Why do users visit a website? Most likely it's for the content. Then why is content strategy the most neglected aspect of user experience design? Delivering the right content to meet user needs requires attention throughout the process -- it must be planned, analyzed, produced, edited, managed, and maintained. Even though content is the centerpiece of the user's experience, it rarely gets the attention it deserves during site design and development. This workshop addressed how to integrate content strategy into the website design process, ensuring that the content that gets created is what users need.
Content Strategy: A Framework for Marketing SuccessLaura Creekmore
The document discusses content strategy and its importance for marketing success. It defines content strategy as helping make decisions based on business needs rather than just content production. An effective content strategy involves analyzing current content to identify gaps and redundant content, and defining processes to optimize tools and identify internal sources to create and manage content. The strategy is implemented through a multi-step process of inventorying all content, analyzing it, identifying better content sources within the organization, optimizing content management tools, and planning ongoing processes to ensure success beyond initial implementation.
The document provides a content strategy for XXX U.S. that was compiled based on competitive audits, research, and stakeholder interviews. It defines key terms, outlines themes and topics recommended for different audiences, and types of content that could be created, such as long-form videos, case studies, and podcasts. It also discusses repurposing original content into different formats, and including curated third-party content to position XXX as a thought leader. The strategy aims to shift XXX's content from an inward focus on services, to topics of interest to transformational leaders around areas like technology, diversity and global trends.
Content Planning Guide - Centerline Digital - Content Marketing - 100713Centerline Digital
The document provides a guide for content planning by walking through questions in five key areas: audience, message, content type, distribution, and measurement. It advises starting the planning process by defining the goal and audience. The guide then prompts the user to consider questions about crafting the right message for the audience, choosing an appropriate content type, selecting distribution channels, and establishing metrics for measuring success. It emphasizes quantity is not as important as quality and that content should help people take action.
This document summarizes a workshop on content strategy given by James Callan. The workshop introduced content strategy and discussed key concepts like the content inventory and audit. It was explained that content strategy involves evaluating existing content, designing new content, and executing an ongoing content plan. Various tools for content strategy were also outlined, including message architecture, editorial style guides, templates, and editorial calendars. The workshop emphasized that content strategy is a long-term process focused on creating and maintaining useful, usable content over time.
This document provides an overview of social media planning and management. It discusses the key steps in the planning process which include:
1) Determining goals like marketing funnel stages or brand identity guidelines.
2) Understanding the target audience's demographics and interests to develop audience personas.
3) Defining the main message or campaign theme to deliver to audiences.
It also covers creating content like researching trends, reviewing competitor activities, and determining content types. Managing social media involves posting schedules, monitoring platforms, and responding to feedback or crises. The document emphasizes evaluating metrics and being adaptive to changing practices in social media.
The document outlines a social media strategy proposal for an academy. It includes a situational analysis of current performance on Facebook and recommendations. The strategy proposes segmenting audiences by demographics, motivations and behaviors. It recommends positioning the academy as the most experienced and trusted place for training. The tactical plan includes improving Facebook, starting pages on other platforms, and video/influencer campaigns to reach goals of 10,000 Facebook likes and 1,000+ followers elsewhere by early 2021.
Six Steps to Building a Content StrategyErin Norvell
The document outlines the six steps to developing an effective content strategy:
1. Conduct an audit of existing content.
2. Conduct internal and external analyses to understand business needs, audiences, competitors.
3. Create a core strategy statement that defines goals and what content will be produced.
4. Define the substance of content by determining what high-value content to offer audiences.
5. Structure content for success by prioritizing, formatting, and designing for different channels.
6. Develop workflows and governance for content creation, maintenance, and review processes.
This document summarizes social media trends for 2022. It discusses the rise of creators and collaboration between creators and brands. It also discusses the growth of TikTok and short form videos. Finally, it discusses increased focus on social media accountability and the potential for new legislation regarding platforms' impacts on mental health and society.
Content Strategy: A Framework for Marketing SuccessLaura Creekmore
The document discusses content strategy and its importance for marketing success. It defines content strategy as helping make decisions based on business needs rather than just content production. An effective content strategy involves analyzing current content to identify gaps and redundant content, and defining processes to optimize tools and identify internal sources to create and manage content. The strategy is implemented through a multi-step process of inventorying all content, analyzing it, identifying better content sources within the organization, optimizing content management tools, and planning ongoing processes to ensure success beyond initial implementation.
The document provides a content strategy for XXX U.S. that was compiled based on competitive audits, research, and stakeholder interviews. It defines key terms, outlines themes and topics recommended for different audiences, and types of content that could be created, such as long-form videos, case studies, and podcasts. It also discusses repurposing original content into different formats, and including curated third-party content to position XXX as a thought leader. The strategy aims to shift XXX's content from an inward focus on services, to topics of interest to transformational leaders around areas like technology, diversity and global trends.
Content Planning Guide - Centerline Digital - Content Marketing - 100713Centerline Digital
The document provides a guide for content planning by walking through questions in five key areas: audience, message, content type, distribution, and measurement. It advises starting the planning process by defining the goal and audience. The guide then prompts the user to consider questions about crafting the right message for the audience, choosing an appropriate content type, selecting distribution channels, and establishing metrics for measuring success. It emphasizes quantity is not as important as quality and that content should help people take action.
This document summarizes a workshop on content strategy given by James Callan. The workshop introduced content strategy and discussed key concepts like the content inventory and audit. It was explained that content strategy involves evaluating existing content, designing new content, and executing an ongoing content plan. Various tools for content strategy were also outlined, including message architecture, editorial style guides, templates, and editorial calendars. The workshop emphasized that content strategy is a long-term process focused on creating and maintaining useful, usable content over time.
This document provides an overview of social media planning and management. It discusses the key steps in the planning process which include:
1) Determining goals like marketing funnel stages or brand identity guidelines.
2) Understanding the target audience's demographics and interests to develop audience personas.
3) Defining the main message or campaign theme to deliver to audiences.
It also covers creating content like researching trends, reviewing competitor activities, and determining content types. Managing social media involves posting schedules, monitoring platforms, and responding to feedback or crises. The document emphasizes evaluating metrics and being adaptive to changing practices in social media.
The document outlines a social media strategy proposal for an academy. It includes a situational analysis of current performance on Facebook and recommendations. The strategy proposes segmenting audiences by demographics, motivations and behaviors. It recommends positioning the academy as the most experienced and trusted place for training. The tactical plan includes improving Facebook, starting pages on other platforms, and video/influencer campaigns to reach goals of 10,000 Facebook likes and 1,000+ followers elsewhere by early 2021.
Six Steps to Building a Content StrategyErin Norvell
The document outlines the six steps to developing an effective content strategy:
1. Conduct an audit of existing content.
2. Conduct internal and external analyses to understand business needs, audiences, competitors.
3. Create a core strategy statement that defines goals and what content will be produced.
4. Define the substance of content by determining what high-value content to offer audiences.
5. Structure content for success by prioritizing, formatting, and designing for different channels.
6. Develop workflows and governance for content creation, maintenance, and review processes.
This document summarizes social media trends for 2022. It discusses the rise of creators and collaboration between creators and brands. It also discusses the growth of TikTok and short form videos. Finally, it discusses increased focus on social media accountability and the potential for new legislation regarding platforms' impacts on mental health and society.
Content Strategy is Not Content MarketingRich Schwerin
While content strategy and content marketing are two different practices, both are integral for success. In this short deck, prepared for the San Mateo B2B Bloggers Meetup, I outline some of the differences and similarities between content strategy and content marketing, shine a spotlight on mavens Kristina Halvorson and Joe Pulizzi, and recommend next steps.
The frameworks in this document are probably most helpful for those who are already familiar with or practice content strategy. They also represent the ones we particularly like and use the most here at KBS. We hope you find them useful.
New Era. New Opportunities.
Devastating in so many ways, it cannot be denied that the pandemic has also been deeply transformative, accelerating new ways of living, working and thinking across almost every layer of our lives. Social is no exception.
At Punch, we’ve seen explosive growth in areas like intimate live social events, tutorials, workshops and shoppable content, as brands seek to add value to their customers’ lives and form deeper, longer-lasting connections with their followers.
Where the past decade has seen us confronting the more challenging aspects of social, things like data privacy, mental health and politics, 2021 has given us plenty of exciting signals that point towards a new era of social that starts right now – Web 3.0. With new opportunities coming at brands left, right and centre, we’re about to see a deep shift, with creators and innovators taking the reins and decentralising the power held by the big blue platforms since the mid-noughties.
