Live video is an incredibly powerful marketing tool! It allows you to cultivate a HUMAN relationship with your customers and audience. Learn everything you need to know before you go Live and what to do while you are actually live!
SharePoint Saturday - From P to Shining Pzollinger
This document summarizes Kevin Zollinger's presentation on SharePoint program management at Nu Skin. Some of the key points covered include implementing SharePoint correctly with the right information architecture, design, and performance. It also discusses making the SharePoint site engaging with an intuitive and simple design. The presentation outlines both obvious strategies like having a clear strategy and focus on usability as well as less obvious tactics like leveraging the SharePoint community, super users, and outsourcing for app development. Areas still needing work mentioned are document management, social functionality, and analytics/measurement.
SPS NYC - Getting started with Office 365 for IT ProsDan Usher
This document provides an agenda and logistical information for an Office 365 conference. The agenda includes discussions of what Office 365 is, where it is hosted, how to set up Office 365 tenants, identity and authentication options, Office 365 plans, and user management. Information is also provided about event sponsors, where conference materials and photos will be posted, and details about the after-party location.
Social Media Monitoring Foundation & First StepsAndy Beal
This document outlines 6 steps to becoming a reputation monitoring ninja. The steps are: 1) understand your goals for reputation monitoring; 2) determine what to monitor such as brands, employees, trademarks; 3) evaluate free monitoring tools before paying; 4) start doing it yourself to understand your needs; 5) share what you learn with others in your company; 6) commit to taking action based on what you find like fixing issues, training employees, and engaging customers. The overall message is to set goals, use free tools at first, do hands-on monitoring, share information, and take steps to address reputation issues.
Have you ever wondered where to start when it comes to creating a social media strategy? Have you silently asked yourself, "Do I really need to be on all of these social media platforms?" Or, the big one: "Is social media really worth it for my business?" If you have said anything like that-- this webinar is for you!
This document provides information about several social media platforms including Facebook, Twitter, LinkedIn, Instagram, Snapchat, and YouTube. For each platform, it lists key features and functionality such as timelines, tagging, messaging, photo/video sharing, and mobile apps. It also includes some statistics about YouTube's large userbase and hours of content viewed each month. The document aims to educate users about the basics of using different social media.
The document discusses how newsrooms can transition to being digital-first by increasing their digital content, audience, and revenue. It recommends that newsrooms prioritize digital coverage and storytelling, processes, engagement, planning and management, mobile capabilities, and standards. Specific suggestions are provided for breaking news, daily coverage, enterprise reporting, and utilizing various digital elements like videos, visuals, and interactive features to enhance storytelling. The document also addresses changing workflows, staffing, meetings, and metrics to better support a digital-first approach.
The Toppel Career Center at the University of Miami provides career advising, resume and interview preparation, internship and job search resources, and programming to help students explore careers and prepare for the job market or graduate school. Services include individual advising, career fairs, assistance with resumes and interviews, assessments and testing, and preparation for graduate school. Students are encouraged to utilize online job and internship postings and resources on the center's website. A bachelor's degree or higher leads to much lower unemployment rates and significantly higher monthly incomes than other education levels.
The document outlines a social media content plan for the week of July 20-26. It includes the date, time, and proposed status (scheduled/posted) of potential social media posts on topics like motivation, freelancing, business insights, and virtual assistant services. The proposed posts contain hashtags to tag the topics and drive engagement. The goal is to schedule regular social media content around these topics to engage audiences and promote virtual assistant services.
SharePoint Saturday - From P to Shining Pzollinger
This document summarizes Kevin Zollinger's presentation on SharePoint program management at Nu Skin. Some of the key points covered include implementing SharePoint correctly with the right information architecture, design, and performance. It also discusses making the SharePoint site engaging with an intuitive and simple design. The presentation outlines both obvious strategies like having a clear strategy and focus on usability as well as less obvious tactics like leveraging the SharePoint community, super users, and outsourcing for app development. Areas still needing work mentioned are document management, social functionality, and analytics/measurement.
SPS NYC - Getting started with Office 365 for IT ProsDan Usher
This document provides an agenda and logistical information for an Office 365 conference. The agenda includes discussions of what Office 365 is, where it is hosted, how to set up Office 365 tenants, identity and authentication options, Office 365 plans, and user management. Information is also provided about event sponsors, where conference materials and photos will be posted, and details about the after-party location.
Social Media Monitoring Foundation & First StepsAndy Beal
This document outlines 6 steps to becoming a reputation monitoring ninja. The steps are: 1) understand your goals for reputation monitoring; 2) determine what to monitor such as brands, employees, trademarks; 3) evaluate free monitoring tools before paying; 4) start doing it yourself to understand your needs; 5) share what you learn with others in your company; 6) commit to taking action based on what you find like fixing issues, training employees, and engaging customers. The overall message is to set goals, use free tools at first, do hands-on monitoring, share information, and take steps to address reputation issues.
