Nichola Stotts opening presentation from the Sascon Manchester SEO mini-conference held in Manchester and hosted by Holistic Search founder Peter Young
This document discusses the importance and value of data-driven marketing for businesses. It notes that companies that invest more in data than their competitors see 20% better performance across key metrics like conversion rates, revenue, and sessions. However, the value of data decreases over time if it does not directly impact decisions or lead to improvements in the user experience. To maximize the value of data, marketers should use insights to make strategic decisions, continuously optimize campaigns and the user experience, and focus on immediacy, context, and intent rather than just user identity or loyalty alone.
How to Lie (to Yourself) With SaaS Statistics: Lessons from DFJsaastr
Josh Stein is a partner with Draper Fisher Jurvetson where his current board responsibilities include Box (NYSE: BOX), Chartbeat, LaunchDarkly, LendKey, Loftium, Lumity, Periscope, and Talkdesk. He is also actively involved with the firm's investments in AngelList, Doximity, Front, and Rippling. Join him as he shows how and why you should lie (to yourself) with SaaS Statistics.
This document summarizes an email marketing presentation given by Katherine Klinger of The Grommet and David Cost of Rainbow Shops. They discuss how to optimize emails to drive traffic, the importance of testing different elements of emails to improve results, and how to begin segmenting customers and personalizing emails. Key aspects of Rainbow Shops' email program are also outlined, including only sending to active subscribers, paying attention to customer buying cycles, and using retargeting and incentives. The presenters emphasize the importance of understanding customers for effective email marketing.
What's New On Google - September 2013 Sessionblue2purple
This document provides an overview of Google advertising strategies and best practices. It discusses:
1. The importance of investing in brand campaigns to prevent aggressive competitors and take more search space while allowing quick ad updates.
2. How to analyze competitors' coverage and performance to identify opportunities. Benchmarks show brand coverage improves conversion rates.
3. Tips for location-based targeting, timing ads to best hours, analyzing search terms, and optimizing calls to action to boost performance.
4. The value of integrating offline and online campaigns, and how negative publicity can hurt online results. Reminding customers of past purchases cross-sells products.
Experian is a global information services company with over $6.8 billion in annual sales and 15,000 employees worldwide. It has offices in 40 countries and supports clients in over 65 countries. Experian has four key business groups that help organizations acquire new customers, predict and manage credit risk, reduce fraud and bad debt, and target and engage customers through advanced analytics. Experian's vision is for its people, data, and technology to become a necessary part of every major consumer economy worldwide.
Using Lifetime Value to Optimize Your Digital Marketing Investments: Ben Legg, CEO of Adknowledge (AdParlor’s parent company), will provide insight into the data-driven way to uncover the lifetime value of your present and potential customers, then optimize your cross-channel marketing activities to get the best ROI on your media investments, digital
Less is More: How to Make Your Funding Go Further with Market Focus from Main...saastr
When going up against larger competitors, the temptation is to try to measure up, but the best strategy may be to pull back. Startups shouldn’t be too quick to forfeit the advantages of being small, namely the ability to thrive in smaller sub-markets. Small companies can “cheat” efficiencies of scale by defining their target market narrowly enough that they are the leader. In this session, Kate will share lessons learned from Mainsail’s portfolio of bootstrapped SaaS companies on how focus can make every dollar go further, and tricks for assessing whether you’re focused enough.
New Techniques and Technologies To Grow Pipeline From Inbound MarketingCaptora
The document discusses new techniques and technologies for growing a company's marketing pipeline from inbound marketing. It recommends focusing on annual recurring revenue growth, clearly defining marketing's contribution goals tied to compensation, building marketing around inbound and content strategies, and improving a website's reach. It also discusses leveraging technology like marketing automation and demand analysis tools to scale revenue growth by identifying and capturing new buyers, scaling and optimizing digital campaigns, and reporting on marketing success. Specific case studies show companies improving conversion rates and cost-per-lead by over 300% and 50-60% respectively using these new techniques.
This document discusses the importance and value of data-driven marketing for businesses. It notes that companies that invest more in data than their competitors see 20% better performance across key metrics like conversion rates, revenue, and sessions. However, the value of data decreases over time if it does not directly impact decisions or lead to improvements in the user experience. To maximize the value of data, marketers should use insights to make strategic decisions, continuously optimize campaigns and the user experience, and focus on immediacy, context, and intent rather than just user identity or loyalty alone.