In this report, we naturally discuss the emerging vision of the metaverse. The metaverse represents huge opportunity for brands; for some, early adoption might prove to be a key strategic investment. But the metaverse isn’t what excites us at the moment (sorry Zuck). With revolution in the air, we want to know what the underdogs are doing: the tech dreamers, the NFT kids, the creators. As creators become more and more valued for the central role they play in making social a fun place to be, we are already seeing examples of individuals breaking away and building their own niche communities. Whether they start to take large swathes of the larger platforms’ audiences with them remains to be seen. What can brands learn from their thinking – and how can we forge better and more creative partnerships? This is the big question of 2022.
Certain trends from last year, notably s-commerce and live video, are back for another year. The challenge with video is how to leverage new tools and techniques to create video content at scale in fresh, creative and authentic ways. We’re also starting to see audiences being actively rewarded for their loyalty and engagement, with highly-creative community managers and efficient and proactive customer service teams. Web 3.0 is unfolding; a bolder, fairer and more democratic digital playground where creativity and loyalty trump all. As user numbers grow and platforms and audiences mature further, budgets are likely to shift towards a combination of acquisition AND driving loyalty and retention.
“Community” is our key buzzword for 2022. Whether you’re getting in on the ground floor of branded NFT “moments”, exploring the hotter- and-hotter world of gaming, or investing more in cinematic video, success will depend on centring your community, acting thoughtfully and, as always, creating difference with mind blowing content and standout campaigns.
Here's our free Google Adwords PPC Pitch Deck. Feel free to download this, edit it, and use it to get as many clients Adwords pay per click clients as you can. Use this free tool to help you sell PPC services and get more PPC clients. Link to post about this:
http://clicksgeek.com/free-google-adwords-ppc-pitch-deck-template/
For more info about our white label ppc management services please visit us at: http://clicksgeek.com/
Today, it's quite probable that the two most important words for marketers are "content strategy." Content strategy identifies which content will best achieve your business objectives while fulfilling your customers' needs. Developing a content strategy also helps answer questions that often get left until the eleventh hour: Who is going to create the content, and how? How can you ensure your communications are consistent across all channels? What role will user-generated content play in helping meet your marketing goals?
This presentation discusses:
* the practice of content strategy
* useful, actionable details your organization can take advantage of immediately
This document summarizes the credentials of TwoSocial, a social media agency. Some key points:
- TwoSocial helps clients use social media to achieve business objectives by developing strategies and managing social communities.
- Case studies show how TwoSocial has increased engagement, applications, and sales for past clients across various industries.
- TwoSocial's services include social media management, content creation, campaign management, and embedding community managers onsite.
- Metrics from campaigns demonstrate the impact of TwoSocial's work, such as large audiences, high engagement and lower costs per lead.
Social Media Marketing Agency White Label Program - Vulpine InteractiveDerric Haynie
Would you like to offer your client's social media services on top of your existing agreement?
Or maybe you'd rather refer a social media lead to us and sit back and collect your referral commission?
This is our White-Label program explained so that you can begin to sell high-quality social media services to your clients at a price that might even be cheaper than doing it yourself in-house.
In order to become a part of our white-label or referral program, please contact derric.haynie@gmail.com
This document outlines AirBnB's social media strategy. It includes an audit of current performance on platforms like Facebook, Twitter, and Instagram. The majority of traffic comes from Facebook, though engagement is higher on other channels. The strategy sets objectives to grow followers and shares customer content. It also establishes roles, a content plan, and a system to measure results and respond to issues. The goal is to use social media to support revenue by fostering an online community and customer interactions.
The document provides information on digital marketing services including SEO, social media marketing, and Facebook paid campaigns. It outlines the key activities included in each service such as on-page SEO optimization, social media posts and groups, and targeting locations and demographics for Facebook ads. Packages and pricing are also listed for individual services or a complete digital marketing package with a discounted rate. Contact details are provided at the end.
1. The document discusses various marketing and business development services offered by SabaIdea including creative design, campaign development, social media marketing, content marketing, search engine optimization, and brand development.
2. It emphasizes the importance of these services in delivering value to customers, engaging audiences, and helping businesses succeed through the right marketing strategies and data-driven decisions.
3. Several services are described in more detail including explaining how they can provide strategic solutions, creative assets, analytical insights, and customized plans to meet business goals and outperform competitors.
The document is a proposal from Coineption Technology Pvt Ltd for digital marketing consulting services. It outlines challenges businesses face in digital marketing and audience engagement. The proposal recommends a solution of search engine optimization, social media optimization, pay-per-click advertising, and email marketing. It provides details on the specific activities and processes that would be undertaken for each strategy, such as keyword research, social media account setup, campaign management, and email template design. The proposal aims to help businesses connect with their target audiences across different online platforms.
Mad Mind Studios is a full-service branding agency located in Los Angeles. They provide branding, marketing, web design, and other creative services to help clients become more successful. Their team combines creative and analytical minds to craft beautiful and functional brands that increase profits. They have 10 years of experience providing great customer service and go to extreme lengths to ensure client success.
This digital marketing plan outlines objectives for growing an online presence using various digital channels. It includes conducting a competitive analysis to set goals and identify opportunities. A SWOT analysis will examine internal strengths and weaknesses as well as external opportunities and threats. Target markets will be identified along with buyer personas. Content marketing and social media strategies will be developed to generate leads and increase brand recognition. Marketing automation tools will be used to capitalize on leads and retarget customers. The plan discusses optimizing the website and using email marketing for communication and personalization. Tactics outlined in the plan support the overall digital marketing strategy and goals.
Kristina Halvorson defines content strategy as planning for the creation, delivery, and governance of useful, usable content. She discusses how content strategy has evolved since she first wrote about it in 2009. Content strategy involves considering substance, structure, workflow, and governance of content. It defines what efforts will be focused on and sets boundaries for what will and will not be done. A content strategy is the path to meeting goals and priorities what content initiatives will and will not be pursued. The content strategy process involves assessment, analysis, architecture, implementation, and maintenance.
Digital Marketing Trends and Must Have for 2023 Benu Aggarwal
Sharing latest Digital Marketing trends and must have for 2023.
As we say goodbye to 2022 and welcome in 2023, it is a great time to review noticeable changes in search and consumer behaviors and next year plan for key digital marketing initiatives. In this webinar, we have discussed most significant search, digital marketing & consumer trends, and the must-haves for digital marketers in 2023.
https://vimeo.com/778999690 (Video)
This document discusses the symbiotic relationship between content strategy and social media. It notes that without great content, social media has no purpose, and without social media, content reach will be limited. It then provides overviews of major social media platforms like Facebook, Twitter, Instagram, LinkedIn, and YouTube, discussing their demographics, best practices, and challenges. It emphasizes that defining goals, understanding audiences, establishing baselines, creating engaging content, monitoring and measuring are keys to successful social media strategies that can also inform content development.
The document provides a guide to developing a successful digital marketing strategy. It outlines 5 key stages: 1) Research the battlefield by understanding your target audience and competitors, 2) Set goals by defining objectives and key performance indicators, 3) Plan the attack by differentiating your brand and deciding how to communicate to customers, 4) Gather your weapons by integrating your brand across marketing channels and platforms, 5) Review gains and losses by analyzing performance against objectives. The guide stresses the importance of an adaptive digital strategy to stay ahead in a shifting landscape.
The document discusses strategies for developing an effective social media content strategy. It recommends starting with user research to understand customer needs and goals. It then suggests holding a messaging workshop to define the goals, audience, voice, tone, timing and keywords for social media content. The strategy should consider where content will live on and off site and get stakeholder buy-in. It stresses the importance of an ongoing process of creating and engaging with customers, as well as measuring and adapting the strategy based on data.
Building Your Own Content Strategy RoadmapCarrie Hane
Your website is filled with content––but does it have a purpose? Does it help your association meet its strategic goals, increase member value, or help members grow in their own professions? Once you have a content strategy, you’ll be able to understand and articulate why content should exist. You’ll be able to use this to assess the content you already have, and make sure your staff and members create smart, actionable content in the future. Further, you will understand how to leverage today’s and tomorrow’s technologies, so your association’s content can be found and used anywhere, on any device. Join top association content strategists to learn how to put together a content strategy that works for your organization. Learn how you can incorporate content strategy tactics and processes into what you do now.
Many companies today strive to be “thought leaders,” but only a select few truly live up to that aspiration. Thought leadership requires a unique point of view, the ability to provide valuable information, and a layered approach to disseminating that information. This presentation explores what makes a thought leader, best practices for thought leadership, and why a content strategy is essential to help companies grow and sustain their thought leadership — helping with everything from navigating internal politics to prioritizing resources.
