7 Lessons Learned in Hacking the Facebook Platform from @ankurnagpalConrad Wadowski
This document summarizes seven growth hacking techniques used on the Facebook platform:
1) Sorting friend invites based on closeness of friendship rather than alphabetically to increase acceptance rates.
2) Using artificial scarcity by limiting actions like sending gifts to encourage more sharing.
3) Personalizing actions by replacing generic targets with "you" to appeal to human ego.
4) Creating multiple applications for similar content to increase discovery.
5) Encouraging user-generated content to multiply applications without extra work.
6) Rewarding people for referrals to try unconventional experiments like a replica Pac-Man prize.
7) Blacklisting competitors' employees on a "blacklist" to block potential growth
Talent Imitates, Genius Steals: Four Chapters on Being Creative in the Digita...edward boches
Thoughts on being creative and finding inspiration. Four chapters: creativity matters more than ever; there's no such thing as an original idea; learn to steal and remix; dissect the formulas in ideas that work. I should note that while the statement in this title has been attributed to Picasso, Oscar Wilde and others, I stole it from Faris Yakob, who has used it for years. Thank you, Faris.
#MNBlogCon - The Marketer Abides: 5 Lessons in Creative Content Marketing Fro...TopRank Marketing Agency
Have you been writing blog content targeted at The Dude when your real customer is Mr. Lebowski? Great content starts with understanding your audience, their pain points and finding a way to connect with them on another level. A successful approach to creative content starts with nailing your strategy and carries through to execution and even promotion. It’s time to recognize that a scattergun approach won’t help you grow subscribers, engage your readers and create loyal customers.
In this presentation you’ll learn ways to:
1 – Properly identify your target blog audience
2 – Help your readers solve a problem
3 – Incorporate storytelling into your content strategy
4 – Mesmerize your audience with visual blog content
5 – Amplify your message properly with social promotion
This is not ‘Nam. This is blogging. There are rules.
The document discusses how to make marketing events memorable by standing out and not being boring. It provides five ways to transform marketing events: 1) create a unique campaign for the event, 2) be remarkable with distinctive attire and booth experiences, 3) create an engaging experience beyond just promotions, 4) drive people back to your website, and 5) enable lead generation on-site with technology like iPads. The overall message is that events should draw people in instead of interrupt them, and marketers need to distinguish themselves from others and provide value to attendees.
SEO can be tough to learn, understand and apply. I was asked to explain the essentials in 15 minutes, so here's the SEO lesson you need to learn how to get your content discovered via search.
Rand Fishkin discusses why content marketing often fails and provides 5 key reasons: 1) Unrealistic expectations of how content marketing works, 2) Creating content without a community to amplify it, 3) Focusing on content creation but not amplification, 4) Ignoring search engine optimization, and 5) Giving up too soon and not allowing time for content to gain traction. He emphasizes that content marketing is a long-term process of building relationships and that most successful content took years of iteration before gaining significant reach.
How to growth hack my startup idea tommaso di bartolo slideshareTommaso Di Bartolo
How many of you can embrace the future with confidence when it comes down to getting traction?
Join Tommaso Di Bartolo's Guest Lecture at Stanford, where he provides a framework on how startups can get traction in the age of Snapchat.
7 Lessons Learned in Hacking the Facebook Platform from @ankurnagpalConrad Wadowski
This document summarizes seven growth hacking techniques used on the Facebook platform:
1) Sorting friend invites based on closeness of friendship rather than alphabetically to increase acceptance rates.
2) Using artificial scarcity by limiting actions like sending gifts to encourage more sharing.
3) Personalizing actions by replacing generic targets with "you" to appeal to human ego.
4) Creating multiple applications for similar content to increase discovery.
5) Encouraging user-generated content to multiply applications without extra work.
6) Rewarding people for referrals to try unconventional experiments like a replica Pac-Man prize.
7) Blacklisting competitors' employees on a "blacklist" to block potential growth
Talent Imitates, Genius Steals: Four Chapters on Being Creative in the Digita...edward boches
Thoughts on being creative and finding inspiration. Four chapters: creativity matters more than ever; there's no such thing as an original idea; learn to steal and remix; dissect the formulas in ideas that work. I should note that while the statement in this title has been attributed to Picasso, Oscar Wilde and others, I stole it from Faris Yakob, who has used it for years. Thank you, Faris.
#MNBlogCon - The Marketer Abides: 5 Lessons in Creative Content Marketing Fro...TopRank Marketing Agency
Have you been writing blog content targeted at The Dude when your real customer is Mr. Lebowski? Great content starts with understanding your audience, their pain points and finding a way to connect with them on another level. A successful approach to creative content starts with nailing your strategy and carries through to execution and even promotion. It’s time to recognize that a scattergun approach won’t help you grow subscribers, engage your readers and create loyal customers.
In this presentation you’ll learn ways to:
1 – Properly identify your target blog audience
2 – Help your readers solve a problem
3 – Incorporate storytelling into your content strategy
4 – Mesmerize your audience with visual blog content
5 – Amplify your message properly with social promotion
This is not ‘Nam. This is blogging. There are rules.
The document discusses how to make marketing events memorable by standing out and not being boring. It provides five ways to transform marketing events: 1) create a unique campaign for the event, 2) be remarkable with distinctive attire and booth experiences, 3) create an engaging experience beyond just promotions, 4) drive people back to your website, and 5) enable lead generation on-site with technology like iPads. The overall message is that events should draw people in instead of interrupt them, and marketers need to distinguish themselves from others and provide value to attendees.
