The document discusses harnessing the full potential of mobile search. It notes that mobile advertising in Western Europe will account for 25% of the global market by 2015. The document outlines strategies for mobile search campaigns, including technical optimization, targeting specific devices and networks, using location data, call extensions, and testing creative messaging tailored for mobile.
The document discusses harnessing the full potential of mobile search. It provides strategies for mobile advertising including targeting specific networks and devices, using proximity bidding to target nearby stores, driving in-store sales with offers and barcode discounts, improving click-through and conversion rates with tailored messaging, and using click-to-call and call extensions to better connect with mobile users. The document advocates testing approaches across different markets and devices to optimize mobile search campaigns.
Harnessing the full potential of mobile through paid searchIncubeta NMPi
This document discusses harnessing the full potential of mobile through paid search. It provides examples of clients that have increased mobile revenue, customers, and sales through targeted mobile advertising and location-based approaches. Granular testing of mobile creative ideas and messaging led to improved results across industries such as retail, telecommunications, and travel. The key is to consider customers' mobile mindset and location to create effective mobile campaigns.
Converged Media Success: Setting the Stage with Content StrategyRebecca Lieb
Content marketing and converged media: setting strategy, gauging maturity and preparing for converged media workflows. Rebecca Lieb's keynote from Spredfast Social Summit 2012
Moving the Metrics that Matter. 3 Case Studies: All Facebook Conference, LondonSomatica
Social Media Measurement case studies, presented at the All Facebook conference in London at the end of 2012. There are 3 cases studies outlining the impact of social on metrics from NPS to sales. Correlation and causation.
Rebalance: How Content Marketing Is Changing the Digital Advertising Ecosyste...Rebecca Lieb
Altimeter Group analyst Rebecca Lieb (author of Content Marketing) for a discussion of her forthcoming research report. Rebecca interviewed over 50 leading marketers from brands ranging from GE, Ford and Adobe to Coca-Cola, Pepsi and American Express, to learn how they're meeting the demands of content marketing: budgeting, staffing, and resourcing, as well as working with outside agencies and providers. Hear how some of the top marketers in the world are becoming publishers: embracing long term storytelling and editorial in addition to episodic, campaign based communications.
This document discusses the importance of using a multi-screen strategy to engage consumers. It notes that consumers now interact with media across multiple devices and screens throughout the day. An effective strategy requires being present across all of these touchpoints to provide a consistent brand experience. The document provides tips for developing a multi-screen strategy, such as understanding consumer intentions, creating similar experiences across platforms, using advanced targeting to reach the right audiences based on context and demographics, and paying only to reach consumers who are interested in a brand's products.
The document discusses harnessing the full potential of mobile search. It provides strategies for mobile advertising including targeting specific networks and devices, using proximity bidding to target nearby stores, driving in-store sales with offers and barcode discounts, improving click-through and conversion rates with tailored messaging, and using click-to-call and call extensions to better connect with mobile users. The document advocates testing approaches across different markets and devices to optimize mobile search campaigns.
Harnessing the full potential of mobile through paid searchIncubeta NMPi
This document discusses harnessing the full potential of mobile through paid search. It provides examples of clients that have increased mobile revenue, customers, and sales through targeted mobile advertising and location-based approaches. Granular testing of mobile creative ideas and messaging led to improved results across industries such as retail, telecommunications, and travel. The key is to consider customers' mobile mindset and location to create effective mobile campaigns.
Converged Media Success: Setting the Stage with Content StrategyRebecca Lieb
Content marketing and converged media: setting strategy, gauging maturity and preparing for converged media workflows. Rebecca Lieb's keynote from Spredfast Social Summit 2012
Moving the Metrics that Matter. 3 Case Studies: All Facebook Conference, LondonSomatica
Social Media Measurement case studies, presented at the All Facebook conference in London at the end of 2012. There are 3 cases studies outlining the impact of social on metrics from NPS to sales. Correlation and causation.
Rebalance: How Content Marketing Is Changing the Digital Advertising Ecosyste...Rebecca Lieb
Altimeter Group analyst Rebecca Lieb (author of Content Marketing) for a discussion of her forthcoming research report. Rebecca interviewed over 50 leading marketers from brands ranging from GE, Ford and Adobe to Coca-Cola, Pepsi and American Express, to learn how they're meeting the demands of content marketing: budgeting, staffing, and resourcing, as well as working with outside agencies and providers. Hear how some of the top marketers in the world are becoming publishers: embracing long term storytelling and editorial in addition to episodic, campaign based communications.
This document discusses the importance of using a multi-screen strategy to engage consumers. It notes that consumers now interact with media across multiple devices and screens throughout the day. An effective strategy requires being present across all of these touchpoints to provide a consistent brand experience. The document provides tips for developing a multi-screen strategy, such as understanding consumer intentions, creating similar experiences across platforms, using advanced targeting to reach the right audiences based on context and demographics, and paying only to reach consumers who are interested in a brand's products.
