Great ideas are fundamental for effective content marketing. This deck by Marcus (founder, Venture Harbour) contains 21 quick tips, tools, and ideas to improve how
you generate content ideas.
For more information visit http://www.ventureharbour.com
5 warning signs every marketer should know. There are many content marketing firms out there, how do you pick the right one?
Check out our research on the ROI of Content Marketing as compared to Native Advertising here: http://research.frac.tl/content-marketing-vs-native-advertising
Session Slides for Product Camp Toronto 2011 on using Innovation Games to engage with Customers and Stakeholders to build innovative and valuable products.
Many thanks to Luke Hohmann at Innovation Games Company for sharing the slides.
This document provides 25 marketing ideas for real estate businesses, including using Google Places and online presence, writing compelling property listings, creating viral videos, developing a target market niche, using Google Adwords, leveraging Facebook, implementing drip email campaigns, producing email newsletters, taking video property tours, hosting open houses, giving seminars, sponsoring local events, sending postcards, blogging, utilizing Twitter, distributing door hangers, publishing white papers, having a Pinterest page, following social media tips, seeking local media coverage, making different video types, using banner ads cautiously, learning SEO fundamentals, and identifying top real estate keywords.
The HurryCane Story: From Napkin to the No. 1 Selling Cane in AmericaMarketing Architects
Marketing Architects® took on the challenge of reinventing the walking cane. Our response-driving creative team, combined
with our proprietary media buying strategy, put HurryCane® on
the map with historic results. Check out how we did it and why
HurryCane® remains the #1 selling cane in America.
Irresistible Real Estate Marketing (and Selling) IdeasEmily C Ingram
Irresistible Real Estate Marketing (and Selling) Ideas is a presentation for real estate agents and Realtors discussing business development ideas. Many of the pictures and .jpgs in the presentation are hyperlinks to more information. Enjoy!
The HurryCane Story: From Napkin to the No. 1 Selling Cane in AmericaJosh Madigan
Marketing Architects® took on the challenge of reinventing the Website Development
walking cane. Our response-driving creative team, combined
with our proprietary media buying strategy, put HurryCane® on
the map with historic results. Check out how we did it and why
HurryCane® remains the #1 selling cane in America.
Real Estate Marketing Plan: Sample “Simple” Strategic Template for Real Estat...greenvisions
Real Estate Marketing Plan: Sample “Simple” Strategic Template for Real Estate Investors
https://oncarrot.com/real-estate-marketing-plan-template-for-market-domination/
Looking for an example of a template or sample real estate marketing plan, totally free?
We’ve got you covered.
real estate marketing plan sample template example strategy
Looking for a sample real estate marketing plan to create your strategy? We can help.
If you’re already a Carrot Member, you can download the sample 4 page document here (just make sure you’re logged in) – and tomorrow I’ll be going through this planning in detail on our Live Mastermind Call, so make sure you sign up now in case it fills up.
If you’re not a current member, keep reading and I’ll tell you how to get this valuable planning tool totally free.
First things first: a warning. Since this plan is for Carrot members, it assumes that you’ve got a website that has been proven to convert leads. If you’re trying to scrape together a bunch of tips to save a few bucks on building your website, you’re doing it wrong. It’s gonna cost you a lot more than the price of the monthly membership to build what we’ve built (we know, ’cause we built it)…. so just go sign up now and save yourself a ton of hassle.
There’s a few things you should do first to get that website up and running, and these only take a few minutes:
Get your testimonials up on the site, because social proof and credibility is key to conversions.
Get your bio up for the same reasons.
Make sure the copy on the site reflects your business and is in line with local laws (for example, if you or your team have a real estate license, you’ll need to change the copy to make sure you’re properly disclosing your license… but you should make that into a benefit, since a license gives you more options for sellers than someone operating without one).
Ok, so that last one might be complicated, if you’re totally new to the business… but you need to be making sure you’re aware of the laws around you, since being ignorant isn’t an excuse if you’re trying to get out of a five-figure fine for operating without a license (in some states)…. which reminds me that I need to mention we’re not attorneys or financial advisors, all of this stuff is just general advice and you need to get specific, professional advice on your real estate investment business… it’s a really good idea to have a competent lawyer make sure you’re not offering something illegal without knowing it.
Sample “Simple” Real Estate Marketing Plan
At its most basic level, a good marketing plan is answering a series of questions that helps you define your ideal targets, craft your business’s most compelling offers into a cohesive story, and uses good distribution channels to reach your ideal targets.
5 warning signs every marketer should know. There are many content marketing firms out there, how do you pick the right one?
Check out our research on the ROI of Content Marketing as compared to Native Advertising here: http://research.frac.tl/content-marketing-vs-native-advertising
Session Slides for Product Camp Toronto 2011 on using Innovation Games to engage with Customers and Stakeholders to build innovative and valuable products.
Many thanks to Luke Hohmann at Innovation Games Company for sharing the slides.
This document provides 25 marketing ideas for real estate businesses, including using Google Places and online presence, writing compelling property listings, creating viral videos, developing a target market niche, using Google Adwords, leveraging Facebook, implementing drip email campaigns, producing email newsletters, taking video property tours, hosting open houses, giving seminars, sponsoring local events, sending postcards, blogging, utilizing Twitter, distributing door hangers, publishing white papers, having a Pinterest page, following social media tips, seeking local media coverage, making different video types, using banner ads cautiously, learning SEO fundamentals, and identifying top real estate keywords.
The HurryCane Story: From Napkin to the No. 1 Selling Cane in AmericaMarketing Architects
Marketing Architects® took on the challenge of reinventing the walking cane. Our response-driving creative team, combined
with our proprietary media buying strategy, put HurryCane® on
the map with historic results. Check out how we did it and why
HurryCane® remains the #1 selling cane in America.