Have you ever wondered where to start when it comes to creating a social media strategy? Have you silently asked yourself, "Do I really need to be on all of these social media platforms?" Or, the big one: "Is social media really worth it for my business?" If you have said anything like that-- this webinar is for you!
This document provides information about several social media platforms including Facebook, Twitter, LinkedIn, Instagram, Snapchat, and YouTube. For each platform, it lists key features and functionality such as timelines, tagging, messaging, photo/video sharing, and mobile apps. It also includes some statistics about YouTube's large userbase and hours of content viewed each month. The document aims to educate users about the basics of using different social media.
The document discusses how newsrooms can transition to being digital-first by increasing their digital content, audience, and revenue. It recommends that newsrooms prioritize digital coverage and storytelling, processes, engagement, planning and management, mobile capabilities, and standards. Specific suggestions are provided for breaking news, daily coverage, enterprise reporting, and utilizing various digital elements like videos, visuals, and interactive features to enhance storytelling. The document also addresses changing workflows, staffing, meetings, and metrics to better support a digital-first approach.
The Toppel Career Center at the University of Miami provides career advising, resume and interview preparation, internship and job search resources, and programming to help students explore careers and prepare for the job market or graduate school. Services include individual advising, career fairs, assistance with resumes and interviews, assessments and testing, and preparation for graduate school. Students are encouraged to utilize online job and internship postings and resources on the center's website. A bachelor's degree or higher leads to much lower unemployment rates and significantly higher monthly incomes than other education levels.
The document outlines a social media content plan for the week of July 20-26. It includes the date, time, and proposed status (scheduled/posted) of potential social media posts on topics like motivation, freelancing, business insights, and virtual assistant services. The proposed posts contain hashtags to tag the topics and drive engagement. The goal is to schedule regular social media content around these topics to engage audiences and promote virtual assistant services.
How to Successfully Build a Local (Docker) CommunityMathias Renner
Alternative title: How to Successfully Organize Meetups.
Presented at DockerCon 2016 in Seattle, USA.
Video recording of this talk here: https://vimeo.com/173732665
Mathias is a member of the Docker Pirates at http://hypriot.com
Specialty retailers who are not participating in social media miss opportunities every day to serve and build stronger bonds with their customers. From customer service, to customer acquisition, to community building and influencer outreach, specialty retailers have an opportunity to leverage their competitive advantage as place-based entities to build community and drive sales. In this presentation, originally delivered at Outdoor Retailer Summer Market in July of 2011, Sara Lingafelter, Social Media Specialist at REI, will present a case study on REI’s local social media program, and host a Q&A session, from which multi- and single door retailers will be able to take away best practices, tips and tricks, and other practical advice for developing a local retail social strategy.
Mobile live streaming can be good for business by allowing businesses to share their expertise live, conduct live Q&As with customers, do live product demos and behind-the-scenes views. However, there are also pitfalls like technical issues and lack of moderation. Popular platforms for mobile live streaming include Facebook Live, Periscope, Huzza.io, and Hang W/. Businesses can use it to engage customers, get feedback, and potentially monetize streams. The return on investment is unclear but case studies show it building awareness for some brands.
The document provides guidance on using social media, particularly Twitter, for networking and engagement at conferences. It outlines best practices for each stage of the conference experience, from planning to attend, to actively participating at the event, to following up after. Key recommendations include researching other attendees and sessions of interest in advance; using hashtags to join conversations; scheduling tweets to promote your own sessions; and following up afterwards to maintain connections formed at the event. The overall message is that conferences are opportunities for in-person and online networking through various social media platforms.
How to Make Social Media and PR Work Together Like PB&JVerticalResponse
Sarah Evans presented ways for social media and PR to work together effectively. She discussed using workhacks like running a social media editorial calendar without a spreadsheet, monitoring online news for story opportunities, and better emailing. She recommended thinking of social media as a central hub and constantly driving content to it. Evans also provided tips for small businesses and took questions. She shared several tools for social media and PR and provided her online profiles for additional resources.
DFW Rocks Social Media Day - Facebook Presentation by Andrea VahlAndrea Vahl
This document summarizes a presentation about using Facebook for marketing pages. It discusses best practices for using the new Facebook timeline, including using engaging cover photos and apps, updating the about section with calls to action and website links, and monitoring new engagement metrics. Tips are provided for regular posting, interaction, and promoting the page on other channels to improve visibility and engagement on Facebook.
This document introduces Innovation Women, a visibility bureau that aims to address the lack of gender diversity in conferences and events by creating a database of female entrepreneurs, innovators, and tech professionals. It notes that many events have an all-male problem and lack visibility for women speakers. Innovation Women allows members to create profiles, add talk abstracts, and be marketed to event managers looking to create more balanced panels.
This monthly roundup highlights favorite digital content from June 2015, including:
1) A celebration of the website turning 12 years old.
2) A review of social media monitoring tools from the IIA Toolshed, with the top-rated tool identified.
3) The grammar and writing checking tool Grammarly, available for free online and as an add-on for improving written work.