Media on the Move :: Putting the Brand in the Palm of ConsumersRyan Manchee
The ability to reach consumers anywhere at any time has shifted how advertisers execute campaigns – and how audiences consume media. Beyond the ability to make calls, personalized mobile computers are tackling commerce and communication in increasingly innovative ways. Between the time you leave your home and arrive at the office, you can use your mobile device to interact with everything from billboards to QR codes on advertising and packaging. This presentation examines how agencies can best integrate mobile with their other digital channels.
The Future of Retail: Shopping MobilizedIshraq Dhaly
Critical Mass is a consulting firm that has been in business for 16 years with over 700 employees across 8 offices and 25+ clients. The document discusses the growth of mobile technology and its impact on retail. Key points include: (1) Smartphone penetration is growing rapidly in the US and globally. (2) Web traffic and search are increasingly happening on mobile devices. (3) Mobile transactions and commerce are also growing significantly. (4) Retailers are adapting to this shift by developing mobile websites, apps, digital coupons, price matching, mobile POS, and payment solutions. (5) To succeed, retailers must have a comprehensive mobile strategy that is integrated across channels.
The Future of Retail: Shopping MobilizedCritical Mass
Critical Mass is a consulting firm that has been in business for 16 years with over 700 employees across 8 offices and 25+ clients. The document discusses the growth of mobile technology and its impact on retail. Key points include: (1) Smartphone penetration is growing rapidly in the US and globally. (2) Web traffic and search are increasingly happening on mobile devices. (3) Mobile transactions and commerce are also growing significantly. (4) Retailers are adapting to this shift by developing mobile websites, apps, digital coupons, price matching, mobile POS, and payment solutions. (5) To succeed, retailers must have a comprehensive mobile strategy that is integrated across channels.
One Size Doesn't Fit All: Selecting The Right Mobile StrategyRightpoint
This document discusses different mobile strategies and how to select the right one. It covers responsive websites, mobile web applications, native applications, and hybrid applications. Key considerations for each strategy include development costs, user experience, and whether they can access device features. The best strategy depends on factors like budget, functionality needs, and compatibility requirements. A combination of approaches may be suitable.
The document discusses mobile app marketing strategies. It recommends focusing on long-term user engagement rather than just acquiring large volumes of temporary users. Specific tips include developing innovative, high-quality games; understanding user behavior across platforms; balancing marketing between Android and iOS; and working with affiliate marketing partners for broader reach. The MobPartner company presentation emphasizes their expertise in affiliate marketing trends, international publisher networks, and campaign management services.
One Size does Not Fit All: Selecting the Right Mobile StrategyKentico mobil...Thomas Robbins
The key to a successful mobile strategy is aligning user needs with your business goals and evolving mobile technologies. Once you have alignment, the focus turns to determining the right strategy for your business:
• Responsive website?
• Mobile website?
• Native application?
During this webinar, we'll help you understand these three mobile strategy options with a side-by-side comparison, as well as best practices and key considerations. This discussion will help attendees ask the right questions to determine the best mobile solution to meet their business needs.
About our speaker Jeff Willinger
Jeff Willinger is the Director of Social Computing, Collaboration and Intranets at Rightpoint and was recently named one of the top SharePoint influencers to watch in 2013, for the third year and is recognized as one of the top social media personalities in the country. He specializes in advising clients on social computing strategies, social intranets and portals, mobile reach vs. reach and increasing employee engagement. With experience spanning more than two decades, he is an internationally recognized speaker and expert in all CMS solutions and is a technology and business evangelist with deep expertise in information architecture, enterprise content management, and web 2.0 technology strategy. A character with character, he is the President and Founder of the Social Media Club of Chicago.
The document discusses the concepts of SoLoMo (Social, Local, Mobile) and how they interact and reinforce each other. It notes that mobile increases time for social activities, social networks spread local deals virally, and mobile enables local engagement. Overall it presents SoLoMo as a virtuous circle where these factors boost each other.
1. Marketing needs reinvention to keep up with changes in consumer behavior driven by new digital technologies and channels.
2. Understanding digital trends like the rise of mobile devices allows marketers to stay ahead of their customers' shifting preferences.
3. Effectively utilizing digital marketing technologies can help companies gain a competitive advantage and superior performance by personalizing experiences, testing approaches, and meeting consumers across all channels.
Topic: The reinvention of Marketing
* How to understand, measure and optimise Big Data
* Analysing the audience: How they are using current trends in digital marketing and solutions and what you should be doing
* Comparing and Competing: How to use “Digital Index Reports” to benchmark sectors and companies for awesome results!
Presentation at On The Edge Reading, 24th September 2014.
The reinvention of Marketing with Jamie Brighton, Head of Strategic Marketing EMEA, Adobe
- How to understand, measure and optimise Big Data
- Analysing the audience: How they are using current trends in digital marketing and solutions and what you should be doing
- Comparing and Competing: How to use “Digital Index Reports” to benchmark sectors and companies for awesome results!
Capgemini Digital Transformation - Beyond the Hypedefault default
This document discusses digital transformation and digital mastery. It defines digital mastery as having strong capabilities in both technology-enabled customer and internal experiences as well as leadership capabilities like vision and governance. Companies are classified into four levels of digital mastery: digital masters, conservatives, fashionistas, and beginners. Digital masters achieve higher financial performance and market valuation through strategically focusing investments on key digital capabilities and leadership practices like having a chief digital officer. The document provides recommendations for companies to assess their digital maturity, develop a vision, build a digital roadmap, and engage their organization to drive successful digital transformation.
