The internet has been around for 25 years and has caused many disruptions. With more disruptions to come, many organizations are seeking for ways to use digital opportunities in a meaningful way creating more value for customers and sustaining their business.
The impact of the development of the Web on marketing and communications and how it causes digital disruption for companies is shown in this talk. With practical examples you will get insights in how organizations can create more value for customers at the same time also the organization can benefit from these efforts. Several digital developments such as mobile, social and 'internet of things' will be presented. Besides the use of theoretical models for digital disruption and digital transformation, some case studies are presented which bring directly applicable tips to take home.
"#Gamification in #ITSM" top stories by mr.SPOCK at #BrightTalk summit "Emerging Trends and Technologies in ITSM".
Watch recorded webinar with sound here: http://bit.ly/GinITSM
#Apollo13 #FreshDesk #SalesForce #StackOverflow #Quora #Disneyland and more cases shared
According to Gartner, Gamification has climbed on a "peak of inflated expectations" in it's Hype Cycle. Like any new trend, gamification will move through the hype cycle and next stop is - "trough of disillusionment". Gartner predicts that by 2014, 80% of current gamified applications will fail.
Shall we do something in ITSM? What can we do? What has been done already? While consulting organisations, running business simulations and presenting at different international and regional events I've been able to meet many interesting people, discuss the topic and hear interesting stories and thoughts. Best of them I will share with you!
Digitale disruptie - Minor Branding to Friending - Hogeschool Rotterdam - okt...Ayman van Bregt
Gastcollege over digitale disruptie en digitale waardecreatie voor de minor branding to friending voor de Hogeschool Rotterdam.
Onderwerpen:
Digitale disruptie
Innovatie
Concepting
New business development
Mediaconsumptie
Mobiele revolutie
Impact van digitale disruptie op de economie
Digitale waardecreatie
McKinsey social technologies model
Collaborative Economy - Honeycomb model
Customer journeys
Innovatieparadox
Innovator's DNA
CARE als drijvende kracht achter digitale disruptie en betekenisvolle digitale waardecreatie
Digital Transformation - International Days - Artevelde University College - ...Ayman van Bregt
Lecture on digital transformation for students of the Artevelde University College in Ghent, Belgium.
The internet has been around for 25 years and has caused many disruptions. With more disruptions to come, many organizations are seeking for ways to use digital opportunities in a meaningful way creating more value for customers and sustaining their business.
The impact of the development of the Web on marketing and communications and how it causes digital disruption for companies is shown in this talk. With practical examples you will get insights in how organizations can create more value for customers at the same time also the organization can benefit from these efforts. Several digital developments such as mobile, social and 'internet of things' will be presented. Besides the use of theoretical models for digital disruption and digital transformation, some case studies are presented which bring directly applicable tips to take home.
Principles for digital transformation are a changing value proposition, business model, culture, technology and organization.
Digital disruption - International Communication Days 2016 - Erasmushogeschoo...Ayman van Bregt
The document discusses digital disruption and provides examples. It begins with definitions of innovation, concepting, and new business development in the context of digital disruption. It then discusses shifts in business, media, and behavior due to digital disruption, providing examples. Models for digital transformation are presented, including the social economy model and the O.P.P.O.S.I.T.E customer experience framework. Tips for digital transformation are provided, such as staying close to users, unbundling offerings, and developing an innovator's DNA with skills like associating and questioning.
How to make use of social media data to support marketing decisions - Vleric...Ayman van Bregt
Guest lecture for the Strategic Data Driven Marketing Programme at Vlerick Business School in Ghent on how to make use of social media data to support marketing decisions.
The programme revolves around how to radically improve your marketing performance.
Today, marketers are forced to do more with less – and next to that, the marketing budget needs to be justified, which is easier said than done. Measuring your marketing effort is the answer – but the vast majority of organisations do not use centralised data to manage and optimise their marketing efforts.
Nevertheless, research shows that organisations that apply data-driven marketing and metrics for measurement have significantly better marketing performance. As a marketer, you are undoubtedly overwhelmed by a vast amount of data that you’d like to measure with limited time and resources. So, how do you manage this?
The programme consists of 3 modules:
From business to data
From data to insights
From insights to action
The added value that the programme delivers:
Possess clear concepts for designing and implementing a data-driven marketing strategy
Know how to improve your customer acquisition & retention
Be able to see new business opportunities and improve your results, thanks to a better understanding of your data.
How to make use of social media data to support marketing decisions - Strateg...Ayman van Bregt
Guest lecture for the Strategic Data Driven Marketing Programme at Vlerick Business School in Ghent on how to make use of social media data to support marketing decisions.
The programme revolves around how to radically improve your marketing performance.
Today, marketers are forced to do more with less – and next to that, the marketing budget needs to be justified, which is easier said than done. Measuring your marketing effort is the answer – but the vast majority of organisations do not use centralised data to manage and optimise their marketing efforts.
Nevertheless, research shows that organisations that apply data-driven marketing and metrics for measurement have significantly better marketing performance. As a marketer, you are undoubtedly overwhelmed by a vast amount of data that you’d like to measure with limited time and resources. So, how do you manage this?
The programme consists of 3 modules:
From business to data
From data to insights
From insights to action
The added value that the programme delivers:
Possess clear concepts for designing and implementing a data-driven marketing strategy
Know how to improve your customer acquisition & retention
Be able to see new business opportunities and improve your results, thanks to a better understanding of your data.
The document discusses key considerations for digital marketing on a global scale. It notes that consumers are increasingly connected continuously and highlights trends like the importance of multichannel experiences and mobile marketing. It also discusses evolving consumer expectations around customer experience, personalization, and voice of the customer programs. The document recommends that companies looking to expand digitally consider differences in cultures, languages, and regulations when marketing in new international markets.
For more information about the marcus evans marketing summit series: marketingseries@marcusevanscy.com
Tricia Weener, Head of Marketing, Commercial Banking, Global Banking & Markets, APAC at HSBC discussing The Future of Marketing at the CMO ANZ Summit 2015.
"#Gamification in #ITSM" top stories by mr.SPOCK at #BrightTalk summit "Emerging Trends and Technologies in ITSM".
Watch recorded webinar with sound here: http://bit.ly/GinITSM
#Apollo13 #FreshDesk #SalesForce #StackOverflow #Quora #Disneyland and more cases shared
According to Gartner, Gamification has climbed on a "peak of inflated expectations" in it's Hype Cycle. Like any new trend, gamification will move through the hype cycle and next stop is - "trough of disillusionment". Gartner predicts that by 2014, 80% of current gamified applications will fail.
Shall we do something in ITSM? What can we do? What has been done already? While consulting organisations, running business simulations and presenting at different international and regional events I've been able to meet many interesting people, discuss the topic and hear interesting stories and thoughts. Best of them I will share with you!
Digitale disruptie - Minor Branding to Friending - Hogeschool Rotterdam - okt...Ayman van Bregt
Gastcollege over digitale disruptie en digitale waardecreatie voor de minor branding to friending voor de Hogeschool Rotterdam.
