Experience may be the best teacher, but how does a team experience accessibility? We generally learn best by doing or feeling for ourselves. An accessibility workshop has the power to bring that immediate sense of understanding to teams – and personal understanding results in better solutions. In this session, Jess Vice outlines why accessibility is a strategic investment. With her expertise in UX and design responsibility, she will walk the audience through a framework for a tactical accessibility workshop to make equitable design a priority for every team.
User Experience: The good, the bad, and the ugly IxDA Chicago
General Assembly and IxDA paired up to bring in the experts to discuss their thoughts on the subject in an effort to teach others how to do more of what we love in UX/UI and to stop doing what we don't.
We discussed awesome and not-so-great examples of user experience and user interface design, straight from the experts themselves.
GA UX Design Guest Talk. Stuff You Might Want To Know...Ben Pecotich
I'm a regular guest speaker at General Assembly's User Experience Design immersive (UXDi) course. I share some of my experience in the design industry, and encourage the students to use design for good and social impact.
CX Strategy - Presentation to the Human Centred Design Group, Dubai dubai ...User Vision
We presented to the Dubai HCD group on the topic of customer experience and UX strateby. Stepping away from the tactical methods, what are the elements that make up a successful CX strategy in an organisation? What resources are ideally in place and how to balance the enthusiasm of internal 'fans of UX / CX' with the realities of business? What are some of the most useful deliverables to provide to get a successful CX programme started and sustained? We discuss all of this and more in this presentation.
CityVerve Human Centred Design InductionDrew Hemment
CityVerve Human Centred Design, Induction Workshop, 27 July 2016
Selection of slides from the Human Centred Design induction workshop for project teams with whom FutureEverything will be working in CityVerve.
Authors: Drew Hemment, Simone Carrier, Matt Skinner
User Experience: The good, the bad, and the ugly IxDA Chicago
General Assembly and IxDA paired up to bring in the experts to discuss their thoughts on the subject in an effort to teach others how to do more of what we love in UX/UI and to stop doing what we don't.
We discussed awesome and not-so-great examples of user experience and user interface design, straight from the experts themselves.
GA UX Design Guest Talk. Stuff You Might Want To Know...Ben Pecotich
I'm a regular guest speaker at General Assembly's User Experience Design immersive (UXDi) course. I share some of my experience in the design industry, and encourage the students to use design for good and social impact.
CX Strategy - Presentation to the Human Centred Design Group, Dubai dubai ...User Vision
We presented to the Dubai HCD group on the topic of customer experience and UX strateby. Stepping away from the tactical methods, what are the elements that make up a successful CX strategy in an organisation? What resources are ideally in place and how to balance the enthusiasm of internal 'fans of UX / CX' with the realities of business? What are some of the most useful deliverables to provide to get a successful CX programme started and sustained? We discuss all of this and more in this presentation.
CityVerve Human Centred Design InductionDrew Hemment
CityVerve Human Centred Design, Induction Workshop, 27 July 2016
Selection of slides from the Human Centred Design induction workshop for project teams with whom FutureEverything will be working in CityVerve.
Authors: Drew Hemment, Simone Carrier, Matt Skinner
Transition to UX: Panel of Local UX Leaders Hosted by IxDA Chicago and Genera...IxDA Chicago
The Chicago chapter of the Interaction Design Association (IxDA Chicago) co-hosted an event with General Assembly on February 4, 2016, that featured a dynamic panel and lively Q+A. Local UX leaders discussed everything from leveling-up in a current UX/UI role to transitioning to UX from another role to getting started in the field. In this presentation, Chicagoland UX Directors note what they look for when recruiting UX talent, recommend UX resources (books and training) and identify examples of great UX work.
How User Experience Addresses Unconscious BiasMarcus Finley
Presentation for NCT4G.
User experience design is one approach to addressing the issues of unconscious bias often found in today’s technology. Unconscious bias is an often overlooked and undervalued aspect of UX design since the little details seem to be so minor to us, however these minor details can have large and lasting impacts. Designing a user experience without paying attention to unconscious biases is leaving out small changes that, in turn, alienate large demographics of people and shrink your client base. On the other hand, making these small changes could be just the kickstart your product needs to expand and catch on within other demographics. This presentation will detail how to identify and overcome unconscious bias in order to achieve the maximum client or consumer base possible.
Marcus Finley, Twitter: @marcusafinley, Instagram: @findigital
FIN. Digital
Concurrent Session
Speaker Bio
Marcus Finley is the CEO and Founder of FIN Digital, a full service application development firm in Washington DC. Marcus graduated from Florida State University where he majored in Mechanical Engineering and Public Administration. Marcus is a certified Scrum Master with expert knowledge of a number programming languages, user experience design and web/mobile application development. Marcus has managed over $3 million dollars of contracted technology development and strategy projects for with an average project budget of $200,000. In his professional roles he has provided technology strategies and user experiences to achieve client’s goals. He has help developed UX practices, lead a number of UX workshops with clients and guided companies with emerging needs of validating applications. He co-founded a Meetup called Color of Tech to bring together a diverse group of technology professionals to network and thrive.
UXPA 2023: The Report is Dead, Long Live the Report! How to Communicate Usabi...UXPA International
The best way to improve products is to have people use them, but researchers struggle to share what they’ve learned in a way that has immediate and long-lasting impact. How do we keep the design process moving while grounding it thoroughly in research? This talk will present evidence for and against reports, and explore characteristics of reports that make them more and less successful at effecting change. We will describe where approaches like debriefs, co-design, and video have succeeded and fallen short. Based on survey data from UX practitioners and experiences in the field, we’ll address these questions: Is it worth it to write a report? Are there quicker, more engaging alternatives? What makes a compelling report? How do we make usability research usable? We’ll offer a framework for choosing the best reporting approach, and share best practices for determining what to communicate, and how.
The Report is Dead, Long Live the Report! How to Communicate UX Research Find...Kathi Kaiser
The best way to improve products is to have people use them, but researchers struggle to share what they’ve learned in a way that has immediate and long-lasting impact. How do we keep the design process moving while grounding it thoroughly in research? This talk will present evidence for and against reports, and explore characteristics of reports that make them more and less successful at effecting change. We will describe where approaches like debriefs, co-design, and video have succeeded and fallen short. Based on interviews and survey data from UX practitioners, as well as our experiences in the field, we’ll address these questions:
Is it worth it to write a report?