Digital Transformation - Beyond the Hype #DF13Capgemini
This document discusses digital transformation and digital mastery. It defines digital mastery as having both digital capabilities through technology-enabled customer and operations initiatives, as well as leadership capabilities like vision, governance, and engagement. Companies that achieve digital mastery, called "Digital Masters", significantly outperform their peers in areas like revenue, efficiency, profitability, and market valuation. The document analyzes different industries and companies' levels of digital mastery and provides recommendations for how any company can build their digital DNA and drive a successful digital transformation.
Best Practices for Reaching and Engaging Your Mobile AudienceOrigami Logic
How Top Brands Measure and Optimize Mobile Ads Campaigns:
Today’s marketers have embraced mobile advertising, and the landscape continues to evolve at a rapid pace. Changes in human behavior, and the explosion of mobile-specific technologies, audience targeting techniques, and mobile content channels have made it difficult for brands to build an effective mobile strategy.
Join Origami Logic and Tim Hayden to learn how to:
- Boost Customer Engagement: Ensure that your mobile web and app are cohesive and user-friendly, with built-in capabilities to track performance and high value customer attributes.
- Succeed with Mobile Advertising: Use mobile audience insights and the newest mobile advertising technologies to augment your cross-channel campaigns.
- Measure Mobile Performance: Build a comprehensive view across paid, owned and earned mobile efforts to act on mobile opportunities quickly and effectively.
About Tim Hayden
Tim has two decades of experience in leading high growth technology firms and marketing agencies. Before Brain+Trust Partners, he was head of marketing at Zignal Labs, head of the Mobile program at Edelman Digital in North America, and has been a founder of agencies and technology ventures serving as a catalyst for transformational change in some of the world’s leading brands.
eMarketer Webinar: Key Digital Trends for 2013eMarketer
as he covers a variety of topics including four-screen media multitasking, the growing need to prioritize mobile, and the ways “Big Data” can serve as the antidote to a world of fragmented platforms, devices and audiences
Converged Media - Altimeter Group WebinarRebecca Lieb
The document discusses converged media, which combines paid, owned, and earned media. It provides examples of companies successfully using various media types together, including Glidden Paint employing websites, blogs, social media. It also discusses the need for consistent branding across channels and quality content. Brands that do not integrate different media types are at a disadvantage with fragmented messaging.
Integrate is an advertising technology company that provides a centralized media management platform (CMMP). The platform allows advertisers to plan, launch, analyze, and optimize marketing campaigns across channels in a streamlined, efficient manner. Integrate consolidates vendors, provides transparency into publisher data, and offers reporting, analytics, and specialized service teams to support clients.
This document discusses the new rules of marketing in today's business environment where information is abundant and purchasing power has shifted to buyers. It outlines five new rules: 1) Help people find you through content marketing instead of interrupting people, 2) Focus on building long-term relationships instead of one-time sales, 3) Use behavioral segmentation for more targeted communications, 4) Integrate and leverage multiple marketing channels, and 5) Make decisions based on data from ongoing customer interactions. The document is from a presentation by Marketo, a leader in cloud-based marketing automation, on how marketing must adapt to stay effective in this new business landscape.
The document discusses social media measurement and ROI. It provides an overview of Prescient, a company that helps clients measure the business value of their websites and digital strategies. It then covers various topics related to social media measurement, including available measurement software, common metrics to track, and how to determine social media ROI. The document concludes with two case studies on how Old Spice and The Gap used social media promotions to increase sales.
The document discusses how Webtrends helps customers maximize their return on investment from Facebook. It outlines Webtrends' approach of using targeted ad campaigns, engaging applications, and measurement to meet clients' social media objectives around fan growth, engagement or monetization. Specific strategies highlighted include targeting ads to existing fans, linking ads to applications for higher conversion rates, and regularly refreshing creative content to optimize performance.
Making marketing decisions at the speed of your consumerNetworked Insights
Learn how real-time data-driven marketing is changing the way innovative companies do business, and how Networked Insights is the secret sauce you're missing in your marketing mix.
Incubeta insights Deck: Transitioning to the till Incubeta NMPi
Incubeta has put together an insights deck to run you through some of the key trends we're seeing emerging in the retail space, in particular, the return to brick and mortar.
This session was originally broadcast on the 6th May 2021. We took the opportunity to give you a look into the new direction of Incubeta NMPi, and show you through some of our key services that we offer to partnerships in the affiliate space. Callum, Nisha, Shalaka & Keir also took the time to explain some of the amazing work Incubeta are doing internally and externally to promote Diversity & Inclusion, Sustainability, CSR and mental wellbeing, in the workplace and beyond!