How to Lie (to Yourself) With SaaS Statistics: Lessons from DFJsaastr
Josh Stein is a partner with Draper Fisher Jurvetson where his current board responsibilities include Box (NYSE: BOX), Chartbeat, LaunchDarkly, LendKey, Loftium, Lumity, Periscope, and Talkdesk. He is also actively involved with the firm's investments in AngelList, Doximity, Front, and Rippling. Join him as he shows how and why you should lie (to yourself) with SaaS Statistics.
This document summarizes an email marketing presentation given by Katherine Klinger of The Grommet and David Cost of Rainbow Shops. They discuss how to optimize emails to drive traffic, the importance of testing different elements of emails to improve results, and how to begin segmenting customers and personalizing emails. Key aspects of Rainbow Shops' email program are also outlined, including only sending to active subscribers, paying attention to customer buying cycles, and using retargeting and incentives. The presenters emphasize the importance of understanding customers for effective email marketing.
What's New On Google - September 2013 Sessionblue2purple
This document provides an overview of Google advertising strategies and best practices. It discusses:
1. The importance of investing in brand campaigns to prevent aggressive competitors and take more search space while allowing quick ad updates.
2. How to analyze competitors' coverage and performance to identify opportunities. Benchmarks show brand coverage improves conversion rates.
3. Tips for location-based targeting, timing ads to best hours, analyzing search terms, and optimizing calls to action to boost performance.
4. The value of integrating offline and online campaigns, and how negative publicity can hurt online results. Reminding customers of past purchases cross-sells products.
Experian is a global information services company with over $6.8 billion in annual sales and 15,000 employees worldwide. It has offices in 40 countries and supports clients in over 65 countries. Experian has four key business groups that help organizations acquire new customers, predict and manage credit risk, reduce fraud and bad debt, and target and engage customers through advanced analytics. Experian's vision is for its people, data, and technology to become a necessary part of every major consumer economy worldwide.
Using Lifetime Value to Optimize Your Digital Marketing Investments: Ben Legg, CEO of Adknowledge (AdParlor’s parent company), will provide insight into the data-driven way to uncover the lifetime value of your present and potential customers, then optimize your cross-channel marketing activities to get the best ROI on your media investments, digital
Less is More: How to Make Your Funding Go Further with Market Focus from Main...saastr
When going up against larger competitors, the temptation is to try to measure up, but the best strategy may be to pull back. Startups shouldn’t be too quick to forfeit the advantages of being small, namely the ability to thrive in smaller sub-markets. Small companies can “cheat” efficiencies of scale by defining their target market narrowly enough that they are the leader. In this session, Kate will share lessons learned from Mainsail’s portfolio of bootstrapped SaaS companies on how focus can make every dollar go further, and tricks for assessing whether you’re focused enough.
New Techniques and Technologies To Grow Pipeline From Inbound MarketingCaptora
The document discusses new techniques and technologies for growing a company's marketing pipeline from inbound marketing. It recommends focusing on annual recurring revenue growth, clearly defining marketing's contribution goals tied to compensation, building marketing around inbound and content strategies, and improving a website's reach. It also discusses leveraging technology like marketing automation and demand analysis tools to scale revenue growth by identifying and capturing new buyers, scaling and optimizing digital campaigns, and reporting on marketing success. Specific case studies show companies improving conversion rates and cost-per-lead by over 300% and 50-60% respectively using these new techniques.
Part 2 of 4 - Social Media & Publich Health/Health - workshop & capacity buil...Dan Cohen
Live tweeted at #UCBCHL - Day one of two - Social media workshop, training and capaicty building for health and public health - part of UC Berkeley Center for Health Leadership - New Media Training Series - http://chl.berkeley.edu/events/new-media-trainings/
Worksheets - Putting a positive face on public serviceDan Cohen
This document provides guidance for becoming an ambassador and effective communicator for CEMA (the organization is not defined). It suggests identifying key allies and critics, understanding your audience and impact. It also includes questions to help craft a personal vision and story, identify target audiences, and develop a communications plan. Sample interview questions are provided to help craft another person's story about their work.
