Direct marketing vs conventional marketing
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This slide shows the difference between direct marketing and conventional(traditional) marketing. Which is better? and all such answers like that.
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Mega marketing refers to marketing activities required to manage external environmental factors like government, media, and pressure groups. Philip Kotler, who coined the term, suggested two additional Ps for mega marketing: public relations and power. Public relations involves maintaining goodwill with organizations, while power refers to the ability to influence actions. Mega marketing may require longer timeframes and higher costs than traditional marketing due to involvement of additional parties like government agencies. It uses both positive and negative inducements to gain market access and satisfy consumer demand.
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“Advertising is any paid form of non-personal presentation and promotion of ideas, goods and services by an identified sponsor.”
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1) Define the business mission to outline objectives and scope.
2) Conduct a situation audit analyzing opportunities/threats and strengths/weaknesses through a market, competitive, and environmental analysis.
3) Identify strategic opportunities from the situation audit.
4) Evaluate strategic opportunities to establish a sustainable competitive advantage.
5) Establish specific, measurable objectives and allocate resources.
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3) Customer expectations of services which are formed by situational and personal factors. Expectations can change over time.
4) The service encounter stage where customers interact with service providers. Models for conceptualizing this include "moments of truth", high/low contact services, and viewing service as drama with roles and scripts
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Retail management involves overseeing the business activities involved in selling goods and services to consumers. Key issues retailers must address include serving customers profitably while standing out competitively. Retailers act as an intermediary between manufacturers, wholesalers, and consumers by sorting products and facilitating transactions. Developing a retail strategy that focuses on customers, coordinates efforts, is value-driven and goal-oriented is important for success. Retail institutions can be classified as either store-based using a mix of strategies or nonstore-based using nontraditional approaches like direct marketing.
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2. Emerging trends in CRM like near-field communication, location-based services, augmented reality, social media on mobile as a customer service channel, and next-generation mobile apps.
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The document discusses management of sales territories and quotas. It covers designing sales territories, assigning salespeople to territories, managing territorial coverage through routing, scheduling and time management tools. It also discusses objectives and types of sales quotas, methods of setting quotas and administering quotas. The key points are that territories consist of existing and potential customers assigned to a salesperson, quotas motivate salespeople and help evaluate performance.
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Intangibility: A service is not a physical product that you can touch or see. A service can be experienced by the buyer or the receiver. Also, you can not judge the quality of the service before consumption.
Heterogeneous: There can be no perfect standardization of services. Even if the service provider remains the same, the quality of the service may differ from time to time.
Inseparability: One unique characteristic of services is that the service and the service provider cannot be separated. Unlike with goods/products the manufacturing and the consumption of services cannot be separated by storage.
No Stock Maintenance: The production and consumption of services are not inseparable because storage of services is not possible. Being an intangible transaction there can never be an inventory of services.
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Imc
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Traditional marketing refers to non-digital marketing like print, broadcast, direct mail, and billboards, while digital marketing uses online technologies. Both have advantages and disadvantages. Traditional marketing is effective for reaching large local audiences but is more expensive and less customizable than digital marketing, which offers global reach, effective targeting, and lower costs but requires digital skills. The best approach combines both based on the target audience's preferences for traditional or digital media.
Did digital kill traditional pr
Digital PR has evolved significantly and now relies on both technical expertise and creative, relevant content. While digital PR can reach wider audiences and allow more interaction, traditional PR still has benefits like familiarity. The primary differences between digital and traditional PR are their channels of communication and level of interaction, with digital PR enabling two-way engagement. However, digital PR can learn from traditional PR's focus on publications, in-person social engagement, and avoiding direct sales pitches in favor of relationship building. As technology advances, digital PR will likely continue integrating more interactive elements while traditional PR adapts to new channels.
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Direct marketing vs conventional marketing
- 1. Direct marketing vs Conventional marketing By Danish Raza Subject- POM II Roll- BBA/40561/20 Semester- III Teacher- Prof. Sandeep Nath Sahdeo
- 2. Contents 2 • Conventional Marketing • Types of Conventional Marketing • Pros and Cons • What is Direct Marketing • Forms of Direct Marketing • How direct marketing is done? • Pros and Cons • Direct vs Conventional Marketing • Which is better?
- 3. 3 What is Conventional Marketing? It is a convenient mode of marketing that helps to reach out to a semi-targeted audience with various offline advertising and promotional methods.
- 4. 4 Newspaper ads Magazines Flyer and brochures TV ads Radio Billboards Types of Conventional Marketing
- 5. 5 Advantages • Conventional marketing is harder to ignore. • Conventional marketing offers DIY options. • Poses less potential risk for your brand. • Is better at reaching certain audiences. • In the form of direct mail, is better able to deliver specific offers for specific people. Disadvantages • It can be more expensive than digital marketing. • It is often not as measurable as digital marketing. • Can no longer execute and refine than digital campaigns. • Does not have the same ability to target and sub-segment as digital. • Is gradually losing it’s audience.
- 6. 6
- 7. 7 What is Direct marketing ? Direct Marketing is a Form of Advertising which allows businesses to communicate directly to customers(thereby eliminating the middlemen) through a variety of media including text messaging, email, websites, online adverts, database marketing and targeted television, newspaper and magazine advertisements as well as outdoor advertising and face to face marketing. • Direct marketing began in the 19th century with Montgomery Ward’s mail- order catalogues • The Direct Marketing Association (DMA) was established in 1917 as a trade organization that provided research, education and support for developing direct marketing
- 8. 8 Personal selling direct marketing Direct- mail direct marketing Catalog direct marketing Telephone marketing Direct – response television marketing Kiosk marketing Digital direct marketing Online marketing Forms of Direct marketing.
- 9. 9
- 10. 10
- 11. 11 Identify customer and the product to sell them. Develop offer. Develop creative strategy. Select the media to use and place advertising. Fulfill responses. Process and track orders/ inquiries. Fulfill information, ship orders, provide customer service. Analyze results of program How Direct marketing is done?
- 12. 12 Benefits of Direct marketing BENEFITS TO BUYERS • Convenient. • Ready access to many Products • Access to comparative information about companies, products, and competitors. • Interactive and immediate BENEFITS TO SELLERS • Tool to build customer relationships. • Low-cost, efficient, fast alternative to reach markets. • Flexible, and changes can be made quickly. • Access to buyers not reachable through other channels.
- 13. 13
- 14. 14
- 15. 15
- 16. 16
- 17. 17 ADD A FOOTER Direct Vs Conventional Marketing Direct Marketing • Direct marketing offers a higher level of engagement and interaction. • Ease of measuring results. In direct marketing the marketing techniques and results are measurable. • Direct marketing has a bigger audience range. It can reach an audience which are far away from local or even overseas. • Less expensive more effective Conventional Marketing • Conventional marketing techniques which does not allow direct interaction with audience. • When giving away brochures, flyers or advertise in magazines. It is impossible to know, how far your marketing is going to be successful. • One of the biggest restriction is inability to go beyond a regional or local audience.
- 18. 18 Looking on the facts and data we’ve seen. It is clear that digital marketing is the way to advertise your brand be it small or established business. There are little risks and great rewards. That’s not a combo you see often in the business world. By gaining clarity on the direct marketing vs conventional marketing aspect, a business can get a better objective of which marketing strategy is appropriate and how it should be applied. Which is better ?
- 19. THANK YOU!