A few key services this session focuses on:
- CSS
- Paid Social
- PPC
- Programmatic Display
- Our Multi-Channel approach
Weitere ähnliche Inhalte
Ähnlich wie Harnessing mobile search in performance marketing
Media on the Move :: Putting the Brand in the Palm of ConsumersRyan Manchee
The ability to reach consumers anywhere at any time has shifted how advertisers execute campaigns – and how audiences consume media. Beyond the ability to make calls, personalized mobile computers are tackling commerce and communication in increasingly innovative ways. Between the time you leave your home and arrive at the office, you can use your mobile device to interact with everything from billboards to QR codes on advertising and packaging. This presentation examines how agencies can best integrate mobile with their other digital channels.
The Future of Retail: Shopping MobilizedIshraq Dhaly
Critical Mass is a consulting firm that has been in business for 16 years with over 700 employees across 8 offices and 25+ clients. The document discusses the growth of mobile technology and its impact on retail. Key points include: (1) Smartphone penetration is growing rapidly in the US and globally. (2) Web traffic and search are increasingly happening on mobile devices. (3) Mobile transactions and commerce are also growing significantly. (4) Retailers are adapting to this shift by developing mobile websites, apps, digital coupons, price matching, mobile POS, and payment solutions. (5) To succeed, retailers must have a comprehensive mobile strategy that is integrated across channels.
The Future of Retail: Shopping MobilizedCritical Mass
Critical Mass is a consulting firm that has been in business for 16 years with over 700 employees across 8 offices and 25+ clients. The document discusses the growth of mobile technology and its impact on retail. Key points include: (1) Smartphone penetration is growing rapidly in the US and globally. (2) Web traffic and search are increasingly happening on mobile devices. (3) Mobile transactions and commerce are also growing significantly. (4) Retailers are adapting to this shift by developing mobile websites, apps, digital coupons, price matching, mobile POS, and payment solutions. (5) To succeed, retailers must have a comprehensive mobile strategy that is integrated across channels.
One Size Doesn't Fit All: Selecting The Right Mobile StrategyRightpoint
This document discusses different mobile strategies and how to select the right one. It covers responsive websites, mobile web applications, native applications, and hybrid applications. Key considerations for each strategy include development costs, user experience, and whether they can access device features. The best strategy depends on factors like budget, functionality needs, and compatibility requirements. A combination of approaches may be suitable.
The document discusses mobile app marketing strategies. It recommends focusing on long-term user engagement rather than just acquiring large volumes of temporary users. Specific tips include developing innovative, high-quality games; understanding user behavior across platforms; balancing marketing between Android and iOS; and working with affiliate marketing partners for broader reach. The MobPartner company presentation emphasizes their expertise in affiliate marketing trends, international publisher networks, and campaign management services.
One Size does Not Fit All: Selecting the Right Mobile StrategyKentico mobil...Thomas Robbins
The key to a successful mobile strategy is aligning user needs with your business goals and evolving mobile technologies. Once you have alignment, the focus turns to determining the right strategy for your business:
• Responsive website?
• Mobile website?
• Native application?
During this webinar, we'll help you understand these three mobile strategy options with a side-by-side comparison, as well as best practices and key considerations. This discussion will help attendees ask the right questions to determine the best mobile solution to meet their business needs.
About our speaker Jeff Willinger
Jeff Willinger is the Director of Social Computing, Collaboration and Intranets at Rightpoint and was recently named one of the top SharePoint influencers to watch in 2013, for the third year and is recognized as one of the top social media personalities in the country. He specializes in advising clients on social computing strategies, social intranets and portals, mobile reach vs. reach and increasing employee engagement. With experience spanning more than two decades, he is an internationally recognized speaker and expert in all CMS solutions and is a technology and business evangelist with deep expertise in information architecture, enterprise content management, and web 2.0 technology strategy. A character with character, he is the President and Founder of the Social Media Club of Chicago.
The document discusses the concepts of SoLoMo (Social, Local, Mobile) and how they interact and reinforce each other. It notes that mobile increases time for social activities, social networks spread local deals virally, and mobile enables local engagement. Overall it presents SoLoMo as a virtuous circle where these factors boost each other.
1. Marketing needs reinvention to keep up with changes in consumer behavior driven by new digital technologies and channels.
2. Understanding digital trends like the rise of mobile devices allows marketers to stay ahead of their customers' shifting preferences.
3. Effectively utilizing digital marketing technologies can help companies gain a competitive advantage and superior performance by personalizing experiences, testing approaches, and meeting consumers across all channels.
Topic: The reinvention of Marketing
* How to understand, measure and optimise Big Data
* Analysing the audience: How they are using current trends in digital marketing and solutions and what you should be doing
* Comparing and Competing: How to use “Digital Index Reports” to benchmark sectors and companies for awesome results!
Presentation at On The Edge Reading, 24th September 2014.
The reinvention of Marketing with Jamie Brighton, Head of Strategic Marketing EMEA, Adobe
- How to understand, measure and optimise Big Data
- Analysing the audience: How they are using current trends in digital marketing and solutions and what you should be doing
- Comparing and Competing: How to use “Digital Index Reports” to benchmark sectors and companies for awesome results!
