CXO 2.0 Conference (Event Information Deck | Dec'24-Mar'25)CXO 2.0 Conference
The CXO 2.0 Conference invites the participation of leaders, creators, and visionaries from established corporations and budding start-ups alike, offering them a chance to usher in a new era of transformative ideas and practices in their respective sectors.
Omnichannel marketing allows businesses to provide customers with a seamless brand experience across multiple touchpoints. As customers now engage with brands through various digital channels, tracking the customer journey has become more complex. An omnichannel approach aims to offer consistency across channels and devices. Effective omnichannel marketing requires analyzing customer behavior data to understand how customers move through different stages from awareness to purchase. Attribution modeling is also important to determine how various channels contribute to goals like conversions at different stages of the customer journey.
Bajaj Allianz General Insurance chose CRMNEXT to create and automate multi-asset insurance journeys, processes for retail, corporate to deliver a unified experience across channels and bring in business efficiency with consistent growth.
The document discusses strategies for a construction company to achieve high and low compound annual growth rates (CAGR). For high CAGR, the company plans to diversify its order book through domestic and international projects, target high-value infrastructure projects, and move into new business verticals like railways and shipbuilding using cost management techniques. For low CAGR, the company will target higher margin projects through strategic tie-ups, innovative pricing strategies, and technology and design innovation at its research center.
Digital marketing can help restaurants communicate with and learn from guests through personalized messages. Developing a content strategy with clear goals in mind is important. Goals may include growing a customer database, increasing sales and foot traffic, or building relationships on social media. Testing strategies in a limited market first allows restaurants to enhance their approach based on results before broader application. Tracking key metrics helps ensure strategies are effective at meeting goals over time.
If your company needs to submit a Branding Services Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/3lsNmbG
Both 2021 and 2022 have been hallmark years in all things Web3, crypto, and blockchain. The market has dramatically expanded - we’ve seen new highs and some sobering lows alongside extraordinary and constant innovation. Here at Vayner3, we’ve grown from a small group of passionate crypto- natives to an end-to-end Web3 consultancy with 25+ enterprise clients across CPG, Retail, Fashion, Automotive, and Tech. Recent events have certainly surfaced clear bad actors and put the space in the spotlight for the wrong reasons, but we remain optimistic about our Web3 future. This paper will help explain why.
Web3 is the next evolution of the internet, consumer behavior, and culture powered by blockchain technology. Our definition of Web3 includes new technologies - cryptocurrencies, NFTs, DeFi, and the “metaverse” - but it also includes an important cultural and behavioral layer. Over the last 2 years, we have seen a renaissance begin in digital art, fashion, sports, music, and identity. As consumers spend more and more of their time online - and younger generations grow with a more intertwined version of physical and digital realities - we expect today’s fundamentals of emerging Web3 technology and culture to grow exponentially with profound implications.
In this paper, we attempt to dissect the meta Web3 narrative, dive into the data, and identify true signal in a (very) noisy market. We look at what matters most to marketers and operators at large enterprise organizations considering Web3 tech, and we focus on the near-term future. We stay grounded in business and technological realities, and we fully acknowledge that macroeconomic forces and regulatory changes could play a major role in how 2023 unfolds. All things considered, we remain convinced: Web3 is going increasingly mainstream in 2023. Let’s build the future together.
Mix Digital is a full service digital marketing agency expertising in digital marketing strategy, social media marketing, web design & development, search marketing. We helps brand interacting sustainably with target audiences via digital platforms
CXO 2.0 Conference (Event Information Deck | Dec'24-Mar'25)CXO 2.0 Conference
The CXO 2.0 Conference invites the participation of leaders, creators, and visionaries from established corporations and budding start-ups alike, offering them a chance to usher in a new era of transformative ideas and practices in their respective sectors.
