The document discusses various marketing strategies for email and web marketing. It addresses common problems with email like junk mail and outlines steps for effective email marketing. It also covers using various tools for web marketing like blogs, YouTube, Flickr, and SlideShare. Specific tips are provided for creating content, building an audience, and tracking results.
Doug Devitre presents for CEBAA - Colorado Exclusive Buyer Agents Association at their annual meeting how to use social media to build relationships with clients and provide a higher level of customer service.
This document provides tips and strategies for search engine optimization (SEO), search engine marketing (SEM), and social media marketing (SMM). It discusses the importance of branding, creating targeted and relevant content, optimizing websites, using various social media platforms, analyzing web traffic, and continuously improving efforts to maintain high search rankings. The key recommendations include having a consistent logo and branding across all marketing materials, optimizing websites for targeted key phrases, using paid search advertising to enhance organic rankings, engaging customers on social media, and regularly analyzing metrics to guide ongoing optimization.
The document provides an overview of key digital marketing concepts including URLs, web pages, landing pages, messaging, web design, social media platforms, search engine optimization, pay-per-click advertising, analytics, and the importance of an integrated marketing communications strategy. It discusses topics such as URL structure, HTML, developing clear messaging, optimizing web pages for search engines and usability, different social media platforms, keyword strategies, and using analytics to measure campaign performance and ROI.
The document discusses several key concepts related to establishing an online presence including URLs, web pages, websites, landing pages, web design, messaging, and search engine optimization (SEO). URLs have three parts - protocol, domain name, and path name. Web pages are documents published on servers using HTML tags. A website is a collection of web pages with a common theme. Landing pages can be used for newsletters, advertisements, and more. Web design considerations include site purpose, structure, page layout, and formatting. Messaging should be authentic, consistent, and use keywords mindfully. SEO aims to improve website visibility by balancing content and links to drive page rank from search engine spiders indexing pages.
The document discusses optimizing Facebook pages for search engine visibility. It provides tips for choosing a keyword-rich page name, selecting the right category, filling out the info tab and about section with descriptive text, and building links to the page by encouraging likes. It also explains how Facebook's EdgeRank algorithm works, prioritizing more recent, engaging posts like photos over links and status updates. Regularly posting fresh updates on the page wall is recommended to keep the page active and visible in Facebook search.
Seo off page training session - 18th jan 2012alishathomaas
The document provides an overview of search engine optimization (SEO) techniques, including both on-page and off-page optimization. It discusses major search engines, the process of SEO, and various off-page link building methods such as blogging, social bookmarking, and article submission that can help increase backlinks and improve search engine rankings. Examples are given for many SEO and link building activities.
1) 88% of internet consumers use search engines, so search engine optimization is critical for businesses to be visible online. The presentation covers how search engines work and strategies for optimization, including keywords, linking, and social media integration.
2) Local search optimization is also important, with tips like listing the business on maps and directories and ensuring consistent contact details.
3) Social media can help non-consumer brands by defining goals and using tools like newsletters, groups and questions to engage customers without a traditional consumer focus. Consistency across online profiles is emphasized.
This document discusses the importance of search engine optimization (SEO) for increasing website visibility. It explains that 88% of Americans use search engines to find information online. The top search engines are Google, capturing almost 90% of the UK market, and Bing. To rank highly on search engines, websites must optimize elements like keywords, metadata, links, and content to match what users search for. Proper on-page SEO helps sites appear for relevant search terms. Building high-quality backlinks also improves rankings. The document provides tips for effective SEO and cautions against suspicious techniques that could hurt a site's ranking.
Doug Devitre presents for CEBAA - Colorado Exclusive Buyer Agents Association at their annual meeting how to use social media to build relationships with clients and provide a higher level of customer service.
This document provides tips and strategies for search engine optimization (SEO), search engine marketing (SEM), and social media marketing (SMM). It discusses the importance of branding, creating targeted and relevant content, optimizing websites, using various social media platforms, analyzing web traffic, and continuously improving efforts to maintain high search rankings. The key recommendations include having a consistent logo and branding across all marketing materials, optimizing websites for targeted key phrases, using paid search advertising to enhance organic rankings, engaging customers on social media, and regularly analyzing metrics to guide ongoing optimization.
The document provides an overview of key digital marketing concepts including URLs, web pages, landing pages, messaging, web design, social media platforms, search engine optimization, pay-per-click advertising, analytics, and the importance of an integrated marketing communications strategy. It discusses topics such as URL structure, HTML, developing clear messaging, optimizing web pages for search engines and usability, different social media platforms, keyword strategies, and using analytics to measure campaign performance and ROI.
The document discusses several key concepts related to establishing an online presence including URLs, web pages, websites, landing pages, web design, messaging, and search engine optimization (SEO). URLs have three parts - protocol, domain name, and path name. Web pages are documents published on servers using HTML tags. A website is a collection of web pages with a common theme. Landing pages can be used for newsletters, advertisements, and more. Web design considerations include site purpose, structure, page layout, and formatting. Messaging should be authentic, consistent, and use keywords mindfully. SEO aims to improve website visibility by balancing content and links to drive page rank from search engine spiders indexing pages.
The document discusses optimizing Facebook pages for search engine visibility. It provides tips for choosing a keyword-rich page name, selecting the right category, filling out the info tab and about section with descriptive text, and building links to the page by encouraging likes. It also explains how Facebook's EdgeRank algorithm works, prioritizing more recent, engaging posts like photos over links and status updates. Regularly posting fresh updates on the page wall is recommended to keep the page active and visible in Facebook search.
Seo off page training session - 18th jan 2012alishathomaas
The document provides an overview of search engine optimization (SEO) techniques, including both on-page and off-page optimization. It discusses major search engines, the process of SEO, and various off-page link building methods such as blogging, social bookmarking, and article submission that can help increase backlinks and improve search engine rankings. Examples are given for many SEO and link building activities.
1) 88% of internet consumers use search engines, so search engine optimization is critical for businesses to be visible online. The presentation covers how search engines work and strategies for optimization, including keywords, linking, and social media integration.
2) Local search optimization is also important, with tips like listing the business on maps and directories and ensuring consistent contact details.
3) Social media can help non-consumer brands by defining goals and using tools like newsletters, groups and questions to engage customers without a traditional consumer focus. Consistency across online profiles is emphasized.
This document discusses the importance of search engine optimization (SEO) for increasing website visibility. It explains that 88% of Americans use search engines to find information online. The top search engines are Google, capturing almost 90% of the UK market, and Bing. To rank highly on search engines, websites must optimize elements like keywords, metadata, links, and content to match what users search for. Proper on-page SEO helps sites appear for relevant search terms. Building high-quality backlinks also improves rankings. The document provides tips for effective SEO and cautions against suspicious techniques that could hurt a site's ranking.
This document provides an overview of LinkedIn Company Pages and how to use them effectively. It discusses:
- The key components of a Company Page including the Overview, Products/Services, Followers, Analytics, and customization options.