Content Strategy is Not Content MarketingRich Schwerin
While content strategy and content marketing are two different practices, both are integral for success. In this short deck, prepared for the San Mateo B2B Bloggers Meetup, I outline some of the differences and similarities between content strategy and content marketing, shine a spotlight on mavens Kristina Halvorson and Joe Pulizzi, and recommend next steps.
The frameworks in this document are probably most helpful for those who are already familiar with or practice content strategy. They also represent the ones we particularly like and use the most here at KBS. We hope you find them useful.
New Era. New Opportunities.
Devastating in so many ways, it cannot be denied that the pandemic has also been deeply transformative, accelerating new ways of living, working and thinking across almost every layer of our lives. Social is no exception.
At Punch, we’ve seen explosive growth in areas like intimate live social events, tutorials, workshops and shoppable content, as brands seek to add value to their customers’ lives and form deeper, longer-lasting connections with their followers.
Where the past decade has seen us confronting the more challenging aspects of social, things like data privacy, mental health and politics, 2021 has given us plenty of exciting signals that point towards a new era of social that starts right now – Web 3.0. With new opportunities coming at brands left, right and centre, we’re about to see a deep shift, with creators and innovators taking the reins and decentralising the power held by the big blue platforms since the mid-noughties.
In this report, we naturally discuss the emerging vision of the metaverse. The metaverse represents huge opportunity for brands; for some, early adoption might prove to be a key strategic investment. But the metaverse isn’t what excites us at the moment (sorry Zuck). With revolution in the air, we want to know what the underdogs are doing: the tech dreamers, the NFT kids, the creators. As creators become more and more valued for the central role they play in making social a fun place to be, we are already seeing examples of individuals breaking away and building their own niche communities. Whether they start to take large swathes of the larger platforms’ audiences with them remains to be seen. What can brands learn from their thinking – and how can we forge better and more creative partnerships? This is the big question of 2022.
Certain trends from last year, notably s-commerce and live video, are back for another year. The challenge with video is how to leverage new tools and techniques to create video content at scale in fresh, creative and authentic ways. We’re also starting to see audiences being actively rewarded for their loyalty and engagement, with highly-creative community managers and efficient and proactive customer service teams. Web 3.0 is unfolding; a bolder, fairer and more democratic digital playground where creativity and loyalty trump all. As user numbers grow and platforms and audiences mature further, budgets are likely to shift towards a combination of acquisition AND driving loyalty and retention.
“Community” is our key buzzword for 2022. Whether you’re getting in on the ground floor of branded NFT “moments”, exploring the hotter- and-hotter world of gaming, or investing more in cinematic video, success will depend on centring your community, acting thoughtfully and, as always, creating difference with mind blowing content and standout campaigns.
Here's our free Google Adwords PPC Pitch Deck. Feel free to download this, edit it, and use it to get as many clients Adwords pay per click clients as you can. Use this free tool to help you sell PPC services and get more PPC clients. Link to post about this:
http://clicksgeek.com/free-google-adwords-ppc-pitch-deck-template/
For more info about our white label ppc management services please visit us at: http://clicksgeek.com/
Today, it's quite probable that the two most important words for marketers are "content strategy." Content strategy identifies which content will best achieve your business objectives while fulfilling your customers' needs. Developing a content strategy also helps answer questions that often get left until the eleventh hour: Who is going to create the content, and how? How can you ensure your communications are consistent across all channels? What role will user-generated content play in helping meet your marketing goals?
This presentation discusses:
* the practice of content strategy
* useful, actionable details your organization can take advantage of immediately
This document summarizes the credentials of TwoSocial, a social media agency. Some key points:
- TwoSocial helps clients use social media to achieve business objectives by developing strategies and managing social communities.
- Case studies show how TwoSocial has increased engagement, applications, and sales for past clients across various industries.
- TwoSocial's services include social media management, content creation, campaign management, and embedding community managers onsite.
- Metrics from campaigns demonstrate the impact of TwoSocial's work, such as large audiences, high engagement and lower costs per lead.
Social Media Marketing Agency White Label Program - Vulpine InteractiveDerric Haynie
Would you like to offer your client's social media services on top of your existing agreement?
Or maybe you'd rather refer a social media lead to us and sit back and collect your referral commission?
This is our White-Label program explained so that you can begin to sell high-quality social media services to your clients at a price that might even be cheaper than doing it yourself in-house.
In order to become a part of our white-label or referral program, please contact derric.haynie@gmail.com
This document outlines AirBnB's social media strategy. It includes an audit of current performance on platforms like Facebook, Twitter, and Instagram. The majority of traffic comes from Facebook, though engagement is higher on other channels. The strategy sets objectives to grow followers and shares customer content. It also establishes roles, a content plan, and a system to measure results and respond to issues. The goal is to use social media to support revenue by fostering an online community and customer interactions.
The document provides information on digital marketing services including SEO, social media marketing, and Facebook paid campaigns. It outlines the key activities included in each service such as on-page SEO optimization, social media posts and groups, and targeting locations and demographics for Facebook ads. Packages and pricing are also listed for individual services or a complete digital marketing package with a discounted rate. Contact details are provided at the end.
1. The document discusses various marketing and business development services offered by SabaIdea including creative design, campaign development, social media marketing, content marketing, search engine optimization, and brand development.
2. It emphasizes the importance of these services in delivering value to customers, engaging audiences, and helping businesses succeed through the right marketing strategies and data-driven decisions.
3. Several services are described in more detail including explaining how they can provide strategic solutions, creative assets, analytical insights, and customized plans to meet business goals and outperform competitors.
The document is a proposal from Coineption Technology Pvt Ltd for digital marketing consulting services. It outlines challenges businesses face in digital marketing and audience engagement. The proposal recommends a solution of search engine optimization, social media optimization, pay-per-click advertising, and email marketing. It provides details on the specific activities and processes that would be undertaken for each strategy, such as keyword research, social media account setup, campaign management, and email template design. The proposal aims to help businesses connect with their target audiences across different online platforms.
Mad Mind Studios is a full-service branding agency located in Los Angeles. They provide branding, marketing, web design, and other creative services to help clients become more successful. Their team combines creative and analytical minds to craft beautiful and functional brands that increase profits. They have 10 years of experience providing great customer service and go to extreme lengths to ensure client success.
This digital marketing plan outlines objectives for growing an online presence using various digital channels. It includes conducting a competitive analysis to set goals and identify opportunities. A SWOT analysis will examine internal strengths and weaknesses as well as external opportunities and threats. Target markets will be identified along with buyer personas. Content marketing and social media strategies will be developed to generate leads and increase brand recognition. Marketing automation tools will be used to capitalize on leads and retarget customers. The plan discusses optimizing the website and using email marketing for communication and personalization. Tactics outlined in the plan support the overall digital marketing strategy and goals.
Kristina Halvorson defines content strategy as planning for the creation, delivery, and governance of useful, usable content. She discusses how content strategy has evolved since she first wrote about it in 2009. Content strategy involves considering substance, structure, workflow, and governance of content. It defines what efforts will be focused on and sets boundaries for what will and will not be done. A content strategy is the path to meeting goals and priorities what content initiatives will and will not be pursued. The content strategy process involves assessment, analysis, architecture, implementation, and maintenance.
Digital Marketing Trends and Must Have for 2023 Benu Aggarwal
Sharing latest Digital Marketing trends and must have for 2023.
As we say goodbye to 2022 and welcome in 2023, it is a great time to review noticeable changes in search and consumer behaviors and next year plan for key digital marketing initiatives. In this webinar, we have discussed most significant search, digital marketing & consumer trends, and the must-haves for digital marketers in 2023.
https://vimeo.com/778999690 (Video)
This document discusses the symbiotic relationship between content strategy and social media. It notes that without great content, social media has no purpose, and without social media, content reach will be limited. It then provides overviews of major social media platforms like Facebook, Twitter, Instagram, LinkedIn, and YouTube, discussing their demographics, best practices, and challenges. It emphasizes that defining goals, understanding audiences, establishing baselines, creating engaging content, monitoring and measuring are keys to successful social media strategies that can also inform content development.
The document provides a guide to developing a successful digital marketing strategy. It outlines 5 key stages: 1) Research the battlefield by understanding your target audience and competitors, 2) Set goals by defining objectives and key performance indicators, 3) Plan the attack by differentiating your brand and deciding how to communicate to customers, 4) Gather your weapons by integrating your brand across marketing channels and platforms, 5) Review gains and losses by analyzing performance against objectives. The guide stresses the importance of an adaptive digital strategy to stay ahead in a shifting landscape.
