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EVERYTHING WILL BE SOCIAL
Kid On 2010 "Oh my god what happened and what should I do?"
Kid On 2010 "Oh my god what happened and what should I do?"
Kid On 2010 "Oh my god what happened and what should I do?"
Kid On 2010 "Oh my god what happened and what should I do?"
EVERYTHING WILL BE DIGITAL
EVERYTHING WILL BE DIGITAL
EVERYTHING WILL BE SOCIAL
YESTERDAY
DAD’S NEWS RADIO FRIENDS BILLBOARDS TV MAGAZINE
WAKE UP GO TO SLEEP
YESTERDAY
TODAY
DAD’S NEWS RADIO FRIENDS BILLBOARDS TV MAGAZINE
WAKE UP GO TO SLEEP
MOBILE ALERTS SOCIAL NETWORKING SITESWEB VIDEOS BLOGS
MMORPGs VLOGS
WEB APPLICATIONS
E-READERS
RSS FEEDS
WIKIS
PEER-TO-PEER NETWORKSMOBILE APPS
CLOUD SERVICES
SATELLITE RADIO DVR
FORUMS
SMS
PODCASTS WAP BROWSING
VIDEOGAMES EMAILS
MICRO-BLOGGING
Kid On 2010 "Oh my god what happened and what should I do?"
Kid On 2010 "Oh my god what happened and what should I do?"
Kid On 2010 "Oh my god what happened and what should I do?"
CORE IS CONVERSATION
Kid On 2010 "Oh my god what happened and what should I do?"
Kid On 2010 "Oh my god what happened and what should I do?"
WAS BRAUCHE ICH UM EINE
KONVERSATION
AUSZULÖSEN?
TENSION
(SPANNUNG)
Kid On 2010 "Oh my god what happened and what should I do?"
BEISPIEL:
Kid On 2010 "Oh my god what happened and what should I do?"
Kid On 2010 "Oh my god what happened and what should I do?"
Kid On 2010 "Oh my god what happened and what should I do?"
Kid On 2010 "Oh my god what happened and what should I do?"
Kid On 2010 "Oh my god what happened and what should I do?"
DON’T TALK ABOUT A
“FACEBOOK CAMPAIGN”
CONTENT IS KING
AWESOME = VIRAL = SOCIAL MEDIA
CAMPAIGN
FRAGE DICH:
WELCHE SPANNUNG KANN MEIN
PRODUKT HABEN?
THERE IS NO LOVE WITHOUT
HATE
THE FORCED VIRAL
Kid On 2010 "Oh my god what happened and what should I do?"
Kid On 2010 "Oh my god what happened and what should I do?"
Kid On 2010 "Oh my god what happened and what should I do?"
Kid On 2010 "Oh my god what happened and what should I do?"
Kid On 2010 "Oh my god what happened and what should I do?"
Kid On 2010 "Oh my god what happened and what should I do?"
Kid On 2010 "Oh my god what happened and what should I do?"
Kid On 2010 "Oh my god what happened and what should I do?"
Kid On 2010 "Oh my god what happened and what should I do?"
Kid On 2010 "Oh my god what happened and what should I do?"
Kid On 2010 "Oh my god what happened and what should I do?"
THE RESULT
IN 72 HOURS
13.000 Downloads
16.000 Tweets
32.000 Visits
IN 8 WEEKS
113.000 Downloads
140.000 Tweets
240.000 Visits
2.000 Books sold
3rd MOST TRENDING TOPIC.
TWICE.
NO Paid media
NO Press release
NO Paid bloggers
NO Magic Wizard
Just one Tweet.
Kid On 2010 "Oh my god what happened and what should I do?"
Kid On 2010 "Oh my god what happened and what should I do?"
Kid On 2010 "Oh my god what happened and what should I do?"
WHO SHOULD USE
PAY WITH A TWEET?
Kid On 2010 "Oh my god what happened and what should I do?"
Kid On 2010 "Oh my god what happened and what should I do?"
Kid On 2010 "Oh my god what happened and what should I do?"
Kid On 2010 "Oh my god what happened and what should I do?"
THE NEO-MOBILIZATION
Kid On 2010 "Oh my god what happened and what should I do?"
Everything will be socially
connected
Kid On 2010 "Oh my god what happened and what should I do?"
Everything will be social
Kid On 2010 "Oh my god what happened and what should I do?"
THANKS
Twitter: @innothunder
www.InnovativeThunder.com

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Kid On 2010 "Oh my god what happened and what should I do?"

Hinweis der Redaktion

  1. Eine der aeltesten Formen von Social Media ist der Stammtisch. Er ist und war eine Plattform die Leute zusammenbrachte und als plattform fuer Konversationen dient. Wenn deine Mannschaft im Fußball verloren hat, wurde darueber beim Stammtisch diskutiert. Heute schreibst du darueber auf deiner Facebook wall und diskutierst in den kommentaren.
  2. Der Core von Social Media ist dass sie platformen fuer Konversationen sind.
  3. Wir alle haben hunderte, wenn nicht sogar tausende Freunde auf Facebook und Follower auf Twitter
  4. Wenn wir heute etwas auf Facebook posten, sprechen wir mit Leuten die wir gar nicht kennen bis hin zu Leuten die wir eigentlich gar nicht moegen. Wir starten konversationen mit 160 Menschen gleichzeitig.
  5. Hatte Gespraech mit meinem vater darueber warum Eishockey lange nicht so erfolgreich ist wie z.b. fussball … eishockey gibs den videobeweis … was der unpateische beim fussball entscheidet ist fest – auch wenn es falsch war. Beim Eishockey kann der schiri sich den videobeweis angucken. Doch diese kleinen Fehler erschaffen die Tension/Spannung die eine Konversation ausloest.
  6. Aber es gibt auch wege die Leute automatisch zu multiplikatoren zu machen. Wir nennen das “Forced Viral”
  7. Aber es gibt auch wege die Leute automatisch zu multiplikatoren zu machen. Wir nennen das “Forced Viral”
  8. Die kommenden Generationen nutzen Social Media platformen intuitiver als je zuvor. Denn sie wachsen einfach mit ihnen auf. Teil davon ist dann auch, dass diese plattformen mehr und mehr zum organisieren von gruppen genutzt werden. Ob es die party am Wochenende ist oder ganze Demos.
  9. Die kommenden Generationen nutzen Social Media platformen intuitiver als je zuvor. Denn sie wachsen einfach mit ihnen auf. Teil davon ist dann auch, dass diese plattformen mehr und mehr zum organisieren von gruppen genutzt werden. Ob es die party am Wochenende ist oder ganze Demos.
  10. Die kommenden Generationen nutzen Social Media platformen intuitiver als je zuvor. Denn sie wachsen einfach mit ihnen auf. Teil davon ist dann auch, dass diese plattformen mehr und mehr zum organisieren von gruppen genutzt werden. Ob es die party am Wochenende ist oder ganze Demos.