SEO can be tough to learn, understand and apply. I was asked to explain the essentials in 15 minutes, so here's the SEO lesson you need to learn how to get your content discovered via search.
Rand Fishkin discusses why content marketing often fails and provides 5 key reasons: 1) Unrealistic expectations of how content marketing works, 2) Creating content without a community to amplify it, 3) Focusing on content creation but not amplification, 4) Ignoring search engine optimization, and 5) Giving up too soon and not allowing time for content to gain traction. He emphasizes that content marketing is a long-term process of building relationships and that most successful content took years of iteration before gaining significant reach.
How to growth hack my startup idea tommaso di bartolo slideshareTommaso Di Bartolo
How many of you can embrace the future with confidence when it comes down to getting traction?
Join Tommaso Di Bartolo's Guest Lecture at Stanford, where he provides a framework on how startups can get traction in the age of Snapchat.
8 Distribution Tips That Will Help Your Content Soar After Pressing PublishRoss Simmonds
Ever write a blog post, design an ebook or create a Slideshare and wonder why it fell flat? It's very possible that the content distribution tactics put behind your content simply didn't give it the fuel it needed to take off. If you're looking for a few ways to increase the likelihood that your content will succeed, here's 8 great content distribution tips that are sure to give your content more life!
This document discusses key aspects of creating a successful blog, including having a unique voice and vision, cultivating community through conversation and content, and focusing on passion rather than just blogging. It emphasizes designing a blog experience through clarity, consistency, and quality content that solves problems and sparks discussion rather than just reporting information. The overarching message is that bloggers should see themselves as conversation architects focused on cultivating relationships and affinity through dialogue rather than just producing posts.
Publishing content has no real value unless it is seen and shared. It has to ignite! In this fun and colorful presentation, author and consultant Mark Schaefer reveals some of his secrets from his new book The Content Code.
15 Essential Editing Tips Every Content Creator Needs to KnowCopyblogger.com
Has your brilliant content still not scored you that dream writing position, lucrative business partnership, or sweet recognition among your peers and target audience? It might be your editing. Check out these 15 editing tips to shine up your content and make it glow.
4 super fast ways to find out the questions your audience are already asking ...Jo Gifford
Knowing what your audience are already asking is key to creating compelling content.
The questions they are asking are already out there, and in this training you will find discover:
- 4 key places to find out questions your peeps are already asking (can I get a HELL YES?!)
- How to use the language your clients are already asking to hit the home run with valuable content they will love (that leads to sales...and not crickets).
- How to implement what you discover without attending Overwhelm Anonymous or needing Xanax laced donuts to cope with the freak out.
10 tips to promote your content without spamming peopleMark Schaefer
The document provides 10 tips for promoting content online without spamming others. The tips include looking for questions to answer with your content, using social media channels to share relevant content with followers, including content links in your online profiles, igniting snippets of content for sharing, participating in link roundups, promoting new content within old popular content, joining content sharing clubs, and writing personal notes to industry bloggers about relevant content. The overall message is that content should be promoted organically by engaging with audiences and sharing value, rather than blasting messages out to people.
Be a Digital Trailblazer When Building Your Brand Carrie Kerpen
The document discusses the importance of personal branding, especially online, and becoming a "digital trailblazer." It provides 5 reasons for developing a strong personal brand, including that jobs may not be permanent and others are searching for you online. It encourages the reader to think about what makes them unique and compelling and how to tell their story succinctly across social media platforms. Examples are given of digital trailblazers leveraging different networks and some resources are listed to help readers craft their personal brand online.
You're a Rock Star: Building Thought Leadership Through Social NetworkingJay Baer
Presentation to the Association of Management Consulting Professionals on use of social networking to build thought leadership.
Presented by Jason Baer of convinceandconvert.com and Elizabeth Sosnow of blisspr.com
blogging, social media, social networking, Twitter, linkedin advice and counsel
Social media marketing sales presentation fe pptxneilnapier
The document discusses using social media, particularly Facebook, Google+, YouTube, and Twitter, to grow a business. It provides statistics on usage and demographics of each platform. It then gives recommendations and best practices for setting up pages and profiles, creating engaging content, using advertising, building communities, and other strategies to help businesses connect with customers and generate sales through social media.
Did you know modern statistics state that you have 60 seconds or less to capture your audience’s attention?
You’ve might have heard it before, but maybe not in terms of presentations. It’s crucial to understand the importance of grasping an audience’s attention in the first moments of a talk. Your opening lines set the tone for your overall performance, so a great opener will prepare and intrigue the audience and ensure that your message is effectively received.
So, how do you enchant an audience right off the bat?
Here are 5 methods that we have found work the best for beginning a presentation.
These are my slides from a free public workshop I conducted for JCI Beirut about the basics of Social Media Strategy that includes examples of brands that do not have a proper strategy, defining your goals, the sales cycle, asset mapping, defining your audience and creating personas, choosing channels, voice & tone, posting frequency & time, crisis management, and understanding Facebook's algorithm.
This document provides an overview of social media and why businesses should utilize it. It defines what social media is, lists common social media platforms, and discusses the benefits for businesses, including increasing relevant website traffic, engaging customers, and turning fans into sales. It recommends listening to customers, participating in conversations, giving them content to share, and using tools like blogs, YouTube, and Twitter to market a business and products. The document stresses integrating social media into the overall marketing strategy and being responsive, relevant, and transparent when engaging on platforms.