- How to set up a Company Page which only takes a few easy steps from the LinkedIn website.
- Ways to engage followers including posting Company Status Updates, highlighting products/services, and sharing industry news.
- Analytics available to understand followers, page visitors, and content engagement.
- FAQs covering administration of Company Pages, posting formats like images and video, and restrictions.
The overall message is that LinkedIn Company Pages provide a
The document discusses how to make a WordPress website easier to find through search engines. It covers keyword research, installing SEO plugins for WordPress like All-in-One SEO Pack and Google Analytics, optimizing content and metadata with keywords, and using analytics to track keyword performance. The presentation also provides an overview of additional SEO best practices like XML sitemaps, redirects, and keyword-optimized URLs.
Topics Covered:
Social Bookmarking and related materials to drive targeted Visitors
Forum Posting
Different category of Forums
Golden rules and facts of forums
Forum Posting Works and how it’s related to SEO/Link-building
The document provides an overview of search engine optimization (SEO) techniques for authority blogging. It discusses choosing a niche market, setting up a blog with the right domain, hosting, themes, and plugins. It also covers on-page SEO elements like content, keywords, and links, as well as off-page techniques like building links through articles, videos, and social media. The document aims to teach beginners the basic but important aspects of SEO to help them dominate search engines through authority blogging.
Whereoware: 5 Silverpop Emails to Implement TodayWhereoware
Whereoware presents 5 Silverpop emails to implement today. This step-by-step guide will allow you to take full advantage of Silverpop's platform. Take your email marketing to the next level.
Google penalizes websites that violate its guidelines against manipulative practices like cloaking, doorway pages, and buying/selling links. Some major brands that received penalties include BMW for using doorway pages in 2006, WordPress for hidden links in 2005, and the Washington Post and other news sites for selling links, though they did not lose overall search rankings. Expedia is also suspected of a penalty for paid links, though Google did not confirm. Even Google is not immune, having received penalties on its own sites in Japan for spammy promoted widgets and on YouTube and Maps algorithms. Penalties are an imperfect system, but aim to discourage manipulation of search results.
This document provides tips and strategies for developing an effective content marketing strategy. It discusses understanding target audiences, creating valuable and persuasive value propositions, optimizing product descriptions for search engines, and developing engaging blog content like recently purchased pages and buying guides. The document is a training guide on content marketing best practices for ecommerce brands.
1. The document provides instructions on how to sign up for a Google account and request an invitation to join Google Plus in order to take advantage of their networking and marketing tools.
2. It describes how to set up your Google Plus profile for business by adding your business information, links to your website, and categories like photos and videos.
3. The document explains how to use Google Plus features like Circles to organize contacts, Google Buzz for bookmarking, and streams of information to control what others see and read from your profile.
The Ultimate Guide To Off-Page OptimizationPropel Guru
This document provides an overview of off-page optimization techniques for search engine optimization. It begins by defining SEO and its two categories: on-page and off-page optimization. Off-page optimization techniques are described as activities done outside a website to increase its search engine rankings. Specific off-page techniques are then outlined, including creating shareable content, influencer outreach, guest posting, social media engagement, and submitting content to forums, directories, question/answer sites, and more. The document aims to serve as a guide to effective off-page SEO strategies.
It's not enough to be on LinkedIn, you need to drive Full Throttle! Search employers, follow companies, find hiring managers. Meet your peers--be brazen and introduce yourself to others. And participate in group discussions to showcase your expertise.
Marketing With Websites, Email, Blogs & New OptionsDave Tedlock
This document provides an overview of using websites, email, blogs, and social media for public relations and marketing purposes. It discusses the costs and benefits of establishing an organization's website, using email campaigns, maintaining a presence on social media platforms like Facebook and LinkedIn, and engaging with blogs. It emphasizes the importance of having a plan to generate return on investment for any digital marketing activities and avoiding cutting-edge technologies that may not provide clear benefits.
The document discusses author tags and linking a Google+ account to improve search engine optimization. It explains that author tags and photos in search results can add authority and attract clicks. The steps described include creating a Google+ account linked to a company email, validating the account by uploading a photo, and checking that the digital footprint now includes appearing in search results with the Google+ profile visible. Connecting a blog to a Google+ account in this way can help improve search rankings and branding.
Couldn't make it to our DC User Group? Be sure to check out this presentation for a play-by-play discussion of how we utilized Silverpop to set up the A Mere Truffle site, which features website + Facebook + email integration.
Online Communication on a Shoestring - for Nonprofitslscheirer
Websites, email blasting, and social media can provide small nonprofit organizations with big benefits without a huge investment. In this seminar, we talk through the best practices and the low cost tools that can help you take advantage of the internet to better serve your mission – without breaking your budget.
1. The document provides guidance on optimizing a Google+ business page for search engine visibility and marketing purposes. It explains that Google+ pages can appear in organic search results, extending the reach of posts.
2. The summary outlines the process for setting up a Google+ business page, including selecting a category and page name, adding a profile photo and tagline, and completing the page profile.
3. Fully optimizing the page involves adding descriptions, contact info, links, images and videos to engage users and strengthen the Google+ presence.
This document provides an overview of search engine optimization (SEO), social media optimization (SMO), and social media marketing (SMM). It discusses key on-page and off-page SEO factors like keywords, backlinks, meta tags. It also explains how search engines work through crawling, indexing, and ranking pages. For SMO, it describes how to optimize websites and content for social sharing. And for SMM, it discusses developing social media strategies, content planning, engagement, and relating SEO and social activities. The document aims to educate participants on digital marketing techniques through workshops involving hands-on activities, tools demonstrations, and assigned projects.
This document provides an overview of LinkedIn Company Pages and how to use them effectively. It discusses:
- The key components of a Company Page including the Overview, Products/Services, Followers, Analytics, and customization options.
- How to set up a Company Page which only takes a few easy steps from the LinkedIn website.
- Ways to engage followers including posting Company Status Updates, highlighting products/services, and sharing industry news.
- Analytics available to understand followers, page visitors, and content engagement.
- FAQs covering administration of Company Pages, posting formats like images and video, and restrictions.
The overall message is that LinkedIn Company Pages provide a
The document discusses how to make a WordPress website easier to find through search engines. It covers keyword research, installing SEO plugins for WordPress like All-in-One SEO Pack and Google Analytics, optimizing content and metadata with keywords, and using analytics to track keyword performance. The presentation also provides an overview of additional SEO best practices like XML sitemaps, redirects, and keyword-optimized URLs.
Topics Covered:
Social Bookmarking and related materials to drive targeted Visitors
Forum Posting
Different category of Forums
Golden rules and facts of forums
Forum Posting Works and how it’s related to SEO/Link-building
The document provides an overview of search engine optimization (SEO) techniques for authority blogging. It discusses choosing a niche market, setting up a blog with the right domain, hosting, themes, and plugins. It also covers on-page SEO elements like content, keywords, and links, as well as off-page techniques like building links through articles, videos, and social media. The document aims to teach beginners the basic but important aspects of SEO to help them dominate search engines through authority blogging.