Capgemini Digital Transformation - Beyond the Hypedefault default
This document discusses digital transformation and digital mastery. It defines digital mastery as having strong capabilities in both technology-enabled customer and internal experiences as well as leadership capabilities like vision and governance. Companies are classified into four levels of digital mastery: digital masters, conservatives, fashionistas, and beginners. Digital masters achieve higher financial performance and market valuation through strategically focusing investments on key digital capabilities and leadership practices like having a chief digital officer. The document provides recommendations for companies to assess their digital maturity, develop a vision, build a digital roadmap, and engage their organization to drive successful digital transformation.
Digital Transformation - Beyond the Hype #DF13Capgemini
This document discusses digital transformation and digital mastery. It defines digital mastery as having both digital capabilities through technology-enabled customer and operations initiatives, as well as leadership capabilities like vision, governance, and engagement. Companies that achieve digital mastery, called "Digital Masters", significantly outperform their peers in areas like revenue, efficiency, profitability, and market valuation. The document analyzes different industries and companies' levels of digital mastery and provides recommendations for how any company can build their digital DNA and drive a successful digital transformation.
Best Practices for Reaching and Engaging Your Mobile AudienceOrigami Logic
How Top Brands Measure and Optimize Mobile Ads Campaigns:
Today’s marketers have embraced mobile advertising, and the landscape continues to evolve at a rapid pace. Changes in human behavior, and the explosion of mobile-specific technologies, audience targeting techniques, and mobile content channels have made it difficult for brands to build an effective mobile strategy.
Join Origami Logic and Tim Hayden to learn how to:
- Boost Customer Engagement: Ensure that your mobile web and app are cohesive and user-friendly, with built-in capabilities to track performance and high value customer attributes.
- Succeed with Mobile Advertising: Use mobile audience insights and the newest mobile advertising technologies to augment your cross-channel campaigns.
- Measure Mobile Performance: Build a comprehensive view across paid, owned and earned mobile efforts to act on mobile opportunities quickly and effectively.
About Tim Hayden
Tim has two decades of experience in leading high growth technology firms and marketing agencies. Before Brain+Trust Partners, he was head of marketing at Zignal Labs, head of the Mobile program at Edelman Digital in North America, and has been a founder of agencies and technology ventures serving as a catalyst for transformational change in some of the world’s leading brands.
eMarketer Webinar: Key Digital Trends for 2013eMarketer
as he covers a variety of topics including four-screen media multitasking, the growing need to prioritize mobile, and the ways “Big Data” can serve as the antidote to a world of fragmented platforms, devices and audiences
Converged Media - Altimeter Group WebinarRebecca Lieb
The document discusses converged media, which combines paid, owned, and earned media. It provides examples of companies successfully using various media types together, including Glidden Paint employing websites, blogs, social media. It also discusses the need for consistent branding across channels and quality content. Brands that do not integrate different media types are at a disadvantage with fragmented messaging.
Integrate is an advertising technology company that provides a centralized media management platform (CMMP). The platform allows advertisers to plan, launch, analyze, and optimize marketing campaigns across channels in a streamlined, efficient manner. Integrate consolidates vendors, provides transparency into publisher data, and offers reporting, analytics, and specialized service teams to support clients.
This document discusses the new rules of marketing in today's business environment where information is abundant and purchasing power has shifted to buyers. It outlines five new rules: 1) Help people find you through content marketing instead of interrupting people, 2) Focus on building long-term relationships instead of one-time sales, 3) Use behavioral segmentation for more targeted communications, 4) Integrate and leverage multiple marketing channels, and 5) Make decisions based on data from ongoing customer interactions. The document is from a presentation by Marketo, a leader in cloud-based marketing automation, on how marketing must adapt to stay effective in this new business landscape.
The document discusses social media measurement and ROI. It provides an overview of Prescient, a company that helps clients measure the business value of their websites and digital strategies. It then covers various topics related to social media measurement, including available measurement software, common metrics to track, and how to determine social media ROI. The document concludes with two case studies on how Old Spice and The Gap used social media promotions to increase sales.
The document discusses how Webtrends helps customers maximize their return on investment from Facebook. It outlines Webtrends' approach of using targeted ad campaigns, engaging applications, and measurement to meet clients' social media objectives around fan growth, engagement or monetization. Specific strategies highlighted include targeting ads to existing fans, linking ads to applications for higher conversion rates, and regularly refreshing creative content to optimize performance.
Making marketing decisions at the speed of your consumerNetworked Insights
Learn how real-time data-driven marketing is changing the way innovative companies do business, and how Networked Insights is the secret sauce you're missing in your marketing mix.
Ähnlich wie Harnessing mobile search in performance marketing (20)
Incubeta insights Deck: Transitioning to the till Incubeta NMPi
Incubeta has put together an insights deck to run you through some of the key trends we're seeing emerging in the retail space, in particular, the return to brick and mortar.
This session was originally broadcast on the 6th May 2021. We took the opportunity to give you a look into the new direction of Incubeta NMPi, and show you through some of our key services that we offer to partnerships in the affiliate space. Callum, Nisha, Shalaka & Keir also took the time to explain some of the amazing work Incubeta are doing internally and externally to promote Diversity & Inclusion, Sustainability, CSR and mental wellbeing, in the workplace and beyond!
