The status of mobile and its swift ascension as the most dominant computing platform in human history is real, but the industry faces challenges, too. This deck outlines those headwinds and prescribes some keys to driving mobile success.
Top 10 Interesting Mobile Apps Statistics You Should KnowClaritus Consulting
If you’re a mobile application developer and are looking to get inside the mind of today’s mobile app users, Claritus is certainly the place to do it. Here are 20 of the most interesting stats we found when it comes to mobile application development. Check out this Presentation that we have made for better understandings.
How Mobile App Plays Major Role in Business Success?MobilePundits
This document discusses the importance of mobile apps for businesses. It notes that while about 35% of the population owns smartphones, Android and Apple dominate the market, with Android grabbing 41% of new smartphone users. Mobile apps are important because they allow businesses to take advantage of features like augmented reality. People also use mobile differently than desktop, often searching for local information and businesses. The document then outlines how brands can use mobile marketing strategies like websites, ads, location-based marketing and apps. It emphasizes starting with a mobile-friendly website, claiming a business on location apps, running mobile ads, and designing a mobile app as ways for businesses to get started in mobile.
State of the Developer Nation: Developer Economics Q3 2013 (MobiCamp Keynote)SlashData
State of the Developer Nation: app economy platforms, revenues, tools, developer sentiment and motivations.
At MobiCamp Switzerland keynote, Andreas Constantinou shared VisionMobile's latest findings from its Developer Economics research and the largest ever mobile dev survey of 6,000+ developers. The presentation analyses developer sentiment around platforms, revenues and revenue models, platform prioritisation, iOS vs Android vs HTML5 shoot-out, app economy revenue breakdown, and a unique peek into the Hierarchy of Developer Motivations.
VisionMobile presentation @ Campus Party 2013, LondonSlashData
This document provides an overview of VisionMobile, a research company focused on the app economy and mobile business models. It summarizes VisionMobile's research reports and services, which include surveys of thousands of developers, analysis of platform mixes, revenues, tools used, and segmentation of developer types. The document highlights that VisionMobile's research is based on large global developer surveys and aims to help clients understand trends and effectively reach developers.
App analytics platform - App Annie, explores how mobile has transformed every industry across the globe and become a mainstay of consumers' daily routines. Retail expert Erekle Tokhosashvili, will explore the key indicators behind the booming app economy and uncover the market trends you need to watch in 2019.
Top 10 Interesting Mobile Apps Statistics You Should KnowClaritus Consulting
If you’re a mobile application developer and are looking to get inside the mind of today’s mobile app users, Claritus is certainly the place to do it. Here are 20 of the most interesting stats we found when it comes to mobile application development. Check out this Presentation that we have made for better understandings.
How Mobile App Plays Major Role in Business Success?MobilePundits
This document discusses the importance of mobile apps for businesses. It notes that while about 35% of the population owns smartphones, Android and Apple dominate the market, with Android grabbing 41% of new smartphone users. Mobile apps are important because they allow businesses to take advantage of features like augmented reality. People also use mobile differently than desktop, often searching for local information and businesses. The document then outlines how brands can use mobile marketing strategies like websites, ads, location-based marketing and apps. It emphasizes starting with a mobile-friendly website, claiming a business on location apps, running mobile ads, and designing a mobile app as ways for businesses to get started in mobile.
State of the Developer Nation: Developer Economics Q3 2013 (MobiCamp Keynote)SlashData
State of the Developer Nation: app economy platforms, revenues, tools, developer sentiment and motivations.
At MobiCamp Switzerland keynote, Andreas Constantinou shared VisionMobile's latest findings from its Developer Economics research and the largest ever mobile dev survey of 6,000+ developers. The presentation analyses developer sentiment around platforms, revenues and revenue models, platform prioritisation, iOS vs Android vs HTML5 shoot-out, app economy revenue breakdown, and a unique peek into the Hierarchy of Developer Motivations.
VisionMobile presentation @ Campus Party 2013, LondonSlashData
This document provides an overview of VisionMobile, a research company focused on the app economy and mobile business models. It summarizes VisionMobile's research reports and services, which include surveys of thousands of developers, analysis of platform mixes, revenues, tools used, and segmentation of developer types. The document highlights that VisionMobile's research is based on large global developer surveys and aims to help clients understand trends and effectively reach developers.