Whereoware: 5 Silverpop Emails to Implement TodayWhereoware
Whereoware presents 5 Silverpop emails to implement today. This step-by-step guide will allow you to take full advantage of Silverpop's platform. Take your email marketing to the next level.
Google penalizes websites that violate its guidelines against manipulative practices like cloaking, doorway pages, and buying/selling links. Some major brands that received penalties include BMW for using doorway pages in 2006, WordPress for hidden links in 2005, and the Washington Post and other news sites for selling links, though they did not lose overall search rankings. Expedia is also suspected of a penalty for paid links, though Google did not confirm. Even Google is not immune, having received penalties on its own sites in Japan for spammy promoted widgets and on YouTube and Maps algorithms. Penalties are an imperfect system, but aim to discourage manipulation of search results.
This document provides tips and strategies for developing an effective content marketing strategy. It discusses understanding target audiences, creating valuable and persuasive value propositions, optimizing product descriptions for search engines, and developing engaging blog content like recently purchased pages and buying guides. The document is a training guide on content marketing best practices for ecommerce brands.
1. The document provides instructions on how to sign up for a Google account and request an invitation to join Google Plus in order to take advantage of their networking and marketing tools.
2. It describes how to set up your Google Plus profile for business by adding your business information, links to your website, and categories like photos and videos.
3. The document explains how to use Google Plus features like Circles to organize contacts, Google Buzz for bookmarking, and streams of information to control what others see and read from your profile.
The Ultimate Guide To Off-Page OptimizationPropel Guru
This document provides an overview of off-page optimization techniques for search engine optimization. It begins by defining SEO and its two categories: on-page and off-page optimization. Off-page optimization techniques are described as activities done outside a website to increase its search engine rankings. Specific off-page techniques are then outlined, including creating shareable content, influencer outreach, guest posting, social media engagement, and submitting content to forums, directories, question/answer sites, and more. The document aims to serve as a guide to effective off-page SEO strategies.
It's not enough to be on LinkedIn, you need to drive Full Throttle! Search employers, follow companies, find hiring managers. Meet your peers--be brazen and introduce yourself to others. And participate in group discussions to showcase your expertise.
Marketing With Websites, Email, Blogs & New OptionsDave Tedlock
This document provides an overview of using websites, email, blogs, and social media for public relations and marketing purposes. It discusses the costs and benefits of establishing an organization's website, using email campaigns, maintaining a presence on social media platforms like Facebook and LinkedIn, and engaging with blogs. It emphasizes the importance of having a plan to generate return on investment for any digital marketing activities and avoiding cutting-edge technologies that may not provide clear benefits.
The document discusses author tags and linking a Google+ account to improve search engine optimization. It explains that author tags and photos in search results can add authority and attract clicks. The steps described include creating a Google+ account linked to a company email, validating the account by uploading a photo, and checking that the digital footprint now includes appearing in search results with the Google+ profile visible. Connecting a blog to a Google+ account in this way can help improve search rankings and branding.
Couldn't make it to our DC User Group? Be sure to check out this presentation for a play-by-play discussion of how we utilized Silverpop to set up the A Mere Truffle site, which features website + Facebook + email integration.
Online Communication on a Shoestring - for Nonprofitslscheirer
Websites, email blasting, and social media can provide small nonprofit organizations with big benefits without a huge investment. In this seminar, we talk through the best practices and the low cost tools that can help you take advantage of the internet to better serve your mission – without breaking your budget.
1. The document provides guidance on optimizing a Google+ business page for search engine visibility and marketing purposes. It explains that Google+ pages can appear in organic search results, extending the reach of posts.
2. The summary outlines the process for setting up a Google+ business page, including selecting a category and page name, adding a profile photo and tagline, and completing the page profile.
3. Fully optimizing the page involves adding descriptions, contact info, links, images and videos to engage users and strengthen the Google+ presence.
This document provides an overview of search engine optimization (SEO), social media optimization (SMO), and social media marketing (SMM). It discusses key on-page and off-page SEO factors like keywords, backlinks, meta tags. It also explains how search engines work through crawling, indexing, and ranking pages. For SMO, it describes how to optimize websites and content for social sharing. And for SMM, it discusses developing social media strategies, content planning, engagement, and relating SEO and social activities. The document aims to educate participants on digital marketing techniques through workshops involving hands-on activities, tools demonstrations, and assigned projects.
The document discusses doping in sports. It defines doping as drugs taken by athletes to improve performance, such as anabolic steroids and blood boosters. Athletes dope to gain training effects and enhancements beyond what training alone can provide. However, doping can lead to several health issues like cancers, heart disease, mood disorders, and even death. It also discusses the different effects of doping on male and female athletes. The document then provides an example of one athlete's high school and college experiences, as well as their career goals as a pharmacist.
This document discusses drugs of abuse in sports. It defines doping and notes that the International Olympic Committee and World Anti-Doping Agency ban performance enhancing drugs. It then lists the different categories of prohibited substances and methods according to WADA, including anabolic agents, beta-2 agonists, diuretics, erythropoietin, and blood doping. It provides examples of specific prohibited drugs and their intended performance enhancing effects, as well as their health risks. The document aims to educate on the types of substances banned in competitive sports.
Drug use in sports has a long history dating back to ancient Greece. While some argue it is necessary to win at elite levels, others see it as an unhealthy form of deviance that undermines the integrity of sports. Defining and banning performance-enhancing substances is an ongoing challenge due to difficulties differentiating "natural" from "artificial" enhancements. Ongoing debates around drug testing policies reflect philosophical tensions around balancing health, fairness and individual rights in competitive sports.
Drug abuse among athletes has been a problem for over 30 years. Various substances like amphetamines, cocaine, and strychnine have been used by athletes dating back to the late 19th century in an attempt to enhance performance. In recent decades, organizations like the IOC and WADA have worked to establish prohibited substance lists and testing protocols to detect and prevent doping among competitors. Some commonly abused classes of drugs include anabolic steroids, hormones, stimulants, and diuretics which athletes may use for both physiological and social reasons in their pursuit of victory.
Steroids are hormones that have wide-ranging effects in the body. Common types include mineralocorticoids like aldosterone, glucocorticoids like cortisol and prednisone, and androgens. They work by binding to intracellular receptors and acting as transcription factors to influence gene expression. Glucocorticoids are commonly prescribed for their anti-inflammatory and immunosuppressive effects to treat conditions like asthma, arthritis, and IBD. Their use can cause adverse effects like fluid retention, hypertension, immunosuppression, and HPA axis suppression requiring tapering of treatment. Dexamethasone and prednisone are potent synthetic glucocorticoids often used orally or parenterally
This document discusses steroid biotransformation, which is the biological modification of steroids through microbial enzymes. It describes various types of microbial transformations of steroids including hydroxylation, dehydrogenation, epoxidation, and others. Commonly transformed steroids include progesterone, cortisol, and testosterone. Microorganisms like fungi and bacteria are used in fermentation to commercially produce steroid hormones and derivatives for uses as medications. The advantages of microbial transformations include enzyme selectivity and ability to produce novel compounds, while disadvantages include potential toxicity and low chemical yields.