The document discusses strategies for developing an effective social media content strategy. It recommends starting with user research to understand customer needs and goals. It then suggests holding a messaging workshop to define the goals, audience, voice, tone, timing and keywords for social media content. The strategy should consider where content will live on and off site and get stakeholder buy-in. It stresses the importance of an ongoing process of creating and engaging with customers, as well as measuring and adapting the strategy based on data.
Building Your Own Content Strategy RoadmapCarrie Hane
Your website is filled with content––but does it have a purpose? Does it help your association meet its strategic goals, increase member value, or help members grow in their own professions? Once you have a content strategy, you’ll be able to understand and articulate why content should exist. You’ll be able to use this to assess the content you already have, and make sure your staff and members create smart, actionable content in the future. Further, you will understand how to leverage today’s and tomorrow’s technologies, so your association’s content can be found and used anywhere, on any device. Join top association content strategists to learn how to put together a content strategy that works for your organization. Learn how you can incorporate content strategy tactics and processes into what you do now.
Many companies today strive to be “thought leaders,” but only a select few truly live up to that aspiration. Thought leadership requires a unique point of view, the ability to provide valuable information, and a layered approach to disseminating that information. This presentation explores what makes a thought leader, best practices for thought leadership, and why a content strategy is essential to help companies grow and sustain their thought leadership — helping with everything from navigating internal politics to prioritizing resources.
The document discusses the rise of social media and how it differs from traditional websites. It defines social media as social broadcasting that allows users to access and share content anywhere through mashups. Examples provided include social networks and microblogging. The document also notes how social media has shifted interactions online from large, controlled campaigns to more personal, available connections where users generate and share content as themselves.
Content Marketing in the Machine Age: How to Make Your Content More Automated...PR 20/20
Content Marketing World 2016 Presentation:
This session is an exploration of what's possible as algorithms and artificial intelligence rapidly advance the industry. Attendees will leave inspired by a collection of case studies, and armed with an array of readily available technologies that marketers can use to make their content more automated and intelligent.
KEY TAKEAWAYS
* Understand what the disruption of other industries can teach us about the inevitable impact artificial intelligence will have on the marketing industry.
* Learn about the marketing technology companies that are leading the way in advanced automation, predictive analytics and machine-generated content.
* Apply new technologies and processes to make your content marketing more efficient and effective.
The document summarizes the agenda and topics covered at the GTC 2016 conference in Taipei, Taiwan. Key areas discussed included AI and deep learning, graphics, professional visualization, embedded systems and automobiles, startups, and various applications. Specific sessions focused on deep learning history and techniques, virtual reality, graphics rendering, training and inferencing neural networks, and using AI for tasks like style transfer and live video analysis.
This white paper was initially published in French in June 2010 by Daniel BO and Matthieu Guevel. This English version has been translated, adapted, and thoroughly revisited by Aurelie Pichard in January 2011.
This document discusses Taiwan's digital content industry and opportunities for international cooperation. It provides an overview of Taiwan's digital content industry, which had a production value of $12.1 billion in 2008. Digital games are a major segment, with Taiwan having over 90 game companies and the industry value exceeding $856 million in 2008. The document also outlines Taiwan's competitiveness in digital games development. It proposes several areas for future cooperation, such as co-developing games/content, licensing Taiwan's online games internationally, and educational collaboration through student training programs and industry talent exchanges.
The document discusses future internet strategy in Taiwan using the Delphi method. It outlines the Delphi method process which involves multiple rounds of surveys to experts to build consensus on important issues. The document then discusses specific policies related to future internet research that were evaluated, including architecture research, advanced applications research, experimental networks, governance, and economics. Results from the Delphi rounds show a consensus among experts that architecture research and advanced applications research were the most important policies.
Asian Media Landscape Series - Hong Kong, Taiwan, Singapore and MalaysiaPR Newswire APAC
PR Newswire has issued the first Asian Media Landscape Series white paper, a document providing useful information on Asia's local media landscape for PR and corporate communications professionals across the region. Register for the free report here: http://prna.co/1j1pCST
The 2nd happy banana quest - Taiwan 2016Sharon Gal Or
As a sponsor of The Happy Banana Treasure Hunt program, you would have a key profile with our partners and participants while supporting a fun community New Media Game Show.
10 things every business person should know about content strategyMelissa Rach
The document outlines 10 things that every business person should know about content strategy. It discusses defining goals and metrics for content, assigning oversight of content to an advocate, and planning for content creation by understanding the environment, documenting the ecosystem, estimating effort, and assembling a content team. It also stresses the importance of ongoing maintenance of content, quality assurance, and preparation for change through governance plans.
We Are Social's Guide to Social, Digital, and Mobile in Taiwan, Dec 2011We Are Social Singapore
This is the December 2011 edition of We Are Social Singapore’s guide to Social, Digital and Mobile in Taiwan. You can find more of these Asia reports at http://wearesocial.sg
Sine Qua Non: Core Values and Content StrategyJonathon Colman
The document discusses the importance of summarization for processing large amounts of text. Automatic summarization systems aim to generate concise summaries by identifying the most important concepts and events within source text. However, accurately summarizing text remains a challenging task that current systems cannot fully achieve at a human level.
What is content strategy and what do content strategists do? Isn’t content strategy just copywriting? And why is content strategy so focused on people and systems?
In this presentation, we take a look at content strategy and learn how it can help you build and design better experiences and bring them to market. Content strategy, UX, and product design can work hand in hand to create delight while driving business growth. And when you’re doing it right, it’s hard to tell where content ends and design begins.
By focusing on the entire system and workflow from the beginning, you’ll create better content—which means a better experience for the people using your products or web site.
You’ll learn about:
● What content strategy is (and isn’t!)
● Why “content” means more than just words
● The 8 core components of content strategy
● The 5 key impacts of a strong content strategy
You can learn more about Jonathon Colman at http://www.jonathoncolman.org/ and follow him on Twitter at http://twitter.com/jcolman
Also see 200+ free Content Strategy resources at http://www.jonathoncolman.org/2013/02/04/content-strategy-resources/
25 Disruptive Technology Trends 2015 - 2016Brian Solis
Brian Solis explores some of the biggest technology trends and possible twists on the horizon for 2015 and 2016.
Topics include cyber security, mobile payments, drones, bitcoin, social media, digital, omnichannel, attribution, cx, music, movies, Hollywood
Content Strategy: The Missing Piece of the UX PuzzleKaren McGrane
The document discusses content strategy and content management. It emphasizes that while many organizations invest in design and infrastructure, they often neglect the content itself. Effective content requires a strategy to ensure it is sufficient, appropriate, and delivers value to customers. The document provides examples of content challenges and offers advice from experts on the importance of a content strategy.
Understanding Content: The Stuff We Design ForKaren McGrane
We design websites for users, but if we don't also have a deep and thorough grasp of the content that will be served up to those users, we're not going to be able to create optimal experiences for them. Learn how to do Content Research to augment your User Research.
It doesn’t matter if you’re a one-person freelancer, a budding 5-10 person agency, or an established small to mid-sized company - you will always contend with the challenges of growth. This month, key employees from Raleigh-based web shop Atlantic BT (ABT) will share their experiences on how to build and maintain a foundation for growth in light of pressures from increasing demand.
COO, Software Development Manager, and Creative Director will share some patterns that triggered growth, and how each handled them.
There's a People Problem Lurking Behind Your Digital StrategyErin Scime
The document discusses addressing "people problems" that often lurk behind digital strategies. It notes that content is often the biggest challenge to manage, but the root cause is typically people-related issues rather than content or business problems. The document provides tactics for turning around people problems, including identifying the issues, positioning a content owner, building a nimble team, and having a socialization plan to align people with goals. Addressing people problems can significantly reduce costs and time spent on non-core activities.
Intro to Content Strategy: January 2013James Callan
This document summarizes a workshop on content strategy held on January 25, 2013. It introduces content strategy and discusses evaluating existing content through inventories and audits, defining key messages, and using content strategy to plan new content creation and governance. Content strategy is presented as a process to ensure an organization's content is useful, usable and helps achieve its goals.
Richard von Kaufmann Sauna Safari Social Media Presentation 8 May 2014Zipipop Freud
This document provides guidance on using social media successfully. It discusses the importance of having the right attitude and clear goals. Content is key, and the document outlines a model for creating proactive, latent, and reactive content. It also emphasizes the need to understand one's target audiences and changing perceptions through strategic, valuable content shared at the right time and place. Telling stories through social media can communicate an organization's values and build influence. Metrics should track whether content achieves strategic goals of changing perceptions.