Omnichannel marketing allows businesses to provide customers with a seamless brand experience across multiple touchpoints. As customers now engage with brands through various digital channels, tracking the customer journey has become more complex. An omnichannel approach aims to offer consistency across channels and devices. Effective omnichannel marketing requires analyzing customer behavior data to understand how customers move through different stages from awareness to purchase. Attribution modeling is also important to determine how various channels contribute to goals like conversions at different stages of the customer journey.
Bajaj Allianz General Insurance chose CRMNEXT to create and automate multi-asset insurance journeys, processes for retail, corporate to deliver a unified experience across channels and bring in business efficiency with consistent growth.
The document discusses strategies for a construction company to achieve high and low compound annual growth rates (CAGR). For high CAGR, the company plans to diversify its order book through domestic and international projects, target high-value infrastructure projects, and move into new business verticals like railways and shipbuilding using cost management techniques. For low CAGR, the company will target higher margin projects through strategic tie-ups, innovative pricing strategies, and technology and design innovation at its research center.
Digital marketing can help restaurants communicate with and learn from guests through personalized messages. Developing a content strategy with clear goals in mind is important. Goals may include growing a customer database, increasing sales and foot traffic, or building relationships on social media. Testing strategies in a limited market first allows restaurants to enhance their approach based on results before broader application. Tracking key metrics helps ensure strategies are effective at meeting goals over time.
If your company needs to submit a Branding Services Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/3lsNmbG
Both 2021 and 2022 have been hallmark years in all things Web3, crypto, and blockchain. The market has dramatically expanded - we’ve seen new highs and some sobering lows alongside extraordinary and constant innovation. Here at Vayner3, we’ve grown from a small group of passionate crypto- natives to an end-to-end Web3 consultancy with 25+ enterprise clients across CPG, Retail, Fashion, Automotive, and Tech. Recent events have certainly surfaced clear bad actors and put the space in the spotlight for the wrong reasons, but we remain optimistic about our Web3 future. This paper will help explain why.
Web3 is the next evolution of the internet, consumer behavior, and culture powered by blockchain technology. Our definition of Web3 includes new technologies - cryptocurrencies, NFTs, DeFi, and the “metaverse” - but it also includes an important cultural and behavioral layer. Over the last 2 years, we have seen a renaissance begin in digital art, fashion, sports, music, and identity. As consumers spend more and more of their time online - and younger generations grow with a more intertwined version of physical and digital realities - we expect today’s fundamentals of emerging Web3 technology and culture to grow exponentially with profound implications.
In this paper, we attempt to dissect the meta Web3 narrative, dive into the data, and identify true signal in a (very) noisy market. We look at what matters most to marketers and operators at large enterprise organizations considering Web3 tech, and we focus on the near-term future. We stay grounded in business and technological realities, and we fully acknowledge that macroeconomic forces and regulatory changes could play a major role in how 2023 unfolds. All things considered, we remain convinced: Web3 is going increasingly mainstream in 2023. Let’s build the future together.
Mix Digital is a full service digital marketing agency expertising in digital marketing strategy, social media marketing, web design & development, search marketing. We helps brand interacting sustainably with target audiences via digital platforms
The document discusses best practices for choosing memorable brand names. It notes that brand names should be simple, distinctive, easy to pronounce, and work globally. The naming process involves several filters: the marketing filter to define key qualities; the semantic filter to avoid negative meanings in other languages; the phonetic filter for pronunciation; the sound symbolism filter for visual appearance; and the legal filter for availability. Coined words and reinventing real words unrelated to the product can be successful strategies. Examples are given of brand names derived from abbreviations, foreign languages, founders' names, and descriptive terms about the product.
Le document est un template servant de référence a toutes les entreprises voulant établir sa Stratégie Marketing Digital. Un plan allant du besoin client a l'élaboration du budget.