How to Make Money With Your Photoshop Editing SkillsFiverr
This document discusses various ways that someone with Photoshop editing skills can make money, including editing wedding and professional photos, creating social media graphics and banner ads for businesses, designing logos, and working with marketing agencies or independently on freelance platforms like Fiverr. It recommends developing a specialty and finding a copywriting partner to take on bigger projects and act as a virtual agency. The overall message is that while freelancing takes perseverance, experienced Photoshop editors can succeed financially by leveraging their skills.
Its not just enough to create a Facebook page or Twitter profile and just expect your community will build of its own accord.
Like SEO, providing content is as much about placement and medium as it is about value.
This presentation offers a 6-point need-to-know criteria to creating a results-based Social Media strategy with your audience and brand values at the core.
How to Create Unforgettable Facebook ContentPost Planner
Post Planner's Rebekah Radice and Diana Adams share their insider tips on how to make your Facebook content memorable.
View the webinar replay here: https://www.youtube.com/watch?v=qfix2gog0MI
Post Planner: www.postplanner.com
Misty is a marketing coach who has over 16 years of sales experience and a formal education in Marketing and Graphic Communications. She teaches small business owners how to inexpensively market their businesses on social media through 101 creative ideas, such as asking engaging questions, sharing inspirational quotes, hosting contests and giveaways, and showing their personality. The document provides tips on how to engage audiences and become "likeable" on social media.
The document discusses the concept of "whuffie", which refers to social capital or reputation within online communities. It is accumulated through meaningful contributions and connections with others over time. The author outlines five key ways to raise one's whuffie: 1) focus on individuals within a community rather than broadcasting, 2) become an active member of communities served rather than an outsider, 3) provide amazing customer experiences, 4) embrace the organic nature of online interactions, and 5) find a higher purpose through one's work that provides value to others. Whuffie can translate into benefits like increased sales and loyalty.
The document discusses the concept of "whuffie", which refers to social capital or reputation within online communities. It is described as being similar to influence, trust, connections and favors accumulated through public accomplishments and reciprocity. The document provides tips for raising one's whuffie online, including focusing on individuals within a community rather than impersonal marketing, becoming part of the community served, creating amazing customer experiences, embracing chaos within communities, and finding a higher purpose beyond just making money.
8 Distribution Tips That Will Help Your Content Soar After Pressing PublishRoss Simmonds
Ever write a blog post, design an ebook or create a Slideshare and wonder why it fell flat? It's very possible that the content distribution tactics put behind your content simply didn't give it the fuel it needed to take off. If you're looking for a few ways to increase the likelihood that your content will succeed, here's 8 great content distribution tips that are sure to give your content more life!
This document discusses key aspects of creating a successful blog, including having a unique voice and vision, cultivating community through conversation and content, and focusing on passion rather than just blogging. It emphasizes designing a blog experience through clarity, consistency, and quality content that solves problems and sparks discussion rather than just reporting information. The overarching message is that bloggers should see themselves as conversation architects focused on cultivating relationships and affinity through dialogue rather than just producing posts.
Publishing content has no real value unless it is seen and shared. It has to ignite! In this fun and colorful presentation, author and consultant Mark Schaefer reveals some of his secrets from his new book The Content Code.
15 Essential Editing Tips Every Content Creator Needs to KnowCopyblogger.com
Has your brilliant content still not scored you that dream writing position, lucrative business partnership, or sweet recognition among your peers and target audience? It might be your editing. Check out these 15 editing tips to shine up your content and make it glow.
4 super fast ways to find out the questions your audience are already asking ...Jo Gifford
Knowing what your audience are already asking is key to creating compelling content.
The questions they are asking are already out there, and in this training you will find discover:
- 4 key places to find out questions your peeps are already asking (can I get a HELL YES?!)
- How to use the language your clients are already asking to hit the home run with valuable content they will love (that leads to sales...and not crickets).
- How to implement what you discover without attending Overwhelm Anonymous or needing Xanax laced donuts to cope with the freak out.
10 tips to promote your content without spamming peopleMark Schaefer
The document provides 10 tips for promoting content online without spamming others. The tips include looking for questions to answer with your content, using social media channels to share relevant content with followers, including content links in your online profiles, igniting snippets of content for sharing, participating in link roundups, promoting new content within old popular content, joining content sharing clubs, and writing personal notes to industry bloggers about relevant content. The overall message is that content should be promoted organically by engaging with audiences and sharing value, rather than blasting messages out to people.
Be a Digital Trailblazer When Building Your Brand Carrie Kerpen
The document discusses the importance of personal branding, especially online, and becoming a "digital trailblazer." It provides 5 reasons for developing a strong personal brand, including that jobs may not be permanent and others are searching for you online. It encourages the reader to think about what makes them unique and compelling and how to tell their story succinctly across social media platforms. Examples are given of digital trailblazers leveraging different networks and some resources are listed to help readers craft their personal brand online.
You're a Rock Star: Building Thought Leadership Through Social NetworkingJay Baer
Presentation to the Association of Management Consulting Professionals on use of social networking to build thought leadership.
Presented by Jason Baer of convinceandconvert.com and Elizabeth Sosnow of blisspr.com
blogging, social media, social networking, Twitter, linkedin advice and counsel
Social media marketing sales presentation fe pptxneilnapier
The document discusses using social media, particularly Facebook, Google+, YouTube, and Twitter, to grow a business. It provides statistics on usage and demographics of each platform. It then gives recommendations and best practices for setting up pages and profiles, creating engaging content, using advertising, building communities, and other strategies to help businesses connect with customers and generate sales through social media.