Are there quicker, more engaging alternatives?
What makes a compelling report?
How do we make usability research usable?
We’ll offer a framework for choosing the best reporting approach, and share best practices for determining what to communicate, and how.
The Report is Dead, Long Live the Report ! Communicating Usability Research F...Centralis
The best way to improve products is to have people use them, but UX researchers struggle to share what they’ve learned in a way that has immediate and long-lasting impact. How do we keep the design process moving while grounding it thoroughly in research? This talk presents evidence for and against reports, and explores characteristics of reports that make them more and less successful at effecting change. We describe where approaches like debriefs, co-design, and video have succeeded and fallen short. Based on survey data from UX practitioners and experiences in the field, we address these questions: Is it worth it to write a report? Are there quicker, more engaging alternatives? What makes a compelling report? How do we make usability research usable? We offer a framework for choosing the best reporting approach, and share best practices for determining what to communicate, and how.
Creating Kindness Our journey with Kind Beingsronaldo328621
In a world that often seems divided and disconnected, the power of compassion and kindness
cannot be understated. It was with this belief in mind that We embarked on a remarkable
journey with “Kind Beings,
”
a non-governmental organization (NGO) dedicated to making a
difference through acts of kindness, community service, and impactful design. Our time with
Kind Beings has been nothing short of inspiring, allowing us to combine our passion for graphic
design with a deep commitment to community service.
This report serves as a testament to the extraordinary experiences, challenges, and growth We
have encountered during our tenure as a volunteer at Kind Beings. It encapsulates the impact of
our contributions in areas such as graphic design, community service, stray animal care, and
other designs. It is a reflection of the shared vision and tireless efforts of the Kind Beings team
and a celebration of the communities we have had the privilege to serve. Kind Beings is a Delhi-based Non-Governmental Organisation that aims to bring about
cohesive changes in society by performing ‘Acts of Kindness‘
. They are a team of young
professionals who have come together with only one goal in mind – to make the world a
better place for everyone. They work to uplift the underprivileged, aware the illiterate, feed
the hungry, be the voice for our Mother Earth and ensure that peace prevails all around us.
Starting from Delhi, they have extended our helping hands to people in 30+ cities, towns, and
districts in the States of Uttar Pradesh, Jammu and Kashmir, Haryana, Uttarakhand,
Himachal Pradesh, Punjab and Rajasthan. To do achieve their goals, they focus on some key
areas of social interest which include subjects like Education and Equal Opportunity, Gender
Equality, LGBT Community Rights, Skill Development for all, Bettering Health, Fulfilling
Nutritional Deficiency, Taking Care of Animals, Reducing Pollution, thereby, guaranteeing
a BETTER FUTURE for our nation
I spoke at LA Uncubed to talk about Product Design at Fullscreen. I get into everything from Ideating, research, prototyping, testing & building, and key take aways
A presentation I gave at the UK UXPA (@ukuxpa) #LeanUX event in October 2014 in London.
This talk was a variation of my Rapid Product Design talk. I've added a few reflections on my experiences of trying to implement Lean UX principles in a new organisation. I took inspiration from Bill Scott's Lean UX Anti-Patterns to explain some of the problems we encountered.
The other speakers were:
Adrian Howard (@adrianh) from Quietstars who spoke about Lean Persona: http://www.slideshare.net/adrianh/lean-persona
Andrew Godfrey (@tweet_godfrey) from Foolproof who spoke about adapting a Lean UX process and using Lean UX principles in an agency environment, with clients.
UXSG2014 Workshop (Day 1) - Leading UX (Trend Micro)ux singapore
Leading UX - are you kidding me?
Facilitated by
Hsin Olive Eu
Director, HIE
Trend Micro, Taiwan
and
Mike Chou
Staff UX Designer, HIE
Trend Micro, Taiwan
User Experience Design: The Past, The Present, The FutureCharbel Zeaiter
In our mostly true exploration of the history of UX and the current space we're in, we look to how UX Designers will be called upon in the future to create experiences that matter.
[UserTesting Webinar] Tackling B2B and B2C challenges: User Research at HomeA...UserTesting
HomeAdvisor connects more than 30 million homeowners with trusted home improvement professionals in their area. So how does the company manage to tackle usability issues from the home improvement professionals’ perspective (B2B) and from the homeowners’ perspective (B2C) at the same time?
Leah Russell, Vice President of User Experience at HomeAdvisor, joins us to share her insights on how her team incorporates regular user research to address the unique challenges facing both the B2B and B2C sides of the business.
To fully understand a customer, user, product or service experience, Sultan Shalakhti uses the framework of its End-to-End Experience framework.
This framework includes a customer experience lifecycle and user experience lifecycle which maps the journey of an end-to-end experience – from initially learning about the product or service through all Experience Points including aware, explore, compare, purchase, out-of-box, set up, use, maintain, upgrade and recycle.
Ticketing Professionals webinar: What to do now, what to do next Ash Mann
Ash Mann, Substrakt's Managing Director spoke as part of the Ticketing Professionals Conference's webinar series which replaced the cancelled 2020 conference.
The cultural sector has been through an enforced, rushed programme of digital transformation. We need to review our thinking around all of our digital activity to set ourselves up for success as we come out of the current Covid-19 crisis.
From strategy, mission, values and brand through to systems and tooling, focusing on user experience, and how we gather and use data, what got us to where we are today is unlikely to be what will serve us best in the long run.
UX & Design Thinking for BI and Analytics ApplicationsJeff Hendrickson
I use this deck to kick off every Design Thinking workshop I do around the globe. It nicely sets up the workshop by introducing the core concepts and practices I teach in either two hour quick start sessions, or three day engagements with a customer.
If you work with services, whether in technology, physical or human services, this talk will give you a high level understanding of the Service Design process and how you can use simple tools to find a problem worth solving, and solve it well.
Note: If you are an experienced service designer you may find the content fairly high level :)
We are looking for a visual designer to create eye-catching designs according to requirements. You will work under the supervision of ACD. In this role, you should be highly creative and have a keen eye for detail. If you are passionate about design and eager to learn more, we would love to meet you. Your goal will be to create compelling proposals that capture and promote our company's vision at CrowdStrike.