Onderwerpen:
Digitale disruptie
Innovatie
Concepting
New business development
Mediaconsumptie
Mobiele revolutie
Impact van digitale disruptie op de economie
Digitale waardecreatie
McKinsey social technologies model
Collaborative Economy - Honeycomb model
Customer journeys
Innovatieparadox
Innovator's DNA
CARE als drijvende kracht achter digitale disruptie en betekenisvolle digitale waardecreatie
Digital Transformation - International Days - Artevelde University College - ...Ayman van Bregt
Lecture on digital transformation for students of the Artevelde University College in Ghent, Belgium.
The internet has been around for 25 years and has caused many disruptions. With more disruptions to come, many organizations are seeking for ways to use digital opportunities in a meaningful way creating more value for customers and sustaining their business.
The impact of the development of the Web on marketing and communications and how it causes digital disruption for companies is shown in this talk. With practical examples you will get insights in how organizations can create more value for customers at the same time also the organization can benefit from these efforts. Several digital developments such as mobile, social and 'internet of things' will be presented. Besides the use of theoretical models for digital disruption and digital transformation, some case studies are presented which bring directly applicable tips to take home.
Principles for digital transformation are a changing value proposition, business model, culture, technology and organization.
Digital disruption - International Communication Days 2016 - Erasmushogeschoo...Ayman van Bregt
The document discusses digital disruption and provides examples. It begins with definitions of innovation, concepting, and new business development in the context of digital disruption. It then discusses shifts in business, media, and behavior due to digital disruption, providing examples. Models for digital transformation are presented, including the social economy model and the O.P.P.O.S.I.T.E customer experience framework. Tips for digital transformation are provided, such as staying close to users, unbundling offerings, and developing an innovator's DNA with skills like associating and questioning.
How to make use of social media data to support marketing decisions - Vleric...Ayman van Bregt
Guest lecture for the Strategic Data Driven Marketing Programme at Vlerick Business School in Ghent on how to make use of social media data to support marketing decisions.
The programme revolves around how to radically improve your marketing performance.
Today, marketers are forced to do more with less – and next to that, the marketing budget needs to be justified, which is easier said than done. Measuring your marketing effort is the answer – but the vast majority of organisations do not use centralised data to manage and optimise their marketing efforts.
Nevertheless, research shows that organisations that apply data-driven marketing and metrics for measurement have significantly better marketing performance. As a marketer, you are undoubtedly overwhelmed by a vast amount of data that you’d like to measure with limited time and resources. So, how do you manage this?
The programme consists of 3 modules:
From business to data
From data to insights
From insights to action
The added value that the programme delivers:
Possess clear concepts for designing and implementing a data-driven marketing strategy
Know how to improve your customer acquisition & retention
Be able to see new business opportunities and improve your results, thanks to a better understanding of your data.
How to make use of social media data to support marketing decisions - Strateg...Ayman van Bregt
Guest lecture for the Strategic Data Driven Marketing Programme at Vlerick Business School in Ghent on how to make use of social media data to support marketing decisions.
The programme revolves around how to radically improve your marketing performance.
Today, marketers are forced to do more with less – and next to that, the marketing budget needs to be justified, which is easier said than done. Measuring your marketing effort is the answer – but the vast majority of organisations do not use centralised data to manage and optimise their marketing efforts.
Nevertheless, research shows that organisations that apply data-driven marketing and metrics for measurement have significantly better marketing performance. As a marketer, you are undoubtedly overwhelmed by a vast amount of data that you’d like to measure with limited time and resources. So, how do you manage this?
The programme consists of 3 modules:
From business to data
From data to insights
From insights to action
The added value that the programme delivers:
Possess clear concepts for designing and implementing a data-driven marketing strategy
Know how to improve your customer acquisition & retention
Be able to see new business opportunities and improve your results, thanks to a better understanding of your data.
The document discusses key considerations for digital marketing on a global scale. It notes that consumers are increasingly connected continuously and highlights trends like the importance of multichannel experiences and mobile marketing. It also discusses evolving consumer expectations around customer experience, personalization, and voice of the customer programs. The document recommends that companies looking to expand digitally consider differences in cultures, languages, and regulations when marketing in new international markets.
For more information about the marcus evans marketing summit series: marketingseries@marcusevanscy.com
Tricia Weener, Head of Marketing, Commercial Banking, Global Banking & Markets, APAC at HSBC discussing The Future of Marketing at the CMO ANZ Summit 2015.
Introduction E-Business & Digital TransformationFrank Wiedemann
The document provides an overview of e-business and digital transformation. It defines e-business and outlines some key aspects of digital transformation, including the growth of the internet of things and how digital platforms can disrupt traditional businesses. It also discusses different e-business models and examples of industries that have been disrupted by new digital technologies and new types of companies.
This document summarizes media coverage and engagement for GoInStore in Q3 2016. It includes:
- 38 pieces of media coverage reaching over 4 million impressions
- 6 media briefings with publications like the Financial Times and Retail Focus
- Engagement with 8 analysts at events like Mobile World Congress
- 2 award nominations including at the GSM Awards and Accenture Customer Innovation Awards
- Coverage in prominent publications across industries including Forbes, ZDNet, and Computer Weekly featuring GoInStore's augmented reality and virtual reality technologies.
Changing the world through digital experiences, AdobeAvaus
Presentation at Avaus Executive Lounge 26.3.2015 by Adobe
Digital Trends for 2015 – insights and reflection
Franck Attia, Nordic Managing Director, Adobe Marketing Cloud
• What are the results for 2015, what are the new insights?
• Lesson learned from the report and how can we utilise the result
• How can technology help you stay ahead – and exceed your customers expectations
Preparing for Digital Disruption: Future-Proofing Yourself and Your OrganizationGlobal Knowledge Training
http://ow.ly/OrvWm
In this world of volatility and complexity, it seems that the only certainty is the unstoppable advancement of technology. As people and organizations look to improve productivity, innovate their business models and processes, and differentiate their client and employee experiences, they need to be prepared to work in new and different ways. The challenge is that recent data reveals that Canada is falling behind the rest of the world in innovation, especially regarding new and disruptive technologies that promise to significantly impact every industry and organizations of all types and sizes.
In this slidedeck, explore the concept of digital disruption and provide information about how to future-proof yourself and your organization to succeed in this new world. You will learn:
What digital disruption is.
What the building blocks for success for both people and organizations are.
How you can use the new Canada Job Grant Program to develop the skills and knowledge required today and into the future.
ABOUT THE SPEAKERS
Michelle Moore is senior director of leadership and business solutions for Global Knowledge Canada, Europe, Middle East and Africa. A learning and development professional with more than 25 years of experience helping organizations solve business problems related to people and process, Moore has extensive experience working with both HR and IT. Her current mission is to help organizations make the most of the digital opportunity.
Jalene Lumb, a certified Project Management Professional (PMP®) with a Bachelor of Management degree from the University of Lethbridge, has worked with Global Knowledge for over 12 years, holding many roles within the company, from applications instructor to director of vendor management to senior project manager. These roles have enabled her to understand not only the different lines of businesses Global Knowledge offers, but also the intricate relationships between Global Knowledge and our valued partners. Lumb is also a member of Project Management Institute - Canada's Technology Triangle (PMI-CTT) chapter in Ontario and the Canadian Federation of University Women.