Did you know modern statistics state that you have 60 seconds or less to capture your audience’s attention?
You’ve might have heard it before, but maybe not in terms of presentations. It’s crucial to understand the importance of grasping an audience’s attention in the first moments of a talk. Your opening lines set the tone for your overall performance, so a great opener will prepare and intrigue the audience and ensure that your message is effectively received.
So, how do you enchant an audience right off the bat?
Here are 5 methods that we have found work the best for beginning a presentation.
These are my slides from a free public workshop I conducted for JCI Beirut about the basics of Social Media Strategy that includes examples of brands that do not have a proper strategy, defining your goals, the sales cycle, asset mapping, defining your audience and creating personas, choosing channels, voice & tone, posting frequency & time, crisis management, and understanding Facebook's algorithm.
This document provides an overview of social media and why businesses should utilize it. It defines what social media is, lists common social media platforms, and discusses the benefits for businesses, including increasing relevant website traffic, engaging customers, and turning fans into sales. It recommends listening to customers, participating in conversations, giving them content to share, and using tools like blogs, YouTube, and Twitter to market a business and products. The document stresses integrating social media into the overall marketing strategy and being responsive, relevant, and transparent when engaging on platforms.
How to Make Money With Your Photoshop Editing SkillsFiverr
This document discusses various ways that someone with Photoshop editing skills can make money, including editing wedding and professional photos, creating social media graphics and banner ads for businesses, designing logos, and working with marketing agencies or independently on freelance platforms like Fiverr. It recommends developing a specialty and finding a copywriting partner to take on bigger projects and act as a virtual agency. The overall message is that while freelancing takes perseverance, experienced Photoshop editors can succeed financially by leveraging their skills.
Its not just enough to create a Facebook page or Twitter profile and just expect your community will build of its own accord.
Like SEO, providing content is as much about placement and medium as it is about value.
This presentation offers a 6-point need-to-know criteria to creating a results-based Social Media strategy with your audience and brand values at the core.
How to Create Unforgettable Facebook ContentPost Planner
Post Planner's Rebekah Radice and Diana Adams share their insider tips on how to make your Facebook content memorable.
View the webinar replay here: https://www.youtube.com/watch?v=qfix2gog0MI
Post Planner: www.postplanner.com
Misty is a marketing coach who has over 16 years of sales experience and a formal education in Marketing and Graphic Communications. She teaches small business owners how to inexpensively market their businesses on social media through 101 creative ideas, such as asking engaging questions, sharing inspirational quotes, hosting contests and giveaways, and showing their personality. The document provides tips on how to engage audiences and become "likeable" on social media.
The document discusses the concept of "whuffie", which refers to social capital or reputation within online communities. It is accumulated through meaningful contributions and connections with others over time. The author outlines five key ways to raise one's whuffie: 1) focus on individuals within a community rather than broadcasting, 2) become an active member of communities served rather than an outsider, 3) provide amazing customer experiences, 4) embrace the organic nature of online interactions, and 5) find a higher purpose through one's work that provides value to others. Whuffie can translate into benefits like increased sales and loyalty.
The document discusses the concept of "whuffie", which refers to social capital or reputation within online communities. It is described as being similar to influence, trust, connections and favors accumulated through public accomplishments and reciprocity. The document provides tips for raising one's whuffie online, including focusing on individuals within a community rather than impersonal marketing, becoming part of the community served, creating amazing customer experiences, embracing chaos within communities, and finding a higher purpose beyond just making money.
The document discusses the concept of "whufï¬e", which refers to social capital and influence gained through online connections and reputation. It provides 5 factors for raising one's whufï¬e: 1) turning marketing approaches outward to listen to communities, 2) becoming part of the communities served, 3) creating amazing customer experiences, 4) embracing openness and transparency, and 5) finding a higher purpose that gives back. Following these factors can help build trust, loyalty, and word-of-mouth resulting in increased business success.
The document discusses the concept of "whufï¬e", which refers to social capital and influence gained through online communities. It provides five principles for raising one's whufï¬e score: turning the bullhorn around to focus on individuals; becoming part of the community served; creating amazing customer experiences; embracing chaos and openness; and finding a higher purpose. Combining these principles can help build trust, loyalty, and word-of-mouth promotion.
The document discusses how to build social capital or "whuffie" in online communities. It outlines 5 factors for raising whuffie: 1) turn marketing around by focusing on individuals instead of impersonal broadcasts, 2) become part of the community you serve by joining authentically, 3) create amazing customer experiences through seamless "automagic" interactions, 4) embrace chaos and transparency rather than trying to control messages, and 5) find a higher purpose beyond just making money by giving back to the community. Whuffie is like reputation and influences connections, access, trust and favors within a community.
This document discusses the concept of "whufï¬e", which refers to social capital and influence gained through building trust and relationships online. It provides 5 principles for raising whufï¬e, such as turning communication outward to focus on community needs rather than self-promotion. Following these principles like creating amazing customer experiences can help build whufï¬e over time and lead to increased traffic, loyalty and profits through positive word of mouth.
