This document discusses driving adoption of social computing in businesses. It recommends starting small by building collaboration within departments, empowering employees, and demonstrating increased productivity or savings. It then suggests becoming an advocate for these tools by showing how everyone's jobs can be improved with access to social computing applications.

1. Liberate your control freaks
Driving social computing adoption in business
A quiet revolution in 3 minutes by Stephen Collins
acidlabs

2. do you feel like you need this?

3. to get this

4. because you've
got this

5. and this guy
doesn’t understand

6. that you could actually do your job better

7. if you had access to these at work

8. so you feel like this

9. how do you drive change?

10. collaboration
is everything

11. start small
start small

12. build collaboration inside the wall

13. share they
with won’t
everyone
refuse
and
expect would
nothing
in return you...?

14. empower people and
give them a voice

15. gather allies

16. be the elephant in the room

17. a cubicle commando!

18. demonstrate business value in terms
of productivity or savings

19. then this guy...
remember him?

20. because you have this

21. and these are gone

22. he’s now this guy...
and thinks you (and he)
are geniuses

23. because everyone is doing their job better

24. and they’ve got these... and more

25. and this is
everywhere

26. and
they
these
think
people
are you’re
sharing a
openly genius
too

27. you’re like this guy

28. you can save the world

29. well, at least where you work...

30. Other resources
These should get you started...
‣Tara Hunt’s blog - http://horsepigcow.com/
‣Luis Suarez’ blog - http://elsua.org/
‣Prof. Andrew McAfee’s blog - http://blog.hbs.edu/faculty/
amcafee/
‣Euan Semple’s blog - http://theobvious.typepad.com/
‣Meet Charlie - http://www.slideshare.net/slgavin/meet-charlie-
what-is-enterprise20/
‣Learning 2.0: 23 Things - http://plcmcl2-things.blogspot.com/
‣RSS is Your Friend - http://www.leelefever.com/archives/
001398.html
Inspiration for the title of this talk from Euan Semple
http://theobvious.typepad.com/blog/2007/03/liberate_your_c.html

31. Licensing
http://creativecommons.org/licenses/by-nc-sa/3.0/

32. Like the cool pictures?
Mostly from iStockphoto.com
Except for:
‣Silos, http://flickr.com/photos/zoomzoom/304135268/ - slide 4, 21
‣Social computing app logos, various sites - slide 7, 24
‣Book, http://cubiclecommando.com.au - slide 17
‣Hiro Nakamura, http://www.nbc.com/Heroes/ - slide 27
‣Eclipse, www.david.zen.co.uk/eclipse/ - slide 28

33. Stephen Collins
trib@acidlabs.org
skype: trib22 twitter: trib
+61 410 680722
www.acidlabs.org
blog.acidlabs.org
www.thoughtglue.com
strategies, tools and processes to empower knowledge workers