Kelvin Newman - Manchester SEO Mini Conferencepeteyoung
The document discusses the benefits of meditation for reducing stress and anxiety. Regular meditation practice can help calm the mind and body by lowering heart rate and blood pressure. Studies have shown that meditating for just 10-20 minutes per day can have significant positive impacts on both mental and physical health over time.
The document discusses using Twitter to connect with key audiences and make social change. It provides tips on listening to others on Twitter, taking the plunge to start tweeting, and tools like TweetDeck and Hootsuite that can help manage tweets. The goal is to help members of the HHS Network CA learn strategies for effectively using Twitter to advocate, share information, and collaborate.
Fear free emergency preparedness with social mediaDan Cohen
Using social media for fear free emergency preparedness - Prepare for Health!
This is a joint effort between CARD - Collaborating Agencies Responding to Disaster & the Alameda County Public Health Department.
Social Media for building a pipeline for health professionsDan Cohen
How do we use social media build a pipeline for a diverse health workforce? It starts with you - your network, your engagement with the social media tools that make that process easier. Oh, and use it to engage your peers, not so much the students. You'll get more done.
Nichola Stott - Manchester SEO mini-conferencepeteyoung
This document discusses search engine business metrics and how they shape search engine approaches. It covers key metrics like searches, coverage, cost per click (CPC), and click-through rate (CTR) and how increasing each metric could impact revenue. While increasing any single metric seems to increase revenue, search engines primarily aim to improve CTR without compromising user experience. This is done by improving relevance to move more clicks to the first page of search results. The document also provides hypothetical examples of how improving page one CTR could substantially increase estimated quarterly revenue for a major search engine.
UCBCHL - Guide to creating your online presence with Wordpress Dan Cohen
Wordpress is a free content management system that allows users to build and manage websites or blogs. It exists in two forms - Wordpress.org which gives users full control over the site but requires website hosting, and Wordpress.com which handles hosting but offers less customization. To get started with Wordpress.com, users simply need to sign up with an email and choose a blog name. The Wordpress dashboard then allows users to manage things like posts, pages, themes, and settings.
The document provides an overview of using social media for organizational purposes. It discusses assessing organizational readiness, listening to audiences and peers, being strategic with goals and messaging, using tools like LinkedIn, Twitter, websites and Facebook to connect, share information and build an online presence and following. The document emphasizes starting small, listening before engaging, and seeing social media as a way to further organizational goals and connect with key audiences.
PEJE - FCP Presentation - Board as AmbassadorsDan Cohen
The document provides guidance on effective communication strategies, including the importance of storytelling to engage audiences. It discusses preparing clear key messages and knowing your audience and goals. The document emphasizes customizing the delivery method to the specific medium and considering questions that may come up to stay on message. It also stresses the power of anecdotes to humanize issues and enhance credibility.
Social media for health advocacy. UC Berkeley Ctr Health LdrshpDan Cohen
This document summarizes a presentation on using social media tools for advocacy and communication. It discusses how to use LinkedIn to build professional networks, Twitter to share short updates and engage in conversations using hashtags, YouTube and Flickr to share videos and photos, and blogs and websites to establish an online presence. The presentation emphasizes listening first before broadcasting, telling your own story, building audiences, and tracking metrics to measure success. Attendees are encouraged to start using one new tool and to find ways their organizations can better connect with key audiences online.
The document provides guidance for brainstorming and developing a social media plan. It prompts visualization of current social media efforts and gathering feedback. Participants are asked to define goals and key audiences, consider messaging and platforms, and discuss implementation including resources, measurement, and gaining support. The goal is to collaboratively outline an actionable social media strategy.
Part 4 of 4 - Social Media for Health & Public Health - UC Berkeley Center fo...Dan Cohen
This document discusses using social media strategically for organizations. It emphasizes having clear communication goals that align with long and short-term strategies. It also stresses selecting the right messenger and listening to others. The document then examines Beth Kanter's continuum of crawling, walking, running and flying with social media tools. It poses questions about tools, challenges, key stakeholders, needed changes, data collection and what success would look like.
Top of Search and Dynamic Bids Plus and Minus V2Roger Brinkley
Amazon Sponsored Ads has recently added Top of Search and Bid Up & Down as two new strategies to enhance your listing on within Amazon search.