The document discusses steroids, which are cyclical organic compounds composed of 17 carbon atoms arranged in four rings. Steroids include cholesterol, sex hormones like testosterone and estradiol, bile acids, and drugs like dexamethasone. They are classified based on the substituent group at carbon 17 and include classes like sterols, sex hormones, cardiac glycosides, bile acids, and sapogenins. Specific steroids discussed in more detail include testosterone, estradiol, progesterone, and various androgens and glucocorticoids.
Corticosteroids are synthesized by the adrenal cortex and have glucocorticoid and mineralocorticoid actions. They are used for their anti-inflammatory, immunosuppressive, and electrolyte regulating properties. Common corticosteroids used include hydrocortisone, prednisone, and dexamethasone. They are administered topically, orally, intramuscularly or intravenously. Dental procedures on patients taking corticosteroids require stress reduction and adequate pain control to prevent adrenal insufficiency. Management of adrenal insufficiency involves glucocorticoid administration, IV fluids, and hospital transfer if unconscious.
Marketing involves planning and executing the conception, pricing, promotion, and distribution of goods and services to create exchanges that satisfy objectives. It is defined as identifying and satisfying customer needs profitably by managing the exchange process. Marketing promotes product awareness, boosts sales, and builds company reputation through both online and offline channels as well as word-of-mouth.
PRESA: Communicating Effectively And Minimizing Risk Using Social MediaDoug Devitre
The document provides guidance on effectively communicating using social media while minimizing risks. It discusses top mistakes agents make on social media, signals that people take action, creating online profiles, managing social media accounts, and developing a social media plan and strategy. Effective communication involves understanding what drives people to take action and tailoring content to different social media platforms. Risks can be reduced through fair housing compliance, thoughtful responses, and approval processes.
Power Prospecting And Renewing International Real Estate Referrals Using Soci...Doug Devitre
Doug Devitre presents to the Colorado CRS (Council of Residential Specialists) Chapter on Using Social Media and Blogging. Fish for clients on the web like bobbing for water. Find prospects, clients, past connections, and referral opportunities on the web using the power of social media. Create profiles that build your authority in your niche, script dialogues on common conversations online and craft an online community of raving fans using common social networks such as LinkedIn, Facebook, Twitter, and YouTube. Explode your communication on to other blogs and websites using RSS, status updates, and widgets. Dominate the online discussion boards while spending no money and limited time.
Brad Kleinman, Associate Director of the Key Entrepreneur Development Center, discusses eMarketing Techniques for Entrepreneurs. eMarketing is great for entrepreneurs because it's cost efficient, time efficient, and can be very powerful.
eMarketing for Entrepreneurs and Entrepreneur Development Centersnacce
Brad Kleinman, Associate Director of the Key Entrepreneur Development Center, discusses eMarketing Techniques for Entrepreneurs. eMarketing is great for entrepreneurs because it's cost efficient, time efficient, and can be very powerful.
EMarketing Techniques Conference_Emarketing at the Speed of Light Worksmart...Corporate College
Brad Kleinman and David Toth, of WorkSmart eMarketing give a comprehensive overview of eMarketing at the eMarketing Techniques Conference at Corporate College. Brought to you by the Key Entrepreneur Development Center.
Using Social Media to Convert Online Audiences to Sales Office Visitors for t...shaydon086
The document discusses using social media to convert online audiences to sales office visitors. It recommends creating engaging social media profiles like blogs, Facebook pages, and YouTube channels to increase relevant traffic and improve online conversions. The key is to promote this content through various channels, integrate it into offline advertising, and track analytics from social platforms to analyze performance and engagement. Automated messages, cross-posting tweets to Facebook, mass following on Twitter, and friending strangers on Facebook are identified as social media practices to avoid.
Houston Association of REALTORS® - Relevance of Social Media by Doug DevitreDoug Devitre
Doug Devitre presents to the Houston Association of REALTORS® the Relevance of Social Media. The workshop includes how to build organizational value without spending any money.
The document discusses using social media, especially blogging and social networks, to drive traffic to a website. It recommends establishing your website as the central hub and then promoting your content across various social media platforms. Key steps include writing blog posts and sharing them on social networks, engaging with followers on those networks, and measuring the results to improve performance over time. The goal is to go viral by finding champions to help spread your relevant content.
Digital Marketing Strategy Workshop - Week 2RebeccaBKM
This document provides an overview of digital marketing topics including search engine optimization (SEO), content marketing, link building, and local search marketing. It discusses the importance of balancing technical, on-page, off-page and content optimization efforts. Specific tips are provided for optimizing images, video, blogs and managing online listings. The document concludes by announcing the topic of the next workshop on social media marketing.
The document discusses various strategies for affiliate marketing SEO, including:
1) There are three main types of affiliates - those who create content, organize link building, or use automation.
2) Affiliates should choose a niche based on their skills and focus on either nurturing content, using automation/paid links, or short-term optimization.
3) Hosting, domains, and content management systems should be chosen based on the affiliate's strategy and skills.
Jay Berkowitz of Ten Golden Rules and Alex Harris of AlexDesigns.com present Ten Beginner to Advanced Strategies to Use Social Media to Build Your Business.
Blogging can help businesses in several ways: it allows companies to communicate directly with customers, reinforce their brand, keep customers updated on products, and establish experts within the company. Setting up a company blog requires choosing a blogging platform like WordPress, using best practices such as catchy headlines and single-topic posts, and promoting the blog through social media and listing sites. Blogging is a useful tool for businesses to connect with customers and build their brand if done effectively.
Become An E Social Butterfly H B A Orlando 042209Debbie Morris
The document discusses how to become an "eSocial Butterfly" by using social media to build sales and stay top of mind with clients. It recommends engaging with clients on social networks like Facebook, LinkedIn, and Twitter by posting comments, sharing content, and participating in discussions. The goal is to drive traffic to your website, grow referrals, and manage opinions about your business online. It provides tips on using different social media platforms and tools to engage with audiences and maximize your online presence.
The document discusses using social media for real estate prospecting. It recommends creating profiles on various social media sites like LinkedIn, Facebook, Twitter, and others. It provides tips for customizing profiles, engaging with connections, and managing content and comments. The goal is to build networks and share content to attract potential clients through free online tools.
Innovations In Marketing With Technology 3 3009 SbdcNetFlow
Dean Bowen discusses innovations in marketing technology that can help businesses grow. He outlines strategies for defining contact types, creating content, and communicating with contacts through tools like testimonials, blogs, and newsletters. Bowen also discusses managing contacts through creating a master database, scrubbing for accuracy, and categorizing contacts. Additional topics include social media optimization and search engine optimization to help maximize online market presence.