Irresistible Real Estate Marketing (and Selling) IdeasEmily C Ingram
Irresistible Real Estate Marketing (and Selling) Ideas is a presentation for real estate agents and Realtors discussing business development ideas. Many of the pictures and .jpgs in the presentation are hyperlinks to more information. Enjoy!
The HurryCane Story: From Napkin to the No. 1 Selling Cane in AmericaJosh Madigan
Marketing Architects® took on the challenge of reinventing the Website Development
walking cane. Our response-driving creative team, combined
with our proprietary media buying strategy, put HurryCane® on
the map with historic results. Check out how we did it and why
HurryCane® remains the #1 selling cane in America.
Real Estate Marketing Plan: Sample “Simple” Strategic Template for Real Estat...greenvisions
Real Estate Marketing Plan: Sample “Simple” Strategic Template for Real Estate Investors
https://oncarrot.com/real-estate-marketing-plan-template-for-market-domination/
Looking for an example of a template or sample real estate marketing plan, totally free?
We’ve got you covered.
real estate marketing plan sample template example strategy
Looking for a sample real estate marketing plan to create your strategy? We can help.
If you’re already a Carrot Member, you can download the sample 4 page document here (just make sure you’re logged in) – and tomorrow I’ll be going through this planning in detail on our Live Mastermind Call, so make sure you sign up now in case it fills up.
If you’re not a current member, keep reading and I’ll tell you how to get this valuable planning tool totally free.
First things first: a warning. Since this plan is for Carrot members, it assumes that you’ve got a website that has been proven to convert leads. If you’re trying to scrape together a bunch of tips to save a few bucks on building your website, you’re doing it wrong. It’s gonna cost you a lot more than the price of the monthly membership to build what we’ve built (we know, ’cause we built it)…. so just go sign up now and save yourself a ton of hassle.
There’s a few things you should do first to get that website up and running, and these only take a few minutes:
Get your testimonials up on the site, because social proof and credibility is key to conversions.
Get your bio up for the same reasons.
Make sure the copy on the site reflects your business and is in line with local laws (for example, if you or your team have a real estate license, you’ll need to change the copy to make sure you’re properly disclosing your license… but you should make that into a benefit, since a license gives you more options for sellers than someone operating without one).
Ok, so that last one might be complicated, if you’re totally new to the business… but you need to be making sure you’re aware of the laws around you, since being ignorant isn’t an excuse if you’re trying to get out of a five-figure fine for operating without a license (in some states)…. which reminds me that I need to mention we’re not attorneys or financial advisors, all of this stuff is just general advice and you need to get specific, professional advice on your real estate investment business… it’s a really good idea to have a competent lawyer make sure you’re not offering something illegal without knowing it.
Sample “Simple” Real Estate Marketing Plan
At its most basic level, a good marketing plan is answering a series of questions that helps you define your ideal targets, craft your business’s most compelling offers into a cohesive story, and uses good distribution channels to reach your ideal targets.
James Paul Baratta Expert Tips And Tricks For Lead GenerationJimmyBaratta
This document provides tips for generating leads for a business. Some key tips include: making your landing page appealing and informative; offering potential leads something hard to refuse like a discount; being active on relevant forums to gain trust and brand awareness; asking current customers to refer others; holding parties for top referrers; and signing people up for email notifications with enticing discounts to build your lead database. The document emphasizes that lead generation requires an irresistible offer delivered to the right audience with a compelling reason to act.
The inbounder London - 2.may 2017 - Hannah Thorpe content marketing for wat...We Are Marketing
This document discusses strategies for content marketing for businesses in boring or niche industries. It recommends understanding the audience and use cases, choosing appropriate formats, representing brand values authentically, and focusing on the purpose of the content rather than trying too hard to be interesting. The key is to understand the customer's needs and perspective rather than assuming the product itself needs to be exciting.
The document provides tips for effective internet marketing. It emphasizes doing research on the target audience to understand them and create relevant content. Customers should be given opportunities to provide reviews and feedback to build trust. A unique image and exclusive offers can help attract visitors. Understanding the target niche is important for choosing where to advertise and what content to create. Hard work is key to long term success through effective marketing strategies.
In our research and conversations, we've come across insights from top marketers, business leaders, and content experts that have educated, motivated, and inspired us. Here are some of our favorites. We hope you feel the same.
Interested in learning more about our strategy services and industry research? Have other quotes you love? We’d love to hear from you! Feel free to reach out at michael.brenner@newscred.com.
*Correction: Slide 27 should be attributed to Jonathan Perelman.
Content Marketing: Arming Your Sales Reps with the Right Content to Drive SalesJoe Pulizzi
Presentation from Joe Pulizzi of the Content Marketing Institute on the 12 ways that companies go wrong with content and how they can fix them in order to drive more interest for sales. Includes case studies, research and insights into why marketers need to act like publishers.
The document outlines 10 tips for commercial real estate branding from The Brand Foundation. The tips include: 1) Studying competitors; 2) Establishing brand positioning; 3) Defining target markets. The tips advise real estate brands to thoroughly understand competitors, define their unique positioning in the market, and focus marketing strategies on well-defined target audiences. Maintaining brand consistency over the long term and engaging stakeholders are also emphasized.
How To Grow More Website Traffic With Growth Hacking & Inbound MarketingKennedy Andersson AB
If you want to upgrade your company’s ability to get found, get leads and close sales, then this guide should open up your
mind to consider all the elements of a comprehensive inbound marketing programme.