The document discusses different types of brand architecture structures including branded house, endorsed brands, and house of brands. It provides examples of each type such as FedEx using a masterbrand structure under the branded house model. Marriott International is an example of an endorsed brand where the company name endorses individual product brands. Procter & Gamble is an example of a house of brands structure where each product line has its own unique branding. The document also outlines key steps to defining the right brand strategy such as clarifying the value proposition, segmentation, brand pillars, benefits, and compelling reasons to believe. It provides questions to consider when evaluating an expansion or addition of a new brand to a portfolio.
1. The document discusses the changing digital marketing landscape and the disruption caused by new technologies like social media and user-generated content. This has challenged traditional marketing approaches and insights.
2. It defines key terms like digital marketing, e-marketing, and discusses concepts like the dimensions of digital disruption and growth hacking.
3. The document provides an overview of a digital marketing module, outlining learning objectives, assessments, and recommended resources. It examines definitions of marketing and the role of digital platforms and media in achieving marketing objectives.
Flateel is a new footwear company that has developed an innovative shoe that can convert between a heel and flat. The shoe aims to provide women with the dual benefit of heels and flats in a single pair of shoes. The marketing plan outlines objectives to increase sales and market share over the next three years through targeted marketing strategies. Financial forecasts project double digit revenue growth and profitability by year two as the unique product gains brand awareness in the market. The plan identifies establishing brand awareness as a key issue to address given Flateel is a new product.
“A ‘brand’ is not a thing, a product, a company or an organization. A brand does not exist in the physical world – it is a mental construct. A brand can best be described as the sum total of all human experiences, perceptions and feelings about a particular thing, product or organization. Brands exist in the consciousness – of individuals and of the public.” – James R. Gregory, “Leveraging the Corporate Brand”
Forest Creative Communications- E Brochuressuser19ae611
Forest Creative Communication - Success stories and works. Our core expertise lies in the areas of Corporate and Brand Identity Programs, Digital Marketing and Social Media Management, Corporate Décor, SOH, Retail Interior Designing, E-commerce & World Wide Web, Collaterals and Brand Stationeries, Product Packaging, Advertising and Public Relations, Content and Copywriting, Multimedia Integration and Event Promotions.
The document outlines a multi-phase process for developing a long-term brand growth strategy. Phase 1 involves strategic development including insight generation on customers, brands, and competitors. Phase 2 focuses on developing strategic options regarding the core brand, portfolio, architecture, and messaging. Phase 3 aims to gain executive alignment through facilitated work sessions to agree on decisions. The final phase involves internal and external activation of the brand strategy.
Définition de l'e-réputation, description des principaux vecteurs de celle-ci et présentation des principaux outils de veille sont les axes principaux decette intervention réalisée pour le Bureau Economique de Namur.
The document outlines a marketing strategy for launching a new higher education program to non-traditional students. It includes conducting market research and a SWOT analysis to understand the market. Personas would be created to identify the ideal customer. The strategy involves optimizing web pages and SEO. It allocates a marketing budget and calendar across various acquisition channels like content marketing, email, digital ads, and social media. Data analytics will be applied throughout to ensure targets are achieved and promotions are working effectively.
“myEplatform®” is a digital marketing agency which deals in Google ads, PPC marketing, Searching engine Optimization- SEO & Social Media Marketing -SMM.
This document provides an overview of key concepts in brand management. It defines a brand as a name, symbol or design that identifies a seller's goods/services and differentiates them from competitors. The document outlines various brand elements like names, logos and taglines. It also discusses brand attributes, identity, image and strategies. Specifically, it explores private branding, product line extensions, sub-branding and the importance of establishing a unique brand name. The presentation emphasizes the role of consistent branding in shaping customer expectations and building loyalty.
Branding And Communication Proposal PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a Branding And Communication Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/2CZlpGX
Découvrez comment La Haute Société a positionné le site internet responsive petzl.com comme le canal de référence de la communication de la marque Petzl.
