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Why use a CRM*?
•
•
•
•
•
•
•
What kinds of tools are available for data
capture
•
•
•
•
•
•
•
•
Putting the CI Cluster data in context
•
•
•
•
•
•
•
•
What are we capturing and when?
•
•
•
•
•
•
•
•
Structure, processes, decision gates
•
•
•
•
•
Challenge Projects S/M
industry led project fund to
drive solutions
Resident Entrepreneurs
programme to connect
creatives with partners
A Creative Bridge for Data
Driven Innovation for the
Creative Industries
Horizon Projects curated by
academics applying research
to commercial contexts
Connected Innovators to
connect creatives to R&D
and build leadership skills
A Creative Informatics Lab to
expose partners and creatives
to new technologies
Leading to start-ups, products and services in the creative industries
SIX WAYS OF ENGAGING:
Role and Process Considerations for CI
•
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Example Salesforce Pipeline
Discussion: your tracking of contacts
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Challenges across the Clusters
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Creative Informatics - Shaping the future of the creative industries
Creative Informatics - Shaping the future of the creative industries
Creative Informatics - Shaping the future of the creative industries
Creative Informatics - Shaping the future of the creative industries
Creative Informatics - Shaping the future of the creative industries

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Creative Informatics - Shaping the future of the creative industries

  • 1.
  • 2. Why use a CRM*? • • • • • • •
  • 3. What kinds of tools are available for data capture • • • • • • • •
  • 4. Putting the CI Cluster data in context • • • • • • • •
  • 5.
  • 6.
  • 7. What are we capturing and when? • • • • • • • •
  • 8. Structure, processes, decision gates • • • • •
  • 9.
  • 10. Challenge Projects S/M industry led project fund to drive solutions Resident Entrepreneurs programme to connect creatives with partners A Creative Bridge for Data Driven Innovation for the Creative Industries Horizon Projects curated by academics applying research to commercial contexts Connected Innovators to connect creatives to R&D and build leadership skills A Creative Informatics Lab to expose partners and creatives to new technologies Leading to start-ups, products and services in the creative industries SIX WAYS OF ENGAGING:
  • 11. Role and Process Considerations for CI • • • • • •
  • 12.
  • 14. Discussion: your tracking of contacts • • • • •
  • 15. Challenges across the Clusters • • • • •