Connect is both the lifeblood of capitalism, and its most volatile competitive field. In this Arena, the mightiest of brands compete – in a state of near permanent transformation – to be the primary point of connection between people, between things, and between people and things. Over the next 100 years, humans will experience the equivalent of 20,000 years of technological advancement. In the Decade of Possibility, changes that once took decades will happen in years – or even months, driving a revolution in the ways people and things Connect. What does this mean for brands? Everything…
The Metaverse and blockchain-based tokens sound like nerdy buzzwords but they represent the bleeding edge of new opportunities for brands to cultivate relationships with their audience, from creating new product experiences to building real communities.
Luis will share his entirely subjective view on what's possible here based on nearly two years of immersion in the space (which feels like seven years in web3 world).
You'll hear about:
+ Tapping into an emerging wellspring of creativity
+ Harnessing technology to empower the audience
+ Nurturing environments of authenticity and fascination
+ Leveraging new kinds of data for programmability and insights
Weitere ähnliche Inhalte
Ähnlich wie Experiencing Extremes: A Design Team's Guide to Accessibility by Jess Vice, Struck | SIC 2022
Transition to UX: Panel of Local UX Leaders Hosted by IxDA Chicago and Genera...IxDA Chicago
The Chicago chapter of the Interaction Design Association (IxDA Chicago) co-hosted an event with General Assembly on February 4, 2016, that featured a dynamic panel and lively Q+A. Local UX leaders discussed everything from leveling-up in a current UX/UI role to transitioning to UX from another role to getting started in the field. In this presentation, Chicagoland UX Directors note what they look for when recruiting UX talent, recommend UX resources (books and training) and identify examples of great UX work.
How User Experience Addresses Unconscious BiasMarcus Finley
Presentation for NCT4G.
User experience design is one approach to addressing the issues of unconscious bias often found in today’s technology. Unconscious bias is an often overlooked and undervalued aspect of UX design since the little details seem to be so minor to us, however these minor details can have large and lasting impacts. Designing a user experience without paying attention to unconscious biases is leaving out small changes that, in turn, alienate large demographics of people and shrink your client base. On the other hand, making these small changes could be just the kickstart your product needs to expand and catch on within other demographics. This presentation will detail how to identify and overcome unconscious bias in order to achieve the maximum client or consumer base possible.
Marcus Finley, Twitter: @marcusafinley, Instagram: @findigital
FIN. Digital
Concurrent Session
Speaker Bio
Marcus Finley is the CEO and Founder of FIN Digital, a full service application development firm in Washington DC. Marcus graduated from Florida State University where he majored in Mechanical Engineering and Public Administration. Marcus is a certified Scrum Master with expert knowledge of a number programming languages, user experience design and web/mobile application development. Marcus has managed over $3 million dollars of contracted technology development and strategy projects for with an average project budget of $200,000. In his professional roles he has provided technology strategies and user experiences to achieve client’s goals. He has help developed UX practices, lead a number of UX workshops with clients and guided companies with emerging needs of validating applications. He co-founded a Meetup called Color of Tech to bring together a diverse group of technology professionals to network and thrive.
UXPA 2023: The Report is Dead, Long Live the Report! How to Communicate Usabi...UXPA International
The best way to improve products is to have people use them, but researchers struggle to share what they’ve learned in a way that has immediate and long-lasting impact. How do we keep the design process moving while grounding it thoroughly in research? This talk will present evidence for and against reports, and explore characteristics of reports that make them more and less successful at effecting change. We will describe where approaches like debriefs, co-design, and video have succeeded and fallen short. Based on survey data from UX practitioners and experiences in the field, we’ll address these questions: Is it worth it to write a report? Are there quicker, more engaging alternatives? What makes a compelling report? How do we make usability research usable? We’ll offer a framework for choosing the best reporting approach, and share best practices for determining what to communicate, and how.
The Report is Dead, Long Live the Report! How to Communicate UX Research Find...Kathi Kaiser
The best way to improve products is to have people use them, but researchers struggle to share what they’ve learned in a way that has immediate and long-lasting impact. How do we keep the design process moving while grounding it thoroughly in research? This talk will present evidence for and against reports, and explore characteristics of reports that make them more and less successful at effecting change. We will describe where approaches like debriefs, co-design, and video have succeeded and fallen short. Based on interviews and survey data from UX practitioners, as well as our experiences in the field, we’ll address these questions:
Is it worth it to write a report?
Are there quicker, more engaging alternatives?
What makes a compelling report?
How do we make usability research usable?
We’ll offer a framework for choosing the best reporting approach, and share best practices for determining what to communicate, and how.
The Report is Dead, Long Live the Report ! Communicating Usability Research F...Centralis
The best way to improve products is to have people use them, but UX researchers struggle to share what they’ve learned in a way that has immediate and long-lasting impact. How do we keep the design process moving while grounding it thoroughly in research? This talk presents evidence for and against reports, and explores characteristics of reports that make them more and less successful at effecting change. We describe where approaches like debriefs, co-design, and video have succeeded and fallen short. Based on survey data from UX practitioners and experiences in the field, we address these questions: Is it worth it to write a report? Are there quicker, more engaging alternatives? What makes a compelling report? How do we make usability research usable? We offer a framework for choosing the best reporting approach, and share best practices for determining what to communicate, and how.
Creating Kindness Our journey with Kind Beingsronaldo328621
In a world that often seems divided and disconnected, the power of compassion and kindness
cannot be understated. It was with this belief in mind that We embarked on a remarkable
journey with “Kind Beings,
”
a non-governmental organization (NGO) dedicated to making a
difference through acts of kindness, community service, and impactful design. Our time with
Kind Beings has been nothing short of inspiring, allowing us to combine our passion for graphic
design with a deep commitment to community service.
This report serves as a testament to the extraordinary experiences, challenges, and growth We
have encountered during our tenure as a volunteer at Kind Beings. It encapsulates the impact of
our contributions in areas such as graphic design, community service, stray animal care, and
other designs. It is a reflection of the shared vision and tireless efforts of the Kind Beings team
and a celebration of the communities we have had the privilege to serve. Kind Beings is a Delhi-based Non-Governmental Organisation that aims to bring about
cohesive changes in society by performing ‘Acts of Kindness‘
. They are a team of young
professionals who have come together with only one goal in mind – to make the world a
better place for everyone. They work to uplift the underprivileged, aware the illiterate, feed
the hungry, be the voice for our Mother Earth and ensure that peace prevails all around us.