The document outlines an effective 4-phase strategy for internet marketing: 1) Research competitors and target markets, 2) Analyze strengths/weaknesses, 3) Develop tailored strategies prioritizing affordable tactics like SEO, PPC, email, and outsourcing others, 4) Monitor performance to discover high-converting tactics through A/B testing. The key is understanding customer needs and how you can offer unique value before creating a plan that leverages one's own strengths and resources to breakthrough online.
10 Rules for Building a Successful Content & Social Marketing ProgramEllie Behling
Read a blog about this presentation here: https://www.marketers2marketers.com/blog/10-rules-for-building-a-successful-b2b-content-and-social-marketing-program
Content and social marketing can get huge results -- and yet many companies run into the same pitfalls when trying to launch these initiatives. Regardless of industry, budget, size, and goals, these are the 10 guiding principles any company should follow to make sure your content and social marketing succeeds.
Huge marketing ideas on a small budget - 40 marketing tips for small businessCost Saving Marketing
www.costsavingmarketing.co.uk
Huge marketing ideas on a small budget – 40 marketing ideas you can implement today. The best marketing tips for small businesses on a budget.
What is product marketing in a tech company, is it even a real thing, what are the key challenges, how are things changing and what are key takeaways. The session will draw on my 20+ years product marketing experience working for telcos and technology companies in Ireland, UK and Silicon Valley. Session from Product Camp Dublin, June 2017
Get Small, Win Big: Niche Your Magazine's Niche for Fun & Profit! (Carl Landa...Robyn Ireland
Take advantage of the niche your media company already owns! Find and serve new niches within your existing niche and create huge new opportunities for your magazine! Carl Landau, Niche Media's Grand Poobah, presented this at the Florida Magazine Association's 2013 annual meeting.
Growth Hacking: Offbeat Ways To Grow Your BusinessSujan Patel
Slides from my talk at Flipmyfunnel.com. In this presentation I go through my simple growth hacking framework and showcase 13 offbeat ways to grow your business
From Jay Baer and Convince & Convert, The Power of Everything is an ebook from an all-star cast of modern marketing practitioners, who provides short reflections on the power of mobile, content, corporate culture, big data and more.
This ebook will inspire you to become a better marketer in 2013 and beyond, and fill you in on some of the key trends shaping social media marketing and digital marketing success in the modern age.
This document discusses collaborations in the type 1 diabetes field to advance therapies. It notes that JDRF is the largest nonprofit funder of T1D research, having funded over $1.6 billion in research over 40 years in 18 countries and 50+ clinical trials. The US diabetes treatment market is expected to exceed $17 billion by 2018, with room for growth and new entrants in continuous glucose monitoring and insulin pump segments. Recent industry events from 2008-2012 include collaborations and acquisitions around new sensor and pump technologies. The document advocates leveraging resources through collaborations between nonprofits, foundations, government agencies and industry to maximize research output and accelerate progress in curing type 1 diabetes.
Technological development in Treatment of Diabetes Vinaytosh Mishra
Technological advancements are helping to reduce the economic burden of diabetes treatment in India. New glucose monitoring devices and insulin delivery methods are becoming smaller, more accurate, and less invasive. Internet and mobile technologies are also playing a larger role through applications that help monitor glucose levels and through online patient registries. However, more research is still needed to develop technologies that provide complete diabetes self-management support.
This presentation was delivered at the 2017 JDRF TypeOneNation Summit in Tulsa, OK on 1/28/2017. It is a summary of insulin pumps, CGMs, data display and management software, and other aspects of technology related to type 1 diabetes.
Slides from an hour long talk I wrote in July 2012 and presented on introducing wearable technology. It includes my thoughts on the evolution of wearable tech, lots of examples and some of my own work, questions and conclusions.
Content is King, we all know that, but in this world of unrelenting Google updates, it has become increasingly difficult to come up with fresh and interesting content. Check out this awesome presentation created by Tushar Taliyan from SMG Convonix to learn how.
James Paul Baratta Expert Tips And Tricks For Lead GenerationJimmyBaratta
This document provides tips for generating leads for a business. Some key tips include: making your landing page appealing and informative; offering potential leads something hard to refuse like a discount; being active on relevant forums to gain trust and brand awareness; asking current customers to refer others; holding parties for top referrers; and signing people up for email notifications with enticing discounts to build your lead database. The document emphasizes that lead generation requires an irresistible offer delivered to the right audience with a compelling reason to act.
The inbounder London - 2.may 2017 - Hannah Thorpe content marketing for wat...We Are Marketing
This document discusses strategies for content marketing for businesses in boring or niche industries. It recommends understanding the audience and use cases, choosing appropriate formats, representing brand values authentically, and focusing on the purpose of the content rather than trying too hard to be interesting. The key is to understand the customer's needs and perspective rather than assuming the product itself needs to be exciting.
The document provides tips for effective internet marketing. It emphasizes doing research on the target audience to understand them and create relevant content. Customers should be given opportunities to provide reviews and feedback to build trust. A unique image and exclusive offers can help attract visitors. Understanding the target niche is important for choosing where to advertise and what content to create. Hard work is key to long term success through effective marketing strategies.
In our research and conversations, we've come across insights from top marketers, business leaders, and content experts that have educated, motivated, and inspired us. Here are some of our favorites. We hope you feel the same.
Interested in learning more about our strategy services and industry research? Have other quotes you love? We’d love to hear from you! Feel free to reach out at michael.brenner@newscred.com.
*Correction: Slide 27 should be attributed to Jonathan Perelman.
Content Marketing: Arming Your Sales Reps with the Right Content to Drive SalesJoe Pulizzi
Presentation from Joe Pulizzi of the Content Marketing Institute on the 12 ways that companies go wrong with content and how they can fix them in order to drive more interest for sales. Includes case studies, research and insights into why marketers need to act like publishers.
