How To Get More Leads For Your Business With Videos

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The document discusses how to generate revenue from video marketing. It recommends focusing video content on what matters to the viewer by addressing their questions and problems. It suggests starting with an attention-grabbing introduction using approaches like agreeing with the viewer, making a promise, and previewing what the video will cover. Additional tips include promoting videos through YouTube's suggestion features, optimizing for audience retention and cost per view, and testing different types of video content. The overarching message is that video marketers should stop posting boring content and focus on quality and relevance to drive results.

Business

HOW TO GENERATE  
REVENUE WITH
VIDEO MARKETING

ANTOINEDUPONT
#WestPalmBeach @adupont65
#DSATL #DigitalSummit @adupont65

WIIFMWhat’s in it for me?
#DSATL #DigitalSummit @adupont65

What Matters  
To THEM
#DSATL #DigitalSummit @adupont65

CONTEXT
#DSATL #DigitalSummit @adupont65

More Visibility 
Make The Phone Ring
#DSATL #DigitalSummit @adupont65

MYTH &
BAD HABIT
#DSATL #DigitalSummit @adupont65

+ 35M Views
#DSATL #DigitalSummit @adupont65

BORING = 10s
GREAT = 30mn
#DSATL #DigitalSummit @adupont65

Commercial
#DSATL #DigitalSummit @adupont65

ENDLESS
SOURCES OF
CONTENT
#DSATL #DigitalSummit @adupont65

REVERSE  
ENGINEER
YOUR CONTENT
#DSATL #DigitalSummit @adupont65

Keyword Magic Tool
#DSATL #DigitalSummit @adupont65

AnswerThePublic.com
#DSATL #DigitalSummit @adupont65

51%Figuring How-To
(PEW Research Center)
#DSATL #DigitalSummit @adupont65

5 Subjects That Every Buyer Wants To Know:
Cost
Problems
Comparaisons (vs.)
Reviews
Best
#DSATL #DigitalSummit @adupont65

HOW TO START
#DSATL #DigitalSummit @adupont65

A-P-P METHOD
#DSATL #DigitalSummit @adupont65

A - AGREE
P - PROMISE
P - PREVIEW
#DSATL #DigitalSummit @adupont65

(A) I’m sure you would
agree that… (P) but if I told
you that… (P) in this video
I’m going to show you…
#DSATL #DigitalSummit @adupont65

Bridge METHOD
#DSATL #DigitalSummit @adupont65

D -Desired Situation
C - Current Situation
O - Offer A Bridge
#DSATL #DigitalSummit @adupont65

(D) Imagine if you never
had to… (C) but right now
you… (P) in this video I’m
going to…
#DSATL #DigitalSummit @adupont65

GET YOUR FREE COPY
OF SCRIPT TEMPLATE
TEXT YOUR EMAIL TO
(561) 285-2967
#DSATL #DigitalSummit @adupont65

GROW &
PROMOTE
#DSATL #DigitalSummit @adupont65

#1 SOURCE
SUGGESTED
VIDEOS
#DSATL #DigitalSummit @adupont65

#2 AUDIENCE
RETENTION
#DSATL #DigitalSummit @adupont65

Average $8-9 per 1000
‣ $8 for 500-700 Meh
‣ $8 for <500 is No-Good
#DSATL #DigitalSummit @adupont65

ThruPlays is Key
$8 / 350 = $0.02
‣Under $0.05 is Awesome
‣$0.05-$0.10 is Meh
‣Above $0.10 is No-Good
#DSATL #DigitalSummit @adupont65

Your Game Plan
$7/week - $1/day
‣<if>+/-1000 People Reached
‣<if> under $0.05 per ThruPlay
‣<Then> $30 / 30 days
#DSATL #DigitalSummit @adupont65

9 Winning Videos
‣1/10 Winner
‣3 TOFU
‣3 MOFU
‣3 LOFU
#DSATL #DigitalSummit @adupont65

We need to
STOP posting 
boring SHIT
#DSATL #DigitalSummit @adupont65

Quality is
the X Factor
#DSATL #DigitalSummit @adupont65

Context is
the Y Factor
#DSATL #DigitalSummit @adupont65

How To Generate
Revenue with Videos?
#DSATL #DigitalSummit @adupont65

70%Decision is made before they contact you
#DSATL #DigitalSummit @adupont65

Antoine Dupont
www.AntoineDupont.com
www.youtube.com/AntoineDupont
www.facebook.com/AntoineDupontSpeaker
antoine@katapult.biz

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Innovation Management Frameworks: Your Guide to Creativity & Innovation

Operational Excellence Consulting

[To download this presentation, visit: https://www.oeconsulting.com.sg/training-presentations] This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants. Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes. This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals. INCLUDED FRAMEWORKS/MODELS: 1. Stanford’s Design Thinking 2. IDEO’s Human-Centered Design 3. Strategyzer’s Business Model Innovation 4. Lean Startup Methodology 5. Agile Innovation Framework 6. Doblin’s Ten Types of Innovation 7. McKinsey’s Three Horizons of Growth 8. Customer Journey Map 9. Christensen’s Disruptive Innovation Theory 10. Blue Ocean Strategy 11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map 12. Design Sprint Framework 13. The Double Diamond 14. Lean Six Sigma DMAIC 15. TRIZ Problem-Solving Framework 16. Edward de Bono’s Six Thinking Hats 17. Stage-Gate Model 18. Toyota’s Six Steps of Kaizen 19. Microsoft’s Digital Transformation Framework 20. Design for Six Sigma (DFSS) To download this presentation, visit: https://www.oeconsulting.com.sg/training-presentations

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