The document discusses how digital technologies are transforming retail and eCommerce. It covers topics like the growth of eCommerce and how it is changing the shopping experience. It also discusses new skills needed like digital competencies, social media skills, and how to optimize and engage customers. The document outlines how companies need to take an omnichannel approach and use marketing analytics to drive growth by anchoring analytics to strategy and leveraging data as a competitive advantage.
Part 1: Introduction to digital marketing technologyTrieu Nguyen
This document provides an overview of a mini-course on data-driven marketing using the USPA framework presented by Trieu Nguyen. It includes biographical information about Trieu Nguyen's background and experience in big data projects, machine learning, and digital marketing roles. The document also outlines the topics that will be covered in the mini-course, including digital media models, search engine marketing, social media marketing, advertising technology, customer data platforms, and case studies. Key terms like omnichannel strategy, customer experience strategy, and artificial intelligence strategies for marketing are also defined.
Industry and academic partnerships july 2015 finalSteven Miller
The document discusses building skills to address the growing demand for data professionals through partnerships between IBM and academia, including providing free access to IBM's Bluemix platform and Watson cognitive services for students and faculty to develop skills in areas such as data science, data engineering, and data policy. It also outlines programs and competitions IBM sponsors to engage students in building data skills and foster collaboration between universities and IBM researchers.
The New Frontier of Lean: the Digital Lean Enterprise by Steve BellInstitut Lean France
Discover how leaders should cut through the complexity and hype to focus on the three, key value-enablers of Digitization and Big Data, supporting informed strategy and execution to help their large, established enterprises thrive in the digital-disruptor economy. A talk by Steve Bell at the Lean IT Summit 2017.
Discover more Lean IT experts and stories on www.lean-it-summit.com
In this webinar we will cover the latest cybersecurity trends and discuss how startups can help addressing them. The cybersecurity market is booming – companies are forecasted to spend up to $ 1 trillion by 2021. Hackers are getting smarter, developing more and more sophisticated ways to take down companies’ IT infrastructure. These new threats and the upcoming regulations require companies to implement ”state- of-the-art” security, which should be any corporate’s number one priority.
During the webinar, we will discuss the latest cybersecurity trends and answer two key questions: Why startups need to be part of the equation and how can they help companies to secure their IT infrastructure?
We invited Jan C. Wendenburg, CEO of certgate, as a guest to share his knowledge from over 20+ years of experience in the industry.
Delivering Digital Transformation and Leveraging a Digital PlatformCapgemini
The document discusses Capgemini's approach to digital transformation and leveraging a digital platform. It describes analyzing different types of digital maturity among organizations. Capgemini's framework helps organizations identify opportunities through business models, digital enablers, and emerging technologies. The framework addresses operations, customer experience, and people/organization. Capgemini has also developed a digital playbook and guiding principles for a digital orchestration platform.
Leading Digital Turning Tech into Business TransformationCapgemini
In this keynote Maggie will be sharing insights from Capgemini's research collaboration with the MIT and will highlight how large companies in traditional industries, from
finance to manufacturing to pharmaceuticals are using digital to gain strategic advantage. She will also cover the principles and practices that lead to successful digital transformation based on a two-part framework: where to invest in digital capabilities, and how to lead the transformation. About the author: Maggie works with CXOs globally to help them make digital a core part of how they do business and deliver on a profitable customer promise. Previously she was responsible for Global Cloud Sales and Consulting and delivered a number of transformation programs at other consulting and technology service companies. Maggie has significant international experience and is an accomplished
keynote speaker around the world.
This document contains questions and responses about going digital and using technology. It discusses topics like internet access, using social media, creating self-service options, automating work, involving external people, using analytics, adapting products/services, transportation apps, crowdfunding, continuous learning, trying new things, and being open to change. The responses provide links to articles and examples about how leading organizations are approaching digital transformation.
The document discusses the need for packaging companies to embrace digital transformation. It notes that 25% of the world's economy will be digital by 2020, and leaders who integrate big data analytics see revenue gains of 5-25%. The packaging industry will be disrupted by digital technologies like those enabling online retail. Companies should view digitalization as a long-term priority rather than a fad. The presentation outlines a digitalization journey for packaging R&D and notes that data will increasingly connect internal functions and the supply chain. It proposes a two-phase approach to build digital tools and environments to generate value from company data.
Ventana Research 2015 Technology Innovation AwardsVentana Research
The Ventana Research Technology Innovation Awards recognize vendors that have introduced noteworthy innovations in technology that advance business and IT.
The Technology Innovation Awards showcase advances in the productivity and potential of business applications as well as technology that contributes significantly to the improved efficiency, productivity, and the performance of an organizations.
A look at the evolution in complexity of marketing due to the proliferation of digital touchpoints and technologies used to manage them, pointing toward the digital transformation of the marketing discipline
To survive and remain relevant, enterprises must transform into digital businesses: embrace digital technologies to improve operational efficiency, accelerate business innovation and reimagine the customer experience. In the end a digital business will result in improved compliance, cost savings, faster time to market and competitive advantage.
This document discusses digital business model innovation and transformation. It begins with an overview of business models and the business model canvas tool. It then covers digital business models, the stages of digital transformation, and frameworks for digital business models. Key components of digital business models are discussed. The document outlines drivers of business model innovation and a framework for digital business model innovation. It also discusses challenges in digital transformation, such as why many initiatives fail. The document concludes with sections on business model innovation opportunities in different areas like resources, offerings, customers, and finances.
EURIB Korte opleiding: Online marketing - Maart 2016Ayman van Bregt
Sessie voor de EURIB Korte opleiding over online marketing. In deze sessie ging het over de de laatste digitale ontwikkelingen op het gebied van marketing & communicatie. Onderwerpen die aan bod kwamen zijn zoekmachinemarketing (seo en sea), social media, mobiele marketing, mediaconsumptie, online gedrag, big data, internet of things (iot) en de economische impact van digitale landschap (digitale disruptie en digitale transformatie) met o.a. de opkomst van de deeleconomie.
Weitere ähnliche Inhalte
Ähnlich wie Digital Disruption - Artevelde University College Ghent - International week april 2015
Introduction E-Business & Digital TransformationFrank Wiedemann
The document provides an overview of e-business and digital transformation. It defines e-business and outlines some key aspects of digital transformation, including the growth of the internet of things and how digital platforms can disrupt traditional businesses. It also discusses different e-business models and examples of industries that have been disrupted by new digital technologies and new types of companies.
This document summarizes media coverage and engagement for GoInStore in Q3 2016. It includes:
- 38 pieces of media coverage reaching over 4 million impressions
- 6 media briefings with publications like the Financial Times and Retail Focus
- Engagement with 8 analysts at events like Mobile World Congress
- 2 award nominations including at the GSM Awards and Accenture Customer Innovation Awards
- Coverage in prominent publications across industries including Forbes, ZDNet, and Computer Weekly featuring GoInStore's augmented reality and virtual reality technologies.
Changing the world through digital experiences, AdobeAvaus
Presentation at Avaus Executive Lounge 26.3.2015 by Adobe
Digital Trends for 2015 – insights and reflection
Franck Attia, Nordic Managing Director, Adobe Marketing Cloud
• What are the results for 2015, what are the new insights?