The document outlines 10 tips for commercial real estate branding from The Brand Foundation. The tips include: 1) Studying competitors; 2) Establishing brand positioning; 3) Defining target markets. The tips advise real estate brands to thoroughly understand competitors, define their unique positioning in the market, and focus marketing strategies on well-defined target audiences. Maintaining brand consistency over the long term and engaging stakeholders are also emphasized.
How To Grow More Website Traffic With Growth Hacking & Inbound MarketingKennedy Andersson AB
If you want to upgrade your company’s ability to get found, get leads and close sales, then this guide should open up your
mind to consider all the elements of a comprehensive inbound marketing programme.
The document outlines an effective 4-phase strategy for internet marketing: 1) Research competitors and target markets, 2) Analyze strengths/weaknesses, 3) Develop tailored strategies prioritizing affordable tactics like SEO, PPC, email, and outsourcing others, 4) Monitor performance to discover high-converting tactics through A/B testing. The key is understanding customer needs and how you can offer unique value before creating a plan that leverages one's own strengths and resources to breakthrough online.
10 Rules for Building a Successful Content & Social Marketing ProgramEllie Behling
Read a blog about this presentation here: https://www.marketers2marketers.com/blog/10-rules-for-building-a-successful-b2b-content-and-social-marketing-program
Content and social marketing can get huge results -- and yet many companies run into the same pitfalls when trying to launch these initiatives. Regardless of industry, budget, size, and goals, these are the 10 guiding principles any company should follow to make sure your content and social marketing succeeds.
Huge marketing ideas on a small budget - 40 marketing tips for small businessCost Saving Marketing
www.costsavingmarketing.co.uk
Huge marketing ideas on a small budget – 40 marketing ideas you can implement today. The best marketing tips for small businesses on a budget.
What is product marketing in a tech company, is it even a real thing, what are the key challenges, how are things changing and what are key takeaways. The session will draw on my 20+ years product marketing experience working for telcos and technology companies in Ireland, UK and Silicon Valley. Session from Product Camp Dublin, June 2017
Get Small, Win Big: Niche Your Magazine's Niche for Fun & Profit! (Carl Landa...Robyn Ireland
Take advantage of the niche your media company already owns! Find and serve new niches within your existing niche and create huge new opportunities for your magazine! Carl Landau, Niche Media's Grand Poobah, presented this at the Florida Magazine Association's 2013 annual meeting.
Growth Hacking: Offbeat Ways To Grow Your BusinessSujan Patel
Slides from my talk at Flipmyfunnel.com. In this presentation I go through my simple growth hacking framework and showcase 13 offbeat ways to grow your business
From Jay Baer and Convince & Convert, The Power of Everything is an ebook from an all-star cast of modern marketing practitioners, who provides short reflections on the power of mobile, content, corporate culture, big data and more.
This ebook will inspire you to become a better marketer in 2013 and beyond, and fill you in on some of the key trends shaping social media marketing and digital marketing success in the modern age.
This document discusses collaborations in the type 1 diabetes field to advance therapies. It notes that JDRF is the largest nonprofit funder of T1D research, having funded over $1.6 billion in research over 40 years in 18 countries and 50+ clinical trials. The US diabetes treatment market is expected to exceed $17 billion by 2018, with room for growth and new entrants in continuous glucose monitoring and insulin pump segments. Recent industry events from 2008-2012 include collaborations and acquisitions around new sensor and pump technologies. The document advocates leveraging resources through collaborations between nonprofits, foundations, government agencies and industry to maximize research output and accelerate progress in curing type 1 diabetes.
Technological development in Treatment of Diabetes Vinaytosh Mishra
Technological advancements are helping to reduce the economic burden of diabetes treatment in India. New glucose monitoring devices and insulin delivery methods are becoming smaller, more accurate, and less invasive. Internet and mobile technologies are also playing a larger role through applications that help monitor glucose levels and through online patient registries. However, more research is still needed to develop technologies that provide complete diabetes self-management support.
This presentation was delivered at the 2017 JDRF TypeOneNation Summit in Tulsa, OK on 1/28/2017. It is a summary of insulin pumps, CGMs, data display and management software, and other aspects of technology related to type 1 diabetes.
Slides from an hour long talk I wrote in July 2012 and presented on introducing wearable technology. It includes my thoughts on the evolution of wearable tech, lots of examples and some of my own work, questions and conclusions.
Content is King, we all know that, but in this world of unrelenting Google updates, it has become increasingly difficult to come up with fresh and interesting content. Check out this awesome presentation created by Tushar Taliyan from SMG Convonix to learn how.
The document summarizes the professional experience of Tushar Taliyan. It details his experience as an Assistant Project Manager at SMG Convonix from June 2012 to May 2014 where he managed client websites for SEO and ORM. It also briefly mentions his 1 month experience as a Management Trainee at ICICI Securities Centre Sales in July 2011.
Enterprise SEO ionsearch Samuel CrockerSam Crocker
A look at common problems with big brand and big site SEO and the organisations responsible for them.
Image credits:
http://www.flickr.com/photos/salendron/2402978812/sizes/m/in/photostream/
http://www.flickr.com/photos/alexcreative/4564218323/sizes/m/in/photostream/
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http://inflatableferret.com/articles/the-meat-parade-part-85/
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http://www.fastcompany.com/1676902/how-nikes-ceo-shook-shoe-industry
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https://developers.google.com/analytics/resources/concepts/gaConceptsDomains
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Christine Churchill is a speaker on site remarketing. Site remarketing uses cookies and remarketing lists to retarget website visitors with relevant ads as they browse the web. It allows reaching people who previously visited a site but did not convert. Benefits include keeping brands top of mind, increasing effectiveness of other promotions, and recapturing lost sales. Successful remarketing requires timely, precise, and appropriate ads that are not overshown to avoid negative perceptions. Building remarketing lists takes time but prepares marketers for future opportunities.