7 Experts on Using the Content Lifecycle to Maximize Content ROIMighty Guides, Inc.
This document discusses experts' perspectives on ideating strong content ideas. Key points include:
1) Focus on content over format during ideation to avoid constraints. Let format be determined later.
2) Give ideation teams time to brainstorm freely without expectations of output, as unpressured ideation leads to more efficiency.
3) Not all ideation needs to be collaborative. Individual reflection is also important to allow ideas to fully develop. Balanced ideation approaches work best.
Presentation to the New Frontiers Entrepreneurs - Nov 2015Raomal Perera
New Frontiers Networking event - Nov 2015. Presentation on Lean Startup.
Tweets:
Great talk yesterday by @raomal on the Lean Startup #NewFrontiersNetEvent
@raomal Thank u for yesterday @EI_NewFrontiers #NewFrontiersNetEvent .
Great talk by @raomal on #leanstartup Always good to step back and sense check your approach #NewFrontiersNetEvent
Great talk by @raomal "vision, passion & integrity" are key in a #startup! #NewFrontiersNetEvent #WeSavvy
@EI_NewFrontiers #NewFrontiersNetEvent @raomal great advice from raomal perrera never underestimate the power of networking
@raomal 'entrepreneurs aren't RISK TAKERS. They r people who figure out a way to MITIGATE THE RISK, then go for it'! #NewFrontiersNetEvent
"Understand what the problem is before you attempt to solve it" - @raomal #NewFrontiersNetEvent #startup #networking
@owletbabycare 'Are we really creating value for our customers?' @raomal ...#newfrontiersnetevent We sure are! #hiprotein #beefsnack
@raomal ...'your user is not always your customer'...#newfrontiersnetevent
The #NewFrontiers cohort engaged with @raomal's presentation #NewFrontiersNetEvent #leanstartup #networking @Entirl
@raomal To get the answers you are looking for! You need to know your problem. @Newfrontiersnw @EI_NewFrontiers
@raomal talks lean startup @EI_NewFrontiers #NewFrontiersNetEvent
Entrepreneur and Educator Raomal Perera now speaking at the #NewFrontiersNetEvent @EI_NewFrontiers @raomal
@EI_NewFrontiers #NewFrontiersNetEvent @raomal great to hear raomal perrera at the podium. He owes much of his success to Ent Irl
@raomal takes to the floor to discuss his successes with #LeanStartups #NewFrontiersNetEvent #Networking @Entirl
Very excited to have @raomal with us today at the #NewFrontiersNetEvent! #startup #networking @Entirl
Hook Point provides a guide to creating viral content through science rather than luck. Their viral content model uses qualitative research of top performing formats to inform the ideation process. This ensures content grabs and holds attention as desired by social media algorithms. The communication algorithm also helps balance content across different communication styles to engage more of the target audience. Case studies demonstrate how the model has helped clients generate billions of views and millions of followers through understanding what makes content appealing to algorithms and people.
The briefing document to our two week Create Meaning program in cooperation with the Miami Ad School.
All results will be published on createmeaning.com
Feel free to follow-up Q&A on twitter @createmeaning.com or our blog.
How do we get beyond "blah blah blah?" How can non-profits use the web to get more done -- instead of drowning in chatter, overload, and distraction? How do we empower our supporters to participate and engage in depth, instead of just talking at them? How do we use the web as a smart collaboration engine, instead of just another communications medium?
In this keynote presentation and discussion, Matt Thompson, Chief Storyteller for the Mozilla Foundation, will share what he's learned from successes and failures in the space. His new mantra -- "think small, do less, work open" -- is a six-word manifesto for organizations seeking smarter collaboration, greater focus and agility, and reduced mental clutter and transaction cost.
In a world of overflowing inboxes and shrinking attention spans, content is no longer king -- meaningful engagement and participation is. So what can we learn from how leading organizations are using open web tools and thinking to let their audiences in, tap greater human potential, and unlock hidden superpowers? Join us for a lively exploration into where the web is headed.
From FrontendConf Zurich 2016
As the web development landscape rapidly changes, good communication and collaboration between multiple job functions is key to not just a project’s success, but to a successful career as a front end developer. In this talk, we’ll discuss why it is important to grow yourself into a “T-shaped” developer - someone with deep knowledge in front end development, who can collaborate across multiple other disciplines. You'll leave knowing how to incorporate essential empathy and communication skills into your daily work life, leveling up your career, and the career of those around you.
Masterclass on the integration of service design and content strategy given at the Service Design Global Conference 2016 in Amsterdam.
Learn how to apply content strategy to customer journeys, enriching one of the best-known service design deliverables with critically important new layers.
Defining the content strategy is the easy part. But how are you actually going to make it work? Not just today, but tomorrow, and next year, and the year after that? How can you continually evolve and mature your internal content practices, create rock-star content teams, and produce better content faster? Sound magical? Nope, it’s just good content governance.
This document provides an overview of account planning and management. It discusses key elements of daily tasks for account management and planning, including developing objectives and briefs. It emphasizes the importance of collaboration between creatives, planners, managers, and others. Various frameworks for strategic planning processes and developing objectives and ideas are presented. The brief development process and elements of a strong brief are also outlined.
The document outlines 5 strategies for UX teams to maximize their influence in an organization: 1) Become a trusted advisor by understanding stakeholders' needs and providing strategic wins, 2) Create emotional journeys to meet stakeholders where they are, 3) Compare strategies to other companies to avoid being seen as a laggard, 4) Carefully design conversations using empathy and data, and 5) Give ideas life by socializing work through content marketing. The strategies are designed to help UX teams build influence regardless of their position in the organizational structure.
The document outlines a 4-step process for generating better ideas faster: 1) Identify the client's actual problems, 2) Turn problems into ideation questions, 3) Brainstorm using timeboxing techniques, and 4) Connect existing ideas to discover new ones. It provides tips for each step, such as asking strategic questions, using timeboxing for structured idea sprints, and techniques like mind mapping, word listing, and role playing to facilitate ideation. The overall goal is to move beyond surface level ideas to uncover deeper insights and problems through strategic questioning, focused brainstorming, and idea refinement.
Ähnlich wie Content Strategy: Content is King! (20)
Adaptive: Content, Context, and ControversyKaren McGrane
What’s the difference between responsive and adaptive? While responsive design embraces an ethos of “One Web,” adaptive solutions aim to serve different information based on what we know about the person or the device. When people say they want to go “beyond responsive,” they often mean they want to implement adaptive solutions. In this talk Karen unpacks what people really mean when they talk about adaptive designs or adaptive content. She outlines scenarios in which it makes sense to target information to the device or context—and when it doesn’t.
You don't get to decide which device people use to access your content: they do. By 2015, more people will access the internet via mobile devices than on traditional computers. In the US today, one-third of people who browse the internet on their mobile phone say that's the only way they go online—for teens and young adults, those numbers are even higher. It's time to stop avoiding the issue by saying "no one will ever want to do that on mobile; "chances are, someone already wants to. In this session, Karen will discuss why you need to deliver content wherever your customer wants to consume it — and what the risks when you don't make content accessible to mobile users. Already convinced it's important? She'll also explain how to get started with your mobile content strategy, defining what you want to publish, what the relationship should be between your mobile and desktop site, and how your editorial workflow and content management tools need to evolve.
Friends, a zombie apocalypse is upon us: an onslaught of new mobile devices, platforms, and screen sizes, hordes of them descending every day. We're outmatched. There aren't enough designers and developers to battle every platform. There aren't enough editors and writers to populate every screen size. Defeating the zombies will require flexibility and stamina—in our content. We'll have to separate our content from its form, so it can adapt appropriately to different contexts and constraints. We'll have to change our production workflow so we're not just shoveling content from one output to another. And we'll have to enhance our content management tools and interfaces so they're ready for the future. Surviving the zombie apocalypse is possible. In this talk Karen will explain how: by developing a content strategy for mobile.
Thriving in a world of change: Future-friendly content with DrupalKaren McGrane
There's always another redesign. There's always another new must-have front-end design effect. There's always another platform, a new screen resolution, the latest device. Underneath it all, there's content. What if we could get away from the cyclical churn, the constant reinvention? What if we could stop throwing the baby out with the bathwater? Instead of trying to get all new content every time there's a redesign (or worse, shoving crappy old content into stylish new clothes) it's time to plan for the future.
