Jen Spencer presented on developing an inbound marketing content strategy on a startup budget. Some key points included: - Developing buyer personas to understand target customers and their goals, pain points, and objections. - Creating an editorial calendar planned 3-4 months in advance with monthly/bi-monthly themes mapped to the buyer's journey. - Expanding themes by identifying anchor events like webinars and developing related blog content that leads prospects to those events. - Tips for generating content like taking an "all hands on deck" approach, partnering with an agency, and tracking what works.