Cool Shit You Can Do With WordPress (BrightonSEO 2014)Patrick Hathaway
WordPress is far and away the most popular CMS on the planet, but it is far more than just a blog. In my presentation I explored some ways to use WordPress to create content assets that can attract links and shares, making content marketing a more realistic proposition for more of your clients.
Les Affaires Sommet Marketing - Mesurer l'impact de vos campagnes en ligne su...iProspect Canada
Chaque entreprise est à la recherche de la combinaison optimale de stratégies numériques qui générera un retour maximal selon ses contraintes et particularités propres. À travers différents cas pratiques, découvrez comment démontrer l’impact des campagnes en ligne sur la performance globale de l’entreprise, bien au-delà des résultats purement numériques.
- SunPower is a leading solar company that has deployed over 2.5 GW of solar PV worldwide with over 200 patents. They have diversified into utility-scale power plants in addition to rooftop solar.
- Their C7 tracker system uses their high-efficiency solar cells under low concentrations of 7 suns to achieve over 20% efficiency and lower LCOE than other technologies. They have over 1,000 MW of tracking experience.
- SunPower has several multi-hundred megawatt power plant projects under construction or under contract in the US and their technology is applicable to areas with high solar irradiation like the southwest US, China, India, and the Middle East.
Content Chaos: Building Brand Through Content ExperimentsRoss Simmonds
This document discusses how experiments can help small and medium sized brands build their content strategy through constant testing. It asserts that experiments are not just for user experience, email, search engine optimization, and paid media, but can also be applied to content creation and distribution. The document provides examples of how to validate different types of experiments by testing various channels, approaches, and topics. It also presents Coca-Cola's 70:20:10 model for balancing low, innovative, and high risk content experiments. The overall message is that embracing a little chaos through regular experimentation can help brands discover what resonates best with their audience.
Inbound Marketing: How Content is Your Secret Weapon #contentisrael15Matthew Barby
- how you can align SEO to your content strategy
- processes you can use for optimising existing content that you've produced
- a model for running keyword research
- a process for creating successful content marketing campaigns that solve for the customer
The emerging field of decision-science will soon have a game-changing effect on how marketers communicate. More and more evidence is uncovered every day by social scientists, neuroscientists, and behavioral economists that proves people are hard-wired to behave in certain ways. Even though customers THINK they are in control, the fact is they make UP TO 95% of their purchase decisions subconsciously – automatically and instinctively. And these automatic behaviors can be prompted! This has huge implications for how we market – how we design pages and online ads, structure offers, write subject lines and content, etc. By injecting these proven principles of social science into our digital/social creative, we can increase engagement and response. This presentation will explore how to incorporate this emerging field into the work of interactive marketers – leveraging surprisingly persuasive scientific principles like choice architecture, priming, loss aversion & cognitive fluency.
This presentation was given by Nancy Harhut, Chief Creative Officer of Wilde Agency, at NEDMA's 2015 Annual Conference.
Capture High Quality Leads with Demographic and Psychographic TargetingMarketing Mojo
The document discusses how demographic and psychographic targeting can be used to capture high quality leads. It describes how marketers can use social media profiles and platforms like LinkedIn to identify potential customers based on attributes like age, industry, interests and behaviors. This identity data can then be combined with intent signals from search engines to target ads and nurture leads. Integrating these efforts across channels from social media to search to marketing automation is the key to success.
Influencer Marketing bietet viele Möglichkeiten, erfordert aber neben Strategie, Konzept und Kompetenzen auch den Einsatz wirksamer Tools zur Effizienzsteigerung. Dr. Claudia Hilker präsentierte im Vortrag auf der All Influencer Marketing Conference 2017 einen Marktüberblick zum Einsatz kostenfreier und kostenpflichtiger Tools mit einem Anwendungsfall, Auswahlkriterien und Handlungsempfehlungen für die Praxis. Mehr: http://blog.hilker-consulting.de/blog/vortrag-influencer-marketing-tools-mit-slideshare
Auf der All Facebook Marketing Conference 2017 hat Dr. Claudia Hilker den Vortrag gehalten: Leitfaden Content Marketing. Im Vortrag präsentiert sie Erfahrungen aus der Berater-Praxis für Fortgeschrittene:
- Strategien-Typen zum Content Marketing
- Einsatz von Customer Journey, Buyer Persona, Content Marketing Canvas
- Best-Practice-Beispiele zum Content Marketing im B2B-/B2C-Bereich
- Content-Marketing-Management mit Content-Audit, Produktion und Storytelling
- Inbound Marketing zur Leadgewinnung mit Tools zur Marketing Automation
- Erfolgsmessung und Handlungsempfehlungen zum Content-Management
When SEO and UX practices are combined, the results can be extraordinary. Rand walks through how the practices have evolved to have far more combined value than tensions and tradeoffs, and some ways for each to learn from the other.
Do you sometimes have a mental block when it come to creating content for your target audience? Check out these content creation tips and never run out of ideas again!
Finding a niche that pays and then creating content, products, and services for that niche, is the only way you will be able to build a solid foundation for a successful online business.
Content Marketing Strategy - 26 Tips For Defining Your Content StrategyVenture Harbour
Before diving into content marketing, it’s important to have a strategy that outlines what you want from content marketing, and how you are going to achieve it. This deck by Marcus Taylor looks at 26 tips for defining your content marketing strategy.
For more information visit http://www.ventureharbour.com
The document discusses buyer personas and how to create and use them. It defines a buyer persona as a semi-fictional representation of an ideal customer based on real data. It provides a free online tool for creating personas and outlines the steps to develop personas by identifying customer demographics, behaviors, motivations, and goals. The document also discusses how to use personas to improve marketing, sales, and customer service by tailoring content, segmentation, and communications based on the persona.