Starting from Delhi, they have extended our helping hands to people in 30+ cities, towns, and
districts in the States of Uttar Pradesh, Jammu and Kashmir, Haryana, Uttarakhand,
Himachal Pradesh, Punjab and Rajasthan. To do achieve their goals, they focus on some key
areas of social interest which include subjects like Education and Equal Opportunity, Gender
Equality, LGBT Community Rights, Skill Development for all, Bettering Health, Fulfilling
Nutritional Deficiency, Taking Care of Animals, Reducing Pollution, thereby, guaranteeing
a BETTER FUTURE for our nation
I spoke at LA Uncubed to talk about Product Design at Fullscreen. I get into everything from Ideating, research, prototyping, testing & building, and key take aways
A presentation I gave at the UK UXPA (@ukuxpa) #LeanUX event in October 2014 in London.
This talk was a variation of my Rapid Product Design talk. I've added a few reflections on my experiences of trying to implement Lean UX principles in a new organisation. I took inspiration from Bill Scott's Lean UX Anti-Patterns to explain some of the problems we encountered.
The other speakers were:
Adrian Howard (@adrianh) from Quietstars who spoke about Lean Persona: http://www.slideshare.net/adrianh/lean-persona
Andrew Godfrey (@tweet_godfrey) from Foolproof who spoke about adapting a Lean UX process and using Lean UX principles in an agency environment, with clients.
UXSG2014 Workshop (Day 1) - Leading UX (Trend Micro)ux singapore
Leading UX - are you kidding me?
Facilitated by
Hsin Olive Eu
Director, HIE
Trend Micro, Taiwan
and
Mike Chou
Staff UX Designer, HIE
Trend Micro, Taiwan
User Experience Design: The Past, The Present, The FutureCharbel Zeaiter
In our mostly true exploration of the history of UX and the current space we're in, we look to how UX Designers will be called upon in the future to create experiences that matter.
[UserTesting Webinar] Tackling B2B and B2C challenges: User Research at HomeA...UserTesting
HomeAdvisor connects more than 30 million homeowners with trusted home improvement professionals in their area. So how does the company manage to tackle usability issues from the home improvement professionals’ perspective (B2B) and from the homeowners’ perspective (B2C) at the same time?
Leah Russell, Vice President of User Experience at HomeAdvisor, joins us to share her insights on how her team incorporates regular user research to address the unique challenges facing both the B2B and B2C sides of the business.
To fully understand a customer, user, product or service experience, Sultan Shalakhti uses the framework of its End-to-End Experience framework.
This framework includes a customer experience lifecycle and user experience lifecycle which maps the journey of an end-to-end experience – from initially learning about the product or service through all Experience Points including aware, explore, compare, purchase, out-of-box, set up, use, maintain, upgrade and recycle.
Ticketing Professionals webinar: What to do now, what to do next Ash Mann
Ash Mann, Substrakt's Managing Director spoke as part of the Ticketing Professionals Conference's webinar series which replaced the cancelled 2020 conference.
The cultural sector has been through an enforced, rushed programme of digital transformation. We need to review our thinking around all of our digital activity to set ourselves up for success as we come out of the current Covid-19 crisis.
From strategy, mission, values and brand through to systems and tooling, focusing on user experience, and how we gather and use data, what got us to where we are today is unlikely to be what will serve us best in the long run.
UX & Design Thinking for BI and Analytics ApplicationsJeff Hendrickson
I use this deck to kick off every Design Thinking workshop I do around the globe. It nicely sets up the workshop by introducing the core concepts and practices I teach in either two hour quick start sessions, or three day engagements with a customer.
If you work with services, whether in technology, physical or human services, this talk will give you a high level understanding of the Service Design process and how you can use simple tools to find a problem worth solving, and solve it well.
Note: If you are an experienced service designer you may find the content fairly high level :)
We are looking for a visual designer to create eye-catching designs according to requirements. You will work under the supervision of ACD. In this role, you should be highly creative and have a keen eye for detail. If you are passionate about design and eager to learn more, we would love to meet you. Your goal will be to create compelling proposals that capture and promote our company's vision at CrowdStrike.
Connect is both the lifeblood of capitalism, and its most volatile competitive field. In this Arena, the mightiest of brands compete – in a state of near permanent transformation – to be the primary point of connection between people, between things, and between people and things. Over the next 100 years, humans will experience the equivalent of 20,000 years of technological advancement. In the Decade of Possibility, changes that once took decades will happen in years – or even months, driving a revolution in the ways people and things Connect. What does this mean for brands? Everything…
The Metaverse and blockchain-based tokens sound like nerdy buzzwords but they represent the bleeding edge of new opportunities for brands to cultivate relationships with their audience, from creating new product experiences to building real communities.
Luis will share his entirely subjective view on what's possible here based on nearly two years of immersion in the space (which feels like seven years in web3 world).
You'll hear about:
+ Tapping into an emerging wellspring of creativity
+ Harnessing technology to empower the audience
+ Nurturing environments of authenticity and fascination
+ Leveraging new kinds of data for programmability and insights
The cobbler’s children and their lack of shoes is an overused reference but so handy as a quaint way to say, ‘we’re too busy doing work for other people to focus on ourselves.’ When Tether was founded more than fourteen years ago, a temporary logo and website was hastily created in order to have something to make Tether look legitimate. And, you guessed it, that temporary logo and website became permanent for way too long.
In this presentation, Steve will reveal the process and results of being a good client to ourselves as we created a new face for Tether, including a sneak peek of the new website that will go live in November.
There is a massive shift happening in the social and media space as GenZ and Younger Millennials are shifting their time and attention away from traditional social platforms and leaning into healthier, community-based options. The trust in news and influencers is on the decline, and this is changing the landscape quickly.
From a brand perspective, all of the iOS and Android changes are forcing marketers to rethink targeting, audiences and shift toward interests, passions and other signals.
These two forces (consumer and marketer shifts), along with the economy, are creating the most important inflection point for businesses and people in over a decade.