In this session, Karen will explain how Drupal is the future of adaptive content. She's not saying that like she's some kind of Drupal fangirl (though she is.) She's saying that as a long-time information architect, content strategist, and user experience designer, who sees content through the eyes of the people who create it and maintain it. She'll explain why—from her perspective—Drupal's content modeling tools and flexible UI make it a powerful tool in our fight against the future.
1. Information architecture is becoming increasingly important as businesses transition fully to the digital space.
2. User-centered design principles should be at the core of how information architecture and interaction design are approached to ensure solutions meet user needs.
3. The motivations, needs, and experiences of users must be understood through techniques like cognitive empathy in order to create compassionate and effective digital solutions.
Content Strategy for Mobile: The WorkshopKaren McGrane
The document discusses strategies for mobile content, including:
- Conducting an inventory of existing content and identifying what to include and exclude for mobile.
- Modeling content for different formats and devices by chunking content, using adaptive design principles.
- Defining content packages for specific devices and contexts of use.
The exercises guide attendees to analyze sample content and pages to determine how they would adapt them for mobile, considering elements like images, body copy length, and formats. Adaptive and responsive design approaches are discussed as ways to serve optimized mobile content.
Uncle Sam Wants You (To Optimize Your Content For Mobile)Karen McGrane
The document discusses how disruptive technologies that were initially inferior, like personal computers and mobile phones, ended up disrupting established industries. It then summarizes statistics around the digital divide and increasing mobile internet usage in the US. Finally, it outlines strategies for government agencies to develop digital and mobile-friendly services, like treating content as structured data and adapting it across different devices and formats.
Full transcript available here: https://karenmcgrane.com/talks/adapting-ourselves-to-adaptive-content/
For years, we've been telling designers: the web is not print. You can't have pixel-perfect layouts. You can't determine how your site will look in every browser, on every platform, on every device. We taught designers to cede control, think in systems, embrace web standards. So why are we still letting content authors plan for where their content will "live" on a web page? Why do we give in when they demand a WYSIWYG text editor that works "just like Microsoft Word"? Worst of all, why do we waste time and money creating and recreating content instead of planning for content reuse? What worked for the desktop web simply won't work for mobile. As our design and development processes evolve, our content workflow has to keep up. Karen will talk about how we have to adapt to creating more flexible content.
For years, we've been telling designers: the web is not print. You can't have pixel-perfect layouts. You can't determine how your site will look in every browser, on every platform, on every device. We taught designers to cede control, think in systems, embrace web standards. So why are we still letting content authors plan for where their content will "live" on a web page? Why do we give in when they demand a WYSIWYG text editor that works "just like Microsoft Word"? Worst of all, why do we waste time and money creating and recreating content instead of planning for content reuse? What worked for the desktop web simply won't work for mobile. As our design and development processes evolve, our content workflow has to keep up. Karen will talk about how we have to adapt to creating more flexible content.
Web content: it’s the meat in the sandwich, not the icing on the cake. So why does planning for useful, usable content get short shrift in the design and development process? Thinking about the content is always left until the last minute, always thought to be “somebody else’s problem.” Teams are forced into crisis mode at the 11th hour, trying to deal with content that arrives too late, doesn't fit in the designs, or fails to live up to user expectations. In this session, User Experience expert Karen McGrane will talk about why we fail to plan for content, and how everyone involved can help make the process run more smoothly.
For years, we've been telling designers: the web is not print. You can't have pixel-perfect layouts. You can't determine how your site will look in every browser, on every platform, on every device. We taught designers to cede control, think in systems, embrace web standards. So why are we still letting content authors plan for where their content will "live" on a web page? Why do we give in when they demand a WYSIWYG text editor that works "just like Microsoft Word"? Worst of all, why do we waste time and money creating and recreating content instead of planning for content reuse? What worked for the desktop web simply won't work for mobile. As our design and development processes evolve, our content workflow has to keep up. Karen will talk about how we have to adapt to creating more flexible content.
The Way Forward: What's next for content strategyKaren McGrane
Businesses that struggle to maintain their core website are now facing a dizzying array of new challenges. The hungry mouth of social media demands constant feeding. New mobile devices proliferate, and users expect apps tailored for each platform. Creaky and cumbersome content management technology struggles to keep up with the pace of publishing. And internal organisational structures, hiring practices, budgeting processes, and incentive systems don’t fit the realities of modern web teams.
In this talk, Karen outlines some of the biggest challenges organisations face in dealing with their content—today, and over the next five years. She explains what matters most for our field, and what we can do as practitioners to fix the content problem.
How do you convince people they need content strategy? Karen has been persuading organizations they need it since 1998. In this session, she'll discuss different approaches for talking about content strategy with people who have never heard of it and don't know why they should care. You'll leave with techniques you can use to evangelize the importance of content in your company or agency.
This document provides tips for nailing a performance. It recommends getting warmed up before performing, getting into character by dressing the part and knowing the stage. It also suggests managing nerves by acknowledging they are normal, owning the stage with confidence, and being prepared if you forget your lines. The document emphasizes loving the audience and working the stage door after to thank attendees. The overall message is to rehearse, get into a performance mindset, and connect with the audience to successfully deliver a presentation or performance.
The document discusses strategies for creating content that can be flexibly displayed across different devices and platforms. It notes challenges like varying screen sizes and the need to prioritize content. Responsive design is presented as a way to have one website that adapts its design, though complex designs may be difficult and bandwidth must be considered. Apps are also discussed but have issues like revenue models and discoverability. Transitioning to an API is presented as a way to share content more flexibly through different experiences like websites, apps and integrations. Prioritization of issues like technology, content, governance, analytics and advertising is key. The goal discussed is building flexibility into the system now to allow for more specialization over time as technologies and needs change.
This document appears to be a presentation on information architecture and content strategy. It includes:
1. An introduction from Karen McGrane from Bond Art + Science.
2. Several slides about information architecture, visual design, interaction design, and how they relate to content and user experience.
3. Slides discussing why content strategy is important and how it has changed from the past to now.
4. Slides showing how information architecture, user experience, content management, technology, marketing, and content strategy relate to each other.
5. Additional slides discussing topics like naming pain points, defining processes, current site audits, and more in relation to content strategy.
The document outlines Karen McGrane's presentation on how to do content strategy. It discusses some common problems with content like having insufficient, inadequate, or inappropriate content despite investing in design and infrastructure. It emphasizes that content strategy deserves its own process and covers topics like defining business objectives, users needs, content structure, and governance. The presentation provides an overview of the key aspects of developing an effective content strategy.
Baby Got Backend: Content Administrators are Users TooKaren McGrane
This document summarizes tips for improving the content management experience in Drupal. It recommends:
1. Listening to content administrators to understand their tasks and workflows.
2. Understanding how administrators actually use fields and data, not just the data model. Content creators invent workarounds.
3. Iterative design by constantly asking "why" and getting feedback to improve workflows for the business needs, not just replicating existing models.
The document emphasizes optimizing entire workflows, not just individual screens. It also stresses using consistent concepts like labeling and placing similar fields, while accepting that some solutions will be unique to individual sites.
Webinar: Designing a schema for a Data WarehouseFederico Razzoli
Are you new to data warehouses (DWH)? Do you need to check whether your data warehouse follows the best practices for a good design? In both cases, this webinar is for you.
A data warehouse is a central relational database that contains all measurements about a business or an organisation. This data comes from a variety of heterogeneous data sources, which includes databases of any type that back the applications used by the company, data files exported by some applications, or APIs provided by internal or external services.
But designing a data warehouse correctly is a hard task, which requires gathering information about the business processes that need to be analysed in the first place. These processes must be translated into so-called star schemas, which means, denormalised databases where each table represents a dimension or facts.
We will discuss these topics:
- How to gather information about a business;
- Understanding dictionaries and how to identify business entities;
- Dimensions and facts;
- Setting a table granularity;
- Types of facts;
- Types of dimensions;
- Snowflakes and how to avoid them;
- Expanding existing dimensions and facts.
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
How to Get CNIC Information System with Paksim Ga.pptxdanishmna97
Pakdata Cf is a groundbreaking system designed to streamline and facilitate access to CNIC information. This innovative platform leverages advanced technology to provide users with efficient and secure access to their CNIC details.
Fueling AI with Great Data with Airbyte WebinarZilliz
This talk will focus on how to collect data from a variety of sources, leveraging this data for RAG and other GenAI use cases, and finally charting your course to productionalization.
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?Speck&Tech
ABSTRACT: A prima vista, un mattoncino Lego e la backdoor XZ potrebbero avere in comune il fatto di essere entrambi blocchi di costruzione, o dipendenze di progetti creativi e software. La realtà è che un mattoncino Lego e il caso della backdoor XZ hanno molto di più di tutto ciò in comune.