This presentation presents a strategy for not only implementing Top of Search and Bid Up & Down, but how test if the success of both programs.
Paid search best practices are crucial to your success, but no longer sufficient. If you are spending money on PPC but not actively evaluating the competitive landscape for risks and opportunities you will quickly fall behind.
In this webinar, WordStream's founder Larry Kim joins up with competitive intelligence experts at SEMrush to bring you a completely new approach to PPC advertising. They'll share the 4 most important strategies for a comprehensive, holistic approach to paid search sure to make you the leader in your market.
You’ll learn how to:
-Analyze the competition’s performance and strategy
-Assess and optimize your campaign performance
-Apply PPC best practices
-And repeat. adjusting to trends and changes in your market
Visit www.wordstream.com for more details.
Part 2 of 4 - Social Media & Publich Health/Health - workshop & capacity buil...Dan Cohen
Live tweeted at #UCBCHL - Day one of two - Social media workshop, training and capaicty building for health and public health - part of UC Berkeley Center for Health Leadership - New Media Training Series - http://chl.berkeley.edu/events/new-media-trainings/
Worksheets - Putting a positive face on public serviceDan Cohen
This document provides guidance for becoming an ambassador and effective communicator for CEMA (the organization is not defined). It suggests identifying key allies and critics, understanding your audience and impact. It also includes questions to help craft a personal vision and story, identify target audiences, and develop a communications plan. Sample interview questions are provided to help craft another person's story about their work.
Kelvin Newman - Manchester SEO Mini Conferencepeteyoung
The document discusses the benefits of meditation for reducing stress and anxiety. Regular meditation practice can help calm the mind and body by lowering heart rate and blood pressure. Studies have shown that meditating for just 10-20 minutes per day can have significant positive impacts on both mental and physical health over time.
The document discusses using Twitter to connect with key audiences and make social change. It provides tips on listening to others on Twitter, taking the plunge to start tweeting, and tools like TweetDeck and Hootsuite that can help manage tweets. The goal is to help members of the HHS Network CA learn strategies for effectively using Twitter to advocate, share information, and collaborate.
Fear free emergency preparedness with social mediaDan Cohen
Using social media for fear free emergency preparedness - Prepare for Health!
This is a joint effort between CARD - Collaborating Agencies Responding to Disaster & the Alameda County Public Health Department.
Social Media for building a pipeline for health professionsDan Cohen
How do we use social media build a pipeline for a diverse health workforce? It starts with you - your network, your engagement with the social media tools that make that process easier. Oh, and use it to engage your peers, not so much the students. You'll get more done.
Nichola Stott - Manchester SEO mini-conferencepeteyoung
This document discusses search engine business metrics and how they shape search engine approaches. It covers key metrics like searches, coverage, cost per click (CPC), and click-through rate (CTR) and how increasing each metric could impact revenue. While increasing any single metric seems to increase revenue, search engines primarily aim to improve CTR without compromising user experience. This is done by improving relevance to move more clicks to the first page of search results. The document also provides hypothetical examples of how improving page one CTR could substantially increase estimated quarterly revenue for a major search engine.
UCBCHL - Guide to creating your online presence with Wordpress Dan Cohen
Wordpress is a free content management system that allows users to build and manage websites or blogs. It exists in two forms - Wordpress.org which gives users full control over the site but requires website hosting, and Wordpress.com which handles hosting but offers less customization. To get started with Wordpress.com, users simply need to sign up with an email and choose a blog name. The Wordpress dashboard then allows users to manage things like posts, pages, themes, and settings.
The document provides an overview of using social media for organizational purposes. It discusses assessing organizational readiness, listening to audiences and peers, being strategic with goals and messaging, using tools like LinkedIn, Twitter, websites and Facebook to connect, share information and build an online presence and following. The document emphasizes starting small, listening before engaging, and seeing social media as a way to further organizational goals and connect with key audiences.
PEJE - FCP Presentation - Board as AmbassadorsDan Cohen
The document provides guidance on effective communication strategies, including the importance of storytelling to engage audiences. It discusses preparing clear key messages and knowing your audience and goals. The document emphasizes customizing the delivery method to the specific medium and considering questions that may come up to stay on message. It also stresses the power of anecdotes to humanize issues and enhance credibility.