The document discusses why social media strategies alone will not guarantee success for businesses. It argues that (1) social media does not scale in the way that creating a useful website does, using Craigslist as an example; (2) social media is only a "band-aid" solution and does not address underlying customer service issues; (3) social media is about social connections rather than commercial transactions; and (4) trust in institutions is at an all-time low. The document advocates focusing on customer-centric strategies, customer happiness, rewarding enthusiasts over influencers, an ongoing learning process rather than one-time campaigns, and building "whuffie" or reputation. It argues that social media tools are best used
The document discusses why social media strategies alone will not guarantee success for businesses. It argues that (1) social media does not scale in the way that creating a useful website does, using Craigslist as an example; (2) social media is best used as a supplement to good customer service rather than a replacement for fixing underlying problems; and (3) social media is primarily a social activity, not a marketing channel, so businesses should focus on customer happiness over superficial connections. The document advocates thinking about customer-centric business strategies and raising "whuffie", or reputation and trustworthiness, rather than viewing social media as the central strategy.
The document discusses why social media strategies alone will not guarantee success for businesses. It argues that (1) social media does not scale in the way that creating a useful website does, using Craigslist as an example; (2) social media is only a "band-aid" solution and does not address underlying customer service issues; (3) social media is primarily about human social connections rather than commercial interactions; and (4) trust between companies and customers is at an all-time low. The document advocates focusing on customer-centric strategies, customer happiness, rewarding product enthusiasts, and learning from customers rather than one-time marketing "launches". It also discusses the concept of "whuffie" or reputation as
1. The document discusses how social capital or "whuffie" is an important factor for building business, especially in tough economic times. Whuffie refers to one's reputation and influence within social networks.
2. It outlines five key components to raising whuffie: turning marketing outward to listen to customers; becoming part of the communities served; creating amazing customer experiences; embracing chaos and transparency; and finding a higher purpose beyond profits.
3. Building whuffie involves giving back to communities through openness, collaboration, addressing customer needs, and focusing on positivity over fear or control of messaging.
The document discusses the concept of "whuffie", which refers to social capital and reputation within online communities. It provides 5 keys to increasing one's whuffie: 1) focus inward and understand community needs, 2) become part of the community served, 3) create amazing customer experiences, 4) embrace chaos and change, and 5) find a higher purpose beyond profits. Following these principles can help one gain influence, trust, and access to resources within online communities.
The document discusses the concept of "whuffie", which refers to social capital or reputation within online communities. It provides 5 keys to building whuffie: 1) focus conversations inward to understand community needs; 2) become an active member of the communities served; 3) create amazing customer experiences; 4) embrace unpredictable changes within communities; and 5) find a higher purpose beyond individual goals. Following these principles can help increase credibility and influence while benefiting the communities.
"Innovation + Marketing: Two Essential Tools of Modern Business"
by Mike Parsons, Qualitance
In 1954 Peter Drucker, famous business author, said: “…the business enterprise has two–and only two–basic functions: marketing and innovation.“
Today, 63 years later, this has never been truer. Discover how product innovation drives growth and how modern marketing practices are binding brands and customers together.
Mike Parsons, Chief Innovation Officer at QUALITANCE will take you through a journey of ideas and practical advice to help you unlock the two essential weapons of modern business.
Over the last 20 years, Mike has developed breakthrough products for IKEA, Virgin, Levi’s and Nike. During his time on Madison Avenue, he created award-winning campaigns for Xbox, VW, and Hasbro.
Tara Hunt - Your Social Media Strategy Wont Save YouCarsonified Team
Being friendly and helpful on Facebook and Twitter won't make your app succeed. In this valuable session, Tara will explain how to think 'customer centrically', put user happiness first, reward enthusiasts, learn not launch and raise whuffie. She'll also explain the difference between 'Influencers' and 'Enthusiasts' and why it's important to reach the latter. Don't miss it!
How To Catapult Your Online Business With Digital Leadership - Part 2 - Prese...Doyle Buehler
How To Catapult Your Online Business With Digital Leadership - Part 2 - Presentation with The Australian Marketing Institute - Creating A Compelling Strategy With Content - Digital Strategy - And Online Sales Funnel Alignment - By Doyle Buehler 2015 06
How To Become The Ultimate Brand Authority Online - The Digital Leadership Training Series with Doyle Buehler
Want to build and create a compelling competitive online brand presence using your existing digital assets? This webinar series is designed to help you understand what your audience is looking for, and how to improve and create the ultimate online brand experience to drive sales and leads.
Every business online is different, yet there are some key fundamentals and tools that will assist you in creating a digital ecosystem that keeps your audience educated and entertained and more importantly, interested in what you do and how you do it. If you can’t deliver a valuable brand experience, you’re only 1 click away from them leaving you, forever.
Based upon Doyle Buehler's award winning digital leadership and online strategy framework, this Online Brand Authority Webinar series will show you how to construct a comprehensive, integrated digital ecosystem that has all your online assets working together - strategy, social media, branding, websites, sales funnel, landing pages, content, advertising, SEO etc. It will show you exactly how to overcome the clutter of online, get clarity on what is really important, and become the digital leader and brand authority in your industry.
Specifically designed to complement what you are already doing online to build your brand authority, you will get a step-by-step understanding over 2 webinars that kicks your complete online platform into high gear, with the tools and knowledge to really make things happen for your brand.
Here is the 2 part break down of the Building Brand Authority Webinars:
Webinar 1 - Rocking Your Digital Ecosystem
Learn the 7 Disciplines of digital leadership for a successful online presence
Create a digital strategy framework that connects your value with the needs of your online audience
How to master your content and develop your voice online to deliver your core value
Webinar 2 - Integrating and Escalating Your Kick-ass Online Platform
How to connect and re-align your website across your entire online platform
What you actually need for a working, qualifying, sales and leads funnel
Creating influence beyond your immediate reach through focussed advertising and analytics
The ultimate goal is that you will gain incredible clarity of what you need to be doing online to maximise your Brand Authority, and how to put all of your digital ecosystem pie together.