A few key services this session focuses on:
- CSS
- Paid Social
- PPC
- Programmatic Display
- Our Multi-Channel approach
Seamless Search is the only search management platform that enables you to manage paid and organic search holistically.
Watch the launch event or visit seamless.io to learn more
NMPignite: The Future of Performance- Paid SocialIncubeta NMPi
This document discusses the importance of social media as a performance marketing channel. It notes that billions of potential customers can be found on social media and segmented using various audience insights. However, these audiences need to be targeted carefully. The document provides tips for raising your social strategy, such as using granular targeting, rethinking attribution, ensuring proper technical setup, and focusing on mobile. It describes the NMPi approach to attribution and leveraging audiences and data to improve dynamic ad campaigns on Facebook.
NMPignite: The Future of Performance- AmazonIncubeta NMPi
This document discusses Amazon advertising and provides strategies for enhancing performance on Amazon. It notes that Amazon advertising is growing rapidly and is focused on performance. The document recommends starting Q4 marketing in November, focusing on high potential products, and testing bid strategies to effectively compete over the holiday season. It emphasizes optimizing campaigns and supercharging efficiency to enhance Amazon performance and drive business growth.
NMPignite: The Future of Performance- FeedsIncubeta NMPi
This document discusses the importance of product feed management for online performance. It notes that 42% of consumers will increase online shopping in the future. Product feeds are crucial for shopping channels like Amazon but can face challenges like slow updates, stock levels and competitor pricing. The document recommends centralizing feed management and utilizing tools and APIs to leverage additional data sources and make strategic decisions. It promotes getting fundamentals correct and offers a free feed audit from NMPi, the performance marketing agency presenting on their approach to optimized feed management.
NMPignite: The Future of performance- CreativeIncubeta NMPi
The document discusses how display advertising should move beyond chasing clicks and instead focus on engagement and performance. It suggests replacing clicks with more meaningful engagement metrics to better align with business goals. Some strategies proposed include using offers and incentives, simplifying the purchasing path, applying relevant data, and measuring engagement through interactions beyond just clicks. The key is breaking down silos between teams and using data to build campaigns that provide value to customers.
Business Director Amy Jackson from Incubeta takes us through her presentation "Why Successful Retailers Don’t Think Digital".
Amy focuses on key brands that are using both online and in store experiences to enhance their sales, service and strategy.
Incubeta Ignite X Marks & Spencer - Influencer MarketingIncubeta NMPi
Marks and Spencer international's Hannah Tyrrell presents a piece on how to create the perfect strategy for an influencer marketing campaign, based on M&S's current influencer strategy. She explores monitoring success not only on ROI but also on maximising the value of the content provided.
Incubeta Ignite X The Planet Mark - From Talk to ActionIncubeta NMPi
Dave Carlos from the Planet Mark takes us through #ADecadeOfaction, exploring how businesses can bring sustainability policies into their work, without fear of 'greenwashing' in 2020 and beyond. An interesting look into how to 'sell' sustainability whilst keeping the purpose at heart.
Google UK speaker Alex Maximov, explains Measurement strategy in the industry, predicting upcoming shifts and trends in the current retail space that resides in an ever-changing digital marketing sphere.
Incubeta's Full-Funnel Approach to Paid Social AdvertisingIncubeta NMPi
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Amazon: The Missing Piece of the Customer JourneyIncubeta NMPi
According to a Feedvisor study, two-thirds of US shoppers typically start their search for new products on Amazon. Customer journeys are changing and, with the continued rise of their advertising platform, it’s no surprise that digital spending is growing rapidly on the Amazon marketplace compared to Google and Facebook.
Key Takeaways
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- Use data to better inform bidding decisions
- Effective ways of measuring and attributing performance across Amazon and your other channels
Incubeta Ignite: Building for the Next Billion UsersIncubeta NMPi
This document discusses building products and services for the next billion users who will come online in developing economies and rural areas over the next decade. It notes that while 50% of internet users are now in developed economies, that share will decline as growth happens primarily in developing areas. Key challenges for the next billion users include low-spec phones, lack of connectivity and high costs, and a need for localized content. The presentation outlines Google's strategy to address these challenges through products that work offline, are optimized for low memory, provide localized experiences, and are designed to be simple and accessible. Examples highlighted include Google Maps for two-wheelers, YouTube Go, an optimized Google Assistant, and Tez, Google's payments app for India.