Social media for health advocacy. UC Berkeley Ctr Health LdrshpDan Cohen
This document summarizes a presentation on using social media tools for advocacy and communication. It discusses how to use LinkedIn to build professional networks, Twitter to share short updates and engage in conversations using hashtags, YouTube and Flickr to share videos and photos, and blogs and websites to establish an online presence. The presentation emphasizes listening first before broadcasting, telling your own story, building audiences, and tracking metrics to measure success. Attendees are encouraged to start using one new tool and to find ways their organizations can better connect with key audiences online.
The document provides guidance for brainstorming and developing a social media plan. It prompts visualization of current social media efforts and gathering feedback. Participants are asked to define goals and key audiences, consider messaging and platforms, and discuss implementation including resources, measurement, and gaining support. The goal is to collaboratively outline an actionable social media strategy.
Part 4 of 4 - Social Media for Health & Public Health - UC Berkeley Center fo...Dan Cohen
This document discusses using social media strategically for organizations. It emphasizes having clear communication goals that align with long and short-term strategies. It also stresses selecting the right messenger and listening to others. The document then examines Beth Kanter's continuum of crawling, walking, running and flying with social media tools. It poses questions about tools, challenges, key stakeholders, needed changes, data collection and what success would look like.
Top of Search and Dynamic Bids Plus and Minus V2Roger Brinkley
Amazon Sponsored Ads has recently added Top of Search and Bid Up & Down as two new strategies to enhance your listing on within Amazon search.
This presentation presents a strategy for not only implementing Top of Search and Bid Up & Down, but how test if the success of both programs.
Paid search best practices are crucial to your success, but no longer sufficient. If you are spending money on PPC but not actively evaluating the competitive landscape for risks and opportunities you will quickly fall behind.
In this webinar, WordStream's founder Larry Kim joins up with competitive intelligence experts at SEMrush to bring you a completely new approach to PPC advertising. They'll share the 4 most important strategies for a comprehensive, holistic approach to paid search sure to make you the leader in your market.
You’ll learn how to:
-Analyze the competition’s performance and strategy
-Assess and optimize your campaign performance
-Apply PPC best practices
-And repeat. adjusting to trends and changes in your market
Visit www.wordstream.com for more details.
4 Steps to Outrank the PPC Competition: SEMrush & WordStreamSemrush
In “4 Steps to Outsmart the PPC Competition: Analyze, Assess Apply, Adjust,” WordStream and SEMrush offer a new approach to PPC advertising. Learn the four most important strategies for paid search, and how to evaluate the competitive landscape for risks and opportunities.
Analyze the competition’s performance and strategy;
Assess and optimize your campaign performance;
Apply PPC best practices;
And repeat, adjusting to trends and changes in your market.
In paid search, the majority of campaign processes can be automated with software, scripts, and apps. But which processes are better trusted to machines, and which processes require skilled human analysis for high ROI? Find out here.
Replay here: http://www.roirevolution.com/promos/replay-webinar-mastering-PPC-automation.php
Microsoft Advertising Growth Solutions Bootcamp - Afternoon SessionMSFTAdvertising
This document discusses using growth solutions like Dynamic Search Ads (DSAs), syndication, and broad match modifiers (BMM) to increase volume when return on investment (ROI) is positive. It provides tips for implementing DSAs, including setting up campaigns and ad groups, using automated bidding and bid modifiers, considering page feeds, and monitoring reports. It also addresses concerns with syndicated search partners and provides best practices for implementation including analyzing domain performance and excluding underperforming sites. Finally, it discusses taking a balanced approach to broad match by carefully managing controls instead of using it unrestrained or avoiding it completely.
Web Analytics - Direct Marketing Association NorCal 042016John Thyfault
John Thyfault, Vice President of Beasley Direct Marketing, Inc., presented a workshop on web analytics and moving the ROI meter. The workshop covered setting up tracking in Google Analytics for websites, pay-per-click ads, display ads, email, and social media. It also discussed key metrics like cost per click, conversion rates, and custom report building. The presentation emphasized understanding business goals and using data to optimize performance.