This document discusses using social media to build community and benefit business. It recommends engaging existing customers to build brand loyalty and spreading content that becomes viral. Measuring return on investment through tools like Google Analytics is important to plan, act on data, and improve social media strategies over time. Monitoring brand mentions on social media allows responding helpfully to customers and turning around negative feedback.
The document is a guide for building a personal brand from Chris Ducker, an expert on personal branding. It provides tips over 10 sections on how to define one's brand, set goals, publish content consistently, engage on social media, network strategically, and ultimately be authentic in embracing one's true self. The overall message is that developing a strong personal brand through helpful, high-quality content can open doors to new opportunities and influence.
Integrating Social Media into Your Marketing PlanJoel Warady
This document provides an overview of integrating social media into existing marketing plans. It recommends creating social media strategies using blogs, Facebook, YouTube, Twitter, and LinkedIn to engage customers and build brands. Specific tactics described include company blogging, promoting brands through videos, and allowing consumer generated content. The goal is to appear transparent, connect with customers online, and leverage word-of-mouth marketing through social networks.
The document provides guidance on user acquisition strategies for startups. It discusses manually recruiting users through in-person and online outreach. It recommends targeting influencers and communities where the target audience spends time. Automation tools can be used to scale outreach on platforms like LinkedIn, Instagram, and search engines while maintaining a personal touch. Building an engaged community through a Facebook group or forum allows for direct user feedback and marketing. The goal is to experiment with different channels to validate product-market fit and grow an audience ready to purchase.
I presented this to a local networking group in Harrisonburg. They were familiar with social networks but desired more direction on creating a strategy and how to more effectively engage.
Metrics are a (big fat) lie (Social Media Camp Panel)Tara Hunt
At the 10th anniversary Social Media Camp event, I led a panel with Fiona Birch, Mike Gingerich and Sean Moffitt, where we discussed how analytics can (and will) trip you up if you don't have your priorities in order. This deck only represents the "how they are a lie" part, not the solutions we discussed, but I thought it would still be pretty good to share.
The Revolution will not be Televised...but if you're lucky, it'll be memed.Tara Hunt
I gave this presentation at CTAM Canada's annual gathering at Corus HQ in Toronto on June 20th. I think it's safe to say that it was a bit...um...controversial.
In order to prepare for this talk, I poured over mutiple reports and studies about the state of the Canadian Media and Entertainment industry. These reports included a lot of hand-wringing over online and American VOD services (Neflix, etc), but really discounted "User-Uploaded Video" (or "User-Generated Content") as largely irrelevant (except for the CRTC, who seems to want to regulate and tax creators).
So...that's what I focused on in here: UGC, including Creators (and online influencers), remix/mashup culture, stans/super fans, and social media content in general.
Three points where I think the audience winced:
1. with the enormous growth in available content, we are seeing a huge appetite for diverse stories - we don't need any more content aimed at white people.
2. the biggest competitors for attention are your own audience, who are no longer "consumers"...they are creators. And there are many of them and growing.
3. stop worrying about people stealing your content. Content isn't where the value lies. Attention is where the value lies. You should be encouraging them to steal! It's free marketing!
I guess I can understand why my message was a little controversial, but I want to help, not hurt.
Your Customer's Journey in the Social EraTara Hunt
I presented this at the United Benefits Advisors' spring conference in May - to answer the question, "Why would benefits advisors use social media?" I presented it like this:
The customer journey is non-linear and unpredictable. It goes online/offline/and more. You need to be on that path in as many places as possible. Social is a good chunk of that now.
Stories in the Social Era - Presenting to CCO Learning Day (Government of Can...Tara Hunt
On February 20, I presented this to a group of Communications Officers in various departments of the Government of Canada. The question presented to me when approached to give this talk was: "How do government services tell effective stories on social?"
My core thesis: They don't. People don't want to be told stories, they want to be involved in making them...especially in the social era.
Understanding the Customer Journey in the Social EraTara Hunt
I spoke at the United Benefit Advisors annual conference in Chicago on September 11/12, 2017, on the subject of how a B2B business (and even a smaller one) can make sense of social.
I tied the idea of social to the customer journey and showed how, along each step of the way, they could engage customers and potential customers with social...not just social media: social content, reviews, social thinking, and more.
The Future of Influence - how the audience, content + media is changing how a...Tara Hunt
In my November 2016 presentation at Ciudad de la Ideas in Mexico, I made the argument that though we are still influenced by the same fundamental things, the way they present themselves is very different. My talk is also up on YouTube here: https://www.youtube.com/watch?v=MF2ZbO0bMok&t=25s
You Gotta Have Personality: how to connect to today’s customer with videoTara Hunt
Delivered at Digital Crossroads in Louisville, Kentucky on October 21, 2016. The core thesis of my presentation is that video is accessible for those who care about their audience (not for those who want a quick win) and, if you care, you should be making video...but only if you are committed to Hub content.