Des résultats à la hauteur :
> 2 Millions de pages vues par mois
> +15 % de pages vues
> +26 % visiteurs uniques sur mobile
> +130% de visites effectuées avec un mobile
Social Media Marketing PowerPoint PresentationAndrew Schwartz
100+ PowerPoint presentation content slides. Marketing is a key component to the success and revenue flow of any business. Social media websites and resources have yielded outrageous success in the past decade, opening enormous markets of potential customers to businesses around the world.
Naming Architecture: A Blueprint for Portfolio SimplicitySiegel+Gale
This document discusses naming architecture and how it leads to portfolio simplicity. It provides examples of how naming architecture involves modeling a company's portfolio, establishing name selection criteria, developing naming frameworks, and creating internal guidance. The examples demonstrate how naming architecture was implemented at Aetna, Motorola, and Memorial Sloan Kettering Cancer Center to simplify their portfolios and reinforce their brands through more consistent naming.
The document summarizes an upcoming marketing conference that will take place in Dubai, UAE from February 20-22, 2024 and in Las Vegas, USA from March 13-15, 2024. The three-day conference aims to revolutionize networking and learning for marketing and advertising professionals. It will feature panel discussions, keynote speeches from industry experts, an exhibition space for organizations, and an awards program to honor leading individuals and organizations. Attendees will include CMOs, content creators, advertising agencies, social media managers, and digital marketing executives who can learn new strategies and network with industry leaders.
The document discusses best practices for choosing memorable brand names. It notes that brand names should be simple, distinctive, easy to pronounce, and work globally. The naming process involves several filters: the marketing filter to define key qualities; the semantic filter to avoid negative meanings in other languages; the phonetic filter for pronunciation; the sound symbolism filter for visual appearance; and the legal filter for availability. Coined words and reinventing real words unrelated to the product can be successful strategies. Examples are given of brand names derived from abbreviations, foreign languages, founders' names, and descriptive terms about the product.
Le document est un template servant de référence a toutes les entreprises voulant établir sa Stratégie Marketing Digital. Un plan allant du besoin client a l'élaboration du budget.
The document discusses different types of brand architecture structures including branded house, endorsed brands, and house of brands. It provides examples of each type such as FedEx using a masterbrand structure under the branded house model. Marriott International is an example of an endorsed brand where the company name endorses individual product brands. Procter & Gamble is an example of a house of brands structure where each product line has its own unique branding. The document also outlines key steps to defining the right brand strategy such as clarifying the value proposition, segmentation, brand pillars, benefits, and compelling reasons to believe. It provides questions to consider when evaluating an expansion or addition of a new brand to a portfolio.
1. The document discusses the changing digital marketing landscape and the disruption caused by new technologies like social media and user-generated content. This has challenged traditional marketing approaches and insights.
2. It defines key terms like digital marketing, e-marketing, and discusses concepts like the dimensions of digital disruption and growth hacking.
3. The document provides an overview of a digital marketing module, outlining learning objectives, assessments, and recommended resources. It examines definitions of marketing and the role of digital platforms and media in achieving marketing objectives.
Flateel is a new footwear company that has developed an innovative shoe that can convert between a heel and flat. The shoe aims to provide women with the dual benefit of heels and flats in a single pair of shoes. The marketing plan outlines objectives to increase sales and market share over the next three years through targeted marketing strategies. Financial forecasts project double digit revenue growth and profitability by year two as the unique product gains brand awareness in the market. The plan identifies establishing brand awareness as a key issue to address given Flateel is a new product.
“A ‘brand’ is not a thing, a product, a company or an organization. A brand does not exist in the physical world – it is a mental construct. A brand can best be described as the sum total of all human experiences, perceptions and feelings about a particular thing, product or organization. Brands exist in the consciousness – of individuals and of the public.” – James R. Gregory, “Leveraging the Corporate Brand”
Forest Creative Communications- E Brochuressuser19ae611
Forest Creative Communication - Success stories and works. Our core expertise lies in the areas of Corporate and Brand Identity Programs, Digital Marketing and Social Media Management, Corporate Décor, SOH, Retail Interior Designing, E-commerce & World Wide Web, Collaterals and Brand Stationeries, Product Packaging, Advertising and Public Relations, Content and Copywriting, Multimedia Integration and Event Promotions.