Digital marketing is essential for new businesses. 15 ways to effectively market a startup using digital strategies are outlined, including creating quality content, social media marketing, paid ads, search engine optimization, blogging, and more. It is important to choose 2-3 focused strategies to start, such as social media and content creation, and to listen to customers and adapt strategies over time based on analytics and market changes. Marketing should start locally and build relationships with potential customers through quality, valuable content and a customer-focused approach.
The document outlines essential steps and creative tools for generating a digital business idea. It discusses 7 steps to idea generation: 1) become an idea detective by noticing problems, 2) get creativity flowing through research, 3) think of admired digital businesses, 4) consider personal problems, 5) synthesize other ideas, 6) brainstorm solutions, and 7) narrow ideas. It also describes 4 creative tools: brainstorming, brainwriting, random input, and SCAMPER. Finally, it stresses the importance of defining the digital business idea.
The document provides 34 tips and tricks for planning and creating content. It begins with an introduction and table of contents. The tips are organized into sections on planning, writing, and design hacks. Some of the planning hacks include creating a headline swipe file for topic inspiration, turning client questions into content topics, and using tools like Google Alerts and Evernote to organize content ideas. The writing hacks provide advice like always starting with a working title, keeping a dictionary handy, and listening to classical music while writing. The document concludes with pointers on design hacks and additional resources.
The document provides 34 tips and tricks for planning and creating content. It begins with an introduction and table of contents. The tips are organized into sections on planning, writing, and design hacks. Some of the planning hacks include creating a headline swipe file for topic inspiration, turning client questions into content topics, and using tools like Google Alerts and Evernote to organize content ideas. The writing hacks provide advice like always starting with a working title, keeping a dictionary handy, and listening to classical music while writing. The document concludes with pointers on design hacks and additional resources.
Ever wondered how to use LinkedIn to sell more real estate? See this presentation for realestate.com.au on how you can use LinkedIn to build your personal brand, identify clients, connect with them, share content and create a lead. Learn more at www.ragingdigital.com
Content Marketing: Publishing is the New MarketingJoe Pulizzi
The document discusses content marketing and how it has become essential for businesses. It notes that consumers now spend more time online and on social networks than with traditional media. As a result, businesses need to become publishers that provide valuable content to attract and engage customers. The document provides tips for developing an effective content marketing strategy, such as understanding customer needs, creating a content calendar, and distributing content where customers spend their time online. The goal of content marketing is for businesses to become trusted resources and thought leaders in their industry.
This document provides an overview and table of contents for a book about making money online through affiliate marketing. It discusses choosing a profitable niche to focus on, selecting affiliate programs to promote within that niche, and getting free training through online forums. Specific tips covered include picking a niche you're passionate about, researching hot topics to write about, evaluating affiliate program commission structures and sales pages, and joining discussion boards for Internet marketers. The overall aim is to provide a proven blueprint and positive action plan for readers to cash in on affiliate marketing opportunities online.
What do people really search for? How to tackle unclear keyword research topicsSmart Insights
When you’re researching topics that are vague or hard to understand, the key is to uncover search intent in the data and to seek out a topic expert in the field.
Join this presentation for pro tips on uncovering intent and relevance hidden in your search data and in the minds of the people behind the scenes.
This document outlines 7 rules for effective blogging for business: 1) Know where you're going by setting business goals and identifying your target audience. 2) Embrace your unique voice to stand out. 3) Plan like a publisher by creating an editorial and promotion calendar. 4) Make posts about helping your target audience. 5) Use relevant keywords. 6) Make posts easy to read. 7) Promote your blog on social media and other channels. Following these 7 rules can help blogs become a valuable marketing asset.
This document discusses search engine optimization (SEO) and content strategies. It provides information on search trends, user behaviors, and how to optimize content for search engines and users. Key points include growing search volumes from non-metro areas in India, the importance of understanding user intent, optimizing content for mobile and voice searches, and creating helpful content that users want to read and share.
The plan is simple. To grow your business with effective online marketing you have to understand the basics. These 28 pages quickly introduce you to digital marketing principles and will save you a ton of time. www.feldmancreative.com
Cómo Causar Una Buena Impresión Utilizando El Marketing de ContenidosClikéalo WSI
This document provides an overview of developing an effective content marketing strategy. It discusses understanding customers, creating different types of content, developing buyer personas, and aligning content with the stages of the buyer's journey. The key points covered are:
1) Understanding customers is essential for creating valuable content, including where they spend time online and what challenges they face.
2) An effective content marketing mix includes original content (created by the business), curated content, and syndicated content in a 65/10/25 ratio.
3) Developing buyer personas through research helps tailor content to specific customer groups and their needs, behaviors, and concerns.
4) Aligning content with the awareness, consideration
Building Your Content Marketing Plan - AAM PhiladelphiaWill Davis
Will Davis presents a content marketing strategy document that discusses how the game has changed for marketers. It emphasizes the importance of understanding prospects and creating valuable content to address their needs. The document outlines developing a content plan with objectives, themes, types of content and a calendar. It stresses optimizing content for prospects and distribution, and analyzing content performance metrics to improve. The goal is aligning content marketing with business objectives to drive results.
The Future of Marketing is Publishing - 8 Step Content StrategyJoe Pulizzi
Business decision-making has changed. People are relying on the internet, social media, their friends more than ever, and less on traditional marketing. This presentation goes through way, and how creating a content factory, and publishing, is necessary to position your brand as a trusted solutions provider. Also provides a quick analysis of Hubspot and how they compare to Omniture from a content marketing perspective.