Channels featured:
https://www.youtube.com/l2inc
https://www.youtube.com/blendtec
https://www.youtube.com/user/Vidlers510
https://www.youtube.com/justinbendercpm (just launched)
https://www.youtube.com/channel/UCYxXNXA0npMEZ7xY74Bq9KA (launching soon)
https://www.youtube.com/channel/UC0Ld0jjEoyc5J3hfdrZVJlw (launching soon)
Podcast Creator:
http://www.joangarry.com/
Articles/Resources:
http://variety.com/2015/digital/news/youtubers-teen-survey-ksi-pewdiepie-1201544882/
http://contentmarketinginstitute.com/wp-content/uploads/2015/09/2016_B2B_Report_Final.pdf (lots of stats)
https://www.thinkwithgoogle.com/intl/en-gb/research-studies/youtube-brand-playbook.html
Since the beginning of the social web, marketers have been trying to figure out what it is that creates buzz online? Is it that funny viral YouTube video? Witty real-time twitter banter? A big enough budget on that Facebook video? Kylie Jenner’s instagram?
Well, I’m going to tell you today that it is NONE of those things, but it’s also NOT rocket science.
The biggest factor that will determine how quickly something travels through a network is…
I guess you’ll just have to click through the presentation to find out.
This talk was given at Social Media Camp in Victoria, BC on May 7, 2016.
Moving Towards Insights-Driven StrategiesTara Hunt
There are lots of analytics you can pull when you are working with a large audience to determine what people like/don't like, but there is also a lot of behavioural/interest data that can be used to determine what they will respond to as you are planning your strategies. This presentation was given at Inbound 2015 in Boston (September 8-11).
This document discusses the rising trend of "pet influencers" - pets with large social media followings. It provides examples of some of the most followed pets on platforms like Instagram and YouTube, such as Grumpy Cat, Lil Bub, and Boo the Pomeranian. These pets have amassed huge online fanbases, with some having millions of followers. The document explores how their owners leverage this popularity through merchandise, partnerships, and other business opportunities. It suggests pets with unique characteristics are particularly likely to find online fame.
Real Lessons in Working with Digital Influencers - SXSW 2015 WorkshopTara Hunt
This is my four-hour workshop I gave at SXSW 2015.
The workbook that accompanies it will definitely help you make sense of this! Email me at tara.hunt@totem.tc to get a copy of the workbook. (the lead generation form isn't working here)
Finding My Voice + Learning to Trust my Gut - from LeanIN Toronto LaunchTara Hunt
I gave this talk at the LeanIN Toronto Launch party on September 24 to a group of 300 amazing women. It is all about finding your voice and being yourself and not letting anyone else tell you otherwise.
Collaboration and Tales of Digital Culture from the Social@Scale summit by Sp...Tara Hunt
It’s been 10 years since the Web 2.0 conference launched 2004. We were talking MySpace back then as the behemoth, but there were plenty of emerging social tools: Flickr, Delicious, Blogs, Wikis. And I was a beta tester a few years later on a platform called TWTTR that would go on to become the engine of revolutions around the world. I knew it would be big when we experienced our first ‘twitter quake’.
We’re now in an age where it’s pretty much a given that every business needs a social presence. To not have one would be as ludicrous as not having a webpage…or a phone number even. [A stat about the adoption of online - spending, etc]
Year after year, the technology advances. Today, 30% of the world (and 56% of Americans AND Canadians) are on smart phones and that is growing by 20% each year. MySpace was left in Facebook’s wake years ago and who knows what tomorrow’s hot new platform will be.
And as the technology advances, I get really excited, but I also get really worried. Because the technology is moving quickly, but the culture is not. Or, to be clear, there IS a culture - or rather multiple cultures - that have grown and been catalyzed through the democratization of the web, but not everyone understands what is really going on here:
The web isn’t about the tools or the technology, it is about the culture.
There are 5 new rules for Digital Culture:
1. There is no mass.
2. Listening is more valuable than talking
3. When you see a parade, get in front of it!
4. Trust is the most valuable currency. To earn AND give.
5. Invest in the long term.
I gave this on June 3, 2014, in Toronto, ON, Canada at the Social@Scale Summit hosted by Air Canada, organized by Sprinklr
Presented at Mind the Product Conference in London, UK (Sep 27, 2013), I knew this was going to be a hard sell. Often marketers and product managers don't "get along". I wanted to present marketing as part of the product as well as a necessity even for great products.
11 Rules for the Social Era - book by Nilofer MerchantTara Hunt
The era of social technologies provides seemingly endless opportunity, both for individuals and organizations. But it’s also the subject of seemingly endless hype. Yes, social tools allow us to do things entirely differently—but how do you really capitalize on that? This deck covers the 11 rules. You can buy the book here:
http://www.amazon.com/Rules-Creating-Value-Social-ebook/dp/B0097DM41E?tag=wwwnilofermer-20
Check out Nilofer's site here:
http://nilofermerchant.com/
This document provides guidance on creating effective content marketing. It emphasizes that quality, engaging content that meets customer needs is more important than traditional advertising. It highlights examples of brands like Blendtec that successfully grew audiences through entertaining, authentic content rather than paid promotions. In contrast, many traditional beauty brands focused too much on polished advertising over listening to customers, which limited their growth. The document encourages taking a balanced, experimental approach like a fox instead of rigidly following formulas like a hedgehog.
The Sinners & Saints of Social (retail version)Tara Hunt
I'll be giving a shorter version of this presentation at the Raymark Retailers luncheon in New York next week, but I wanted to post it earlier. It's the culmination of much of my recent work and research. Let me know if you have more examples (or better ones) and if I missed anything.