The document outlines a multi-phase process for developing a long-term brand growth strategy. Phase 1 involves strategic development including insight generation on customers, brands, and competitors. Phase 2 focuses on developing strategic options regarding the core brand, portfolio, architecture, and messaging. Phase 3 aims to gain executive alignment through facilitated work sessions to agree on decisions. The final phase involves internal and external activation of the brand strategy.
Définition de l'e-réputation, description des principaux vecteurs de celle-ci et présentation des principaux outils de veille sont les axes principaux decette intervention réalisée pour le Bureau Economique de Namur.
The document outlines a marketing strategy for launching a new higher education program to non-traditional students. It includes conducting market research and a SWOT analysis to understand the market. Personas would be created to identify the ideal customer. The strategy involves optimizing web pages and SEO. It allocates a marketing budget and calendar across various acquisition channels like content marketing, email, digital ads, and social media. Data analytics will be applied throughout to ensure targets are achieved and promotions are working effectively.
“myEplatform®” is a digital marketing agency which deals in Google ads, PPC marketing, Searching engine Optimization- SEO & Social Media Marketing -SMM.
This document provides an overview of key concepts in brand management. It defines a brand as a name, symbol or design that identifies a seller's goods/services and differentiates them from competitors. The document outlines various brand elements like names, logos and taglines. It also discusses brand attributes, identity, image and strategies. Specifically, it explores private branding, product line extensions, sub-branding and the importance of establishing a unique brand name. The presentation emphasizes the role of consistent branding in shaping customer expectations and building loyalty.
Branding And Communication Proposal PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a Branding And Communication Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/2CZlpGX
Découvrez comment La Haute Société a positionné le site internet responsive petzl.com comme le canal de référence de la communication de la marque Petzl.
Des résultats à la hauteur :
> 2 Millions de pages vues par mois
> +15 % de pages vues
> +26 % visiteurs uniques sur mobile
> +130% de visites effectuées avec un mobile
Social Media Marketing PowerPoint PresentationAndrew Schwartz
100+ PowerPoint presentation content slides. Marketing is a key component to the success and revenue flow of any business. Social media websites and resources have yielded outrageous success in the past decade, opening enormous markets of potential customers to businesses around the world.
Naming Architecture: A Blueprint for Portfolio SimplicitySiegel+Gale
This document discusses naming architecture and how it leads to portfolio simplicity. It provides examples of how naming architecture involves modeling a company's portfolio, establishing name selection criteria, developing naming frameworks, and creating internal guidance. The examples demonstrate how naming architecture was implemented at Aetna, Motorola, and Memorial Sloan Kettering Cancer Center to simplify their portfolios and reinforce their brands through more consistent naming.
The document summarizes an upcoming marketing conference that will take place in Dubai, UAE from February 20-22, 2024 and in Las Vegas, USA from March 13-15, 2024. The three-day conference aims to revolutionize networking and learning for marketing and advertising professionals. It will feature panel discussions, keynote speeches from industry experts, an exhibition space for organizations, and an awards program to honor leading individuals and organizations. Attendees will include CMOs, content creators, advertising agencies, social media managers, and digital marketing executives who can learn new strategies and network with industry leaders.
The CXO 2.0 Conference invites the participation of leaders, creators, and visionaries from established corporations and budding start-ups alike, offering them a chance to usher in a new era of transformative ideas and practices in their respective sectors.
The CXO 2.0 Conference invites the participation of leaders, creators, and visionaries from established corporations and budding start-ups alike, offering them a chance to usher in a new era of transformative ideas and practices in their respective sectors.
