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ClueCamp: Welcome to the Digital Age 
The Waving Cat GmbH / Peter Bihr. Nov 2014. www.thewavingcat.com
Hi. I'm @peterbihr & 
I run The Waving Cat GmbH. 
strategy & 
emerging tech conferences & 
publications 
thewavingcat.com 
peter@thewavingcat.com 
The Waving Cat GmbH / Peter Bihr. Nov 2014. www.thewavingcat.com
1. Gespräche 
2. Umbrüche 
The Waving Cat GmbH / Peter Bihr. Nov 2014. www.thewavingcat.com
#1 Gespräche 
The Waving Cat GmbH / Peter Bihr. Nov 2014. www.thewavingcat.com
Markets are 
conversations. 
— Cluetrain Manifest (1999) 
The Waving Cat GmbH / Peter Bihr. Nov 2014. www.thewavingcat.com
Konsumenten sind 
vernetzt wie nie zuvor 
The Waving Cat GmbH / Peter Bihr. Nov 2014. www.thewavingcat.com
Interne Kommunikation 
The Waving Cat GmbH / Peter Bihr. Nov 2014. www.thewavingcat.com
Hyperlinks subvert 
hierarchy 
— Cluetrain Manifest 
The Waving Cat GmbH / Peter Bihr. Nov 2014. www.thewavingcat.com
Trennwände 
zwischen 
Abteilungen 
verlieren ihre 
Bedeutung. 
The Waving Cat GmbH / Peter Bihr. Nov 2014. www.thewavingcat.com
Unternehmenswände werden 
durchlässiger 
The Waving Cat GmbH / Peter Bihr. Nov 2014. www.thewavingcat.com
Kommunikationsstrategie muss 
abteilungsübergreifend denken 
The Waving Cat GmbH / Peter Bihr. Nov 2014. www.thewavingcat.com
Externe Kommunikation 
The Waving Cat GmbH / Peter Bihr. Nov 2014. www.thewavingcat.com
Gespräche über 
Ihre Kernthemen 
finden über alle 
Social-Kanäle und 
Devices hinweg 
statt. 
Nehmen Sie teil? 
The Waving Cat GmbH / Peter Bihr. Nov 2014. www.thewavingcat.com
The Waving Cat GmbH / Peter Bihr. Nov 2014. www.thewavingcat.com
The Waving Cat GmbH / Peter Bihr. Nov 2014. www.thewavingcat.com
#2 Umbrüche 
The Waving Cat GmbH / Peter Bihr. Nov 2014. www.thewavingcat.com
Strategie statt 
Gadgets & 
Mikrotrends 
The Waving Cat GmbH / Peter Bihr. Nov 2014. www.thewavingcat.com
The Waving Cat GmbH / Peter Bihr. Nov 2014. www.thewavingcat.com
Post-Digital Die Grenze zwischen digitaler und physischer löst 
sich auf 
The Waving Cat GmbH / Peter Bihr. Nov 2014. www.thewavingcat.com
Das Internet durchdringt alle Bereiche 
1994: Informationen & Hyperlinks 
2004: Menschen & Beziehungen (Social) 
2014: vernetzter Alltag & vernetzte Dinge 
2024: Körper & Neuro 
— Iskander Smit 
The Waving Cat GmbH / Peter Bihr. Nov 2014. www.thewavingcat.com
Internet 
of Things 
Not just industrial, but also in 
our homes 
The Waving Cat GmbH / Peter Bihr. Nov 2014. www.thewavingcat.com
Wearable 
Technologies 
The Waving Cat GmbH / Peter Bihr. Nov 2014. www.thewavingcat.com
Wearable Tech 
ist Mainstream 
The Waving Cat GmbH / Peter Bihr. Nov 2014. www.thewavingcat.com
Data Rash 
da•ta rash ˈdātə ˈrash, n. an irritating or unsightly 
eruption of information on the wrist or other site of 
wearable technology. 
—Josh Clark (GlobalMoxie) 
The Waving Cat GmbH / Peter Bihr. Nov 2014. www.thewavingcat.com
Datensklaven 
"Digitale Fußfessel" 
- Sami Niemelä 
The Waving Cat GmbH / Peter Bihr. Nov 2014. www.thewavingcat.com
Ringly 
The Waving Cat GmbH / Peter Bihr. Nov 2014. www.thewavingcat.com
Echtzeit 
The Waving Cat GmbH / Peter Bihr. Nov 2014. www.thewavingcat.com
Daten 
sind das Rohöl 
des 21. Jahrhundert The Waving Cat GmbH / Peter Bihr. Nov 2014. www.thewavingcat.com
Radikale 
Transparenz 
The Waving Cat GmbH / Peter Bihr. Nov 2014. www.thewavingcat.com
The Waving Cat GmbH / Peter Bihr. Nov 2014. www.thewavingcat.com
The Waving Cat GmbH / Peter Bihr. Nov 2014. www.thewavingcat.com
The Waving Cat GmbH / Peter Bihr. Nov 2014. www.thewavingcat.com
"Schlechte" 
Kommunikation 
wird bestraft. 
The Waving Cat GmbH / Peter Bihr. Nov 2014. www.thewavingcat.com
Jeder Mitarbeiter 
wird zum Markenbotschafter. 
The Waving Cat GmbH / Peter Bihr. Nov 2014. www.thewavingcat.com
Vielen Dank! 
Peter Bihr 
Twitter: @peterbihr 
Web: thewavingcat.com 
Mail: peter@thewavingcat.com 
The Waving Cat GmbH / Peter Bihr. Nov 2014. www.thewavingcat.com

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