App analytics platform - App Annie, explores how mobile has transformed every industry across the globe and become a mainstay of consumers' daily routines. Retail expert Erekle Tokhosashvili, will explore the key indicators behind the booming app economy and uncover the market trends you need to watch in 2019.
The emerging trend smartphone ad and in app adMadhouse Inc.
The document discusses the growing trend of mobile advertising, especially within smartphone apps. It notes that the number of apps in stores like Apple and Android's stores have grown rapidly in recent years. As apps have become more prevalent, mobile advertising through banners and videos within apps is emerging as an important part of the mobile ecosystem. The document argues that in-app advertising will become a mainstream trend, as it allows for rich, interactive ad experiences on smartphones.
App Annie: The State of the App Economy in 2017krystinedinh
App Annie shares the company's annual Retrospective Report. The report uncovers major mobile market trends and industry shifts they are seeing globally.
The State of App Downloads and Monetization Infographic : Asia Pacific 2015InMobi
China was the leading destination for mobile app downloads in 2015. Mobile commerce and travel apps gained popularity, with games remaining the largest category at 52% of installs. Mobile commerce drove growth in the Asia Pacific region, with a 96% increase in China and 81% increase in India. South Korea had the highest premium for iOS app install costs compared to Android.
India's Mobile Commerce Growth in 2014Deepak Abbot
This document summarizes mobile commerce growth in India in 2014, specifically looking at the growth in downloads of the top commerce apps like Flipkart, Amazon, Snapdeal, and Myntra. It provides data on install base, monthly active users, and sessions for these apps, noting that total installs grew 5 times from 2013 to 2014. The document directs the reader to a Medium article for more complete details on mobile commerce growth in India during this period.
A research report by VisionMobile, in collaboration with Telefonica, exploring HTML5 development and investigating its pros and cons versus native development. There is a lot of discussion around HTML5 vs. Native, and it’s usually polarized. But most people express opinion, rather than facts. In this report, our aim is to answer some of the key questions with hard data.
Download the full report at http://www.developereconomics.com/downloads/can-html5-compete-native/
The State of App Downloads and Monetization Infographic : Global 2015InMobi
Chinese and Indian users continued to show high rates of mobile app adoption in 2015. Games made up over half of all app installs globally, while m-commerce and travel apps experienced significant growth. Indonesia remained the most expensive market for iOS developers, with iOS app installation costs being 3-4 times higher than Android. Countries in Asia, particularly China, India, and Indonesia, drove overall growth in m-commerce app installs and spending.
TikTok was one of the most popular apps of 2018 with over 1 billion downloads worldwide and videos earning 17 billion average views per month, making it a highly engaged and growing social media platform. This gave brands a new platform for marketing and branding, especially in reaching consumers in middle India. However, controversy with YouTube and an app ban in India has led to a major hit on TikTok's ratings. A new Indian app called "Mitron" has been introduced as an alternative with over 5 million downloads already, and it remains to be seen whether TikTok will remain popular for brands and creators or be affected by this new competitor.
These are the slides that I used during DroidConPH (https://ph.droidcon.com/) to share some of the latest trends in (i) Mobile Operating Systems (ii) App Stores and (iii) App Trends
1. The RIM executive meeting discussed the need to shift their focus to the consumer market and data services as smartphone users are increasingly using data and applications.
2. They proposed developing a new handset designed for consumer needs and data usage rather than mimicking competitors.
3. The team also suggested partnering with carriers to provide an efficient data service for consumers and launching an advertising campaign to change perceptions of RIM as an enterprise-focused company.
In today's digital economy, customer centricity demands an End-to- End Digital Customer Experience! In this interactive info-graphic video you will see a step by step approach for how a fictional, Greenwheels, uses IBM Software to deliver new ways to engage customers for a lifetime of value using: Cloud, Mobile, Analytics, Social, and Internet of Things.
This ppt is on mobile apps that are created as a replacement for mobile adds by the company as their communication strategy to reach to consumers and engage with them for long time.
Mobile Media: Future of Mobile media powered by ApplicationsManas Ganguly
Mobile applications are evolving to become the primary medium for delivering online content and experiences to users. As mobile penetration increases globally, applications will enable new forms of collaboration, value creation, and personalized experiences for billions of mobile internet users. Businesses are recognizing the importance of mobile applications and are looking to create engaging branded applications to influence customers. Mobile applications combine the advantages of mobility with user behavior data, social features, location-based services, and more to provide unique contextual experiences to users. As this trend accelerates, mobile applications will become a major new advertising channel, surpassing web advertising. Within a few years, a third of marketing budgets are expected to be spent on targeted, opted-in mobile and video ads.