WFA 2016 - Digital Resources to Improve your Marketing & your LifeSaffire
This document provides tips and recommendations for using various digital resources and apps to improve marketing, communication, productivity, design skills, health and fitness, entertainment, and travel. It discusses social media platforms like Facebook, Instagram, Snapchat, and tools for project management, photo editing, fitness tracking, music and entertainment, and travel planning. Recommendations are given for apps and websites covering categories like communication, personal assistance, design, life hacks, training, and being an entertainer on the go.
This document discusses lateral keyword research techniques for content writers. It recommends going beyond basic keyword search volume data and analyzing how competitors are ranking for keywords. The document teaches analyzing a topic's top ranking pages to see which keywords they use most frequently using term frequency analysis and inverse document frequency. This reveals underutilized keywords a writer could consider to make content more visible to search engines.
This document provides information about the Office 365 Saturday event in New York City on July 27, 2019. It summarizes key details about the event including that it started in 2009 as SharePoint Saturday, now attracts 400-500 attendees, and is one of the largest and longest-running SharePoint/Office 365 community events. It also outlines the schedule, speakers, sponsors, and prizes for the one-day conference.
Speaker: Suzanne Kendrick
Website: www.GreyLynn2030.co.nz
Topic: Social Media for Social Good
See Pics & Vids > http://bit.ly/9UTe4O
Event: #SMCakl 6
Date: Tuesday, 13 July 2010
Venue: Saatchi & Saatchi NZ
Office hours and staffing have become a standard that most companies have written in stone. However, with technology and a better focus on work-life balance, the "standard" hours don't work as well anymore. In this session, learn 5 ways to create connection and flexibility that makes sense for your staff and your community.
Pardot Elevate 2012 - How Pardot Uses Pardot (Keeping Up With the Pardashians)Pardot
Take a peek behind the Pardot curtain with Adam Blitzer, Co-founder and COO of Pardot, as he shows you how the Pardot marketing team manages their internal campaigns using the Pardot platform. This session, back by popular demand, will include information on new techniques and changes from last year to now.
This webinar discusses how quizzes can be used to engage audiences and drive revenue for media companies. It provides examples of how quizzes increased engagement on social media and drove high opt-in rates for data collection. The webinar also outlines how to get buy-in for quizzes by showing their benefits, how to target advertisers that could sponsor quizzes, and promotion strategies like aligning quizzes with current programming. Attendees are provided with resources for turnkey quizzes and training on quiz planning and administration.
Enhance Your Electronic Presence - NAPMW-july2014-FirecatSusan Price
This document discusses content marketing strategies for businesses. It recommends focusing content across multiple online channels like websites, blogs, social media, and event registration platforms. Content should be tailored to each channel's audience. Regular content is needed from internal triggers like new products or client work. The reality is content is often inconsistent due to time constraints. It provides a checklist for businesses to evaluate their online presence and strategies to nurture leads through quality content sharing. The document is from Firecat Studio, a consulting firm that helps businesses with their online strategies.
This presentation will give you at least FIVE things you can do to your profiles today to increase traffic and increase your ROI in your Pinterest and Instagram social media campaign efforts.
Visit www.teakwooddesign.com for more on Pinterest and small business!
Sponsorship Secrets: What Every Event Organizer Needs to Know with Mike Ponti...Eventbrite
Landing sponsors for an event can be difficult, especially when trying to win over big-name brands. Mike Ponticelli of Bisnow Media will present strategies and tactics on how to deliver more value to your event sponsors and ultimately generate more revenue from your events. Explore all aspects of sponsorships including negotiations, B2B v B2C sponsorships, how event talent affects sponsorships, new sponsorship technologies, category exclusivity, and much more.
Black Friday, Small Business Saturday and Cyber Monday represent huge opportunities for your business. Even if you’re not a large retailer, it’s the one weekend of the year where consumers are most primed to buy. The holiday season is the most important (and profitable) time of year for most businesses. If you want to make 2017 your best year yet as an online or off-line retailer, then you need to be prepared and plan ahead.
How to Successfully Build a Local (Docker) CommunityMathias Renner
Alternative title: How to Successfully Organize Meetups.
Presented at DockerCon 2016 in Seattle, USA.
Video recording of this talk here: https://vimeo.com/173732665
Mathias is a member of the Docker Pirates at http://hypriot.com
Specialty retailers who are not participating in social media miss opportunities every day to serve and build stronger bonds with their customers. From customer service, to customer acquisition, to community building and influencer outreach, specialty retailers have an opportunity to leverage their competitive advantage as place-based entities to build community and drive sales. In this presentation, originally delivered at Outdoor Retailer Summer Market in July of 2011, Sara Lingafelter, Social Media Specialist at REI, will present a case study on REI’s local social media program, and host a Q&A session, from which multi- and single door retailers will be able to take away best practices, tips and tricks, and other practical advice for developing a local retail social strategy.