• Lesson learned from the report and how can we utilise the result
• How can technology help you stay ahead – and exceed your customers expectations
Preparing for Digital Disruption: Future-Proofing Yourself and Your OrganizationGlobal Knowledge Training
http://ow.ly/OrvWm
In this world of volatility and complexity, it seems that the only certainty is the unstoppable advancement of technology. As people and organizations look to improve productivity, innovate their business models and processes, and differentiate their client and employee experiences, they need to be prepared to work in new and different ways. The challenge is that recent data reveals that Canada is falling behind the rest of the world in innovation, especially regarding new and disruptive technologies that promise to significantly impact every industry and organizations of all types and sizes.
In this slidedeck, explore the concept of digital disruption and provide information about how to future-proof yourself and your organization to succeed in this new world. You will learn:
What digital disruption is.
What the building blocks for success for both people and organizations are.
How you can use the new Canada Job Grant Program to develop the skills and knowledge required today and into the future.
ABOUT THE SPEAKERS
Michelle Moore is senior director of leadership and business solutions for Global Knowledge Canada, Europe, Middle East and Africa. A learning and development professional with more than 25 years of experience helping organizations solve business problems related to people and process, Moore has extensive experience working with both HR and IT. Her current mission is to help organizations make the most of the digital opportunity.
Jalene Lumb, a certified Project Management Professional (PMP®) with a Bachelor of Management degree from the University of Lethbridge, has worked with Global Knowledge for over 12 years, holding many roles within the company, from applications instructor to director of vendor management to senior project manager. These roles have enabled her to understand not only the different lines of businesses Global Knowledge offers, but also the intricate relationships between Global Knowledge and our valued partners. Lumb is also a member of Project Management Institute - Canada's Technology Triangle (PMI-CTT) chapter in Ontario and the Canadian Federation of University Women.
The document discusses how digital technologies are transforming retail and eCommerce. It covers topics like the growth of eCommerce and how it is changing the shopping experience. It also discusses new skills needed like digital competencies, social media skills, and how to optimize and engage customers. The document outlines how companies need to take an omnichannel approach and use marketing analytics to drive growth by anchoring analytics to strategy and leveraging data as a competitive advantage.
Part 1: Introduction to digital marketing technologyTrieu Nguyen
This document provides an overview of a mini-course on data-driven marketing using the USPA framework presented by Trieu Nguyen. It includes biographical information about Trieu Nguyen's background and experience in big data projects, machine learning, and digital marketing roles. The document also outlines the topics that will be covered in the mini-course, including digital media models, search engine marketing, social media marketing, advertising technology, customer data platforms, and case studies. Key terms like omnichannel strategy, customer experience strategy, and artificial intelligence strategies for marketing are also defined.
Industry and academic partnerships july 2015 finalSteven Miller
The document discusses building skills to address the growing demand for data professionals through partnerships between IBM and academia, including providing free access to IBM's Bluemix platform and Watson cognitive services for students and faculty to develop skills in areas such as data science, data engineering, and data policy. It also outlines programs and competitions IBM sponsors to engage students in building data skills and foster collaboration between universities and IBM researchers.
The New Frontier of Lean: the Digital Lean Enterprise by Steve BellInstitut Lean France
Discover how leaders should cut through the complexity and hype to focus on the three, key value-enablers of Digitization and Big Data, supporting informed strategy and execution to help their large, established enterprises thrive in the digital-disruptor economy. A talk by Steve Bell at the Lean IT Summit 2017.
Discover more Lean IT experts and stories on www.lean-it-summit.com
In this webinar we will cover the latest cybersecurity trends and discuss how startups can help addressing them. The cybersecurity market is booming – companies are forecasted to spend up to $ 1 trillion by 2021. Hackers are getting smarter, developing more and more sophisticated ways to take down companies’ IT infrastructure. These new threats and the upcoming regulations require companies to implement ”state- of-the-art” security, which should be any corporate’s number one priority.
During the webinar, we will discuss the latest cybersecurity trends and answer two key questions: Why startups need to be part of the equation and how can they help companies to secure their IT infrastructure?
We invited Jan C. Wendenburg, CEO of certgate, as a guest to share his knowledge from over 20+ years of experience in the industry.
Delivering Digital Transformation and Leveraging a Digital PlatformCapgemini
The document discusses Capgemini's approach to digital transformation and leveraging a digital platform. It describes analyzing different types of digital maturity among organizations. Capgemini's framework helps organizations identify opportunities through business models, digital enablers, and emerging technologies. The framework addresses operations, customer experience, and people/organization. Capgemini has also developed a digital playbook and guiding principles for a digital orchestration platform.
Leading Digital Turning Tech into Business TransformationCapgemini
In this keynote Maggie will be sharing insights from Capgemini's research collaboration with the MIT and will highlight how large companies in traditional industries, from
finance to manufacturing to pharmaceuticals are using digital to gain strategic advantage. She will also cover the principles and practices that lead to successful digital transformation based on a two-part framework: where to invest in digital capabilities, and how to lead the transformation. About the author: Maggie works with CXOs globally to help them make digital a core part of how they do business and deliver on a profitable customer promise. Previously she was responsible for Global Cloud Sales and Consulting and delivered a number of transformation programs at other consulting and technology service companies. Maggie has significant international experience and is an accomplished
keynote speaker around the world.
This document contains questions and responses about going digital and using technology. It discusses topics like internet access, using social media, creating self-service options, automating work, involving external people, using analytics, adapting products/services, transportation apps, crowdfunding, continuous learning, trying new things, and being open to change. The responses provide links to articles and examples about how leading organizations are approaching digital transformation.
The document discusses the need for packaging companies to embrace digital transformation. It notes that 25% of the world's economy will be digital by 2020, and leaders who integrate big data analytics see revenue gains of 5-25%. The packaging industry will be disrupted by digital technologies like those enabling online retail. Companies should view digitalization as a long-term priority rather than a fad. The presentation outlines a digitalization journey for packaging R&D and notes that data will increasingly connect internal functions and the supply chain. It proposes a two-phase approach to build digital tools and environments to generate value from company data.
Ventana Research 2015 Technology Innovation AwardsVentana Research
The Ventana Research Technology Innovation Awards recognize vendors that have introduced noteworthy innovations in technology that advance business and IT.
The Technology Innovation Awards showcase advances in the productivity and potential of business applications as well as technology that contributes significantly to the improved efficiency, productivity, and the performance of an organizations.
A look at the evolution in complexity of marketing due to the proliferation of digital touchpoints and technologies used to manage them, pointing toward the digital transformation of the marketing discipline
To survive and remain relevant, enterprises must transform into digital businesses: embrace digital technologies to improve operational efficiency, accelerate business innovation and reimagine the customer experience. In the end a digital business will result in improved compliance, cost savings, faster time to market and competitive advantage.
This document discusses digital business model innovation and transformation. It begins with an overview of business models and the business model canvas tool. It then covers digital business models, the stages of digital transformation, and frameworks for digital business models. Key components of digital business models are discussed. The document outlines drivers of business model innovation and a framework for digital business model innovation. It also discusses challenges in digital transformation, such as why many initiatives fail. The document concludes with sections on business model innovation opportunities in different areas like resources, offerings, customers, and finances.