The emerging trend smartphone ad and in app adMadhouse Inc.
The document discusses the growing trend of mobile advertising, especially within smartphone apps. It notes that the number of apps in stores like Apple and Android's stores have grown rapidly in recent years. As apps have become more prevalent, mobile advertising through banners and videos within apps is emerging as an important part of the mobile ecosystem. The document argues that in-app advertising will become a mainstream trend, as it allows for rich, interactive ad experiences on smartphones.
App Annie: The State of the App Economy in 2017krystinedinh
App Annie shares the company's annual Retrospective Report. The report uncovers major mobile market trends and industry shifts they are seeing globally.
The State of App Downloads and Monetization Infographic : Asia Pacific 2015InMobi
China was the leading destination for mobile app downloads in 2015. Mobile commerce and travel apps gained popularity, with games remaining the largest category at 52% of installs. Mobile commerce drove growth in the Asia Pacific region, with a 96% increase in China and 81% increase in India. South Korea had the highest premium for iOS app install costs compared to Android.
India's Mobile Commerce Growth in 2014Deepak Abbot
This document summarizes mobile commerce growth in India in 2014, specifically looking at the growth in downloads of the top commerce apps like Flipkart, Amazon, Snapdeal, and Myntra. It provides data on install base, monthly active users, and sessions for these apps, noting that total installs grew 5 times from 2013 to 2014. The document directs the reader to a Medium article for more complete details on mobile commerce growth in India during this period.
A research report by VisionMobile, in collaboration with Telefonica, exploring HTML5 development and investigating its pros and cons versus native development. There is a lot of discussion around HTML5 vs. Native, and it’s usually polarized. But most people express opinion, rather than facts. In this report, our aim is to answer some of the key questions with hard data.
Download the full report at http://www.developereconomics.com/downloads/can-html5-compete-native/
The State of App Downloads and Monetization Infographic : Global 2015InMobi
Chinese and Indian users continued to show high rates of mobile app adoption in 2015. Games made up over half of all app installs globally, while m-commerce and travel apps experienced significant growth. Indonesia remained the most expensive market for iOS developers, with iOS app installation costs being 3-4 times higher than Android. Countries in Asia, particularly China, India, and Indonesia, drove overall growth in m-commerce app installs and spending.
TikTok was one of the most popular apps of 2018 with over 1 billion downloads worldwide and videos earning 17 billion average views per month, making it a highly engaged and growing social media platform. This gave brands a new platform for marketing and branding, especially in reaching consumers in middle India. However, controversy with YouTube and an app ban in India has led to a major hit on TikTok's ratings. A new Indian app called "Mitron" has been introduced as an alternative with over 5 million downloads already, and it remains to be seen whether TikTok will remain popular for brands and creators or be affected by this new competitor.
These are the slides that I used during DroidConPH (https://ph.droidcon.com/) to share some of the latest trends in (i) Mobile Operating Systems (ii) App Stores and (iii) App Trends
1. The RIM executive meeting discussed the need to shift their focus to the consumer market and data services as smartphone users are increasingly using data and applications.
2. They proposed developing a new handset designed for consumer needs and data usage rather than mimicking competitors.
3. The team also suggested partnering with carriers to provide an efficient data service for consumers and launching an advertising campaign to change perceptions of RIM as an enterprise-focused company.
In today's digital economy, customer centricity demands an End-to- End Digital Customer Experience! In this interactive info-graphic video you will see a step by step approach for how a fictional, Greenwheels, uses IBM Software to deliver new ways to engage customers for a lifetime of value using: Cloud, Mobile, Analytics, Social, and Internet of Things.
This ppt is on mobile apps that are created as a replacement for mobile adds by the company as their communication strategy to reach to consumers and engage with them for long time.
Mobile Media: Future of Mobile media powered by ApplicationsManas Ganguly
Mobile applications are evolving to become the primary medium for delivering online content and experiences to users. As mobile penetration increases globally, applications will enable new forms of collaboration, value creation, and personalized experiences for billions of mobile internet users. Businesses are recognizing the importance of mobile applications and are looking to create engaging branded applications to influence customers. Mobile applications combine the advantages of mobility with user behavior data, social features, location-based services, and more to provide unique contextual experiences to users. As this trend accelerates, mobile applications will become a major new advertising channel, surpassing web advertising. Within a few years, a third of marketing budgets are expected to be spent on targeted, opted-in mobile and video ads.