Mobile live streaming can be good for business by allowing businesses to share their expertise live, conduct live Q&As with customers, do live product demos and behind-the-scenes views. However, there are also pitfalls like technical issues and lack of moderation. Popular platforms for mobile live streaming include Facebook Live, Periscope, Huzza.io, and Hang W/. Businesses can use it to engage customers, get feedback, and potentially monetize streams. The return on investment is unclear but case studies show it building awareness for some brands.
The document provides guidance on using social media, particularly Twitter, for networking and engagement at conferences. It outlines best practices for each stage of the conference experience, from planning to attend, to actively participating at the event, to following up after. Key recommendations include researching other attendees and sessions of interest in advance; using hashtags to join conversations; scheduling tweets to promote your own sessions; and following up afterwards to maintain connections formed at the event. The overall message is that conferences are opportunities for in-person and online networking through various social media platforms.
How to Make Social Media and PR Work Together Like PB&JVerticalResponse
Sarah Evans presented ways for social media and PR to work together effectively. She discussed using workhacks like running a social media editorial calendar without a spreadsheet, monitoring online news for story opportunities, and better emailing. She recommended thinking of social media as a central hub and constantly driving content to it. Evans also provided tips for small businesses and took questions. She shared several tools for social media and PR and provided her online profiles for additional resources.
DFW Rocks Social Media Day - Facebook Presentation by Andrea VahlAndrea Vahl
This document summarizes a presentation about using Facebook for marketing pages. It discusses best practices for using the new Facebook timeline, including using engaging cover photos and apps, updating the about section with calls to action and website links, and monitoring new engagement metrics. Tips are provided for regular posting, interaction, and promoting the page on other channels to improve visibility and engagement on Facebook.
This document introduces Innovation Women, a visibility bureau that aims to address the lack of gender diversity in conferences and events by creating a database of female entrepreneurs, innovators, and tech professionals. It notes that many events have an all-male problem and lack visibility for women speakers. Innovation Women allows members to create profiles, add talk abstracts, and be marketed to event managers looking to create more balanced panels.
This monthly roundup highlights favorite digital content from June 2015, including:
1) A celebration of the website turning 12 years old.
2) A review of social media monitoring tools from the IIA Toolshed, with the top-rated tool identified.
3) The grammar and writing checking tool Grammarly, available for free online and as an add-on for improving written work.
WFA 2016 - Digital Resources to Improve your Marketing & your LifeSaffire
This document provides tips and recommendations for using various digital resources and apps to improve marketing, communication, productivity, design skills, health and fitness, entertainment, and travel. It discusses social media platforms like Facebook, Instagram, Snapchat, and tools for project management, photo editing, fitness tracking, music and entertainment, and travel planning. Recommendations are given for apps and websites covering categories like communication, personal assistance, design, life hacks, training, and being an entertainer on the go.
This document discusses lateral keyword research techniques for content writers. It recommends going beyond basic keyword search volume data and analyzing how competitors are ranking for keywords. The document teaches analyzing a topic's top ranking pages to see which keywords they use most frequently using term frequency analysis and inverse document frequency. This reveals underutilized keywords a writer could consider to make content more visible to search engines.
This document provides information about the Office 365 Saturday event in New York City on July 27, 2019. It summarizes key details about the event including that it started in 2009 as SharePoint Saturday, now attracts 400-500 attendees, and is one of the largest and longest-running SharePoint/Office 365 community events. It also outlines the schedule, speakers, sponsors, and prizes for the one-day conference.
Speaker: Suzanne Kendrick
Website: www.GreyLynn2030.co.nz
Topic: Social Media for Social Good
See Pics & Vids > http://bit.ly/9UTe4O
Event: #SMCakl 6
Date: Tuesday, 13 July 2010
Venue: Saatchi & Saatchi NZ
Office hours and staffing have become a standard that most companies have written in stone. However, with technology and a better focus on work-life balance, the "standard" hours don't work as well anymore. In this session, learn 5 ways to create connection and flexibility that makes sense for your staff and your community.
Pardot Elevate 2012 - How Pardot Uses Pardot (Keeping Up With the Pardashians)Pardot
Take a peek behind the Pardot curtain with Adam Blitzer, Co-founder and COO of Pardot, as he shows you how the Pardot marketing team manages their internal campaigns using the Pardot platform. This session, back by popular demand, will include information on new techniques and changes from last year to now.
This webinar discusses how quizzes can be used to engage audiences and drive revenue for media companies. It provides examples of how quizzes increased engagement on social media and drove high opt-in rates for data collection. The webinar also outlines how to get buy-in for quizzes by showing their benefits, how to target advertisers that could sponsor quizzes, and promotion strategies like aligning quizzes with current programming. Attendees are provided with resources for turnkey quizzes and training on quiz planning and administration.
Enhance Your Electronic Presence - NAPMW-july2014-FirecatSusan Price
This document discusses content marketing strategies for businesses. It recommends focusing content across multiple online channels like websites, blogs, social media, and event registration platforms. Content should be tailored to each channel's audience. Regular content is needed from internal triggers like new products or client work. The reality is content is often inconsistent due to time constraints. It provides a checklist for businesses to evaluate their online presence and strategies to nurture leads through quality content sharing. The document is from Firecat Studio, a consulting firm that helps businesses with their online strategies.