So some scientists mapped thousands of brain cells....why should you care? Rachel and Jenny tell the crazy cool stories behind the complicated science of the Allen Institute. In this session, you’ll learn marketing, communications, and SEO tips to promote complex topics to your audience. From building relationships with subject matter experts to finding surprising angles that make technical topics approachable, you’ll walk away with new ideas to make any tricky topic shine and to grow your audience beyond just the experts.
As we are in a global market, there’s more to win over international audiences than just translate text into another language or simply updating UI components. Localizing your user experience design is to adapt international products for a specific region to create relevant and appropriate experiences for users. With extensive experience in UX/UI design and visual design for the global audience, Shantelle Liu will share the the matters, the definition, and best practices of localizing user experience design.
History is not simply a chronology of events that happened in a particular order. History is a meticulously curated phenomenon of power. How history is created -and who gets to tell that story- has one of the most significant impacts on our society. But we never talk about it.
In this talk, we’re going to! We will explore how history is constructed and how we can use that knowledge to create the legacy for which we want to be remembered. We will learn about the roles of presence and absence in history-making and how those who leverage those roles often control power. We will also discuss practical ways in which we can all reclaim our personal agency and drive the narrative that will become our lives, our families, and our society.
Learning Objectives:
+ Discover the secrets to history-making that have remained unchanged for centuries.
+ Learn how to actively write your own story in the way you’d wish to be remembered.
+ Take-away four techniques to help harness the power of your own story."
As much as we take photos throughout our lives and now grab screen captures of our connected virtual moments, the tools will converge as we move through the metaverse. The way we capture what we see will change, but our want to remember, interpret (editing), re-imagine (editing!) and share will continue.
Getting people to your website is just the first step. Once they're there, your content needs to keep them engaged long enough to get them to the call to action. The best way to engage readers is through stories, so in this presentation, Alison Ver Halen will provide actionable tips you can use to include stories in your content that demonstrate the value your business provides so your target audience is primed to take your call to action.
The constant pressure on marketers to prove return on ad spend (ROAS) is receiving particular emphasis heading into 2023. Economic headwinds are signaling uncertainty, retail is transforming rapidly as shoppers return to stores after over two years of quarantine and a mainstay of digital advertising — third-party cookies — are continuing to collapse.
The good news is that marketers don’t have to navigate these challenges (and opportunities) alone. Learn how this fast-evolving digital landscape can remake programmatic advertising to benefit marketers and consumers alike. Heading into next year, what trends can marketers expect in digital advertising, and how can they leverage the power of people-based advertising to succeed in the evolving landscape?
Your superpower is developing strategic copy that's grounded in rationale. But when it comes to writing creative headlines, it might not come easy. From left brain to right brain, Brianne will share her journey to enhanced creativity and share four frameworks you can use to get out of your head and write headlines that stick. You won't explore your typical 'how-to' and listicle headlines in this session. Go beyond the surface and walk away with immediately actionable strategies and the confidence to generate a sea of creative headlines for your next copywriting project.
When you started your business you probably didn’t think about all the day-to-day marketing and promotion you’d be doing. You’re not a marketer but you know you need marketing. Outsourcing your social media marketing is great way to establish consistency in your online presence, while allowing you to focus on what you do best — your business. However, a company’s marketing strategy should be integrated into every part of your business to be more effective. Learn how you can bring marketing in-house and build a social media team that can thrive over time.
Website marketing has an altruism problem. While forward-thinking professionals are beginning to understand that successful websites are built for humans, too many of us are still trying to ""game the system"" to stay in Google's good graces. Decision-makers have been burnt by cookie-cutter agencies and frustrated by strategies that don't seem to spark movement. The key to accelerating and future-proofing your online presence is in rethinking your SEO program to involve more teams, inform more decisions, and bring the focus back to your users.
In this session, you'll learn:
+ How to think beyond page titles and meta descriptions to design a modern, sophisticated website strategy
+ How to tell whether your SEO agency is worth the price tag
+ How to maximize your investment in SEO by removing silos and adopting a 360-degree perspective"
Kavi Kardos Corporate Finance Institute / Director of SEO
Are you still manually managing granular campaigns, but your ROAS are dropping? With the progress of Artificial Intelligence over the past few years, machines can now predict trends and make automated decisions in real-time. With this, it is crucial for advertisers to explore this new modern approach. By making the shift from overly segmented targeting and using too many keywords, to a simplified and more efficient account structure, you’re allowing machine learning to work to its best ability. In this session, Ashley Royalty, Director of Add3SHOP, will discuss modern practices and full-funnel activations that helped transform brands like IT Cosmetics, Nuun, and Elemis into million-dollar assets.
As the market has become saturated with advertisements for consumers, leaning into pop culture has proved to be the key to standing apart, especially since 38% of people consider brand involvement in pop culture either important or very important. Still, many brands opt to stay on the conservative side and avoid taking big (albeit culturally relevant) risks. When The Narrative Group took a seemingly “boring” product like yogurt and made it bold by championing the sometimes controversial “cannabis holiday” with Harmless Harvest’s “Harmless Hits Different” Pack a Bowl campaign for 4/20, they were met with 168M earned media impressions, 11M influencer impressions, and record-breaking sales. The success continued with their “thirstiest summer” campaign promoting their coconut water, tapping into “thirst traps” and recognizing “the thirst is real” with their consumers, and logging over 3M impressions in the first 3 months alone. Rebecca can share why bold, culturally relevant, and sometimes “risky” ideas can lead to the most successful campaigns.
At the end of this session, the audience will be able to:
+ Understand what “brand swagger” is and how you can use that confidence and boldness to boost your brand and campaigns
+ Navigate and find the right threshold for trying new ideas that still align with the brand
+ Develop a strategy to connect to an audience who “gets it” - building trust with your current audience but also expanding to new ones
The Metaverse will require more content than we can realistically build manually, and it will need to be dynamically generated, personalised and completely interactive. This talk focuses on two groundbreaking projects: Creating an entirely AI-generated and interactive TV show and our inevitable future of 3D streamed media, specifically interactive streamed volumetric sports broadcasts. Adam will show how both projects work under the hood with live demos of the technology and breakdowns of the key points. Components include procedural cinematography, shot evaluation, ML pose estimation, dialogue and narrative synthesis, touch interactivity, intuitive UX and the challenges of streaming huge amounts of content to mobile devices. You’ll see what will hopefully be the very first, fully AI-generated TV show running 24 hours a day and never before presented versions of the latest Metacast technology, transforming how media is broadcast.