CXO 2.0 Conference - Event Information Deck.pdfajay dua
A three-day event, the CXO 2.0 Conference provides ample opportunities to network, exchange ideas, and develop valuable connections with a dynamic global community of C-level executives, advisors, and senior leaders.
The three-day summit will have expert-driven debates, panels, and keynotes to shed light on groundbreaking technology trends, the latest cybersecurity tools to fight fraud and crypto scams, developments in artificial intelligence, machine learning, 3D printing, and robotics, to name a few. It will also review and touch upon the impact new technologies can have on businesses and their potential to power the future of humankind.
The three-day summit will have expert-driven debates, panels, and keynotes to shed light on groundbreaking technology trends, the latest cybersecurity tools to fight fraud and crypto scams, developments in artificial intelligence, machine learning, 3D printing, and robotics, to name a few. It will also review and touch upon the impact new technologies can have on businesses and their potential to power the future of humankind.
The three-day summit will have expert-driven debates, panels, and keynotes to shed light on groundbreaking technology trends, the latest cybersecurity tools to fight fraud and crypto scams, developments in artificial intelligence, machine learning, 3D printing, and robotics, to name a few. It will also review and touch upon the impact new technologies can have on businesses and their potential to power the future of humankind.
The document provides information about the BrandBuildingSummit.com conference happening from March 6-8, 2009 in Hyderabad, India. It discusses the radical changes in brand building due to increased digital media usage. The summit will encourage adoption of new media for brand building 2.0 and feature keynote speeches, panel discussions, and an expo on topics like mobile marketing, social networking, and branding trends. Sponsorship opportunities ranging from 35 lakhs for exclusive naming rights to 2 lakhs for goodie bag sponsorship are outlined. The event aims to provide industry insights to 500 attendees on best practices for online branding.
The document provides information about the B2B Marketing Expo, which is designed to offer B2B marketing professionals tools, techniques, training, knowledge and technology from over 150 exhibitors. The two-day expo in March 2017 will include 85+ seminars led by experts, networking opportunities, and masterclasses. It is expected to draw over 6,000 marketing decision makers. The expo provides opportunities for exhibitors to meet buyers, launch products, and learn about new concepts to help advance their marketing strategies.
The B2B Marketing Expo is a two-day event designed to provide B2B marketing professionals with the latest tools, techniques, and knowledge through seminars, masterclasses, and over 150 exhibitors. Over 6,000 decision makers are expected to attend. The expo aims to help attendees stay up-to-date on developments in their field and connect with suppliers. It is co-located with the Sales Innovation Expo to allow marketing and sales professionals to share knowledge. A variety of acquisition methods are used to attract the target audience of B2B marketers.
Education 2.0 Conference’s goal is to bring the global education community together to facilitate knowledge sharing and to look for solutions to issues faced in education transmittal in this day and age.
Education 2.0 Conference’s goal is to bring the global education community together to facilitate knowledge sharing and to look for solutions to issues faced in education transmittal in this day and age.
Education 2.0 Conference’s goal is to bring the global education community together to facilitate knowledge sharing and to look for solutions to issues faced in education transmittal in this day and age.
Money 2.0 Conference gives you an in-depth view of emerging financial markets, enterprise risk management strategies, blockchain-based transactions, and trends in FinTech, the rapidly-evolving insurance landscape, and much more. It invites founders of successful businesses, financial analysts, bankers, and money experts to share their thoughts, research, and knowledge on a global stage.
Money 2.0 Conference team who is curious about the world of finance. With a keen interest in cybersecurity, internet financial fraud detection, scam investigation, and digital forensics, his passion lies in helping people traverse the internet secure.
> The Health 2.0 Conference is a unique platform that unites passionate healthcare
professionals and spotlights the latest advancements and innovations in the healthcare
and wellness world.
> The three-day conference will feature informative keynotes and thought-provoking
panel discussions which will shed light on a wide range of relevant topics.