Ähnlich wie Digital Disruption - Artevelde University College Ghent - International week april 2015 (20)
EURIB Korte opleiding: Online marketing - Maart 2016Ayman van Bregt
Sessie voor de EURIB Korte opleiding over online marketing. In deze sessie ging het over de de laatste digitale ontwikkelingen op het gebied van marketing & communicatie. Onderwerpen die aan bod kwamen zijn zoekmachinemarketing (seo en sea), social media, mobiele marketing, mediaconsumptie, online gedrag, big data, internet of things (iot) en de economische impact van digitale landschap (digitale disruptie en digitale transformatie) met o.a. de opkomst van de deeleconomie.
Het gebruik van social media big data als basis voor marketing insights - Dig...Ayman van Bregt
In deze presentatie zal inzicht gegeven worden in de huidige stand van zaken t.a.v. big data en hoe dit ingezet kan worden om inzichten voor marketing te vergaren op basis van aanwezige informatie op social media. De waarde van social media big data zal binnen een marketingcontext gepresenteerd worden aan de hand van een klantcase. Afsluitend zullen er tips gegeven worden voor organisaties om zelf aan de slag te gaan met social media big data.
Digitale disruptie en marketing - Digitale marketing transformatie als sleute...Ayman van Bregt
Keynote 'Digitale disruptie en marketing' over hoe digitale marketing transformatie de sleutel tot succes is voor de marketeers van het Oracle Partnernetwork in Nederland tijdens het Oracle Marketing Meets Marketing event.
Tijdens dit event werden partners bijgepraat over de laatste ontwikkelingen op het gebied van marketing binnen Oracle, de nieuwe marketing planning voor Oracle partners en marketing automation.
4YoungPeople - Personal Branding met Power! - 20 juni 2015Ayman van Bregt
Ben jij klaar om jezelf professioneel in de markt te zetten? Laat jij de wereld zien wat je waard bent en waarom ze juist jou nodig hebben?
Programma
• Maak van jezelf een sterk merk
• Jouw merkbelofte: wat heb jij te bieden?
• Tips voor Personal Branding
• Van verkopen naar dichtbij ontvangen
• Waardepropositie: jouw toegevoegde waarde op de markt bepalen
• Formuleren van een overtuigende pitch
• Online marketing en social media
• Jezelf zakelijk overtuigend online presenteren
• Praktische stappen om je vindbaarheid te vergroten
• Effectief online netwerken
Resultaat
• Je hebt een visie op wie je zakelijk bent en wat je wilt communiceren
• Je kent jouw toegevoegde waarde en kunt deze doorvertalen naar een overtuigende pitch en communicatiemiddelen
• Je weet jezelf vanuit de inhoud online zichtbaar te maken in je netwerk en je als deskundige te positioneren
• Je hebt een leuke en inspirerende dag gehad waarin je op een nieuwe manier bent gaan denken!
Kijk voor meer informatie op http://www.4youngpeople.nl/cevent/personal-branding-met-power-summer-school/
EURIB Leergang: Online Marketing - Maart 2015Ayman van Bregt
Sessie voor de EURIB Leergang online marketing over de de laatste digitale ontwikkelingen op het gebied van marketing & communicatie. Onderwerpen die aan bod kwamen zijn zoekmachinemarketing, social media, mobiele marketing, mediaconsumptie, online gedrag, big data, internet of things (iot) en de economische impact van digitale landschap met o.a. de opkomst van de deeleconomie.
Rotary Schiedam - Digitale waarde creëren - Maart 2015Ayman van Bregt
Inspiratiesessie over de impact van de digitale wereld op de maatschappij, trends als gevolg van digitale ontwikkelingen en hoe organisaties en bedrijven hier op in kunnen spelen.
Social media strategie - Bedrijvenkring Gemeente EpeAyman van Bregt
Sessie voor leden van de Bedrijvenkring Gemeente Epe:
De Bedrijvenkring Gemeente Epe nodigt u op 16 oktober aanstaande uit voor de thema-avond Social Media. Ayman van Bregt, Digitaal Strateeg en Bas Westland, LinkedIn Trainer nemen u mee in de digitale wereld van kansen en bedreigingen. Na het hoofdprogramma zijn er twee workshops over het gebruik van LinkedIn en de zin en onzin van Facebook als communicatiekanaal.
Kijk voor meer informatie op: http://www.bedrijvenkringgemeenteepe.nl/agenda/social-media
EURIB - Masterclass Digitale Waardecreatie - 24 april 2014Ayman van Bregt
EURIB Masterclass: Digitale Waardecreatie
Het internet bestaat inmiddels 25 jaar en groeit en ontwikkelt zich nog steeds hard. Veel organisaties zoeken naar een zinvolle inzet van digitale mogelijkheden om meer waarde voor klanten te creëren en tegelijkertijd ook business doelstellingen te dienen.
Ayman van Bregt zal deze middag vanuit de ontwikkeling van het web en de impact daarvan op marketing en communicatie laten zien hoe organisaties meer waarde voor klanten kunnen creëren waarbij tegelijkertijd ook de organisatie profiteert van deze inzet. Verschillende digitale ontwikkelingen zoals bijvoorbeeld mobiel, social en ‘internet of things’ zullen aan bod komen. Aan de hand van theoretische modellen en enkele praktijkcases zijn er direct concreet toepasbare tips die mee naar huis kunnen worden genomen. Meer informatie op http://www.eurib.org/opleidingen-bijeenkomsten/masterclasseseurib/teacher/masterclass-digitale-waardecreatie.html
NIMA Expert Class: social media B2B - Oktober 2013Ayman van Bregt
Social media, de perfecte tool om de klant te bereiken. Dat is alleen makkelijker gezegd dan gedaan in de B2B branche. Wil jij weten hoe je social media binnen jouw organisatie in zet?
Tijdens deze NIMA Expert Class leer je hoe je aan de hand van een gestructureerd stappenplan waarde kunt creëren voor jouw B2B-organisatie met behulp van social media en internettechnologie. Je doet inzichten op die leiden tot een aantal concrete verbeterpunten hoe je als B2B-organisatie social media strategisch en krachtig kunt inzetten om zo meer waarde te creëren voor (potentiële) klanten.
Kijk voor meer informatie op http://www.nima.nl/inspiration/ontwikkelprogramma/evenement/nima-expert-class-social-media-b2b/
Voor relaties en klanten van Peak Value een korte sessie over de commerciële kansen van sociale media. De sessie was met name gericht op het bieden van inzichten aan ondernemers en zelfstandigen (ZZP) hoe zij een professioneel visitekaartje kunnen afgeven via social media, beter weten wat er speelt via social media en commerciële kansen benutten. Het benutten van de commerciële kansen via social media is afgeschermd in deze slides omwille van privacy.