The Social Retailer: what ‘social’ means for the future of commerceTara Hunt
Most retailers are having a tough enough time keeping their inventory fresh and up to date, let alone trying to figure out how to leverage the newest, latest, greatest social platform for reaching potential customers. The good news is that leveraging the social web isn't about hopping on the newest, latest, greatest social platform. It's about thinking about your business - internally and externally - as a social organization. And what does that mean? Tara Hunt, one of the pioneers of the social web will talk about how to become a social organization without having to keep up with Twitter and how harnessing the innate socialness of the web can help you connect with your customers and build your business.
How to Rock an Audience: from stage fright to stage presenceTara Hunt
This document provides an outline for a presentation on how to improve public speaking skills from overcoming stage fright to developing stage presence. It includes sections on introductions and pitching topics, addressing fears, preparation techniques like scripting and practicing, structuring the presentation using a hero's journey framework, tips for the actual presentation including visual aids and audience engagement, opportunities for gaining experience through community events and conferences, and considerations for getting paid speaking engagements. The overall aim is to guide presenters in developing confidence and an engaging delivery from initial planning through follow-up opportunities.
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...my Pandit
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
Best Competitive Marble Pricing in Dubai - ☎ 9928909666Stone Art Hub
Stone Art Hub offers the best competitive Marble Pricing in Dubai, ensuring affordability without compromising quality. With a wide range of exquisite marble options to choose from, you can enhance your spaces with elegance and sophistication. For inquiries or orders, contact us at ☎ 9928909666. Experience luxury at unbeatable prices.
HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf46adnanshahzad
How to Start Up a Company: A Step-by-Step Guide Starting a company is an exciting adventure that combines creativity, strategy, and hard work. It can seem overwhelming at first, but with the right guidance, anyone can transform a great idea into a successful business. Let's dive into how to start up a company, from the initial spark of an idea to securing funding and launching your startup.
Introduction
Have you ever dreamed of turning your innovative idea into a thriving business? Starting a company involves numerous steps and decisions, but don't worry—we're here to help. Whether you're exploring how to start a startup company or wondering how to start up a small business, this guide will walk you through the process, step by step.
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Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Profiles of Iconic Fashion Personalities.pdfTTop Threads
The fashion industry is dynamic and ever-changing, continuously sculpted by trailblazing visionaries who challenge norms and redefine beauty. This document delves into the profiles of some of the most iconic fashion personalities whose impact has left a lasting impression on the industry. From timeless designers to modern-day influencers, each individual has uniquely woven their thread into the rich fabric of fashion history, contributing to its ongoing evolution.
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Neil Horowitz
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
129. 1. Get advice and input from experts but design
for the broader community
2. Respond to all feedback, even when you
respond by saying, “No thanks.”
3. Do not take negative feedback personally;
remember that when people give feedback,
they are doing so because they care and have
taken the time to improve their experience.
4. Give credit to those whose ideas you
implement; nothing says “we are open to
conversation” better.
130. 5. When you a implement new idea, make sure
that you highlight it, and ask for feedback.
6. Make small, continuous changes rather than
waiting to implement everything at once.
7. Don’t just wait for feedback to come to you,
go out and find it; people are probably talking
about your product elsewhere.
8. No matter how many people like you, you will
always have someone who doesn’t - mind the
haters.
187. 1. The Dazzle is in the Details.
2. Go Above and Beyond.
3. Appeal to Emotion.
4. Inject Fun into the Experience.
5. Make Something Mundane
Fashionable.
195. 6. Let People Personalize.
7. Be Experimental.
8. Simplify.
9. Make Happiness Your Business
Model: increase autonomy,
competence and relatedness.
196. 6. Let People Personalize.
7. Be Experimental.
8. Simplify.
9. Make Happiness Your Business Model:
increase autonomy, competence and
relatedness.
10.Be a Social Catalyst.
207. 1. Stop moving and look around you until you see
everything clearly.
2. Transfer the knowledge.
3. Every time you feel anxiety, acknowledge it.
4. Define your own measure of success.
5. Get outside of your personal circle.
6. Realize that everything is out of your control
anyway.
7. Have patience.
239. “...compared check-writing and
volunteering to cutting the leaves and
branches off a tree, where the heart of the
business and its ability to impact the world
positively is the tree itself.”
Gary Hirshberg, CEO, Stonyfield Farms
241. not customer-centric
• You do everything you can to keep • You have a long list of customer
your customers on your website. relations policies. Any exception to
those policies has to go up the chain
of command for approval.
• You measure number of visitors and
time spent on your website as
whether you are successful. • You need to create multiple
instructional videos so that your
customers will understand how to
• When budgets get tightened, you
use your product.
make cutbacks in areas like
customer service, marketing,
support staff and design. • You demand social media strategies
that win over the ‘influencers’ to blog
or tweet about your product.
• You are bothered by a customer
describing your product in their own
words that doesn’t match your
brand.
242. customer-centric
• You send customers to other • Your customers are doing things
websites. with your product you never
dreamed and are posting videos.
• You measure how many people refer
their friends to you as success. • Influencers are adding you as friends
on social networks.
• You let people feed in their content
from other sites easily. • You work with your competitors
towards better customer
experiences for all.
• When budgets get tightened, you
tighten operational costs.
• You know you compete for your
customers’ attention with everyone.
• Your only customer service policy is
to do right by the customer.
274. about those rockin’ images:
• Many are from iStockphoto.com (totally cool site)
• except as marked on the photo...
• a screenshot of my friendwheel: http://
apps.facebook.com/friendwheel
• and the logos & screengrabs I stole from all of the
respective sites...