Adthena Breakfast Briefing: Changing the GameAdthena
The presentations from Adthena's Autumn breakfast briefing 'Changing the Game: Using actionable insights to get ahead in search.'
Agenda
Ian O’Rourke, Adthena CEO - Adthena - Introduction
James Clark & Miguel Cedeno, Coast Digital - Building a competitive strategy with digital intelligence
Thomas Fletcher, Jet2 - Case Study: Driving improvements in search
Guy Tonkin, Resolution Media - Precision Marketing in a Private World
Angelo Di Lascio, Unibet (Kindred Group) - Harnessing the Power of Search Term Opportunity with Adthena
Ashley Fletcher, Adthena - Adthena Product Update
Our experts analyzed data from nearly 20,000 search ad campaigns from business of all types and sizes in North America, to bring you real results from 20+ of the top industries.
We’ve removed the complexities, making it so simple for you to see where you stand against your direct competitors in the most critical performance metrics including:
• Average cost per click
• Average click-through rate
• Average cost per lead
• Average conversion rate
Check out these webinar slides to gain access to the exclusive data you will not find anywhere else.
Google Analytics for Miva Merchants by Morgan JonesMiva
This document provides an agenda and overview for a Google Analytics training session for Miva Merchants. The first hour will cover an introduction to Google Analytics, key metrics, and reporting. The second hour will discuss using Analytics to drive business, reporting strategy, campaign tagging, profitability reporting, and Google Tag Manager. It also introduces the presenter and their company which provides Analytics consulting. The document reviews important Google Analytics concepts and metrics like goals, locations, traffic sources, and ecommerce reporting. It emphasizes using Analytics data to optimize business performance, including identifying profitable and unprofitable products/campaigns, improving site experiences, and attributing traffic sources.
How AI & Statistical Analysis can be used to Radically Increase Ecommerce SaleseCommerce Expo Ireland
iRP Intelligent Commerce talks about "How AI & Statistical Analysis can be used to Radically Increase Ecommerce Sales" at eCommerce Expo Ireland 2016 on April 19th in Dublin, Ireland.
This document provides an overview of marketing analytics and how they can help businesses determine which marketing channels are most effective. It discusses various paid marketing drivers like SEO, PPC, social media and print marketing. It also covers capturing online and in-store conversions through Google Analytics and point of sale systems. The presentation emphasizes tracking ROI for each channel and gathering customer insights through surveying to continuously learn and improve marketing strategies.
This document discusses how to track investment in SEO against returns. It provides guidance on predicting organic traffic, analyzing potential income, studying required investment, and tracking performance over time. Key steps include analyzing keywords to predict traffic, estimating timescales to achieve rankings, calculating expected revenue based on click-through and conversion rates, and creating financial models to understand profit/loss and return on investment over various time horizons. Ongoing tracking using tools like Google Analytics is also recommended to compare predictions against actual results.
Lottery marketing effectiveness case studyMichael Wolfe
Applications of predictive analytics and econometrics for measuring the effectiveness of Lottery Corp. marketing and media. This study is able to differentiate marketing effectiveness across different types of lottery games, including instant (scratch) games, draw games and high jackpot intererstate games like Powerball and Mega Millions.
Paid digital marketing is an increasingly critical element of law firm marketing strategy. However, some misconceptions are causing lawyers to sink significant investment into low-performing pay-per-click campaigns. Our case study highlights strategies for building pay-per-click campaigns that meet conversion goals without breaking the bank.
Google Analytics is essential for every ecommerce website. In this session, you'll learn to read and understand GA reporting, and how the reports relate to your business. If you already understand how Google Analytics works, the advanced course will teach you how to implement best practices for successful ecommerce marketing strategies.
Marketing effectiveness analytics & ROI measurement for Auto Services RetailingMichael Wolfe
Case where new & used car dealership chain needed to improve the effectiveness of their media spend and save money by eliminating ineffective programs. Using econometric models, this analysis showed how this chain was able to save 28% on their marketing spend and direct their investments toward more productive activities and grow overall sales 2.4%
Calver Branding Google ads PPC ProposalPush Monster
This document provides an overview of Push PPC's digital advertising services and strategy development process. It discusses their focus on PPC, experience since 2007, values, partnerships, and awards. The agenda includes reviewing landing pages, their strategy process, packages/prices, an overview of Push, a PPC audit, and new opportunities. It then details their approach to developing customized multi-channel strategies, including search, shopping, display, and video advertising. Push aims to help clients stay ahead through their use of tools, scripts, betas, and focus on ongoing optimization.