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Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
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At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
The Evolution and Impact of OTT Platforms: A Deep Dive into the Future of Ent...ABHILASH DUTTA
This presentation provides a thorough examination of Over-the-Top (OTT) platforms, focusing on their development and substantial influence on the entertainment industry, with a particular emphasis on the Indian market.We begin with an introduction to OTT platforms, defining them as streaming services that deliver content directly over the internet, bypassing traditional broadcast channels. These platforms offer a variety of content, including movies, TV shows, and original productions, allowing users to access content on-demand across multiple devices.The historical context covers the early days of streaming, starting with Netflix's inception in 1997 as a DVD rental service and its transition to streaming in 2007. The presentation also highlights India's television journey, from the launch of Doordarshan in 1959 to the introduction of Direct-to-Home (DTH) satellite television in 2000, which expanded viewing choices and set the stage for the rise of OTT platforms like Big Flix, Ditto TV, Sony LIV, Hotstar, and Netflix. The business models of OTT platforms are explored in detail. Subscription Video on Demand (SVOD) models, exemplified by Netflix and Amazon Prime Video, offer unlimited content access for a monthly fee. Transactional Video on Demand (TVOD) models, like iTunes and Sky Box Office, allow users to pay for individual pieces of content. Advertising-Based Video on Demand (AVOD) models, such as YouTube and Facebook Watch, provide free content supported by advertisements. Hybrid models combine elements of SVOD and AVOD, offering flexibility to cater to diverse audience preferences.
Content acquisition strategies are also discussed, highlighting the dual approach of purchasing broadcasting rights for existing films and TV shows and investing in original content production. This section underscores the importance of a robust content library in attracting and retaining subscribers.The presentation addresses the challenges faced by OTT platforms, including the unpredictability of content acquisition and audience preferences. It emphasizes the difficulty of balancing content investment with returns in a competitive market, the high costs associated with marketing, and the need for continuous innovation and adaptation to stay relevant.
The impact of OTT platforms on the Bollywood film industry is significant. The competition for viewers has led to a decrease in cinema ticket sales, affecting the revenue of Bollywood films that traditionally rely on theatrical releases. Additionally, OTT platforms now pay less for film rights due to the uncertain success of films in cinemas.
Looking ahead, the future of OTT in India appears promising. The market is expected to grow by 20% annually, reaching a value of ₹1200 billion by the end of the decade. The increasing availability of affordable smartphones and internet access will drive this growth, making OTT platforms a primary source of entertainment for many viewers.
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Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
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Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
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We work as an affiliate and as an agency, been around for 7 years, picked up a few awards along the way and most Most importantly we love PPC.
Situation:Mobile advertising is a huge potential and we all know it. And western europe is going to take a big piece of it.Mobile retail sales growth from 2010-2011 in the uk is 584% , 2010-2012 is 2000% (imrgcapgemini)46% of all mobile phones in the uk are smartphones – that’s 24.6M smartphonesTablets are set to overtake laptop sales by 2015
Growing at diff rates in diff markets but lots of growth to go in EU and UK in direction of JapanSo mobile including mobile search is clearly important and a fast growing marketing channel
But we see Cost per conversion not as low as we would like on smart phones (and better than we anticipated on tablets)So mobile and mobile search is growing fast but it’s not as effective as we’d like it to be.(Why is it that smartphone cost per conversion is as high as it is and how could tablet performance be better?We get answers like, we don’t have a mobile site in place, the payment method isnt easy enough (eg not one click like on amazon)But I think it’s more fundamental than that. )
Complication:With a new channel you also get a new layer of complexity …because of 2 reasons:1.The customer is the same but you now have this new dimension called location.People arent attached to a cable and a desk (and acting predictably)People are on the internet on :-On the move-At home on their mobiles-Shopping on the high street 2.And we don’t fully understand how this customer thinks , their mindset, in these different locations - because this is a new and evolving channelBut whilst we don’t understand fully how the new customer behaviours:- Because customer is different to desktop (and different hats) and we don’t understand them - because this is a new channel
We do understand what the mobile users wants (and its different to desktop user):On my mobile deviceI wants 3 things:Simplicity – it’s just got to work – click, pinch, scroll, checkout …(nice simple buttons that he can press with his thumb)Immediacy – I expect Information at my finger tips’ – literally – eg just as I’ll call on my mobile and not wait till I get home to my landline, I will expect immediacy in my online world too , 70% of mobile searchers take action within 1 hour (bing)Context – relevant to where I am,what I am looking for, who I amQuestion:So we have a growing opportunity called mobile that could be massively more effective. How do we harness this channel to improve performance?
Answer:I think it comes down to 4 things:It’s through putting the customer at the centre – just as you would for any market approachTaking a granular approach – so being willing to get into the detail/invest time and effort to seek out opportunity (this is more work, more complex – more dimensions)And being really creative / ideas leadAnd iteratively testing – its new so we have to keep testing and learningSo today is about looking at examples from our clients and a few other good ones of where this approach/these principles are applied with a clear view of the client’s strategic objectives and how mobile can achieve it---So would like to share some ideas on how we look at tech setup for mobile campaigns (and associated tools) and then some creative ideas
ROI is what we wantTargeting enables thatScreen shows plethora of targeting optionsGoing back to understanding the customer, by understanding your customer and targeting them exclusively you improve roi
So by targeting devices seperately we are able to see that :- 55% of all sales on tablet devices happen between 6pm to 8amThat tells us that from a sales perspective that the tablet customer (more than half the time) isnt always truelly mobile. Recognise that they are coming from the home where the customer is relaxed, safe in their own environment, have time on their hands.So recommendation from that:Recognise that the tablet customer isnt just one type of customer (and today volume may not say this is important but with tablet sales to overtake desktop sales in 2015 this will be important - Don’t mixup the tablet consumer in the train station with the tablet consume who’s lying back on his couch watching tv and on his tablet too)Messaging should reflect that their state of mind - research orientated/detailed rather than short and succinct (- customer is more likely to be researching than on a smart phone, show reasons to buy as, not just ‘buy now’.) Messaging more similar to desktop search.