Mobile usage is growing rapidly and surpassing desktop usage. Facebook spent $1 billion on Instagram and half of their users are now mobile. Many companies see increased revenue after responsive redesigns. By 2015, 50% of web traffic is expected to be mobile. Travelers increasingly use mobile devices and prioritize ease of use, prices, and brand trust when purchasing online. Responsive design adapts content for any device through flexible grids and is recommended over separate mobile sites. The future will be dominated by a few platforms and most people will own multiple internet-capable devices. Brands should focus on convenience and fun to improve the mobile customer experience.
This ppt is on mobile apps which are created by company in place of adds as their communication strategy so as to reach to customers and engage with them for long term.
Mobile the next steps January 2014 (To20 version)Mark Wilmont
This document provides an overview of mobile marketing strategies in three phases:
1) Foundation - establishing a mobile-optimized website as mobile usage grows.
2) Advertising - exploring location-based and second screen advertising opportunities.
3) Comprehensive strategy - integrating mobile across all online and offline campaigns, like apps for specific industries and audiences. Overall, the document outlines the increasing importance of mobile and various mobile marketing tactics companies can employ.
Mobile and Facebook apps developer's slides from a recent talk at the Online Marketing Show 2011. First couple of slides are promoting the agency and include examples of work. Thereafter are some revealing answers about what it takes to get an app built, including the average global cost of an app, lead time and useful tips on what to consider when commissioning an app for iPhone, Android, Facebook and other platforms.
2019 Mobile Growth Handbook - AbridgedMada Seghete
A preview of the 2019 Mobile Growth Handbook. To unlock the additional 127 pages of frameworks, trends, insights, and tips, download the complete handbook: https://branch.app.link/mgh
It is difficult and costly for agencies to build mobile apps that consumers will notice and use regularly. The mobile app market is extremely crowded, with millions of apps available, and consumers are selective about which apps they download and use routinely. Most branded consumer apps fail to gain significant usage, with over 90% being downloaded by less than 10,000 users. However, some exceptions exist for apps that offer high utility through features like managing workouts, ordering food, or booking travel, especially when supported by extensive promotional campaigns. The document recommends agencies focus on mobile-responsive websites, in-app advertising, and developing apps targeted at internal users like remote workforces (mobile enterprise apps) to get better results than typical consumer-facing apps.
Mobile marketing is the future, as mobile devices now exceed traditional computers in sales and usage. The mobile marketing landscape is large and growing rapidly, with over 7 billion mobile subscriptions globally and mobile now driving all online retail growth. Innovation in mobile marketing includes companies like Avocarrot, which provides native mobile ads for developers, and Future Ad Labs, which is reinventing CAPTCHAs into engaging mobile games and ads. Mobile marketing spending in the US is predicted to grow significantly from $10.5 billion in 2012 to $30.4 billion in 2015, also driving major employment growth in mobile marketing jobs. Marketers must prepare for this mobile-first future by learning from their own mobile usage and considering mobile in all their marketing
Breaking Bad? How Mobile Operators can make Good & Monetize the App EconomyColin JG Miles
My attempt at fusing complex metaphors for Over-The-Top (OTT) content consumerism -- and the massive impact of the mobile App Economy. Hopefully, so Mobile Operators can easily understand (and benefit from) or at least open up to, the dramatic change sweeping them into places where consumers now wish to go; more especially in an "All You Can App" world. Can they embrace the new chemicals that fuel the World's increasing App Addiction?
Danske Medier, the association for Danish Broadcasters and Publishers, invited me to speak at App Day 2015.
25 Million Downloads is a combination of analysis, insights and real examples that should help anyone who is looking to understand how to acquire the right kind of users for their mobile app.
Introduction to Digital Marketing Lecture 7Neil Kelley
This document provides an overview of digital and mobile marketing. It discusses how mobile marketing is just a form of marketing that utilizes mobile platforms and devices. It also reviews key mobile marketing strategies like optimizing content for mobile, using tools like push notifications and in-app messages, and creating responsive mobile-friendly websites. The document also emphasizes how mobile is integral to the customer journey and highlights the importance of mobile for tasks like email, social media, and online searches.
The document discusses several topics related to digital media and mobile marketing:
- Facebook reported increased mobile ad revenues which now make up 14% of total ad revenues and have more than tripled in the last 3 months.
