Review Impertion's dedicated solutions for IT Resellers. This presentation outlines our IT sales leads generation solution for VAR's, System Integrators and ISV's worldwide.

1. Where Tech Resellers
Come to Win New
Customers
Hyper-Engaged Prospects for Channel Partners to Close!
April 2017

2. How Would Your Resellers Like….?
 To receive inbound requests for consultations…
 From people who meet specific targeting criteria…
 And have already downloaded multiple relevant white papers, case studies
and product sheets…
 That were sent by that specific reseller…
 Over a period from one to six months…
 For less than $5,000 per campaign…
 On a pay-per-MQL basis!
 There is a reason our communities have won awards:
2Solutions for IT Resellers www.impertion.com

3. The Challenge for SMB IT Resellers
 Limited Marketing Funds
 Money!
 Limited Marketing Resources
 People, Content, Technology
 Limited Marketing Experience
 Methodologies & Best-Practice
 Limited Time
3Solutions for IT Resellers www.impertion.com

4. What You Want Your Resellers To Do
 Content Marketing
 Using their content or your Vendor
provided content
 Social Media Marketing
 To attract new “white space”
buyers and build the brand
 Lead Nurturing
 Using best practice methodologies
and technologies
 Convert Leads to Sales
 Combining lead conversion
methodologies and sales skills
4Solutions for IT Resellers www.impertion.com

5. Nurturing – The Greatest Fail!
 Generating Leads for / with Resellers is generally understood
 Resellers fail with nurturing: keeping a lead engaged over the
long-term
 Without nurturing, conversion rates and ROI are usually
disastrous
 That’s where Impertion’s solutions come in
 We generate targeted leads from within our Community
 We nurture those leads within our Community using YOUR content
 We convert those leads to sales engagements for your resellers
5Solutions for IT Resellers www.impertion.com

6. We deliver prospects that have
consumed multiple pieces of your
content and are in buying-mode

7. The Impertion Platform
7Solutions for IT Resellers www.impertion.com
 Low Cost
 Best Practices
 Leveraging Vendor Assets e.g. white papers, eBooks
 Results-based Payment

8. Best Practice – The Research
 Companies that excel at lead nurturing generate 50% more sales ready
leads at 33% lower cost. (Forrester Research)
 Companies that automate lead management see a 10% or greater
increase in revenue in 6-9 months. (Gartner Research)
 Nurtured leads make 47% larger purchases than non-nurtured leads.
(The Annuitas Group)
 Companies that excel at lead nurturing have 9% more sales reps
making quota. (CSO Insights)
 Nurtured leads produce, on average, a 20% increase in sales
opportunities versus non-nurtured leads. (HubSpot)
8Solutions for IT Resellers www.impertion.com

9. Vendor Content Libraries & Platforms Are
Great, but…
 They are not enough on their own
 Few Partners are using them
9Solutions for IT Resellers www.impertion.com

10. It’s simple for Resellers to use your
Vendor co-marketing platform – right?
10
Vendor 1
Vendor 2
Vendor 3
Vendor 4
It’s not simple
when every
Vendor provides
a different
system!
“It’s simple, just
figure it out!”
“It’s simple, just
figure it out!”
“It’s simple, just
figure it out!”
“It’s simple, just
figure it out!”
Reseller
Solutions for IT Resellers www.impertion.com

11. Impertion Already Has The Buyers!
 Three global IT communities, with
 30,000 Senior IT Decision Makers
Worldwide
 Delivering your “White Space”
 Integrated lead generation,
nurturing and conversion platform
11
Not just infrastructure – we also deliver the buyers!
Solutions for IT Resellers www.impertion.com

12. A simple, proven, pre-built model
12Solutions for IT Resellers www.impertion.com
• Global IT buyers
• Cutting Edge MarTech
• Best-Practice
Methodologies
Impertion
communities
•Vendor White Papers,
eBooks, etc
•Promote to segments of
community that match
targeting criteria
•Promote on Social
Vendor
Content •Pre-built nurture and
conversion streams
•Utilises best practices
and technologies
•Delivers leads, lead
scoring & sales opps
Nurture &
Convert