This document discusses various web marketing strategies including websites, search engine optimization (SEO), pay per click (PPC) advertising, email marketing, and social media. It provides information on why companies should utilize these strategies, how to implement them on your own through a do-it-yourself (DIY) approach or by outsourcing to professionals, and the costs associated with each option. Key considerations for businesses include how much time and money they have available and when they need to see results from their web marketing efforts.
Social Media & Small Business : Taking your first steps in Social MediaShashi Bellamkonda
The document summarizes tips and strategies for small businesses to use social media for marketing purposes. It discusses using platforms like Facebook, Twitter, blogs and more to connect with customers, share content and drive traffic to websites. Specific tips include setting up profiles, engaging with followers, sharing content regularly and measuring the results of social media efforts.
This document provides an overview of eMarketing strategies and tools, including search engine optimization, social media, blogging, video, and mobile marketing. It discusses setting goals for blogging, using platforms like WordPress and podcasting. Social media optimization methods covered include RSS feeds, Digg, Flickr/YouTube. Facebook marketing strategies explained include creating a profile and page to engage fans and leverage social ads and viral sharing through news feeds. Analytics and monitoring performance are also addressed.
What They Dont Teach You in KindergartenDoug Devitre
If a six-year-old can create high-quality training content and host engaging virtual sessions with their online community, you can too. It doesn’t have to cost a fortune. It doesn’t take years to learn. And it doesn’t take an army inside your cross-functional team to get it right the first time. All you need is a singular focus on the quality of the video feed you are inputting into Zoom, Teams, or recording for training modules. The rest seems to fall in place. This session will compare low-cost alternatives to improve your virtual delivery participant experience, reduce the time to task when creating video-based content, and have fun in the process no matter how many years you have had in the business.
Application on the Job:
Implement a virtual camera to create better video-based training content for virtual or asynchronous delivery.
List the devices and accessories needed to improve their own virtual production studio at home or the office.
Integrate a Stream Deck gaming console to help switch between sharing screen, different backgrounds, and co-browsing websites.
Amplify your Podcast Reach on Amazon Alexa Doug Devitre
If you have a podcast, great! Now you can reach over 100 million smart speakers in households all over the world on the Amazon Alexa platform. In this session hosted by Doug Devitre, CSP, you will learn how to add your podcast to voice apps so that users can access them without touching or tapping a screen.
1. What is an Alexa Flash briefing and how it is different from a podcast.
2. The technical requirements needed to submit an Alexa Flash briefing to pass certification to get your podcast submitted on the skill store as a voice app.
3. How to build a podcast skill (different from from a flash briefing).
4. How listeners can add their podcast to the daily routine to their Alexa device.
5. The steps need to build a custom Alexa skill that includes in-skill purchasing, e-commerce, and cross-channel integration into other platforms.
Data Driven Real Estate Instructor DevelopmentDoug Devitre
Welcome to the first Data Driven Real Estate Instructor Development workshop created, delivered, and marketed to a sold out group of instructors in the state of Tennessee.
To learn more visit https://treef.dougdevitre.com/register
This one of a kind program was developed to raise the bar of real estate education with measurable outcomes and is dramatically different than anything that has ever been offered in the past. We hope that by sharing the slides with other real estate instructors, real estate schools, and Realtor Associations who manage professional development that they use a similar model so that their agents and brokerages are able to provide a higher level of service by holding participants more accountable for implementing key learning concepts as applied from quality real estate instructor delivered in the classroom or a remote environment.
Snackable Content for Screen to Screen SellingDoug Devitre
Access more content at http://devitre.co/screen2screen. We have compiled some of the most favorite images, slides, and links to share in one convenient presentation.
Leadership Summit - Association of Inside Sales ProfessionalsDoug Devitre
Selling over the phone has its challenges. Conceptualizing complex problems, selling high priced products or services, or building a deeper connection with customers doesn't have to happen face to face either. Sales that require a high level trust can happen remotely when the salesperson develops new skill sets with more customer-friendly sales technology. When to share your screen is just as important as how you share it with customers. Join this session, led by Doug Devitre, Author of Screen to Screen Selling, and avoid making the common mistakes made when using web conference technology with customers to increase your sales productivity and team performance.
By taking advantage of educational opportunities, real estate professionals can maximize their investment in three key ways: they can increase their income and decrease expenses through continued education; gain tangible benefits like maintaining their license and intangible benefits like increased confidence and better relationships; and education provides support before, during, and after through features like live delivery, role playing exercises, and ongoing access to experts.
How to Leverage your Existing Relationship Using TechnologyDoug Devitre
Your company's sustainable success depends upon quality relationships that you can nurture over time.
Get more ideas you can implement http://bit.ly/dougsideas
Do you fail in building relationships because you don't stand out from the herd or can't deliver differentiated value? Hundreds if not thousands of dollars are invested into marketing that doesn't work because it is all about you, not the customer. In this app packed, tablet-tethered diagnostic presentation we are going to give you the right language, the right tools, and the right process to build impeccable reputation with your customers.
Information managers, community managers, and department leaders need a simple to use and comprehensive information management strategy. This presentation delivers a step by step action plan to execute. Check out http://dougdevitre.com/sa for more ideas.
Online Advertising and Social Media ComplianceDoug Devitre
This document provides an overview of social media and online advertising compliance. It discusses how online communication has changed and reviews key social media platforms like Facebook, Twitter, YouTube, and Pinterest. It also covers related topics like ethics and laws, intellectual property, terms of use, privacy policies, and managing one's online reputation. The document provides exercises and discusses tools for social media marketing, protecting confidentiality, managing listings online, and creating an action plan for online compliance. It aims to educate real estate professionals on effectively and legally using social media and online advertising.
Ohio Association of REALTORS Mobile Sales PresentationsDoug Devitre
The document provides tips for real estate agents to conduct more effective mobile sales presentations, including how to search for and present homes using tools like MLS, IDX, and real estate apps, how to guide buyers and sellers through the home buying and selling process using forms and financial analyses on tablets and smartphones, and recommendations for delivery presentations remotely using tools like Slideshare and social media.
REALTOR Social Media and Technology Resources 2011Doug Devitre
Here are some REALTOR Social Media and Technology Resources compiled from past presentations, new statistics, and tools you can implement in your real estate business.
Corretor Global and Redimob - How to Communicate Effectively Using Social Me...Doug Devitre
http://www.redimob.com.br/CorretorGlobal/Index.aspx
This presentation was tailored to the Brazil real estate market and translated into Portuguese.
Corretor Global é uma iniciativa do Redimob com o objetivo de qualificar os corretores para que conquistem novos mercados e estejam preparados para os desafios profissionais do mercado imobiliário mundial.
O evento será realizado para membros do Redimob e tem vagas limitadas.