Partecipate alla presentazione per immergervi in una storia di interoperabilità, standard e formati aperti, per poi discutere del ruolo importante che i contributori hanno in una comunità open source sostenibile.
BIO: Sostenitrice del software libero e dei formati standard e aperti. È stata un membro attivo dei progetti Fedora e openSUSE e ha co-fondato l'Associazione LibreItalia dove è stata coinvolta in diversi eventi, migrazioni e formazione relativi a LibreOffice. In precedenza ha lavorato a migrazioni e corsi di formazione su LibreOffice per diverse amministrazioni pubbliche e privati. Da gennaio 2020 lavora in SUSE come Software Release Engineer per Uyuni e SUSE Manager e quando non segue la sua passione per i computer e per Geeko coltiva la sua curiosità per l'astronomia (da cui deriva il suo nickname deneb_alpha).
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/building-and-scaling-ai-applications-with-the-nx-ai-manager-a-presentation-from-network-optix/
Robin van Emden, Senior Director of Data Science at Network Optix, presents the “Building and Scaling AI Applications with the Nx AI Manager,” tutorial at the May 2024 Embedded Vision Summit.
In this presentation, van Emden covers the basics of scaling edge AI solutions using the Nx tool kit. He emphasizes the process of developing AI models and deploying them globally. He also showcases the conversion of AI models and the creation of effective edge AI pipelines, with a focus on pre-processing, model conversion, selecting the appropriate inference engine for the target hardware and post-processing.
van Emden shows how Nx can simplify the developer’s life and facilitate a rapid transition from concept to production-ready applications.He provides valuable insights into developing scalable and efficient edge AI solutions, with a strong focus on practical implementation.
Driving Business Innovation: Latest Generative AI Advancements & Success StorySafe Software
Are you ready to revolutionize how you handle data? Join us for a webinar where we’ll bring you up to speed with the latest advancements in Generative AI technology and discover how leveraging FME with tools from giants like Google Gemini, Amazon, and Microsoft OpenAI can supercharge your workflow efficiency.
During the hour, we’ll take you through:
Guest Speaker Segment with Hannah Barrington: Dive into the world of dynamic real estate marketing with Hannah, the Marketing Manager at Workspace Group. Hear firsthand how their team generates engaging descriptions for thousands of office units by integrating diverse data sources—from PDF floorplans to web pages—using FME transformers, like OpenAIVisionConnector and AnthropicVisionConnector. This use case will show you how GenAI can streamline content creation for marketing across the board.
Ollama Use Case: Learn how Scenario Specialist Dmitri Bagh has utilized Ollama within FME to input data, create custom models, and enhance security protocols. This segment will include demos to illustrate the full capabilities of FME in AI-driven processes.
Custom AI Models: Discover how to leverage FME to build personalized AI models using your data. Whether it’s populating a model with local data for added security or integrating public AI tools, find out how FME facilitates a versatile and secure approach to AI.
We’ll wrap up with a live Q&A session where you can engage with our experts on your specific use cases, and learn more about optimizing your data workflows with AI.
This webinar is ideal for professionals seeking to harness the power of AI within their data management systems while ensuring high levels of customization and security. Whether you're a novice or an expert, gain actionable insights and strategies to elevate your data processes. Join us to see how FME and AI can revolutionize how you work with data!
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdfChart Kalyan
A Mix Chart displays historical data of numbers in a graphical or tabular form. The Kalyan Rajdhani Mix Chart specifically shows the results of a sequence of numbers over different periods.
Digital Marketing Trends in 2024 | Guide for Staying AheadWask
https://www.wask.co/ebooks/digital-marketing-trends-in-2024
Feeling lost in the digital marketing whirlwind of 2024? Technology is changing, consumer habits are evolving, and staying ahead of the curve feels like a never-ending pursuit. This e-book is your compass. Dive into actionable insights to handle the complexities of modern marketing. From hyper-personalization to the power of user-generated content, learn how to build long-term relationships with your audience and unlock the secrets to success in the ever-shifting digital landscape.
UiPath Test Automation using UiPath Test Suite series, part 6DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slackshyamraj55
Discover the seamless integration of RPA (Robotic Process Automation), COMPOSER, and APM with AWS IDP enhanced with Slack notifications. Explore how these technologies converge to streamline workflows, optimize performance, and ensure secure access, all while leveraging the power of AWS IDP and real-time communication via Slack notifications.
Main news related to the CCS TSI 2023 (2023/1695)Jakub Marek
An English 🇬🇧 translation of a presentation to the speech I gave about the main changes brought by CCS TSI 2023 at the biggest Czech conference on Communications and signalling systems on Railways, which was held in Clarion Hotel Olomouc from 7th to 9th November 2023 (konferenceszt.cz). Attended by around 500 participants and 200 on-line followers.
The original Czech 🇨🇿 version of the presentation can be found here: https://www.slideshare.net/slideshow/hlavni-novinky-souvisejici-s-ccs-tsi-2023-2023-1695/269688092 .
The videorecording (in Czech) from the presentation is available here: https://youtu.be/WzjJWm4IyPk?si=SImb06tuXGb30BEH .
5th LF Energy Power Grid Model Meet-up SlidesDanBrown980551
5th Power Grid Model Meet-up
It is with great pleasure that we extend to you an invitation to the 5th Power Grid Model Meet-up, scheduled for 6th June 2024. This event will adopt a hybrid format, allowing participants to join us either through an online Mircosoft Teams session or in person at TU/e located at Den Dolech 2, Eindhoven, Netherlands. The meet-up will be hosted by Eindhoven University of Technology (TU/e), a research university specializing in engineering science & technology.
Power Grid Model
The global energy transition is placing new and unprecedented demands on Distribution System Operators (DSOs). Alongside upgrades to grid capacity, processes such as digitization, capacity optimization, and congestion management are becoming vital for delivering reliable services.
Power Grid Model is an open source project from Linux Foundation Energy and provides a calculation engine that is increasingly essential for DSOs. It offers a standards-based foundation enabling real-time power systems analysis, simulations of electrical power grids, and sophisticated what-if analysis. In addition, it enables in-depth studies and analysis of the electrical power grid’s behavior and performance. This comprehensive model incorporates essential factors such as power generation capacity, electrical losses, voltage levels, power flows, and system stability.
Power Grid Model is currently being applied in a wide variety of use cases, including grid planning, expansion, reliability, and congestion studies. It can also help in analyzing the impact of renewable energy integration, assessing the effects of disturbances or faults, and developing strategies for grid control and optimization.
What to expect
For the upcoming meetup we are organizing, we have an exciting lineup of activities planned:
-Insightful presentations covering two practical applications of the Power Grid Model.
-An update on the latest advancements in Power Grid -Model technology during the first and second quarters of 2024.
-An interactive brainstorming session to discuss and propose new feature requests.
-An opportunity to connect with fellow Power Grid Model enthusiasts and users.
Building Production Ready Search Pipelines with Spark and MilvusZilliz
Spark is the widely used ETL tool for processing, indexing and ingesting data to serving stack for search. Milvus is the production-ready open-source vector database. In this talk we will show how to use Spark to process unstructured data to extract vector representations, and push the vectors to Milvus vector database for search serving.
28. “ Organizations invest tremendous resources on
developing the framework for a great user
experience — fabulous design, robust content
management infrastructure.
Yet when it comes to the content itself, there's
often a gap.
”
The end result is that the value proposition for
customers can't be delivered because the
content is insufficient, inadequate, and
inappropriate.
— RAHEL BAILIE
25
29. We already have
most of the content. Copywriting just isn’t
that big of a deal.
We can figure the
content out later.
We pretty much know
what we want to say.
Our marketing team is
handling the content.
Kristina Halvorson, Brain Traffic 26
30.
31. Codename Logo Features Browse Our Sites About Us Sign Up Login Support
Feature Name
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Find out more about:
Feature Name | Feature Name | Feature Name | Feature Name | Feature Name | Feature Name 28
46. “ Content Strategy plans for the creation,
publication, and governance of useful, usable
content.
Content strategy helps you understand not
”
only what content needs to be created and
published, but why.
— KRISTINA HALVORSON
41
54. “ All companies, no matter what the size, must
start to think more like publishers than ever
before. Consumer behavior has changed
drastically over the past few years.
Customers are more accepting of content
”
from “non-media” sites and the barriers to
publishing are now non-existent.