This presentation will give you at least FIVE things you can do to your profiles today to increase traffic and increase your ROI in your Pinterest and Instagram social media campaign efforts.
Visit www.teakwooddesign.com for more on Pinterest and small business!
Sponsorship Secrets: What Every Event Organizer Needs to Know with Mike Ponti...Eventbrite
Landing sponsors for an event can be difficult, especially when trying to win over big-name brands. Mike Ponticelli of Bisnow Media will present strategies and tactics on how to deliver more value to your event sponsors and ultimately generate more revenue from your events. Explore all aspects of sponsorships including negotiations, B2B v B2C sponsorships, how event talent affects sponsorships, new sponsorship technologies, category exclusivity, and much more.
Black Friday, Small Business Saturday and Cyber Monday represent huge opportunities for your business. Even if you’re not a large retailer, it’s the one weekend of the year where consumers are most primed to buy. The holiday season is the most important (and profitable) time of year for most businesses. If you want to make 2017 your best year yet as an online or off-line retailer, then you need to be prepared and plan ahead.
This document provides an agenda and logistical information for the SharePoint Saturday event in New York City on July 26, 2014. It outlines the schedule for the day which includes opening remarks, 5 sessions, and closing remarks. Information is provided on venue logistics like locations for bathrooms, food, and the information desk. There are also details announced such as changes to the schedule and food locations. The document closes by thanking attendees and sponsors and providing information on prizes to be given away at the end of the event.
This document summarizes a webinar about boosting fundraising event participation and profits through the use of online tools. It introduces the presenters from VolunteerSpot.com and Bing in the Classroom and provides an agenda covering fundraising overviews, product fundraisers, building online communities, and real-world fundraising events. Tips are provided on using social media and online tools to promote events and recognize volunteers and sponsors.
The document outlines Rebecca Wardlow's workshop on creating a blog content plan. The workshop agenda includes discussing the customer journey on social media, creating a content plan, distributing content on social platforms, and retargeting readers. The document provides tips for generating blog post ideas such as surveying audiences, being inspired by others, creating themes, and sharing how-to, case study, FAQ, and other types of posts. It encourages distributing content across multiple channels and retargeting audiences with questions.
Boost Your Holiday Marketing with Facebook Promotionsgrosocial
These slides are from a live webinar held December 13, 2012 by GroSocial and Infusionsoft. Topics included necessary steps and best practices for small businesses to keep in mind when setting up a great holiday-oriented Facebook promotion.
This document contains information about work-related learning and research done by James Gannon, including links to his online portfolios and profiles. It also lists several job vacancies requiring skills in social media/marketing, graphic design, and qualifications/experience. University courses in graphic design, publishing/media, and photography are briefly outlined. An action plan for 2015-2020 is provided, along with case studies about popular YouTubers PewDiePie and Markiplier and how they got started in their careers.
Discover how to leverage Facebook Live for your business, covering the importance of this new Facebook feature, suggested themes, live event logistics, successful examples and live question and answer session.
Stone Ward Presentation to Arkansas Broadcasters AssociationEmily Reeves Dean
Emily Reeves spoke to the Arkansas Broadcasters Association about bringing digital and broadcast together and ways to use social media for their local stations.
Online Resources to Improve your Marketing & your Life!Jessica Carlo
This document provides an overview of various online tools and resources for marketing, communication, productivity, design, fitness, entertainment, and travel. It discusses tools for live streaming video on Facebook and creating video content, using Instagram ads and analytics, automating tasks with IFTTT, video chatting on Skype, managing to-do lists on Trello, basic photo editing with Snapseed and Canva, finding deals with Honey, tracking fitness with MyFitnessPal and Fitbit, listening to podcasts, getting alerts on flight prices from Hopper, and more. Contact information is provided for Jessica Bybee-Dziedzic at Saffire for any additional questions.
This document discusses the rise of live video and provides ideas for how the multi-family housing market can use live video. It outlines the key elements that enabled live video's growth, including increased mobile adoption and bandwidth. Popular live video apps like Periscope, Facebook Live, and Instagram Live are summarized. The document suggests the multi-family housing market can use live video to build relationships, provide tours of properties, showcase amenities, and run events. Ideas for live video content include walking through the leasing process, offering specials, and meeting staff or tenants.
This document provides 20 common website mistakes and how to fix them. It discusses issues like using outdated technologies, poor site navigation, lack of calls to action, neglecting mobile responsiveness, and not utilizing analytics. The key recommendations are to keep content and technologies up-to-date, optimize the user experience, include clear calls to action, make the site mobile-friendly, leverage various forms of media like photos and video, and utilize analytics to improve performance. Regularly reviewing website analytics and getting user feedback are also advised to identify areas for improvement.