Have you ever wondered how to learn a new craft? In this session, Tiantian will share her knowledge on mastering a new craft using the 100-day-project format. You will learn about how to set up a daily routine, apply deliberate practice, and eventually become a better designer in 100 days.
As the amount of personal data we produce continues to grow, so does the sophistication of the technology used to collect it. However, this ever-expending ecosystem of customer data is becoming so complex that few people actually understand how it all works, creating a widening divide between the data haves and haven-nots. To level the playing field, we’ll explain how customer data is used for personalization and targeted marketing in words that even a 5-year-old can understand—literally. In this session, we’ll tell the story of Parker, a data manifestation who travels through the strange world of the digital information on a journey to find his way home. Along the way, we’ll explain concepts like Customer Data Platforms (CDPs), predictive modeling, data on-boarding and more. It’s a story the whole family can enjoy, including technologists, marketers and privacy advocates.
Grant Munro (Speaker) Senior Vice President, Shutterstock Custom, Shutterstock
With increased digital media consumption, comes increased expectations. Brands are challenged on a daily basis to share engaging visual media across all social channels. In this imagery-driven environment, we have seen video come out on top as the most valued type of content. While video is expected to continue to grow, another major consideration is the increased importance of personalization. Personalization requires brands to look at content differently. How do you scale the required content while meeting the personalization needs that brands are looking for? This talk will discuss strategies that brands are using to localize and personalize content as it becomes an increasingly crucial element of consumer engagement and loyalty.
Alain Sylvain (Speaker) Founder & CEO, Sylvain Labs
As businesses–brands and consultancies alike–we fetishize ‘innovation.’ We’ve thrown the word ‘innovation’ around so much that it’s lost its meaning in a time when the true practice of innovation has never been more essential. And it’s not the first time. Business corrupted terms like “design,” “diversity,” “empathy,” “collaboration” to name a few. So, how can we redeem “innovation"" and bring dynamic new life to the practice?
In this talk, Alain Sylvain, founder & CEO of Sylvain Labs, will draw from neuroscience, linguistics, history, pop culture and his experience with clients like Airbnb, Spotify and BlackRock to argue that by liberating the meaning of innovation, we have the power to unleash a new wave of creativity in business. He'll also detail a ‘new code of innovation’ that transcends products and services to impact consumers in new, visceral ways."
EASY TUTORIAL OF HOW TO USE CAPCUT BY: FEBLESS HERNANEFebless Hernane
CapCut is an easy-to-use video editing app perfect for beginners. To start, download and open CapCut on your phone. Tap "New Project" and select the videos or photos you want to edit. You can trim clips by dragging the edges, add text by tapping "Text," and include music by selecting "Audio." Enhance your video with filters and effects from the "Effects" menu. When you're happy with your video, tap the export button to save and share it. CapCut makes video editing simple and fun for everyone!
Technoblade The Legacy of a Minecraft Legend.Techno Merch
Technoblade, born Alex on June 1, 1999, was a legendary Minecraft YouTuber known for his sharp wit and exceptional PvP skills. Starting his channel in 2013, he gained nearly 11 million subscribers. His private battle with metastatic sarcoma ended in June 2022, but his enduring legacy continues to inspire millions.
Fonts play a crucial role in both User Interface (UI) and User Experience (UX) design. They affect readability, accessibility, aesthetics, and overall user perception.
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Mansi Shah
This study examines cattle rearing in urban and rural settings, focusing on milk production and consumption. By exploring a case in Ahmedabad, it highlights the challenges and processes in dairy farming across different environments, emphasising the need for sustainable practices and the essential role of milk in daily consumption.
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
Maximize Your Content with Beautiful Assets : Content & Asset for Landing Page pmgdscunsri
Figma is a cloud-based design tool widely used by designers for prototyping, UI/UX design, and real-time collaboration. With features such as precision pen tools, grid system, and reusable components, Figma makes it easy for teams to work together on design projects. Its flexibility and accessibility make Figma a top choice in the digital age.
5. @JessViceUX #SIC2022
Accessibility
whether it’s a physical experience, a mode of transportation,
a service or product, or a digital interface
is a state where any user at any time can retrieve the
information or goods they need with little to no difficulty.
6. @JessViceUX #SIC2022
We still hear…
Why does accessibility matter?
wheelchair users
+ people who rely on canes or walkers or crutches
+ people with seeing eye dogs
+ other mobility supports
= 4.8% of the US population
9. @JessViceUX #SIC2022
Don’t use averages! The
entire purpose of an average
is to dampen out the
extremes - but the extremes
are interesting…When we
use the extremes to shape
the problem we’re solving
for, we often catch most of
the middle in the process.
Jared Spool
“
10. @JessViceUX #SIC2022
So what does Accessibility look like?
Physical Curb cuts, automatic doors, audible crosswalk signs, ramps
11. @JessViceUX #SIC2022
So what does Accessibility look like?
Physical - Digital
Screen reader, high-contrast keyboard, single-handed or
Braille keyboard
12. @JessViceUX #SIC2022
So what does Accessibility look like?
Visual
Color palettes, alternate views, audible versions,
voiceover IDs
13. @JessViceUX #SIC2022
So what does Accessibility look like?
Auditory
CC and subtitles on video, transcripts, sign language
interpreters
14. @JessViceUX #SIC2022
So what does Accessibility look like?
Cognitive
password help, increased time limits for forms, readability considerations,
photosensitivity warnings, labels with icons, large touch targets, chunked
text, single-step task flows, longer deadlines, longer times to task
15. @JessViceUX #SIC2022
So what does Accessibility look like?
Geographic, Socioeconomic
ungated content, scholarship programs, virtual visits, design
for low-bandwidth connections
17. @JessViceUX #SIC2022
As UX and Design, we are experts:
We have
•practice with empathy
•practice centering others in our work
•practice asking questions
•practice speaking up on behalf of users
19. @JessViceUX #SIC2022
As UX and Design, we are partners:
We know how to work with
•clients
•other design and UX experts
•research teams
•managerial teams
•vendors
•*developers
22. @JessViceUX #SIC2022
1. Plan
•Choose a date.
•Let folks know it’s coming.
•Start sharing articles and examples.
•Be prepared to talk about your own work.
24. @JessViceUX #SIC2022
2. Research
•Understand numbers in your country.