Reed Business Events - Digitale Marketing 2013 - Social Media voor B2B - juni...Ayman van Bregt
Hoe en waarom kan social media bijdragen aan de zakelijke activiteiten van een organisatie in de business-to-business markt. De waarde van social media voor B2B bedrijven is groot. Het onderhouden van netwerken, imago bouwen en acquisities doen zijn slechts een paar voorbeelden waarbij social media een rol kunnen spelen.
Leer welke stappen ondernomen kunnen worden om social media zinvol in te gaan zetten en krijg praktische handvatten om morgen meteen al aan te pakken.
De waarde van social media voor B2B-bedrijven
Social Media stappenplan:
- Waarom social media?
- Zakelijke doelstellingen koppelen aan social media
- Van betekenis zijn voor de doelgroep
- Social media implementatie
- Quick wins voor professionals
Kijk voor meer informatie op http://www.reedbusinessevents.nl/Event-detail-pagina/1014/540979/Digitale-Marketing-2013.html#tab1
NIMA Expert Class: social media B2B - Juni 2013Ayman van Bregt
Social media, de perfecte tool om de klant te bereiken. Dat is alleen makkelijker gezegd dan gedaan in de B2B branche. Wil jij weten hoe je social media binnen jouw organisatie in zet?
Tijdens deze NIMA Expert Class leer je hoe je aan de hand van een gestructureerd stappenplan waarde kunt creëren voor jouw B2B-organisatie met behulp van social media en internettechnologie. Je doet inzichten op die leiden tot een aantal concrete verbeterpunten hoe je als B2B-organisatie social media strategisch en krachtig kunt inzetten om zo meer waarde te creëren voor (potentiële) klanten.
Kijk voor meer informatie op http://www.nima.nl/inspiration/ontwikkelprogramma/evenement/nima-expert-class-social-media-b2b-1/
This presentation was provided by Steph Pollock of The American Psychological Association’s Journals Program, and Damita Snow, of The American Society of Civil Engineers (ASCE), for the initial session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session One: 'Setting Expectations: a DEIA Primer,' was held June 6, 2024.
How to Setup Warehouse & Location in Odoo 17 InventoryCeline George
In this slide, we'll explore how to set up warehouses and locations in Odoo 17 Inventory. This will help us manage our stock effectively, track inventory levels, and streamline warehouse operations.
A workshop hosted by the South African Journal of Science aimed at postgraduate students and early career researchers with little or no experience in writing and publishing journal articles.
Walmart Business+ and Spark Good for Nonprofits.pdfTechSoup
"Learn about all the ways Walmart supports nonprofit organizations.
You will hear from Liz Willett, the Head of Nonprofits, and hear about what Walmart is doing to help nonprofits, including Walmart Business and Spark Good. Walmart Business+ is a new offer for nonprofits that offers discounts and also streamlines nonprofits order and expense tracking, saving time and money.
The webinar may also give some examples on how nonprofits can best leverage Walmart Business+.
The event will cover the following::
Walmart Business + (https://business.walmart.com/plus) is a new shopping experience for nonprofits, schools, and local business customers that connects an exclusive online shopping experience to stores. Benefits include free delivery and shipping, a 'Spend Analytics” feature, special discounts, deals and tax-exempt shopping.
Special TechSoup offer for a free 180 days membership, and up to $150 in discounts on eligible orders.
Spark Good (walmart.com/sparkgood) is a charitable platform that enables nonprofits to receive donations directly from customers and associates.
Answers about how you can do more with Walmart!"
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...PECB
Denis is a dynamic and results-driven Chief Information Officer (CIO) with a distinguished career spanning information systems analysis and technical project management. With a proven track record of spearheading the design and delivery of cutting-edge Information Management solutions, he has consistently elevated business operations, streamlined reporting functions, and maximized process efficiency.
Certified as an ISO/IEC 27001: Information Security Management Systems (ISMS) Lead Implementer, Data Protection Officer, and Cyber Risks Analyst, Denis brings a heightened focus on data security, privacy, and cyber resilience to every endeavor.
His expertise extends across a diverse spectrum of reporting, database, and web development applications, underpinned by an exceptional grasp of data storage and virtualization technologies. His proficiency in application testing, database administration, and data cleansing ensures seamless execution of complex projects.
What sets Denis apart is his comprehensive understanding of Business and Systems Analysis technologies, honed through involvement in all phases of the Software Development Lifecycle (SDLC). From meticulous requirements gathering to precise analysis, innovative design, rigorous development, thorough testing, and successful implementation, he has consistently delivered exceptional results.
Throughout his career, he has taken on multifaceted roles, from leading technical project management teams to owning solutions that drive operational excellence. His conscientious and proactive approach is unwavering, whether he is working independently or collaboratively within a team. His ability to connect with colleagues on a personal level underscores his commitment to fostering a harmonious and productive workplace environment.
Date: May 29, 2024
Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
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Find out more about ISO training and certification services
Training: ISO/IEC 27001 Information Security Management System - EN | PECB
ISO/IEC 42001 Artificial Intelligence Management System - EN | PECB
General Data Protection Regulation (GDPR) - Training Courses - EN | PECB
Webinars: https://pecb.com/webinars
Article: https://pecb.com/article
-------------------------------------------------------------------------------
For more information about PECB:
Website: https://pecb.com/
LinkedIn: https://www.linkedin.com/company/pecb/
Facebook: https://www.facebook.com/PECBInternational/
Slideshare: http://www.slideshare.net/PECBCERTIFICATION
Beyond Degrees - Empowering the Workforce in the Context of Skills-First.pptxEduSkills OECD
Iván Bornacelly, Policy Analyst at the OECD Centre for Skills, OECD, presents at the webinar 'Tackling job market gaps with a skills-first approach' on 12 June 2024
How to Make a Field Mandatory in Odoo 17Celine George
In Odoo, making a field required can be done through both Python code and XML views. When you set the required attribute to True in Python code, it makes the field required across all views where it's used. Conversely, when you set the required attribute in XML views, it makes the field required only in the context of that particular view.
Main Java[All of the Base Concepts}.docxadhitya5119
This is part 1 of my Java Learning Journey. This Contains Custom methods, classes, constructors, packages, multithreading , try- catch block, finally block and more.
Digital Disruption - Artevelde University College Ghent - International week april 2015
1. International Days 2015: Digital Disruption
Innovation and concepting in a digital world that leads to new business development
Artevelde University College Ghent april 2015
Ayman van Bregt digital strategist International Days 2015
2. About Ayman van Bregt
Digital strategist
Ayman van Bregt digital strategist aymanvanbregt
Digital Strategist who creates meaningful
digital customer experiences for companies
I assist companies in creating more value for
customers supported by digital resources, to
strengthen the relationship with customers and
getting new customer insights.
Co-founder Dutch Social Media Academy (NSMA)
Learning Course developer NIMA Online Marketer program
(ICM Opleidingen & Trainingen
Slides: bit.ly/artevelde-digital-disruption
3. Agenda
Ayman van Bregt digital strategist International Days 2015
01
02
03
Shifts in business, media and behavior
Digital disruption examples
Models for digital disruption
04
05
Tips for digital disruption
Q & A
5. Defining digital disruption
What is digital disruption?
Digital disruption
Digital disruption is the change
that occurs when new digital
technologies and business models
affect the value proposition of
existing goods and services.