Paid search advertising can be a vital medium that acquires leads and transactions at high rates. When the market shrinks, it becomes even more important to continue acquiring that traffic as leads and transactions are likely to fall off significantly through other sources. Do not assume you can divert paid search budgets to another medium or source of traffic and get the same level of efficiency and results with regard to conversion acquisition; if you give away your ground in the paid search space, your competitors will take it and run with it!
This document discusses various online and offline marketing methods and how to calculate return on investment (ROI) for different channels. It provides an overview of marketing analytics and ROI, defines key performance indicators and the steps to develop a marketing plan. Specific online marketing channels covered include search engine optimization, search engine marketing, display ads, affiliate marketing, social media marketing, email marketing, mobile marketing and loyalty marketing. The document also provides examples of how to calculate ROI for search marketing using cost per click, display marketing using cost per impression, Facebook ads and email marketing. It discusses the importance of loyalty marketing and calculating ROI for targeted discounts.
Ähnlich wie Nichola Stott - Manchester SEO Mini Conference (20)
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Neil Horowitz
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
How to Implement a Real Estate CRM SoftwareSalesTown
To implement a CRM for real estate, set clear goals, choose a CRM with key real estate features, and customize it to your needs. Migrate your data, train your team, and use automation to save time. Monitor performance, ensure data security, and use the CRM to enhance marketing. Regularly check its effectiveness to improve your business.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
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Digital Marketing with a Focus on Sustainabilitysssourabhsharma
Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
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Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
Best Competitive Marble Pricing in Dubai - ☎ 9928909666Stone Art Hub
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Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
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[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
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Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
1. The Business of Search
An Insider Perspective on the Search
Engine Business and How This Shapes
Our Approach
2. Disclaimer
All figures shown with source credits are drawn
from publicly available sources.
All non-credited data is assumed, based on
similar published sources and managed client
data, and is purely for illustrative purposes
only.
@NicholaStott
3. We’re Going To Cover...
• Why Me?
• Search Business Metrics
• Which Metrics Matter Most?
– Coverage
– CPC
– CTR
• The Page One Objective
@NicholaStott
4. About Nichola
• Founded theMediaFlow 2009
• Yahoo! UK head of search partners
• Insight to global search metrics
• Managed Guardian, ITV, Orange, EU domain,
EU arbitrage etc
• Traffic Quality and Pricing Discounts rep
@NicholaStott
9. Search Business Metrics
1M x 85% x 0.18 x 15% = £22,950 /RPM - £22.95
If this figure were exact...
“Google Sites Accounts for Two-Thirds of 131 Billion
Searches Conducted Worldwide in December”
Comscore Global Search Market Growth Report – 2009
@NicholaStott
10. Search Business Metrics
UK December 2009 = 6,245,000,000*
Google share = 90%
/1000 = 5,620,500
x RPM (£22.95)
= £128,990,475
* Comscore Global Search Market Growth Report – 2009
@NicholaStott
26. CTR
How can we improve CTR without compromising
UX/SX?
• Improve match technologies
• Reduce search abandonment rate
• Improve total result relevance
Shift the distribution of all CTR activity to P1
@NicholaStott
28. The Page One Objective
1M x 85% x 0.225p x 15.5% = £29,643.75
RPM = £29.64
@NicholaStott
29. The Page One Objective
@NicholaStott
New SERP with greater
universal content focus
Mayday, Mayday!
“Yes it has effected the long
tail, on poorer quality sites”
“Yes it is a quality win”
“Yes it passed all the tests”
(@54 secs)
Google Instant - more
impressions, more relevant,
more 1st page action
31. Google Q4 UK Revenue 2010
UK Searches 6,245BN (35% YoY on 2008)
Up 25% YoY = 7806BN
Google 90% = 7025BN
@RPM £29.64 = £208,221,000
GBP – USD 30 day average (Sept) = 1.55576
$323,941,902.96
October, November up 25.5% on December ($406,547,088.21)
= $1,137,036,079.38
@NicholaStott