Facebook Live Video Tips for 2018 by Karen KefauverKaren Kefauver
The document provides an overview of using Facebook Live video. It discusses preparing for a Facebook Live video shoot by planning content, promoting the video, and practicing privately. It also covers how to engage viewers during the live video and ways to repurpose the video after by sharing it on other platforms. The overall goal is to help attendees feel comfortable shooting and sharing Facebook Live videos.
Infusing Digital Strategy Into your WordPress Websiteturnystudios
The document discusses infusing a WordPress site with digital strategy. It discusses maintaining traffic, increasing sales, encouraging feedback, and analyzing visitor flow charts. The presenter, Paul Letourneau, has worked as a French kindergarten teacher, porter, ESL teacher, and in public relations and now works freelance. He discusses how clients often don't know what they want and provide unclear directions. The presentation covers smart design principles like avoiding client headaches, creating calls to action, making the site easy to use, and considering mobile responsiveness. It suggests spending 45% of time on planning, 25% on design, 20% on coding, and 5% each on launch and support.
FFEA 2016 -10 Website Mistakes Even Great Marketers Can MakeSaffire
This document provides 11 common website mistakes that marketers can make and how to avoid them. It recommends using current programming languages and plug-ins, optimizing for search engines and mobile users, including clear calls to action, prioritizing photos and video over just text, and collecting analytics to improve content and outreach over time. The overall message is that websites need frequent updates, multichannel content, and data-driven optimization to effectively engage audiences.
Website Mistakes done by great marketers.Eugene Otieno
This document provides 11 mistakes that even great marketers can make with their websites. Some key mistakes include relying on outdated technologies like Flash, failing to optimize the site for mobile users and search engines like Google, neglecting calls to action and online sales opportunities, and not monitoring website analytics to improve performance. Regularly updating content, emphasizing photos and video over text, and collecting email addresses from visitors are emphasized as important best practices for an effective website.
OFEA 2017 20 ways to ruin a fair websiteJessica Carlo
This document provides 20 tips for how to ruin a festival website, with the opposite intended as advice for an effective website. The tips include things like using outdated technologies, not prioritizing mobile accessibility, failing to optimize for search engines, neglecting calls to action and user engagement features like photos and videos, and not analyzing website usage data to improve content and performance. The overall message is that a good festival website should be visually appealing, easy to navigate, optimized for search and mobile, include user generated content, and prioritize features and analytics that drive attendance and ticket sales.
This document summarizes a presentation about how video marketing can help promote events. It discusses why every marketer needs video in their 2017 plans, how to create compelling video content, and tips for getting the word out and measuring results. Key points include that 64% of consumers report video influencing purchases and video posts have greater organic reach than photos. It provides advice on setting up a video studio with a smartphone, webcam or DSLR camera, accessories like tripods and microphones, and free or low-cost video editing software. The presentation outlines types of video content like awareness, engagement, products and support and emphasizes keeping videos short, authentic and high-energy to maximize viewership. It also offers ideas for promoting videos at live
FFEA 2014 - Top 25 New Ideas For Online MarketingSaffire
The document provides 25 tips for online marketing for websites and events. It discusses strategies for using social media like Facebook, Twitter, and Instagram effectively through things like including photos, videos, contests and engaging followers. It also discusses simplifying websites, using mobile optimization, and consistently posting content throughout the year.
Kendra Wright, president of Saffire Events, gave a presentation about growing revenue and attendance through improved digital marketing. She outlined strategies for optimizing websites, content management, mobile integration, email marketing, social media, and emerging trends. Saffire offers a one-stop platform and ongoing support to help clients manage these digital efforts and maximize returns through an integrated online presence. The presentation concluded by emphasizing Saffire's specialized industry expertise and full-service solutions.
Major Changes to the Facebook News Feed & How it Impacts Your Local BusinessRebecca Wardlow, CDMP
Facebook recently announced major changes are coming to how it ranks the posts, videos, and photos that appear in its users’ News Feeds. According to the official statement, Facebook will "be making updates to [its News Feed] ranking so people have more opportunities to interact with the people they care about" -- as in, their friends and family, instead of Pages.
As a Facebook Page owner, you can expect to see less engagement on your page. But, that doesn't mean it's the end Facebook marketing. In fact, it's a great opportunity to re-evaluate your Facebook marketing by creating content that’s catered to the interests of your audiences and that drives meaningful interaction.
Learn what you can do in order to start, maintain, or grow your local business marketing presence on Facebook (even with the News Feed changes).
Rebecca Wardlow from Highlands Marketing presented on how to create an effective lead magnet for local businesses. She outlined a 7 step process: 1) target your audience, 2) gather resources, 3) choose content like guides, checklists or videos, 4) define the scope, 5) create the lead magnet, 6) continue optimizing it, and 7) experiment with distribution to see what works best for attracting leads. The presentation emphasized testing different types of lead magnet content and distribution channels to engage customers.