•Consider visual, auditory, physical, speech, as
well as cognitive, learning, neurological, and
socioeconomic.
•Find examples of current state.
26. @JessViceUX #SIC2022
3. Present
•Share data; make a case for the need.
•Connect with your audience - use the Microsoft Inclusive
Design spectrum.
•Anchor the context around your work. How does it apply?
•Let’s build some empathy.
27. @JessViceUX #SIC2022
4. Experience
•Set up specific stations.
•Have a guide at each station to demo the tool
or experience.
•Assign a timekeeper or host.
•You know your audience. Get creative with it!
28. @JessViceUX #SIC2022
Experience Station Ideas
Colorblind apps and plugins
Colorblind test
Contrast checker
Closed captions
Voice to text
Screen reader
Sign language interpreter
Brainstorm your work
Videos/anecdotes from real people
+
High visibility
VoiceOver (iOS)
Voiceover IDs
Lip reading
TTY-based phone calls
Readability scores
Icons and meanings
Single-handed typing
Take a walk/field trip
32. @JessViceUX #SIC2022
Questions to Ask
Who has been included in this work?
Who has not been included?
Where are the extremes, the outliers?
Who benefits from the current setup?
Who is hurt by it?
Whose voice needs to be heard?
How might we find those voices?
How hard are we trying?
Who else needs to hear these design decisions?
How might we do better next time?
35. @JessViceUX #SIC2022
About Jess
I love people. I am curious and always excited to understand what drives people.
I offer a deep background in qualitative and quantitative research, user experience best practices, and high-level
strategic planning. I’m particularly good at making meaning from research and using it to create data-informed
strategies for creative and development teams. I’ve been working in marketing and advertising, CRO, SaaS, and
product for over 14 years and am consistently thrilled with how much more there is to learn.
LinkedIn Twitter Medium
About Struck
Struck is a creative agency with a 25-year legacy of brand building and experiential design. The award-winning
agency makes market leaders out of brands by transforming the physical and digital to create “Experience
Affinity,” garnering awareness, affection, and results at every touchpoint. Based in Salt Lake City, Struck got its
start in Los Angeles and has been heralded as a beacon of creativity in Utah for nearly two decades.
Struck.com
For a comprehensive list of resources and supporting articles, as well as a transcript of one version of this talk
and a full video of it, visit Medium: Accessibility is a UX and Design Responsibility
Hinweis der Redaktion
VISUAL ID
I’m the Strategy Director at Struck - I lead a group of brand, media, UX, and experiential strategists. I’d love to connect on Twitter (at least until it changes ownership).
And Struck is a creative agency based in Salt Lake City, Utah. We’re an award-winning shop that specializes in brand transformation for biotech, hospitality, and tourism organizations.
UX history - 14 years in tech and product, both agency side and in-house - the general theme for my career has been advocating for humans. I got to where I am today by always concerning myself with the end user experience. I’ve always asked “What do people really want? Is it working? Are we making people’s lives better?”
It has always seemed unfair to me that we expect folks with disabilities to both navigate this world AND advocate for themselves.
I believe UX and design experts have the background, tools, and experience to be advocates and allies.
We are human-centered problem solvers - accessibility is a perfectly-matched challenge.
Still hear this argument
Tick off examples they can think of - it’s true, those aren’t very many people
But this categorization of disability is too narrow…
Because not all disabilities are visible.
When you look at disability through these lenses, we’re considering a much larger portion of the population.
And not all disabilities are permanent. They exist on a spectrum. Each one of us stands a good chance of experiencing a situational or temporary disability in our lifetimes.
Stop and think: when this week did you find yourself unable to access the information you needed because of your surroundings or situation?
Example: dangerous one - weather shifted, got our first heavy rain of the season, and my wipers are shot. Suddenly, my vision is the equivalent of someone with cataracts…
Let’s talk about a different kind of maths. When we make personas or define target audiences, we’re averaging… Soccer Mom Susan…
My friend Jared Spool says…
In an effort to consider all possibilities, we have to remember that accessibility isn’t just for websites - it’s applicable to everything. And when we consider accessibility first, when we design with our most outlying users in mind, we find solutions that lift all of us.
Physical
You may have heard of the curb cut effect - in the early 1900s in America, a few city planners and developers started building shallow ramps into the sidewalk corners to aid people in wheelchairs crossing the street. What they found was that mothers with strollers, children on bikes, elderly or unsteady folks, and more used them as well - a solution designed for a small group ended up being exponentially beneficial to the community. This is now recognized as the curb cut effect.
https://commons.wikimedia.org/wiki/File:Home_Depot_Design_Center_Charlotte,_NC_(6936855015).jpg
https://commons.wikimedia.org/wiki/File:Star_Parade_-_Wheelchair_Ramp.jpg
We’ve seen some really helpful adaptive technology in the last several decades. The picture on the left is a Braille keyboard with a readout along the bottom edge. And the picture on the right is a single-handed keyboard.
In our research for the workshop, we found that Apple actually built one of the better screen readers - it’s called VoiceOver, and it’s on your phone, in your pocket, accessible to anyone right now.
https://www.beeraider.com/products/#Optimized%20Keyboard
https://www.flickr.com/photos/kazuhito/132436943
In my experience, the gaming industry is leading out on visual accessibility. One of my favorite examples of visual accessibility is from Two Dots, a matching game (right). The main mode in the game is solid-colored dots, but there’s a colorblind mode where you can add shapes to the dots to distinguish between them.
Modes like this are being added to Fortnite as you see on the left, as well as lots of other games and portals.
Another example is the voiceover ID like the one I gave at the beginning of the presentation. Think about being on a Zoom meeting in your car with the video turned off (not that any of us would do that!) - a voiceover ID would be incredibly helpful.
https://www.reddit.com/r/FortniteCompetitive/comments/bjgq1a/comparing_all_color_blind_modes_in_fortnite/
https://play.google.com/store/apps/topic?id=campaign_editorial_si2019_accessibility_games_twodots&hl=en_US&gl=US
Closed Caption and subtitles are becoming more ubiquitous, as well as transcripts for podcasts or interviews. And if you’ve been watching TV at all lately, we’ve seen sign language interpreters more and more in news conferences and public addresses.