Para os profissionais que ainda não fazem parte da Rede Social do Setor Imobiliário e desejam participar do evento, basta realizar o cadastro de seu perfil e a inscrição para o evento que são totalmente gratuitos.
Os usuários do Redimob além de possuir o benefício de participar de um evento que promove qualificação, também têm a oportunidade de interagir com outros profissionais ao participarem de uma rede social temática. Este ambiente possibilita que o corretor de imóveis possa se relacionar com outros profissionais de várias partes do mundo e também ser localizado por quem busca um profissional em determinada região.
Com a ampla concorrência, atuar de forma global é uma necessidade.
Os profissionais que não se prepararem para este novo momento do setor imobiliário tendem a perder espaço no mercado.
DOUG DEVITRE
Palestrante, Escritor, Educador, Consultor e CEO da Doug Devitre International, Inc.
Comunicação Digital Para Liderança Global
Líderes precisam estar cientes das novas tecnologias que aumentam a produtividade, possibilitam um serviço ao cliente de mais alto nível, e simplificam soluções complexas.
Esta palestra vai ajudá-lo(a) a re-priorizar atividades de sua equipe com base em forças, conjuntos de habilidades e paixão pelas atividades que permanecerem relevantes num mundo digitalizado.
Participe com mente aberta, desejo de server à sua comunidade e a vontade de adotar mudanças, à medida que compartilharmos idéias que levarão seus negócios a um novo nível usando as tecnologias mais recentes e comprovadas.
Após assistir a esta palestra você será capaz de:
Desenvolver uma estratégia simples para facilitar seus planos de marketing direto on-line para conectar-se com outros líderes globais, instituições e clientes.
Demonstrar tecnologia acessível, flexível e fácil de implementar que irá produzir resultados mensuráveis.
Compartilhar seus conhecimentos através de uma variedade de formatos multimedia que irão economizar seu tempo ao responder a perguntas repetidas com freqüencia.
Do’s and Don’ts of Email Marketing - Women's Council of REALTORS WebinarDoug Devitre
E-mail is still the preferred method of communication and a cost effective approach to reaching your clients. However, it doesn't seem to work for some businesses.
In this webinar, we will take a systematic approach to creating value-driven e-mail campaigns designed specifically for your target audiences, while minimizing the probability of your efforts ending up in a spam folder. Doug will provide you with tips for remaining relevant in your clients' e-mail in-boxes so that you can focus on building your company's brand and services.
In this webinar you will be able to:
* List the reasons why e-mail does not get delivered to recipients and learn how to overcome those obstacles.
* List the steps to creating value-driven e-mail campaigns to which others will want to subscribe and receive on a predetermined schedule.
* Define RSS e-mail campaigns and how to automate the sending of a monthly e-mail newsletter pulled from articles in your blog.
This document provides guidance on igniting membership in an organization through alignment, assignment, and attainment. It recommends identifying existing members who are already engaged rather than focusing on recruitment. Specific tactics include having members complete a "Five Why" exercise to align on goals, delegating tasks that promote the organization's mission to existing volunteer leaders, and setting measurable success metrics to attain increased profits, membership, meeting attendance, volunteerism, and charitable donations. The overall message is to engage current members more fully before pursuing new recruits.
Florida REALTORS Association 2011 Winter MeetingsDoug Devitre
You couldn’t ask for a better place to be in January other than Orlando, Florida, right? Seems as if I bring the bad weather with me wherever I go. The Florida REALTORS® held their Winter 2011 Meetings at the Renaissance Sea World hotel and was the first time I had the chance to meet Shamu. Although I wasn’t able to get his autograph he did let me take a picture with him and my friend Janet.
I was asked to present the Social Media Power Hour and ironically was 90 minutes. I guess they know I have so much material they decided to give me an extra 30. We still went over time, and nobody wanted to leave.
Commercial Real Estate and Social Media - National Association of REALTORS Co...Doug Devitre
This document summarizes a presentation by Doug Devitre on building trusted online relationships and using education-based marketing strategies for commercial real estate. It discusses using LinkedIn to build connections, listening to online news sources, using tools like blogs and videos to share industry knowledge, and having a communication architecture that matches content with the right distribution channels.
Illinois Association of Realtors GRI Gratitude Seminar 2010Doug Devitre
Doug Devitre presented 3 Programs to the Illinois Association of REALTORS GRI Graduate of REALTOR Institute
Social Media Shortcuts to More Sales, Security and Success
Taking the Tyrannosaurus Out of Technology
Email and Web Marketing on Steroids
The REALTOR® Institute of Illinois provides an educational program which is second to none in the real estate industry. GRI is the only REALTOR® designation that does not require a payment of an annual renewal fee! Continuing education credits are included in all Institute courses, including the Graduate Course
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
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Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
𝐔𝐧𝐯𝐞𝐢𝐥 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐄𝐧𝐞𝐫𝐠𝐲 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 𝐰𝐢𝐭𝐡 𝐍𝐄𝐖𝐍𝐓𝐈𝐃𝐄’𝐬 𝐋𝐚𝐭𝐞𝐬𝐭 𝐎𝐟𝐟𝐞𝐫𝐢𝐧𝐠𝐬
Explore the details in our newly released product manual, which showcases NEWNTIDE's advanced heat pump technologies. Delve into our energy-efficient and eco-friendly solutions tailored for diverse global markets.
Starting a business is like embarking on an unpredictable adventure. It’s a journey filled with highs and lows, victories and defeats. But what if I told you that those setbacks and failures could be the very stepping stones that lead you to fortune? Let’s explore how resilience, adaptability, and strategic thinking can transform adversity into opportunity.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf46adnanshahzad
How to Start Up a Company: A Step-by-Step Guide Starting a company is an exciting adventure that combines creativity, strategy, and hard work. It can seem overwhelming at first, but with the right guidance, anyone can transform a great idea into a successful business. Let's dive into how to start up a company, from the initial spark of an idea to securing funding and launching your startup.
Introduction
Have you ever dreamed of turning your innovative idea into a thriving business? Starting a company involves numerous steps and decisions, but don't worry—we're here to help. Whether you're exploring how to start a startup company or wondering how to start up a small business, this guide will walk you through the process, step by step.
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...BBPMedia1
Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...APCO
The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
The Most Inspiring Entrepreneurs to Follow in 2024.pdfthesiliconleaders
In a world where the potential of youth innovation remains vastly untouched, there emerges a guiding light in the form of Norm Goldstein, the Founder and CEO of EduNetwork Partners. His dedication to this cause has earned him recognition as a Congressional Leadership Award recipient.
The Steadfast and Reliable Bull: Taurus Zodiac Signmy Pandit
Explore the steadfast and reliable nature of the Taurus Zodiac Sign. Discover the personality traits, key dates, and horoscope insights that define the determined and practical Taurus, and learn how their grounded nature makes them the anchor of the zodiac.