This document provides an overview of using Facebook ads to promote a local business. It discusses targeting ads to specific local audiences based on demographics and interests. It also covers setting up conversion tracking pixels, creating landing pages, and optimizing ads. Finally, it reviews best practices for ad creation in the Ads Manager and provides benchmarks for measuring ad performance.
Social media is a powerful marketing tool that can optimize sales strategies by generating leads and building out your email list. During this session, we will focus on create a journey that transitions fans into paying customers.
Social Media Overview: What platforms should your business be using?Rebecca Wardlow, CDMP
With new social media platforms popping up every day, how do you decide which sites your company should have a presence on? During this session, we will discuss the top social media sites and create a customized social media plan that works for your unique business.
This document provides tips for optimizing a LinkedIn profile and using LinkedIn effectively. It recommends using a current professional headshot for the profile photo, including details like work experience, skills, recommendations and endorsements. It also discusses using LinkedIn to build relationships, find new connections, prospects and clients through searching, groups, messaging first-degree connections, and following influencers to showcase expertise.
This document provides tips for building an email list and communicating with subscribers. It discusses the benefits of email marketing and emphasizes the importance of only emailing those who opt-in. It recommends using an email service provider to send CAN-SPAM compliant messages and outlines best practices for list building, email design, tracking results, and relationship building. The key takeaways are to focus on permission-based opt-ins, consistent quality content, and personalization to engage subscribers over time.
This document discusses why businesses should build communities on social media and provides tips for doing so effectively. It emphasizes listening to customers, engaging in conversations, and sharing consistent branding across platforms. The key steps are to understand audience conversations, analyze social media insights, and develop an active response program. Objectives should include metrics like website traffic, social mentions, shares and followers. Platforms like Facebook, Google+, YouTube, Twitter and LinkedIn are covered with platform-specific tips provided.
The document discusses strategies for using social media to build a business. It recommends that businesses listen to customers, create an engaged community around their brand, and utilize various social media platforms like Facebook, Google+, YouTube, Twitter, and LinkedIn to share content, grow audiences, and drive traffic. The key is telling stories that inspire customers to engage with the brand and share content organically.
The document provides 11 tips for success on Google+. The tips include customizing your profile and hovercard, formatting posts, sharing content publicly versus to circles, using images, blogging on Google+, sharing other people's content, using Google+ Hangouts, adding value by commenting, and controlling Google+ notifications. The overall document is aimed at helping users get the most out of Google+ through best practices.
Rebecca Wardlow is a social media expert and instructor who teaches social media marketing courses. The document provides information on various social media platforms like Google+, Facebook, YouTube, LinkedIn, Twitter and Pinterest. It also details Rebecca's social media certificate course which teaches students how to develop a social media strategy and marketing portfolio over 48 hours of classroom sessions and a final certificate workshop project.
You will learn how to boost your personal and business presence, attract new leads and build referral relationships. This session is ideal for professionals at every level who want to learn new strategies for marketing themselves and their company, finding prospects, shortening the sales cycle, and getting results.
Topics covered:
- How to target companies and connect with the right people
- How to craft and optimize your profile
- How to find competitor and industry information
- Crucial LinkedIn etiquette
- How to establish yourself as a industry expert
- The best ways to promote yourself and your organization in - LinkedIn groups
Rebecca Wardlow is a social media expert who gives presentations on using Google+ effectively. Her 13-point presentation covers topics like using Google+ for networking and influencer outreach, optimizing one's personal profile, using communities, how Google+ impacts YouTube comments and more. She is also a web designer, ecommerce manager, and teaches social media courses at local colleges.
Rebecca Wardlow is a social media speaker, trainer, and consultant. She optimizes LinkedIn profiles to include keywords, endorsements, and recommendations to grow professional networks. Wardlow suggests customizing URLs, adding visual elements, and using LinkedIn search and groups to find new customers and job opportunities.
The document profiles Rebecca Wardlow as a social media expert, instructor, and consultant. It discusses her experience with web design, eCommerce, and parenting. The bulk of the document provides tips on using Google+ to build expertise through communities, authorship, networking, and dominating your online name for social media and search engine optimization purposes.
Rebecca Wardlow is a social media speaker, trainer, and consultant who provides social media instruction. She has experience with web design, development, and eCommerce project management dating back to 1998. This document provides information on setting up and using a Facebook personal profile and business page, including how to find friends, add details, choose interests, and add a profile picture to create a personal profile. It also outlines how to set up a business page and provides tips for crafting a Facebook strategy, engaging fans, getting more fans through contests and advertising, building fan loyalty, and using Facebook apps and ads.
The document provides tips and strategies for using Google+ effectively as both an individual and as a business, including how to set up a profile, optimize posts for visibility, engage with followers, join communities, and leverage features like hangouts and pages to grow a brand and drive traffic. Rebecca Wardlow is a Google+ ambassador who teaches social media courses and provides consulting on using Google+ and other platforms.
Rebecca Wardlow is a local Google+ ambassador, social media speaker, and consultant who teaches social media courses. She provides tips on using Google+ for businesses, including creating a Google+ page and merging it with a local business page to gain reviews and visibility. She also discusses using Google+ communities, hangouts, and other features to engage customers and promote businesses.