The document provides guidance on developing an effective content marketing strategy for B2B companies. It recommends devoting a significant portion (28-37%) of the marketing budget to content marketing. It also advises analyzing competitors' content strategies to learn from their successes and mistakes. Key aspects to analyze include the topics, formats, frequency, and social integration of competitors' content. Conducting keyword research and focusing on long-tail keywords is also important for content that ranks well in search engines. Regular review and refinement of the content strategy is necessary to ensure relevance and engagement over time.
Ähnlich wie Content Marketing Ideation 21 Quick Tips for Better Content Ideas (20)
Measuring Content Marketing: The Smart & Simple WayVenture Harbour
Marcus' slides from his talk on 'measuring content marketing' at Content Marketing Association's February 2014 breakfast meeting. For more information see http://www.ventureharbour.com
Creating Shareable Content in the Music IndustryVenture Harbour
The document discusses creating shareable content in the music industry. It summarizes findings from analyzing 15,000 pages of music industry content, which showed that content on topics that make people angry is highly shareable. Infographics and case studies were also found to be the most shared formats. The document advocates creating remarkable, emotionally stimulating content that stands out to increase sharing and outlines strategies for producing contagious content.
A talk from Lewis Silkin's Brand Academy 2013, where Marcus Taylor discussed the opportunities for brands to grow brand value using digital / online media.
Using Conversion Rate Optimisation and Viral Mechanics - Marcus TaylorVenture Harbour
Marcus Taylor's lightening talk from BrightonSEO about how conversion rate optimisation, viral mechanics, and unconventional business practice increased the conversion rate of a campaign by 450% from 2.3% to 10-11%.
Leveraging Brands & Celebrities to Promote Your ContentVenture Harbour
This document discusses leveraging the audiences of brands and celebrities to promote content. It explains that praising brands on social media, especially in comparison to competitors using data, makes them likely to retweet or share the content. Since 2009, the author has successfully used this tactic across different industries. Additionally, creating content that supports a person or group's opinions will increase the chances of them spreading it widely. The overall recommendation is to make brands or celebrities look good by proving things they believe to gain their promotion of the content.
A Roadmap to Navigate Music Marketing (MIDEM 2013)Venture Harbour
The document discusses how over 80% of independent artists feel overwhelmed by the variety of music marketing services available and would prefer to outsource their music marketing. It proposes that the music industry could benefit from a "roadmap" similar to systems used in other industries to simplify overwhelming decisions, such as review sites that help consumers find reputable hotels and guides that help buyers pick reputable products. The document suggests that a long-term solution is needed to make music marketing less overwhelming.
THE STORY COMMUNICATION Credential 2024.pptxhuyenngo62
The Story Communication là công ty quảng cáo truyền thông tích hợp (IMC) được xây dựng trên thế mạnh về Digital & Performance.
#Assemble #Integrity #Transformation #Initiative
Why bridging the gap between PR and SEO is the only way forward for PR Profes...Isa Lavs
The lines between PR and SEO are blurring. SEOs are increasingly winning PR briefs by leveraging data and content to secure high-value placements. In this presentation, I explore the merging of PR and SEO, highlighting why SEO specialists are increasingly taking ‘PR’ business. I uncover the hidden SEO potential using PR tactics and discuss how to identify missed opportunities. I'll also offer insights into strategies for converting PR initiatives into successful link-building campaigns.
Advanced Storytelling Concepts for MarketersEd Shimp
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
This document was submitted as part of interview process for Content Strategist position at Viapulsa, an Indonesian tech company which offers service to convert/transfer mobile credits into bank account.
Boost Your Instagram Views Instantly Proven Free Strategies.pptxInstBlast Marketing
Join Performance Car Exclusive to drive the finest supercars, engineered with advanced materials and cutting-edge technology for peak performance.
https://instblast.com/instagram/free-instagram-views
From Subreddits To Search: Maximizing Your Brand's Impact On RedditSearch Engine Journal
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfSimpleMoneyMaker
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptxGiorgio Chiesa
This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
Title: Making Money the Easy Way: A Quick Guide to Generating IncomeWilliamZinsmeister
Welcome to "Making Money the Easy Way: A Quick Guide to Generating Income." This book is designed to provide you with practical, actionable strategies to generate income with minimal effort. Whether you’re looking to supplement your current income or create a full-time revenue stream, this guide covers a variety of methods to help you achieve your financial goals. We will explore opportunities available online, various investment strategies, profitable side hustles, creative approaches, and essential financial tips to ensure sustainable income growth.
Boost your brand with top-notch digital marketing services in New York! Our expert team specializes in SEO, social media marketing, PPC advertising, and email campaigns to drive engagement and increase your online presence. Partner with us to reach your target audience, track performance, and achieve measurable results. Transform your digital strategy and stay ahead in the competitive NYC market. Contact us today!
This document was submitted as part of interview process for Marketing Specialist position at DTA Promotion, an Indonesian company which offers 360 degree marketing services, including ATL and BTL advertising platform.
A brief analysis of SHEIN's digital transformation.
SHEIN’s business model:
1. D2C cross-border ecommerce: SHEIN integrate the manufactures from Guanzhou to make clothes and deliver direct to customers.
2. Digital marketing: Data driven online marketing for user acquisition.
3. Digital transforming vendor chain: the most core of the revolution to shorten the innovation and lead time.
4. Outstanding user experience: International delivery in high efficiency
Leverage four parts of the user satisfaction process and integrate related resource and information flow, which making SHEIN an international leading D2C ecommerce company.
• Keeping utilizing data in all process is another core capability. From the page click, sales metrics, fabric sourcing to manufacturing time, all data is integrated for decision making, leading an upward customer preference and much efficient business decision making process.