Digital Marketing with a Focus on Sustainabilitysssourabhsharma
Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
5. Problem #2 Email Messages We Send To: YourMember@YourMember.com Subject: Sign up Today! Blogging Effectively Tuition $69 members, $79 non-members Register Online at www.YourAssociation.com Next Month, 2009 – 9 am to 4pm Your Association of REALTORS® 123 Main Street City, State, Zip Code Sign up today for our next class at our association because we are lonely and like warm bodies. You do have to pay but we will keep you entertained while Doug will dance on his head for warm smiles. To: YourMember@YourMember.com Subject: Sign up Today! Power Prospecting and Renewing Referrals Using Social Media Tuition $69 members, $79 non-members Register Online at www.YourAssociation.com Next Month, 2009 – 9 am to 4pm Your Association of REALTORS® 123 Main Street City, State, Zip Code Sign up today for our next class at our association where we can try to get you to volunteer for more committees and donate money to RPAC. To: YourMember@YourMember.com Subject: Sign up Today! Build Organizational Value Using Low Cost Methods Tuition $69 members, $79 non-members Register Online at www.YourAssociation.com Next Month, 2009 – 9 am to 4pm Your Association of REALTORS® 123 Main Street City, State, Zip Code If you don’t sign up for our next class we will not be disappointed because we already have too much to do anyways and your registration gives me more work. To: YourMember@YourMember.com Subject: Sign up Today! Increase Profits Via Email/Web Marketing Tuition $69 members, $79 non-members Register Online at www.YourAssociation.com Next Month, 2009 – 9 am to 4pm Your Association of REALTORS® 123 Main Street City, State, Zip Code Please sign up for this class NOW or I will come find you and drag you by the hair to get here. We can stop by the ATM and you can pay me direct. NO excuses!
67. Why Blog? FREE Become the industry leader Member relationships Internal collaboration Knowledge management Recruitment Test ideas or products Rank high in search engines.
79. Search for Tags Home Condo Land Resort For sale Villa Lot Lake front Selling Loft Acreage Mountain Property Townhome Zoning Golf Homes PUD Survey Time share
84. Steps to Creating Blog Select blog name Design Template Create blog settings Choose authors Set schedule for entries Creating entries Handling comments Categories Favorite Links Adding Widgets Managing risk Marketing the blog
Once the videos have been uploaded to YouTube then each video will contain two different windows to share your videos with the world. URL – Each video automatically creates its own link that can be included in email marketing blogs or websites. Once the link is clicked on then a new browser will open and will play the video while including other related videos to preview on the side. Click on http://www.youtube.com/watch?v=XneiT8JM85Q as an example. This is the easiest way to share videos but has its own limitations. After the video is played other videos with similar titles and keywords will show afterwards distracting or confusing the viewer. On the right side of the screen others can see related videos with similar titles and keywords will show afterwards distracting or confusing the viewer.
Once you have created a profile on SlideShare you can now begin uploading Microsoft PowerPoint and other documents to your profile. Here are the steps: At the top middle of the screen click the Upload link Browse your computer for
Please read Appendix G Photos for Social Media before beginning this module Flickr is one of the most popular social networking site for sharing photos online. It works with many of the other social media sites like WordPress, Facebook, Feedburner, and has the RSS feature to make photos appear on any website of your choice. There are many different ways to use Flickr included below but not limited to the following: Create profile that people can get to know you and your style of photos that you upload online. Upload photos into one convenient online location. Add titles, tags and descriptions so that photos can be found quicker online. Batch and organize photos into groups quickly. Create photo sets or albums to share with others. Share photos with other social media sites using RSS feed for photos sets.
Create your online profile in minutes by visiting www.Flickr.com and entering your username and password. Follow the steps as indicated in Creating Online Social Profiles located in Appendix A. Once you have created a profile you will want to see the user ID that Flickr has assigned to you. For example if your profile link is http://www.flickr.com/photos/28116669@N03/ then your Flickr ID is 28116669. You will need this number to add Flickr to some of your other online social networking profiles.
To upload photos to your Flickr profile you follow these steps: Start from the home page Click upload photos on the right side of the page A list of steps will now be displayed Click under step 1 Choose Photos A window will pop open under My Documents to browse for pictures to upload to Flickr. You may select as many as you like but the maximum size of photos one can upload is 100MB per month unless you want to pay a monthly fee for more storage. Once the photos have been selected choose the privacy settings and select Upload Photos At the bottom of the screen a check mark will appear and to the right click on the link Add a Description
Each photo can have up to 3 different ways to search for photos online. The more detail and time added to these photos the faster that they will appear in the Flickr search. Titles are retrieved automatically from the name of the photo file. The consist of key words that identify where the picture was taken, who is in the photo, and what is happening in the photo. Descriptions are a few sentences that describe the picture in detail. Tags are the key words that help the picture become found quicker in internet searches. If you want to maximize the search engine optimization of the photos on Flickr, make sure that the title in in the tags and in the first few lines of the description. This is true for other sites like YouTube and Slideshare.
The Photostream shows all of your recent photos in the middle and the photo sets on the right hand side. This is the site that you want to direct people to instead of your profile page. Copy the URL at the top of the screen from the Photostream page and use this in your email marketing. At the bottom of the Photostream there is a link for others to subscribe to receive your photos as you upload them to your website. Use this feed also to promote your photos among other online social profiles.
Share videos with the world. Create your own television channel for FREE with a username, password, and email address. Add video tours of neighborhoods, listings, and attractions. Produce videos that generate interest that members will want to subscribe to on a regular basis. These may include live conferences, testimonials from members, or classroom instruction.
Create a YouTube profile with a username and password.
Each YouTube user has their own television like channel that can be personalized to showcase your own videos and those of others. For example the URL will look like http://www.youtube.com/MoveWithDoug . Each channel Channel info – Name the title of your videos that will appear on your page. The example here is Doug Devitre’s videos. Also, add a brief description that you can pull from the Template in Appendix A to complete this section. Add tags or keywords that will quickly identify your channel if people were going to search YouTube by channel. Allow everyone to comment as long as they have approval to display comments Channel design – Customize a color theme, add playlists, and select the videos that you want to appear on your home page. You can also upload an image to serve as the background instead of choosing a default or available colors. Organize videos – YouTube gives you the ability to choose up to 9 videos to be displayed on your home page. Here set favorite videos to stay and leave a few spaces blank for other videos. Blank spots will automatically populate any new video to the channel’s home page. Performer info – Add additional resume like information to this section. Keep this short and simple.
You must be logged into your account to upload videos. Videos have a maximum time limit of 10 minutes and no more than 1GB of file space. Upload videos to your account in a few simple steps: Choose upload on the upper right side of the screen. Choose browser for video. This is similar to inserting a picture into the MLS. Note that it is best to create a folder in My Documents called My Videos if none exists. Select the video and press OK. Choose upload video While the video is loading add additional information about the video. Title must clearly identify the purpose of the video and include key words when people search for the video. Write a description that defines the purpose of the video and why others should watch it. Add tags or keywords to each video that define the purpose of the video Note the tags should include key words from the title and first few lines in the description. This will help the videos rankings in the search of videos similar to these key words.