This document provides tips and strategies for optimizing a LinkedIn profile and effectively using LinkedIn for business purposes. It discusses customizing the profile, getting recommendations and endorsements, growing one's network, using LinkedIn for sales leads and finding customers. It also covers using LinkedIn groups, company pages, jobs searches and upgrading one's account. The presenter is Rebecca Wardlow, a social media speaker and consultant.
Rebecca Wardlow is a social media speaker, trainer and consultant who teaches social media courses. She gives a presentation on how to use Pinterest for business purposes. She covers what Pinterest is, statistics on its usage, key terms used on Pinterest, how to brand a business on Pinterest, what types of content to pin, when to pin, how to pin using various tools, and examples of brands using Pinterest successfully. She concludes by taking questions from the audience.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
How MJ Global Leads the Packaging Industry.pdfMJ Global
MJ Global's success in staying ahead of the curve in the packaging industry is a testament to its dedication to innovation, sustainability, and customer-centricity. By embracing technological advancements, leading in eco-friendly solutions, collaborating with industry leaders, and adapting to evolving consumer preferences, MJ Global continues to set new standards in the packaging sector.
Top 10 Free Accounting and Bookkeeping Apps for Small BusinessesYourLegal Accounting
Maintaining a proper record of your money is important for any business whether it is small or large. It helps you stay one step ahead in the financial race and be aware of your earnings and any tax obligations.
However, managing finances without an entire accounting staff can be challenging for small businesses.
Accounting apps can help with that! They resemble your private money manager.
They organize all of your transactions automatically as soon as you link them to your corporate bank account. Additionally, they are compatible with your phone, allowing you to monitor your finances from anywhere. Cool, right?
Thus, we’ll be looking at several fantastic accounting apps in this blog that will help you develop your business and save time.
The Most Inspiring Entrepreneurs to Follow in 2024.pdfthesiliconleaders
In a world where the potential of youth innovation remains vastly untouched, there emerges a guiding light in the form of Norm Goldstein, the Founder and CEO of EduNetwork Partners. His dedication to this cause has earned him recognition as a Congressional Leadership Award recipient.
Profiles of Iconic Fashion Personalities.pdfTTop Threads
The fashion industry is dynamic and ever-changing, continuously sculpted by trailblazing visionaries who challenge norms and redefine beauty. This document delves into the profiles of some of the most iconic fashion personalities whose impact has left a lasting impression on the industry. From timeless designers to modern-day influencers, each individual has uniquely woven their thread into the rich fabric of fashion history, contributing to its ongoing evolution.
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
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Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
𝐔𝐧𝐯𝐞𝐢𝐥 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐄𝐧𝐞𝐫𝐠𝐲 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 𝐰𝐢𝐭𝐡 𝐍𝐄𝐖𝐍𝐓𝐈𝐃𝐄’𝐬 𝐋𝐚𝐭𝐞𝐬𝐭 𝐎𝐟𝐟𝐞𝐫𝐢𝐧𝐠𝐬
Explore the details in our newly released product manual, which showcases NEWNTIDE's advanced heat pump technologies. Delve into our energy-efficient and eco-friendly solutions tailored for diverse global markets.
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
Starting a business is like embarking on an unpredictable adventure. It’s a journey filled with highs and lows, victories and defeats. But what if I told you that those setbacks and failures could be the very stepping stones that lead you to fortune? Let’s explore how resilience, adaptability, and strategic thinking can transform adversity into opportunity.
Digital Marketing with a Focus on Sustainabilitysssourabhsharma
Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
3. • Why Facebook Live?
• Prepare Your Facebook Page
• Recommended Equipment
• Live Ideas
• Prepare to Go Live
• What happens afterwards?
• Q&A
#HighlandsWorkshop
TODAY’S PRESENTERWHAT WE’LL COVER
4. #HighlandsWorkshop
TODAY’S PRESENTERWHY FACEBOOK LIVE?
• 78% of online audiences are already watching
video on Facebook Live.
• Your friends or fans are notified when you go live
• Facebook keeps you at the top of their news feeds
while you are live and up to 30 minutes after.
5. #HighlandsWorkshop
TODAY’S PRESENTERBENEFIT OF FB LIVE
• Unique content
• Cost-effective
• Creates excitement
• Connect with audience
• Increase awareness around
events
• Drive more traffic to your
Facebook page
• Real-time engagement
10. #HighlandsWorkshop
TODAY’S PRESENTERLIVE IDEAS
• Broadcast or promote an event
• Q&A season about your business,
products or services
• Useful information on a topic
• Product demonstrations or tutorials
• Behind the scenes view of your business
12. #HighlandsWorkshop
TODAY’S PRESENTERPREPARE TO GO LIVE
• Write a description
• Go Live
• Introduce yourself
• Discuss your topic
• Respond to questions
• Call-to-action
• End Live broadcast