**I realize that closed captioning is not available for the presentation today, so I will happily share a link to a recorded version of the talk and a full transcript afterwards on social media.
https://blog.video.ibm.com/wp-content/uploads/2017/06/closed-captions-vs-subtitles-facebook.jpg
https://commons.wikimedia.org/wiki/File:Sign_language_interpreter.jpg
For cognitive and learning disabilities, measurement tools like the Flesch-Kincaid scale or readability checkers help keep content to an accessible reading level.
Neurological and cognitive disabilities are below the surface - remember the agenda I walked through at the beginning? That’s a great way to help anyone with anxiety (chronic or situational) to know what to expect, relax, and be able to be present.
Adding labels to icons reduces cognitive load for the viewer. This is the one I notice most - I don’t know if y’all saw Venmo’s recent UI upgrade, but the biggest complaints I heard were about the unfamiliar icons in the bottom navigation, shown here on the right.
https://commons.wikimedia.org/wiki/File:Photosensitivity-Warning.png
https://material.io/components/bottom-navigation#usage
https://www.w3.org/WAI/WCAG2/supplemental/patterns/o6p01-login-cognition/
https://www.androidpolice.com/2021/09/06/venmo-wont-let-you-snoop-on-random-users-payment-histories-anymore/
It’s pretty clear that there’s more to accessibility than we immediately think. There’s an extra wrinkle when you account for geographic location and socioeconomic status. Many populations in the US alone are so rural that access to information is a challenge. Telehealth programs are starting to help reach them, but we have a ways to go - the best internet they can get is still satellite, and it’s almost unusable in places. The cost is the same as fiber, for a fraction of the speed with a monthly data cap.
Socioeconomic accessibility removes cost barriers from vital information. A great example is: HmntyCntrd … an org led by Vivianne Castillo … bring information and ideas to help folks flourish in their careers and challenge the status quo … always offer access to information, even if folks can’t pay the entry fee… scholarships are funded by those who have more…
I believe accessibility is our job. It’s not additive, it’s foundational. And expecting the development or compliance team to mention it at the end of a project is irresponsible. Let’s talk about why
We are experts at getting to the why, experts at helping others understand the desired outcome - whether with words or with illustrations. We are research practitioners and students of humanity…
What’s the first rule of user experience? …You are not your user.
So we’ve learned how to find people who are our users.
We’ve practiced listening to their experiences.
We’re the perfect voice to share what we heard.
And we’re experienced at advocating for our designs.
So it should be easy work to keep recentering our team’s efforts on the humans who will be accessing our solutions, and advocating for ALL users’ success in the solutions we create.
Because we study people and listen closely and hold the desired outcomes in mind, we’re also great partners. We can help others along on the journey to understanding why accessibility matters and how they can participate. Especially developers.
I’ve worked alongside developers for 14 years. They’re a terrific bunch of humans, with some really wild skill sets and some great ideas. But we can’t pin accessibility on them and expect it to be done. Developers need to build empathy with the end user, too, and sometimes that takes more creativity and patience on our part than we’re inclined to invest. But we’re the ones who understand the end user. And I’d always rather have my developers be partners than an enemies.
And if all of that STILL isn’t enough… there’s a pretty solid business case here.
This is an illustration of a case study I read on Podium (and it’s linked in the resources). When we build websites, there’s generally a starting point and a launch point, so each line here represents a project from beginning to end, left to right.
In the top line, this team found that when they did frequent, small accessibility checks throughout a project, the costs were low and manageable.
When they waited to the end of a project, but before launch, the second line, costs were significantly higher - about $9,500 more.
But in projects where no accessibility work was accounted for, a user struggling to access the site could result in lawsuits under ADA, WCAG, and GDPR guidelines. And the cost of a lawsuit after the fact came out closer to a million dollars.
But how do we make this matter to a design team? How do we help a UX strategist embrace adding accessibility to their job description?
For most of us humans, empathy comes through experience - hands-on, first person, fingers in the dirt experience. So we put together a workshop.
Now, we are far from perfect. But we had to start somewhere. So at Struck, we decided to start with our own work and see how it held up to the most commonly available accessibility tools.
We started talking about the benefits of an accessibility workshop months in advance, finding ways to relate awareness to the work we do. As a creative shop, we talked about the kinds of innovation that assistive technologies have brought to us (like voice to text) and how to use other technologies to elevate the accessibility of the things we create. We spread the word around the office and reminded folks about the interactive workshop to ensure a good turnout.
Since we’re based in Utah, in the western United States, and most of our clients are local or national, we researched disability statistics in America.
We put together a brief presentation that set the tone and case for accessibility, covering data around visual, auditory, physical, and cognitive impairments.
We also found some examples of assistive technologies or folks demonstrating how hard the average interface was to use with a disability.
On the day of the workshop, we gathered everyone who was participating and went through the research presentation, then pointed out each station and invited folks to break out and try the existing assistive technologies for themselves.
You can see by the crossed arms, wide leg stances, and smiles that it felt a little funny, but trying new things together breaks us open and grows our understanding.
By doing these exercises together, we also created a basis for accountability. Because we all shared an experience, it got easier afterwards for someone to say, “We need to consider accessibility.”
We were careful to share the presentation data publicly and link all the tools we tried in our internal Wiki for easy access. We sent a survey out as well, asking if the workshop was useful or helped change anyone’s perspective.
But the most important piece of implementation is speaking up: if you see something that doesn’t consider accessibility, say so. It may not be comfortable, but it’s our responsibility.
SHARED EXPERIENCES
At Struck, we create everything from digital to fully immersive physical experiences. But our deliverables will only ever be as good as our internal alignment, communication, and accessibility. In talking about how we could be better at our jobs, we uncovered opportunities for improvement in our processes, tools, beliefs, and collaboration.
We need to monitor our insides. We need to uphold accountability and the idea of being a little better every day… I’ve found that an easy way to point out uncomfortable things is to ask questions.
These questions are riffs on a quote by Dr. Victoria Verlezza, a Social Justice Educator. I find that they’re incredibly relevant to UX and design research as well.
And that’s the power of designing for accessibility, of experiencing for ourselves through an accessibility workshop. When we feel first hand, even a tiny bit, what others are experiencing, we begin developing awareness and empathy. And by exposing ourselves to new tools that solve new-to-us problems, we level up our ability to be inclusive, create accessible work, and make the world around us better.