>With the Health 2.0 Conference, we hope to promote knowledge sharing and networking
amongst visionaries who seek to find solutions to complex healthcare challenges.
> The Health 2.0 Conference is a unique platform that unites passionate healthcare
professionals and spotlights the latest advancements and innovations in the healthcare
and wellness world.
> The three-day conference will feature informative keynotes and thought-provoking
panel discussions which will shed light on a wide range of relevant topics.
> With the Health 2.0 Conference, we hope to promote knowledge sharing and networking
amongst visionaries who seek to find solutions to complex healthcare challenges.
> The Health 2.0 Conference is a unique platform that unites passionate healthcare
professionals and spotlights the latest advancements and innovations in the healthcare
and wellness world.
> The three-day conference will feature informative keynotes and thought-provoking
panel discussions which will shed light on a wide range of relevant topics.
> With the Health 2.0 Conference, we hope to promote knowledge sharing and networking
amongst visionaries who seek to find solutions to complex healthcare challenges.
The document summarizes an upcoming franchise expo event organized by siliconindia on January 22nd in Bangalore. The event will provide opportunities for entrepreneurs to meet potential customers, investors, partners and find business opportunities. Exhibitors include organizations looking to expand franchises, retail brands, builders and IT companies. Attendees will include entrepreneurs, franchisees, investors, and retailers. The document outlines the benefits of exhibiting such as networking, marketing and opportunities. Details around sponsorship pricing and branding activities are also provided.
The Chicago AMA is a chapter of the American Marketing Association comprised of over 1,100 members that connects over 10,000 marketers annually through its 50 programs and events. It provides thought leadership through roundtables, conferences, and webinars while enabling career advancement and networking opportunities across industries. As the premier marketing organization in Chicago, the Chicago AMA keeps its members on the cutting edge of the field through programming, connections, and advancement resources.
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Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
What Software is Used in Marketing in 2024.Ishaaq6
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptxGiorgio Chiesa
This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
Embark on style journeys Indian clothing store denver guide.pptxOmnama Fashions
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
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As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
Visit:- https://www.1solutions.biz/link-building-packages/
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Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
AI Best Practices for Marketing HUG June 2024Amanda Farrell
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Spotify: Revolutionizing the Music Streaming IndustryTMR Infra
Spotify's unique blend of technology, user-centric design, and industry influence has
cemented its position as a leader in music streaming. By continuously evolving and adapting,
Spotify remains a dominant force, shaping the future of music consumption. As it continues
to innovate and expand, Spotify is likely to maintain its position as the go.
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfSimpleMoneyMaker
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
Evaluating the Effectiveness of Women-Focused MarketingHighViz PR
Women centric marketing is a vital part in reaching one of the most influential groups of consumers. Here is a guide to know and measure the impact of women-centric marketing efforts-
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
2. ABOUT US
A three-day event, the Marketing 2.0 Conference’s objective is to revolutionize the way
we network and learn in the marketing and advertising world.
Bringing together some of the leading voices and brands in the industry, it seeks to open
pathways to innovation on a global platform wherein advertising and marketing
professionals can connect and collaborate.
The event will witness remarkable panel discussions and keynotes that will be helmed by
inspiring speakers who are experts in their fields.
The Marketing 2.0 Conference will have a dedicated
exhibition space where organizations can showcase their
innovative products and interact with their target
audience.
It will also feature a unique recognition program
honoring organizations and individuals who have made a
mark in the marketing & advertising industry.
www.marketing2conf.com 01
3. 300+
CMOs
Skilled C-level executives will share their
inspiring journey, their ideas, and
success secrets at the Marketing
2.0 Conference.
CONTENT CREATORS
Pick up top tips to maximize user
engagement and know how you can
stay ahead of the curve from those
who have witnessed remarkable
success in content creation.