Ayman van Bregt digital strategist International Days 2015
6. Defining innovation, concepting and new business development
Digital disruption: Innovation and concepting in a digital world that leads to new business development
Innovation
Innovation is a new idea, more
effective device or process. It
applies a better solution that meet
new requirements, inarticulated
needs, or existing market needs.
Concepting
An idea of something formed
by mentally combining all its
characteristics creating
value as a construct for
business.
New business development
New business development
concerns all the activities involved
in realizing new business
opportunities, including product
or service design, business model
design, and marketing.
t
Ayman van Bregt digital strategist International Days 2015
7. SHIFTS EXAMPLES MODELS TIPS Q&A
Shifts in business, media and behavior
“People who bet against the Internet, who think that somehow this change is just a generational shift, miss
that it is a fundamental reorganizing of the power of the end user. The Internet brings tremendous tools to the
end user, and that end user is going to use them.” - Eric Schmidt
15. Source: Active buyers on e-commerce marketplaces http://uk.businessinsider.com/the-most-popular-marketplaces-to-buy-stuff-online-2015-4
Ayman van Bregt digital strategist International Days 2015
16. Source: Innosight Creative destruction whips through corporate America http://bit.ly/1Dljj6X
Ayman van Bregt digital strategist International Days 2015
17. Source: Innosight Creative destruction whips through corporate America http://bit.ly/1Dljj6X
Ayman van Bregt digital strategist International Days 2015
18. Source: KPCB Internet Trends 2014 www.kpcb.com/file/kpcb-internet-trends-2014
Ayman van Bregt digital strategist International Days 2015
19. Shifts in business because of digital disruption
Ayman van Bregt digital strategist International Days 2015
In 2015, Uber, the world’s largest taxi company, owns no
vehicles. Facebook, the world’s most popular media owner,
creates no content. Alibaba, the most valuable retailer, has no
inventory. And Airbnb, the world’s largest accommodation
provider, owns no real estate. Something interesting is
happening.
Source: http://techcrunch.com/2015/03/03/in-the-age-of-disintermediation-the-battle-is-all-for-the-customer-interface/
21. Source: Best global brands 2014 - Interbrand http://www.bestglobalbrands.com/2014/ranking/
Ayman van Bregt digitaal strateeg International Days 2015
22. Shift in business because of digital disruption
Shorter lifespan and more uncertainties;
Technology one of the most important drivers for business;
Simplifying supply chains;
Ayman van Bregt digital strategist International Days 2015
Bron: http://blogs-images.forbes.com/learnvest/files/2014/06/behavior-change-expert-questions.jpg
01
02
03
Focus on communities and platforms.04
25. Ayman van Bregt digital strategist International Days 2015
Source: http://i.imgur.com/xyr0x.jpg
26. Ayman van Bregt digital strategist International Days 2015
Source: https://flic.kr/p/8w5ywj
27. Media consumption back in the days
Media attributes of the past
Lineair;
Location specific;
Limited possibilities;
Passive.
Ayman van Bregt digital strategist International Days 2015
Source: http://flic.kr/p/8w5ywj
01
02
03
04
28. Ayman van Bregt digital strategist International Days 2015
Source: http://youtu.be/8JenAyMmZ68
31. Media consumption nowadays
Media attributes of the current
Nonlineair;
Not location specific;
Indefinite possibilities;
Active and/or passive, you are connected.
Ayman van Bregt digital strategist International Days 2015
Source: flic.kr/p/8nNBUK
01
02
03
04
33. Ayman van Bregt digital strategist International Days 2015
Source: http://visual.ly/reaching-50-million-users
34. Source: TV vs. broadband http://uk.businessinsider.com/top-cable-companies-report-more-internet-subscribers-fewer-tv-customers-2015-4
Ayman van Bregt digital strategist International Days 2015
35. Source: Netflix subscribers (global) http://uk.businessinsider.com/netflix-subscriber-growth-in-q1-2015-2015-4
Ayman van Bregt digital strategist International Days 2015
36. Ayman van Bregt digital strategist International Days 2015
Source: https://www.thinkwithgoogle.com/research-studies/the-new-multi-screen-world-study.html
37. Source: http://sjinsights.net/2014/09/29/new-research-sheds-light-on-daily-ad-exposures/
Media consumption research
Average adult’s daily media and ad exposure
01
02
03
Average number of advertisement and brand
exposures per day per person: 5,000+;
04
Average number of “ads only” exposures per
day: 362;
Average number of “ads only” noted per day:
153;
Average number of “ads only” that we have
some awareness of per day: 86;
Ayman van Bregt digital strategist International Days 2015
05
Average number of “ads only” that made an
impression (engagement): 12.
38. Ayman van Bregt digital strategist International Days 2015
Source: http://www.washingtonpost.com/blogs/innovations/post/about-those-2005-and-2013-photos-of-the-crowds-in-st-peters-square/
2013/03/14/aaf1067a-8cf9-11e2-9f54-f3fdd70acad2_blog.html
39. Ayman van Bregt digital strategist International Days 2015
Source: http://www.businessinsider.com/mobile-is-growing-2013-11
40. Source: Messaging apps vs. social networks (Facebook) http://uk.businessinsider.com/facebook-dominates-online-communication-2015-4
Ayman van Bregt digital strategist International Days 2015
41. Source: Facebook daily active users (global) http://uk.businessinsider.com/facebook-daily-active-users-q4-2014-2015-1
Ayman van Bregt digital strategist International Days 2015
42. Source: Business Insider Internet of Things (IoT) growth http://uk.businessinsider.com/how-the-internet-of-things-market-will-grow-2014-10
Ayman van Bregt digital strategist International Days 2015
43. Shift in media because of digital disruption
Media abundance;
Mobile is one of the most important screens;
Remaining visibility is the biggest challenge for companies
and brands.
Ayman van Bregt digital strategist International Days 2015
Source: http://www.business.com/content-marketing/the-real-marketers-shift-from-social-media-to-content-marketing/
01
02
03
46. Source: Messaging apps vs. average apps http://uk.businessinsider.com/why-companies-pour-billions-of-dollars-into-messaging-apps-2015-3
Ayman van Bregt digital strategist International Days 2015
47. Source: WhatsApp monthly active users http://uk.businessinsider.com/whatsapp-passes-800-million-monthly-active-users-2015-4
Ayman van Bregt digital strategist International Days 2015
48. Ayman van Bregt digital strategist International Days 2015
Source: https://twitter.com/cap0w/status/431176293590106112
49. Ayman van Bregt digital strategist International Days 2015
Source: http://edition.cnn.com/2014/09/15/world/asia/china-cellphone-sidewalk/
50. Shift in behavior because of digital disruption
FOMO: Fear of missing out
Nomophobia: No-mobile-phone phobia
Infobesity: Information overload
Ayman van Bregt digital strategist International Days 2015
Source: http://www.square2marketing.com/marketing-ideas/buyer-behavior
01
02
03
51. SHIFTS EXAMPLES MODELS TIPS Q&A
Digital disruption examples
“A disruptive innovation is a technologically simple innovation in the form of a product, service, or business
model that takes root in a tier of the market that is unattractive to the established leaders in an industry.”