13. The Model in Detail – Our Communities
 30,000+ Members Worldwide (& growing rapidly)
 All involved in B2B IT Decision Making
 Persona-based:
 CIOshared.com (Senior IT focused)
 CFOshared.com (Senior Finance, Procurement & Governance)
 MarTechShared.com (Senior Marketing focused)
 Member data enables us to reach beyond our community
using social and email based targeting in highly targeted way
 Can target market segments by standard firmographics
 Location, Title, Company Size, Industry, etc
13Solutions for IT Resellers www.impertion.com

14. The Model in Detail – Lead Magnets
14Solutions for IT Resellers www.impertion.com
 Attract Members Who Meet Target Criteria With Relevant Content
 MQL’s are people who meet your target criteria AND download your content

15. The Model in Detail – Lead Generation
15Solutions for IT Resellers www.impertion.com
 Prospects complete form to become MQL’s for Nurturing

16. Match Nurture Content to Buyers Journey
16Solutions for IT Resellers www.impertion.com
 MQL’s Enter 6 Month Nurture Stream with 6 Pieces of Content

17. The Model in Detail – Lead Conversion
 Lead Scoring
 Depending on number of pieces of
content that have been accessed during
six month nurture period
 Focus Resellers expensive telesales time
on higher value prospects
 Call to Action
 On-page and Pop-up opportunities to
“Request Free Consultation”
 Automatically Exits Converting MQL’s
from Nurture Stream
17Solutions for IT Resellers www.impertion.com

18. Mirrors the “Demand Waterfall”
18Solutions for IT Resellers www.impertion.com

19. Consistently Exceeds Sirius “Best-in-Class”
19Solutions for IT Resellers www.impertion.com
Lead Stage
Conversion
Sirius Average Sirius Best-in-Class Impertion
Inquiry to marketing
qualified lead
4.4% 9.3% 17%
Marketing qualified lead
to sales accepted lead
66.6% 85% 90%
Sales accepted lead to
sales qualified lead
48.8% 61.7% 66%
Sales qualified lead to
won business
20.3% 29.1% Client
Confidential
Source: Sirius Decisions and Impertion Internal Analysis

20. Everything a Reseller Would Do With an
Agency…if they could afford it!
 Affordable for small budgets - $5k per Campaign*
 Covers EVERY best-practice that a digital agency would recommend
 “In-a-box” – simple implementation, low footprint
 Soup-to-nuts: From white-space targeting of prospects to MQL,
nurturing, social, scoring and conversion to SQL.
 This is a 4 month campaign to develop, nurture and convert
completely cold contacts. It is not intended to develop “hot” leads
that are ready to buy immediately.
* Excluding once-off setup of $3,000
20Solutions for IT Resellers www.impertion.com

21. Featured Sponsors
21Solutions for IT Resellers www.impertion.com
 Campaign based versus Featured Sponsor
 Featured Sponsors Receive:
 Ownership of a solution category
 Guaranteed number of leads per year
 Perfect for ongoing vendor-led, multi-partner, multi-geo campaigns

22. Pricing – Built for Small Budgets!
 Only $5,000 for 40 MQL’s attracted & nurtured over 4 months!
 40 MQL’s Guaranteed or refund @ $125 per lead not delivered
 MQL definition agreed in advance between Reseller & Impertion
 Based on Geography, Industry, Company Size, Target Titles
 Once-time campaign development fee: $3,000
 For a single nurture stream (includes all workflows & copywriting)
 Simply add an extra 40 leads @ $5,000 whenever you have budget
 Minimal Customization
 This is a “Product”, not a “Service”
 We cannot modify the underlying infrastructure, only the content itself
 Reporting: Once Per Month
22Solutions for IT Resellers www.impertion.com

23. Next – Launching a Pilot Campaign
 Simple, Fast, Low “footprint” on Reseller
 Send us your 6 pieces of content
 Preferably a mix of white papers, case studies and a video
 Your Vendor probably has content that you can co-brand & use
 Send us your targeting criteria
 Based on Geography, Industry, Company Size, Target Titles
 If your targeting is more complex, please discuss with us in advance
 That’s it!
 Note: If you only want to drive downloads then there is no setup fee. They will simply
be billed at $100 per download.
23Solutions for IT Resellers www.impertion.com

24. Thank You
We Look Forward To Engaging You With Our Members!
Contact
E: info@Impertion.com
W: www.Impertion.com