Digital Marketing Company in India - DIGI BrooksDIGI Brooks
This infographic provides guidance on marketing analytics, helping businesses grow using tools like Google Analytics and AI, measuring ROI, and analysing future trends to track business development.
https://digibrooks.com/digital-marketing-services/
2024 Trend Updates: What Really Works In SEO & Content MarketingSearch Engine Journal
The future of SEO is trending toward a more human-first and user-centric approach, powered by AI intelligence and collaboration. Are you ready?
Watch as we explore which SEO trends to prioritize to achieve sustainable growth and deliver reliable results. We’ll dive into best practices to adapt your strategy around industry-wide disruptions like SGE, how to navigate the top challenges SEO professionals are facing, and proven tactics for prioritizing quality and building trust.
You’ll hear:
- The top SEO trends to prioritize in 2024 to achieve long-term success.
- Predictions for SGE’s impact, and how to adapt.
- What E-E-A-T really means, and how to implement it holistically (hint: it’s never been more important).
With Zack Kadish and Alex Carchietta, we’ll show you which SEO trends to ignore and which to focus on, along with the solution to overcoming rapid, significant and disruptive Google algorithm updates.
If you’re looking to cut through the noise of constant SEO and content trends to drive success, you won’t want to miss this webinar.
2. Content Marketing Ideation
In our experience, the hardest aspect of content
marketing is the ideation phase. Great ideas are
fundamental for effective content marketing. This deck
contains 21 quick tips, tools, and ideas to improve how
you generate content ideas.
3. #1 Read Edward De Bono’s books
Edward De Bono pioneered the
phrase ‘lateral thinking’ and is
generally considered the godfather
of idea generation.
His book ‘Lateral Thinking’ has
some great advice on how to
generate more creative ideas.
4. #2 Speak to your customers
Go for a coffee with a customer or
someone in your industry – these
people know better than anyone else
what challenges they have.
I wrote this post on recovering from the
panda update after speaking to 3-4
people in the same week about panda
recovery tactics. It’s now one of the
most visited pages on our site.
Create content that solves your
customer’s challenges.
5. #3 BBC On This Day
BBC on this day is a
great tool for finding key
events that happened
on certain days of the
year in the past. Very
useful when planning
your content calendar.
6. #4 what myths can you bust?
What myth do the majority of your
industry believe is true? Could you
provide a compelling argument that the
opposite is true?
When I wrote “What Happens When
You Build 10,000 Links to a Domain in
24 Hours” it got covered by Moz, The
Guardian, Huffington Post, Forbes, and
others. It worked because it was
surprising and debunked a myth that
many marketers believed at the time.
7. #5 UberSuggest
Ubersuggest is a useful tool
for finding out what phrases
are most searched for around
your products or services.
For example, typing “content
marketing” will output phrases
such as “content marketing
books”, “content marketing
blogs”, and “content
marketing training”.
8. #6 Google Keyword Planner
Google’s Keyword Planner is
useful for seeing what people
are searching for in your niche
and how much search volume
and competition there is for
certain keywords.
9. #7 Social Crawlytics
Use Social Crawlytics to identify your competitor's most
shared content. Replicate what has worked for them.
11. #9 Use Forums to Find Topical Ideas
Forums are great for seeing what
people in your industry are talking
about right now, and what questions or
challenges they have.
There are a number of forum search
engines, such as BoardReader.com,
and BoardTracker.com.
Don’t be afraid to ask people what
they’d like you to produce guides on.
12. #10 Google Hot Trends
Google Trends can be useful for finding ‘breakout trends’ to write
about, as well as seeing whether the topics you’re writing about
are increasing or decreasing in popularity.
13. #11 Soovle
Similarly to Ubersuggest, Soovle is great for finding content ideas from
phrases that are regularly searched for. The key difference is that Soovle
also shows ideas from Amazon, YouTube, Wikipedia and more.
14. #12 Find common Questions on Quora
Use Quora or Yahoo Answers to find
what questions people in your industry are
asking. Create content that answers them.
15. #13 find high-performing content on
Open Site Explorer
Use Open Site Explorer to
find the most linked to blog
posts on your competitor’s
website or industry news
sites. Write a follow-up or
similar (better) story.
16. #14 What’s Unusual in Your Niche?
Pick something novel or unusual about
your niche and create content around
it.
Reader Sheds host an annual
competition to find the ‘shed of the
year’. This is great content marketing
for a company in the garden shed
market!
17. #15 Replicate exceptional ideas from
other niches, in your niche.
Game?
Film?
Tech?
Marketing?
Your Industry?
18. #16 Ask your sales team
The questions that your customers ask
your sales team are probably very
similar to the questions they search for
in Google.
Ask your sales team what objections or
questions are common, and produce
content that answers these.
19. #17 Google Alerts
Setup Google Alerts on
your focus keyword
and keep an eye on
trends around that term
and what others are
writing about.
20. #18 Recycle Content From Best Sellers
Read new and best-selling books in
your industry. Pull out any noteworthy
or controversial ideas and write about
them.
21. #19 Find local trends on Trendsmap
Use Trendsmap.com to find
what’s trending on Twitter in
your city (or in other major
cities). This is great for agile
content marketing due to the
real time filtering of trends.
22. #20 when in doubt, Be Useful
You don’t need to reinvent the wheel.
If you’re struggling to think of what to
write about, think about what would be
useful to your audience. Useful content
is more likely to outlive the novelty of a
one-off viral idea.
23. #21 clip facts in Evernote
Install Evernote and clip any
interesting facts or findings
while browsing the web. This will
provide a useful pool of ideas to
write about.
24. Need Help With Your Content
Marketing Strategy?
www.ventureharbour.com!
contact@ventureharbour.com
01273 648909