- Mobile devices now account for 20% of online orders for retailers Littlewoods, Very and Isme, and mobile traffic increased 260% for these companies.
- The document also discusses mobile advertising on Facebook, mobile security risks, NFC technology, proximity marketing, app development, iAds, and smartphone usage statistics by country.
This is the Second Issue of Social Technology Quarterly - Kuliza's research publication.
This latest issue covers the upcoming research, trends and developments in social technologies. It aims at helping entrepreneurs, marketers, and change makers to understand this domain, create engagement, and derive business benefits
Mobile usage is growing rapidly, with over 91% of adults owning smartphones, making it critical for small businesses to have a mobile presence. The document outlines why mobile apps and mobile-optimized websites are important for small businesses to connect with customers, drive traffic, increase productivity and avoid losing business. It provides examples of how mobile apps can increase transactions, loyalty, and social media engagement for small businesses.
Mobile usage is growing rapidly worldwide, with over 4 billion mobile phones and 1 billion smartphones in use, demonstrating the importance for small businesses to have a mobile presence; having a mobile-optimized website and mobile app can help small businesses connect with customers anytime, drive more customers to their business, and give them a competitive advantage over larger companies. The document provides statistics on mobile usage and examples of how mobile apps and websites can increase sales, productivity, customer loyalty and recommendations for small businesses.
This document discusses why mobile experiences are important for small businesses. It provides statistics showing the growth of mobile phones and smartphones. It then gives reasons why businesses need a mobile presence, including that customers use mobile devices to find local information and are more likely to purchase from mobile-friendly sites. The document outlines features small business mobile apps can provide like information access, social media integration, loyalty programs, and live updates. It argues that mobile allows businesses to better connect with customers and increase productivity and sales. Overall, the document makes the case that mobile is critical for small businesses to reach customers and that a mobile app is a good way to do so.
Simply having a mobile strategy is no longer enough. Marketers need a mobile strategy that understands, targets and engages their most valuable mobile customers: the mobile elite.
This presentation explains how consumers are using devices today and how to identify the most profitable mobile segments.
Based on findings from the 2014 5th Adobe Mobile Consumer Survey, which had over 3,000 global responses from mobile users, this presentation will give valuable insights into:
• Preferred mobile channels and spending habits
• How to deliver and optimise targeted, engaging mobile experiences
• How to personalise in real time through the use of geo-location
This presentation will guide your formation of a high-value mobile strategy.
Evento Mobilidade 2016 - Tendências do marketing cross device - Armando Rodri...IAB Brasil
The document discusses the shift to a mobile-first world driven by the rapid adoption of smartphones. Some key points:
- Smartphone adoption rates have reached over 50% in most major markets and are replacing other devices more quickly.
- Factors accelerating this shift include the development of larger screens, creation of cross-device experiences, and trends in app usage.
- As ownership increases, focusing on the mobile-first consumer who uses their smartphone for most digital activities will be important.
Ähnlich wie LA Office Industry Insights - Mobile's dominance, challenges and opportunities, Apr 2015 (20)
LA Office Industry Insights - Mobile's dominance, challenges and opportunities, Apr 2015
1. “S*%fies” And Other Mobile
Trends That I May Not Be
Allowed To Talk About At Home
Matt Collins
Vice President of Marketing, Ampush
2. ||
In addition to a taboo vocabulary, you’ll also get…
• The new mobile economy landscape
• Smartphones: the most dominant computing platform in
history
• What we do with all these devices
• Where the money is being made
• How to partner for success
• Trendspotting to stay ahead of the curve
8. ||
Looking ahead to 2017:
How money will be made in mobile
• Over $500b will be made in
mobile commerce
• $74b in consumer apps
• $53b in enterprise apps
• $42b in mobile advertising
9. ||
App revenue: Freemium is winning
80% of App Revenues From Freemium &
In-App Purchase
Distimo 2014
In-app purchases Pay per download
16. ||
Partnering with a mobile-first company: Things to remember
1. A new generation of employees
2. Understand what mobile-first companies want most in a partnership
Confidential16
22. ||
The top two drivers of app usage: loneliness and boredom
Confidential22
23. ||
Final thoughts
• Don’t chase technology
• Focus on what you’re trying to achieve – tech may be able
to help (but not always)
• With more options comes more ways to succeed
• There’s never been a better time to partner and be fearless!