So for O2 we drive new customers. As soon as google launched network targeting, we excluded o2’s networkROI by not targeting O2 networks was 15% higher (ie – so there was a cost saving)Simplicity - best performing mobile ad that had a 35% higher CTR than using desktop adsImmediacy - Mobile click to sale was x3 shorter an on desktop – that means that on a mobile device, the time taken from first click through to a sale was x3 shorter than on desktop device – stressing just how immediate mobile customers are
Latest feature - out in may2012
Peak times - lots of other ways to be more targeting - geo (low vol), time
As affiliates our sites are brands and in the mobile world we want potential customers to be aware of our site. If you think your customer may be surfing the internet on the high street, eg to compare prices, to find reviews (and we know that 25% of mobile users do this) then Google’s tool called proximity bidding could be usefulThe way it works:As the user got closer a location eg a store, the Ads increased in position
Multiple radius - if targeting 250 locations, don’t have to have 250 campaigns which takes a lot more time to setup
Did three thingsTarget people who could potentially be interested to find their nearest store– and not bother targeting people who are miles away from a store (10m radius of their nearest store)Increase visibility – a beta trial with Google we used from winter 2011 to drive higher positions (increase ad positions by 60%) when that 10mile radius of store locations) – called proximity biddingMessaging - Provide option of shopping on mobile or directions to the closest stores
As mobile bridges the online world with the offline world, I think affiliates will be increasingly remunerated for it and Google Offers provide a means for affiliate based in-store sales promotion.So wanted to show you how it works and examples of how we’ve done it before
Extension The extension replaces the other sitelinks (so risk of reducing ctr)You can set to redeem in-store or onlineType can be barcode or discount code
Offer extension replaces sitelinks. Can print or take instore to be scanned.
Geotargeted campaign so certain locations only - around where the stores are. That’s what another client did.
Then viewed on brand’s website or on google offers
So the same basis if we are targeting stores in barcelona we would only run the mobile campaign for barcelonaDown side is that manual process to count sales in store - waiting for google wallet and nfc
Affiliates can get google offersLocal - eg store locations
(CTR 39.6%)We some times think that because we have the keyword in the title and we have the offers clear that we have the best ads possible.Well going back to tapping into the customer mindset, for PJ we wondered if we could improve the campaign ctr, conv rate and aov.
And we asked ourselves these questionsReally want - no.1 reason they buy is because they are hungry and cant be bothered to cook (not because of an offer)For PJ - working late, commuting home, going home from the pub - all very different mindsets - factors inc time, location, device(Device - on mobile then mindset diff to sitting in the office late night)
Started targeting through message totally diff the late night worker at the office, the commuter, the man going home from the pubResults:CTR increased 11%AOV increased +13%
Not just for pizza. Even in retail space - product as well as the offers as well as the mobile site fact. Describing why the clothes are right for them is more powerful than just an offer.Results:CTR increased 16%
10% higher ctr of call out that mobile site
People on the go want to talk. So give them what they want.If we are trying to do that then mobile opportunities in the aff space have to growSo wanted to show how Google click 2 call works and examples where it has given great results
No conv tracking if no call forwarding - but expensiveSet to send customer to mobile site + tel no or just tel no
Click 2 call - much more for merchants
Background -Mobile site rubbishResearch told us that higher conv rate for this skin care consultant if talked to someone firstApproach - we tested call extensions with our own numbers (not google’s) and blocked access to the website entirely.Results - spk for themselves
You can have both callextension+sitelinks, call ext only, sitelinks only
Distressed inventory
Because it’s googletv - monitoring the impressions and the ip address, we can analyse the no. of impressions of the tv commercial and then see the actual increase in search activity online measurablyHigher quality insights for brands/merchants and for us as affiliatesWhat keywords worked
9 stages we think about in our Optimisation Cycle when we do paid search. I wont go into each one but we need to think in this way for each device independently. I would like to call out a few key stages and share some suggestions.Campaign structure- spreading your keywords across the right structure of accounts/campaigns/adgroups to get the best relevancy, ctr and conv rate and save time in the futureKeyword refinement - expanding keyword lists (research) and revisionAdcopy refinement - improving ctr and conv%Bid mgmt - automating to save time and improve roi
Mobile vswifi - different customermindset (lie back on couch v different to out and about)2 site links - sitelinks set at campaign level. To make keyword as relevant to the sitelinks, minimise the no. of keywords in a campaign
Extensions - sitelinks, location, social, download, click2call…Increase CTR - 12% higher for one retailer
DC Storm for conversion (ROI, Rev)based optimisationGoogle Automated rules for pre conversion based optimisation eg positional - eg to hold me in position 2 on ‘shoes’ , day parting to increase bids when desktop searches decline
And positional strategy is important. For tablet devices you need to be in position 1-2 to drive volume