- Clayton Christensen
52. Ayman van Bregt digital strategist International Days 2015
Digital disruption - Food delivery and restaurant industry
Take Eat Easy disrupting the food and restaurant industry by offering delivery from restaurants that don’t take-out and deliver
Source: http://www.tripadvisor.co.uk/ Source: http://www.lamula.fr/wp-content/uploads/2015/04/take-eat-easy.png
53. Source: http://kevinwarnock.com/2011/07/30/airbnb-hosting-is-fun-with-minimal-risk/
Digital disruption - Food delivery and restaurant industry
Take Eat Easy disrupting the food and restaurant industry by offering delivery from restaurants that don’t take-out and deliver
Ayman van Bregt digital strategist International Days 2015
01
02
03
Combining logistics and online food ordering;
04
Community by uniting supply and demand;
Personalisation and choice (recommendation
engine based on ingredients);
Focus on customer service;
05 Realtime insights (food tracking, delivery time).
54. Ayman van Bregt digital strategist International Days 2015
Digital disruption - Hospitality and hotel industry
AirBnB disrupting the hotel industry by offering a community marketplace with unique spaces
Source: http://hotellucystar.ro/en/booking/ Source: http://kevinwarnock.com/2011/07/30/
55. Source: http://kevinwarnock.com/2011/07/30/airbnb-hosting-is-fun-with-minimal-risk/
Digital disruption - Hospitality and hotel industry
AirBnB disrupting the hotel industry by offering a community marketplace with unique spaces
Ayman van Bregt digital strategist International Days 2015
01
02
03
Selling spare rooms instead of owning hotels;
04
Community by uniting supply and demand;
Personalisation and choice;
Extra services available;
05 AirBnB business ecosystem.
56. Ayman van Bregt digital strategist International Days 2015
Digital disruption - Healthcare insurance industry
@Zorgadvies disrupting the healthcare insurance industry by offering a support via Twitter
Source: http://www.zorgverzekeraars.nu Source: https://twitter.com/zorgadvies
57. Source: http://kevinwarnock.com/2011/07/30/airbnb-hosting-is-fun-with-minimal-risk/
Digital disruption - Healthcare insurance industry
@Zorgadvies disrupting the healthcare insurance industry by offering a support via Twitter
Ayman van Bregt digital strategist International Days 2015
01
02
03
Delivering information and support to
customers on their own platform;
04
Demand driven;
Personalisation and choice;
Service after office hours;
05 Provider independent.
58. SHIFTS EXAMPLES MODELS TIPS Q&A
Models for digital disruption
“The reason why it is so difficult for existing firms to capitalize on disruptive innovations is that their processes
and their business model that make them good at the existing business actually make them bad at
competing for the disruption.” - Clayton Christensen
59. Ayman van Bregt digital strategist International Days 2015
Source: McKinsey The Social Economy http://bit.ly/mckinsey-socialeconomy
60. Ayman van Bregt digital strategist International Days 2015
Source: Collaborative Economy Honeycomb https://flic.kr/p/qgyx9P
65. Source: Altimetergroupdigitaltransformation.com
Digital transformation
Why and how companies are investing in new business models to lead digital customer experiences
01
02
03
Center of excellence;
Organizational structure;
IT Partnership.
Ayman van Bregt digital strategist International Days 2015
66. SHIFTS EXAMPLES MODELS TIPS Q&A
Tips for digital disruption
“Management is the opportunity to help people become better people. Practiced that way, it's a magnificent
profession.” - Clayton Christensen
67. Tips for digital disruption: McKinsey’s insights
Digital disruption: Six consumer trends and what businesses need to do now
Stay close to users by investing in customer insights;
Build a competitive edge with deep analytic skills;
Make business models more robust to reflect
consumer diversity;
Ensure investments are clearly aligned with
consumer shifts.
Ayman van Bregt digital strategist International Days 2015
Source: http://www.mckinseyonmarketingandsales.com/digital-disruption-evolving-usage-and-the-new-value-chain
01
02
03
04
68. Tips for digital disruption: Unbundling
Microservices that provide personal experiences
Unbundle packaged offerings;
Use technology to give customers more
choice and control;
Create flexible revenue models (only pay for
what you use);
Manage expectations well and provide a great
customer experience and customer service.
Ayman van Bregt digital strategist International Days 2015
Source: https://susannye.files.wordpress.com/2011/04/asparagus_04.jpg
01
02
03
04
69. Tips for digital disruption: The Innovators’ DNA
Mastering the Five Skills of Disruptive Innovators
Associating (linking ideas that aren’t obviously related);
Questioning (questions that challenge the status quo);
Observing (observing how things work and what doesn’t
work);
Networking (meet people with different backgrounds and
perspectives to extend your knowledge);
Ayman van Bregt digital strategist International Days 2015
Source: http://www.claytonchristensen.com/books/innovators-dna-mastering-skills-disruptive-innovators/
01
02
03
04
Experimenting (trying out new experiences with the world
as your laboratory).
05
70. T-shaped People
People needed for digital transformation
Ayman van Bregt digital strategist International Days 2015
Source: Econsultancy The context for digital transformation http://bit.ly/digital-transformation-econsultancy
01
T-shaped people are defined as those who have a strong
vertical expertise but also wider knowledge or empathy
for other digital disciplines. This is not to say that vertical
expertise is less important, but more that when this is
combined with that wider understanding it is increasingly
valuable in appreciating the wider context of specialist
work, identifying opportunities for greater collaboration or
efficiencies, and seeing the bigger picture.
71. Source: Econsultancy The context for digital transformation skills http://bit.ly/digital-transformation-econsultancy
Ayman van Bregt digital strategist International Days 2015
73. Ayman van Bregt digital strategist International Days 2015
From pushing to attracting
Digital paradigm shift
Fundamental changes because of digital disruption
74. Ayman van Bregt digital strategist International Days 2015
From interrupting to inviting
Digital paradigm shift
Fundamental changes because of digital disruption
75. Ayman van Bregt digital strategist International Days 2015
From unfocused (ignorance) to focused
Digital paradigm shift
Fundamental changes because of digital disruption
76. Ayman van Bregt digital strategist International Days 2015
From control to controlless
Digital paradigm shift
Fundamental changes because of digital disruption
77. Ayman van Bregt digital strategist International Days 2015
From avoiding risk to managing risk
Digital paradigm shift
Fundamental changes because of digital disruption
78. Ayman van Bregt digital strategist International Days 2015
From disjointed
(customer) experiences
to seamless
(customer) experiences
Digital paradigm shift
Fundamental changes because of digital disruption
79. Ayman van Bregt digital strategist International Days 2015
Source: http://searcharchives.vancouver.ca/people-looking-through-holes-in-fence-and-in-trees-to-see-over-fence
Attention is the new currency
80. Ayman van Bregt digital strategist International Days 2015
‘The difference between helping and selling is just two letters. But those two letters are
critically important to the success of business today.’ - Jay Baer
81. Contact
ayman@gamechange.rs
+31 6 41 383 525
Creates meaningful digital customer experiences for companies
http://about.me/aymanvanbregt
Ayman van Bregt digital strategist aymanvanbregt