— JOE PULIZZI
48
55. CONSIDER THE MASTHEAD
Writers
Copy editors
Art directors
Production staff
Various editors
Managing editor
Editor in chief
Ad sales
The Publisher
Publishers and Content Strategy from Jeffrey MacIntyre 49
56. CONSIDER THE MASTHEAD
Writers
Copy editors
Art directors
Production staff
Publishing is complex.
Various editors
Managing editor
Editor in chief
Ad sales
The Publisher
Publishers and Content Strategy from Jeffrey MacIntyre 49
57. “ If you're being asked to use your content in
more than one way, the “more” part might
include unfamiliar methods or technologies,
syndication or collaborative creation,
localization, social media or communities
”
and user-generated content.
— RAHEL BAILIE
50
60. “ The essence of the Web is action. We go to
the Web because we have a task; there is
something we need to do; there is a problem
we need to solve.
”
What helps us do? What helps us act?
— GERRY MCGOVERN
53
61. THE ANSWER TO “WHY?”
IS AN ACTION
— LORELEI BROWN
54
62. We should have
a blog.
Our goal is to be seen
as a resource.
We want to
build awareness. We plan to create
a series of
educational articles.
Kristina Halvorson, Brain Traffic 55
63. “We can drive significant improvements in
customer experiences.
How? By putting more emphasis on using
content to help customers — whether it is
providing relevant information when customers
buy a product or delivering easy-to-use and
understandable content for customer self-service
”
Websites — rather than simply focusing on how
to create, manage, and search for content.
— FORRESTER RESEARCH
Use Persuasive Content to Improve the Customer Experience
56
65. “ Content strategy is a repeatable system that
defines the entire editorial content development
process for a website development project.
”
— RICHARD SHEFFIELD
58
68. topics are we going to cover?
What formats are we going to use? (Blogs, video, charts…)
59
69. topics are we going to cover?
What formats are we going to use? (Blogs, video, charts…)
Why
How
Where
When
Who
59
70. topics are we going to cover?
What formats are we going to use? (Blogs, video, charts…)
does anyone care?
Why does this provide business value?
How
Where
When
Who
59
71. topics are we going to cover?
What formats are we going to use? (Blogs, video, charts…)
does anyone care?
Why does this provide business value?
are we doing to deliver the message?
How should we say it? (Tone of voice…)
Where
When
Who
59
72. topics are we going to cover?
What formats are we going to use? (Blogs, video, charts…)
does anyone care?
Why does this provide business value?
are we doing to deliver the message?
How should we say it? (Tone of voice…)
will we get the content?
Where can we syndicate the content? (Feeds, social media…)
When
Who
59
73. topics are we going to cover?
What formats are we going to use? (Blogs, video, charts…)
does anyone care?
Why does this provide business value?
are we doing to deliver the message?
How should we say it? (Tone of voice…)
will we get the content?
Where can we syndicate the content? (Feeds, social media…)
will this be published?
When will it need to be updated?
Who
59
74. topics are we going to cover?
What formats are we going to use? (Blogs, video, charts…)
does anyone care?
Why does this provide business value?
are we doing to deliver the message?
How should we say it? (Tone of voice…)
will we get the content?
Where can we syndicate the content? (Feeds, social media…)
will this be published?
When will it need to be updated?
is responsible for this content?
Who will maintain it over time?
59
76. • What are my business objectives?
• What do my users want to do?
• What does my brand stand for?
Product Strategy
60
77. • What are my business objectives?
• What do my users want to do?
• What does my brand stand for?
De
sig
nS
tra
teg
y
Product Strategy
• How will users interact with it?
• How will it be structured?
• What will it look like?
60
78. • What are my business objectives?
• What do my users want to do?
• What does my brand stand for?
De
sig
nS
tra
teg
y
Product Strategy
• How will users interact with it?
• How will it be structured?
• What will it look like?
Technology
Strategy
• How will we build it?
• Who will maintain it?
60
79. • What are my business objectives?
• What do my users want to do?
• What does my brand stand for?
De te gy
sig tra
nS S
tra
teg te nt
y C on
Product Strategy
• How will users interact with it? • What do we want to say?
• How will it be structured? • Where will we get the content?
• What will it look like? • Who will maintain it?
Technology
Strategy
• How will we build it?
• Who will maintain it?
60
83. “ ”
Build a better mousetrap, and the world will
beat a path to your door.
— RALPH WALDO EMERSON
63
84. “ beat a path to your door.
you’re still going to have to develop a
content strategy, if you want anybody to
actually buy it. ”
Build a better mousetrap, and the world will
— RALPH WALDO EMERSON
63
85. EXERCISE 1: PRODUCT STRATEGY
You have developed the proverbial “better mousetrap.” You’re clearly a
successful innovator. Now, it’s time to put your innovation skills to work
developing a content strategy to support your new product.
On the next page, answer the following questions about your new
mousetrap and its benefits:
Who do you want to buy your mousetrap?
Moms? Schools? Restaurants? Animal-rights activists? Rube Goldberg?
What values does your brand stand for?
Health? Cleanliness? Speed? Hatred of vermin?
How do you plan to make money?
Repeat sales? Subscriptions? Advertising?
64
87. CONTENT STRATEGY
Product
Planning Sourcing Creation Governance
Strategy
CONTENT PLANNING
• What messages should be communicated?
• What content features will support those messages?
• What tone of voice should the site speak in?
• What new content do we need to create?
• How long will it take to source or develop content?
66
89. EXERCISE 2: CONTENT PLANNING
You plan to create a website to promote your new mousetrap. What
content do you need to develop in order to show the benefits, get
people to engage with your brand, and persuade them to buy?
On the next page, answer the following questions about the content
you want to appear on your website:
What are the main categories or topics you plan to cover on the site?
Products? Shop? See it in action? Customer service?
What do you want to say about your product?
It’s Fast? Clean? Cheap? Environmentally-friendly? Easy-to-use?
What additional content features do you need to develop? Why?
CEO blog? Video? Podcasts? Social networking? Infographics?
68
91. CONTENT STRATEGY
Product
Planning Sourcing Creation Governance
Strategy
CONTENT SOURCING
• What content currently exists on the site?
• What print content do you expect to reuse?
• What content is missing?
• Will new content be created or sourced from a third party?
• How will you migrate existing content to the new site?
70
93. CONTENT AUDIT
Possibly the most important thing you can do to avoid scope creep and
minimize risk
_ Catalog web pages, print materials, all communications
_ Map content to business and user goals
_ Analyze the gap between what you have and what you need
_ Don’t draw boxes for content you don’t need, you can’t create, or no
one will maintain
Brain Traffic 72
95. EXERCISE 3: CONTENT AUDIT
The success of your design beats out all others, and Acme Mousetrap
Co. — your nearest competitor — goes out of business. You purchase
the assets of the failed company, which includes the right to repurpose
anything from their website.
Refer to the content inventory on the next page, and determine:
Which content supports your business goals? Your users’ goals? Both?
Which content would you keep? Which content would you delete?
Do you have enough information to determine which content to keep or
delete? If not, how would get the information you need?
How long do you think it would take to get that information and make
those decisions?
74
97. CONTENT STRATEGY
Product
Planning Sourcing Creation Governance
Strategy
CONTENT CREATION
• Who is going to write or produce all this content?
• What guidelines do we need to provide content creators?
• Who is responsible for reviewing, editing, and approving?
• What legal or regulatory approvals do we need?
• What quality control measures do we need?
76
99. EXERCISE 4: CONTENT MODEL
You know that it’s not enough just to put up a website for your
mousetrap. You want to place your product on other retailer websites,
like Amazon.com.
Review the attached examples of product pages from several online
retailers to determine:
What are all the different content elements that make up a listing?
You may want to go through each page and circle every element associated
with the product. Use the table on the next page to document them.
What new content will you need to create for these retailer websites?
What content elements are the same across all the sites? Are there any
custom elements you need to create for just one or two sites?
What content about your product will be created by someone else?
What gets created by retailers? What do users create themselves?
78
101. CONTENT STRATEGY
Product
Planning Sourcing Creation Governance
Strategy
CONTENT GOVERNANCE
•What happens to our content once it goes up on the site?
•How often do we need to update the content?
•How will we know if the content is doing its job?
•What metrics can we use to track content performance?
•Should ownership be centralized or decentralized?
80
106. YOU, OR SOMEONE YOU LOVE,
MIGHT ALREADY BE DOING
CONTENT STRATEGY
107. HELP IS OUT THERE.
Google Group: groups.google.com/group/contentstrategy/
Google Knol: knol.google.com/k/jeffrey-macintyre/content-strategy/
Linked In: www.linkedin.com/groups?gid=1879338
Slideshare: www.slideshare.net/
Conference: stcfrance.org/conference
86