ADVERTISING AGENCIES
Executives from reputed agencies will
converge at the event to grow their
client base and get a sneak-peek
of tools & technologies to give
their campaigns a major
boost.
SOCIAL MEDIA
MANAGERS
Get insider tips and brand-building
strategies to gain more followers
and understand social media
algorithms to revitalize your
brand’s digital presence.
DIGITAL MARKETING
EXECUTIVES
Get acquainted with the latest trends
in SEO, mobile, and web marketing
and propel your career forward
by meeting with decision
makers of reputed
companies.
MARTECH
INNOVATORS
Promote your solutions, products,
and services on an international
stage before active buyers
and investors!
40+
Speakers
OUR ATTENDEES
Anyone who is interested in learning more about what’s hot in the marketing & advertising
world should attend this much-awaited event.
www.marketing2conf.com 02
Industry Leaders
4. WHY ATTEND?
The Marketing 2.0 Conference will bring the entire marketing and
advertising ecosystem under one roof to collectively look for
solutions to industry challenges and find ways to transform
creative visions into concrete realities.
Learn effective marketing strategies, lead generation
tactics, and ad trends that will shape the industry in the
years to come from top-notch speakers.
One-on-one networking opportunities with industry
leaders, manufacturers, and suppliers.
Boost brand recall by leveraging our sponsorship
opportunities.
Gain global exposure and learn about next-gen
automation tools that will help boost marketing ROI.
Offer live demos of your products and services at our
exclusive exhibit booths.
Pitch your ideas on a global stage before investors and
venture capitalists.
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5. AWARD
AWARD
OUR RECOGNITION PROGRAM
At the Marketing 2.0 Conference’s Dubai, UAE and USA editions, we will recognize a few agencies
for their creative campaigns and also spotlight the exemplary work of trailblazers who have been
carving the future of the industry. Believing in giving credit when it’s due, our special recognition
session is a small initiative to honor pioneers who are known to push the frontiers of innovation in
the world of marketing & advertising through out-of-the-box thinking.
Interested individuals and organizations will have to register their interest in participating by filling
out our Honoree Application Form which will be reviewed by our assessment committee. They will
be assessed and rated on a number of
factors, such as industry reputation,
financial outlook, leadership, creative
DNA, and experience, to name a few.
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Here are the award categories:
MARKETING 2.0 CONFERENCE
Outstanding Leadership Award
MARKETING 2.0 CONFERENCE
MARKETING 2.0 CONFERENCE
MARKETING 2.0 CONFERENCE
MARKETING 2.0 CONFERENCE
Outstanding Organization Award
MARKETING 2.0 CONFERENCE
MARKETING 2.0 CONFERENCE
MARKETING 2.0 CONFERENCE
MARKETING 2.0 CONFERENCE
Influencer Award
MARKETING 2.0 CONFERENCE
MARKETING 2.0 CONFERENCE
MARKETING 2.0 CONFERENCE
6. HONOREE PRIVILEGES
Being honored on an international platform before industry leaders is in itself a huge
accomplishment. However, we also offer additional benefits to finalists, which include, but
are not limited to:
01 03
02 04
A Trophy Presented
On Stage
A Minute Of
Mic Time
Special Mention On The
Dedicated Honorees’ Page
Of The Website
Your Bio In The
Conference Magazine
(Print & Digital Copies)
www.marketing2conf.com 05
7. 05 07
06 08
Seal Of
Recognition
A Press Release
(Add-On)
A One-On-One Video
Interview (Add-On)
Exclusive Marketing
Campaigns On Our Social
Media Channels (Add-On)
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We take pride in spotlighting the best and the brightest marketing & advertising leaders
who have gone off the beaten track to deliver memorable customer experiences.
8. GLIMPSES FROM DUBAI, UAE
Events
Snapshots from our successful events
in the City of Gold.
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9. GLIMPSES FROM LAS VEGAS, USA
Events
A quick look at our learning & networking events in
Las Vegas, USA.
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