationBranded outpost build and asset publishingImplement a Social Media Marketing System (SMMS)Non-Branded Social Media engagement / ROI tracking (aka social CRM)SEO backlinking campaign for Travel Leaders website Syndicated “Chat” Facebook and TL.com connect with agentsTravel blogging / influencer campaigning
Illustrating what is meant by brand community.
Illustrating the symbiotic relationship between conversion events and other forms of value generated through social media marketing.Explain how conversion still matters and ought to be thought of as central, key indicator of effectiveness. From a tactical POV, social media should be thought of as capable of delivering all four value types – because in fact, it does.
How do you get buy in from senior management and incorporate social media into other marketing initiatives?(UMANG)
Umang: You start by applying methodologies and means of persuasion they are already comfortable with. That’s why the strategic plan was so important, and why it had to be done so thoroughly and then delivered, both as a document and presentation to senior management.Chris: We developed the plan as follows: [use strategy development slide]
Illustrating the various commonmetrics and how they tend to fit into the high level categories illustrated on previous slide.
How Microsoft effectively drives awareness, engagement and measurable conversion for its Business (SMB) division through strategic use of emerging media tools, tactics and technologies.
Website: http://www.microsoft.com/business/MM FacebookSMB FacebookTwitter SMBLinkedIn – Products Page on Microsoft “In” pageYouTube (Microsoft Small Business)
Social Content PlaybookSocial WidgetsDashboard DesignSocial Activation for PartnersFacebook: “Ask A Partner” ApplicationFacebook: Promotion (Customer)Facebook: Promotion (Partner)Facebook: Custom UX implementationSocial Advocacy Platform Dashboard DesignDemand Generation / Awareness Building
What were the risks involved when addressing a large audience of 100,000s of partners to be engaged in a national campaign? How were these risks overcome?
Microsoft resellers are also small businesses (SMBs)SMBs have to focus on sales - not marketingSmall businesses tend to lack time, expertise and knowledge to make the most of social mediaSocial media tends to be seen as:Time-consuming compared to other marketing activitiesAt least one step removed from driving sales, unlike other things they doConfusing, complicated and changing constantlyHow many Microsoft resellers are going to see social media marketing as worth the effort?
Partners have significant potential influence with customers, but b/c they lack know-how, need to be presented with explicit ways to meaningfully participate, such as Ask a Partner.
What was the cadence for rolling out the various techniques through social media? Why?