Once the videos have been uploaded to YouTube then each video will contain two different windows to share your videos with the world. URL – Each video automatically creates its own link that can be included in email marketing blogs or websites. Once the link is clicked on then a new browser will open and will play the video while including other related videos to preview on the side. Click on http://www.youtube.com/watch?v=XneiT8JM85Q as an example. This is the easiest way to share videos but has its own limitations. After the video is played other videos with similar titles and keywords will show afterwards distracting or confusing the viewer. On the right side of the screen others can see related videos with similar titles and keywords will show afterwards distracting or confusing the viewer.
Some YouTube channels have a customized background from a royalty free photo, a picture of the person, or an image that was created using a graphic design program. Also, one can adjust the color of the text, background color, link color, transparency of the boxes, etc. To create your own customized background please follow these steps: Login to your YouTube account Choose yellow Edit Channel Choose the second option, Channel Design Browse for the Advanced Design Customization Choose next to Background Image, select Browse Select the photo you want to use as the background for your YouTube Channel Select OK Choose whether you want the image to repeat in the background Choose the transparency level of how the text and boxes will appear over the background image. At the bottom of the screen choose update channel
Playlists are a series of videos to play in the order that you choose on your profile page. Think of playlists like creating a CD of your favorite music to play songs in the order you want. Once you have established some playlists then you can add the chosen videos to play in your blog or website in what’s called a Custom YouTube Player instead of adding videos individually.
Adding videos one by one onto a page result in a long string of videos which the person has to click on individually. Instead add multiple videos into your website or blog by using a Custom Video Player in YouTube. There are 3 options to select which videos will appear in your Custom Video Player Chosen Favorites Created a Playlist All of My Videos Here is how to add the custom video player into your website: At the top of the screen underneath your profile name click the dropdown arrow to the right, scroll down, and choose more… Next, the My Account, Overview page will display. On the 3 rd column of links under More choose Custom Video Players At the top left of the window choose Create Custom Player Add the Player Name Add a description for the Custom YouTube Player Select a theme color for the player Choose between a single video or multiple video layout Choose which category of videos you want to include in your Custom YouTube Player: My Videos, My Favorites, or Playlists Click Select Generate Code Repeat steps in Embed HTML Source Code into Blog to insert the Custom Video Player into your blog or website
SlideShare is an online community of sharing Microsoft PowerPoint presentations and other documents with the world. Individuals will upload their presentations, view other, make comments, send messages and form groups to help one another gain knowledge on subject matter. SlideShare allows you to create a profile, upload presentations, and then give you additional options to embed into your website or blog. Sharing information will position yourself as the expert in your marketplace as others will be able to see your content in many locations online.
A profile in Slide is very similar to other profiles that you have created previously. Use the Template in Appendix A to copy and paste information to save more time.
Once you have created a profile on SlideShare you can now begin uploading Microsoft PowerPoint and other documents to your profile. Here are the steps: At the top middle of the screen click the Upload link Browse your computer for
Each slideshow or document that you upload to Slideshare can be reviewed under My Slideshows. Here you can quickly see the following: Name of presentation Author When presentation was uploaded How many have viewed Number of comments Tags My Slideshows is a good place to track online activity and see which presentations were the most favorite.
Once you view one of your presentations that you have already uploaded click on the title of the presentation on the My Slideshows screen and it will open up to the screen shown above. Now you have the ability to share your presentation with the preferred method of communication of your audience. Here are some options: Share by email. Mark as favorite so others can see which is the best. In addition add more tags to the favorite show to make it come up in the search quicker. Request download from the author. This option is available only if the author did not make download available to the public. Share on other social media Share on Facebook Post to Twitter Post to Blogger Share on MySpace Bookmark on Del.icio.us Embed in website Embed in WordPress
A Presentation Pack is a series of slideshow presentations or marked as My Favorite slideshows that can be embedded into a blog or a website. To embed a Slideshow Presentation Pack into your website or blog here are the steps: On the home page on the right side of the screen click on the widgets link. Next, you will be able to create the widget using either My Slideshows or My Favorite Slideshows under where it says Customize your Presentation Pack. At the bottom give your widget a title that represents who you are and how you want people to remember these presentations. At the bottom of the screen will display how the Presentation Pack will be viewed depending on your preferences. To the right of the Customize your Presentation Pack is the HTML source code that you will want to be able to copy and paste into your blog or website.
Share documents online without having to contact your website provider using a service called Box.net. Visit www.Box.net and create a profile with a username and password. This is a free application unless you start uploading several documents and want additional options to share and collaborate on documents. You can start uploading documents immediately. These can include and not limited to the following: .pdf (portable file document) .doc or .docx (Microsoft Word) .xls or .xlsx (Microsoft Excel) .ppt. or pptx (Microsoft PowerPoint) .jpg, .jpeg, .gif or any other type of picture files Once the files are uploaded they can be managed into folders. Each folder can be share documents online through email, blogs, or websites.
Once each file is uploaded it can be organized into folders which help you find files quicker and share them with others. Create and add new folders like you would with paper files at your desk. Box.net can serve as an additional backup to the documents you need away from your computer and be able to download them from anywhere with an internet connection. To the right of each file there are three options: actions, shared, and comments. In the actions menu you can: Download the file Upload a new version of the file Rename the file On the shared menu you can: Share file by email Share file by creating a hyperlink. For an example open this document http://www.box.net/shared/xungdrk721 Other services like password protecting files, sharing large folders, and mobile settings are available for an additional fee.
In order to make your files accessible on your website or blog you will want to create a widget from Box.net that your can embed using the HTML source code. This requires you to follow the same directions as Embed HTML Source Code into Blog but I recommend inserting this widget into one of the columns that appear on your blog. Check with your blog software to see how to embed widgets in the blog so that every page displays the Box.net information. Notice that the HTML source code contains the characters width="460" height="345“. This shows how tall or wide the widget will be. Adjust the numbers carefully in order to make the Box.net widget fit the right size exactly in your blog. If you can copy and paste then you can embed this widget into your blog or website.
Position yourself as the thought leader of your business Become the source of information Give people another reason for doing business with you.
Keep in touch with past clients Answer frequently asked questions Build trust among your subscribers.
Latest gossip Source of the source Hot topics discussed.
Everyone is helping one another sharing information Problems or mistakes corrected quickly Level playing field for contributors.
Entries are organized chronologically Entries categorized Entries have their own permanent link.
Become an industry leader Promote company philosophy Highlight satisfied agents with testimonials Advertise recruiting bonuses.
Save money using the blog to test the idea Save time reaching target audiences Consumers will help distinguish good vs. bad ideas.
Search engines reward sites that are updated often Inbound link Outbound link Reciprocal link.