Getting Social: Public Engagement and the Use of Digital Tools Workshop by Tracy Vaughan and Amanda Mitchell at the CIP Infuse 2013 Conference in Vancouver, BC.
The purpose of the workshop was to introduce how social media and online tools can be used in planning and public engagement. Drawing on case study examples from the City of Vancouver, a range of social media and online tools will be demonstrated and discussed.
This document outlines an agenda for a workshop on social media strategy. The workshop includes an introduction to principles of social media strategy, breaking into small groups to play a social media strategy game, and then reconvening to share lessons learned. The principles covered include listening first, focusing on real-time engagement, treating social media as a platform for self-organizing communities, selecting the right metrics, and taking a iterative approach through small pilots. Participants in the game identify an audience and objectives, review strategy approaches, select social media tools, summarize their strategy, and reflect on lessons for their own work.
The presentation used at the July 2011 Limestone New Media Group meetup - "Social Media 101"! A lot of great discussions and conversations arose from the slideshow, so I hope you'll be able to make it out to our future meetups.
So your nonprofit has a page and some fans on Facebook. Maybe you’ve even started tweeting. Now what? Join us for the Social Media Intermediate brown bag where we’ll discuss how to put together a simple social media policy for your organization and share methods for measuring the success of your efforts. This brown bag offers a healthy mix of high-level social media strategy along with concrete tips and tricks to help your organization rock the socks off your social media efforts.
The Pinterest Effect - How Businesses Can Use Pinterest For MarketingAndrew Melchior
Pinterest came on the seen quick and rapidly grew to 10 million visitors a month in January 2012 while growing their user base to well of 40 million in 2012.
This presentation review the growth of Pinterest and then provides businesses with actionable examples of how they can utilize Pinterest for their business and also includes several case studies.
Webinar: Strong Connections; Linking your strategy to goals to dataAmy Sample Ward
These slides were used for a Nonprofit Webinars presentation on November 9, 2011 by Amy Sample Ward. For more information visit http://amysampleward.org
This is Amy Sample Ward's slide deck for the Ignite Sessions at 09NTC (http://nten.org/ntc) - Local is the new Global. NetSquared's Net Tuesday events and Challenges.
Building Blocks of Social Media - part of the Storytelling & Social Media webinar series by NTEN and TechSoup Global
Presented by: Amy Sample Ward
Is sharing really caring? Well, it can at least boost your internal staff knowledge and your positioning as a resource in the community!
In this webinar we'll discuss the fundamentals of sharing information with social media tools. You don't have to know how to do this already to take part—this is for those just starting out! We'll cover social bookmarking, tagging, RSS and more, plus the tools you can start using for free to do it all.
The document provides an overview of using social media for agencies. It discusses that social media is not just for kids and there is no single way to do it. The key is to listen on social media by following friends, community members, competitors and industry leaders. It also emphasizes thinking through a plan and strategy before getting involved on different social media platforms like Facebook, Twitter, LinkedIn, Pinterest, YouTube and Google+. Metrics like reach, engagement and revenue opportunities should be considered for measuring goals.
This document outlines an agenda for a workshop on social media strategy. The workshop includes an introduction to principles of social media strategy, breaking into small groups to play a social media strategy game, and then reconvening to share lessons learned. The principles covered include listening first, focusing on real-time engagement, treating social media as a platform for self-organizing communities, selecting the right metrics, and taking a iterative approach through small pilots. Participants in the game identify an audience and objectives, review strategy approaches, select social media tools, summarize their strategy, and reflect on lessons for their own work.
The presentation used at the July 2011 Limestone New Media Group meetup - "Social Media 101"! A lot of great discussions and conversations arose from the slideshow, so I hope you'll be able to make it out to our future meetups.
So your nonprofit has a page and some fans on Facebook. Maybe you’ve even started tweeting. Now what? Join us for the Social Media Intermediate brown bag where we’ll discuss how to put together a simple social media policy for your organization and share methods for measuring the success of your efforts. This brown bag offers a healthy mix of high-level social media strategy along with concrete tips and tricks to help your organization rock the socks off your social media efforts.
The Pinterest Effect - How Businesses Can Use Pinterest For MarketingAndrew Melchior
Pinterest came on the seen quick and rapidly grew to 10 million visitors a month in January 2012 while growing their user base to well of 40 million in 2012.
This presentation review the growth of Pinterest and then provides businesses with actionable examples of how they can utilize Pinterest for their business and also includes several case studies.
Webinar: Strong Connections; Linking your strategy to goals to dataAmy Sample Ward
These slides were used for a Nonprofit Webinars presentation on November 9, 2011 by Amy Sample Ward. For more information visit http://amysampleward.org
This is Amy Sample Ward's slide deck for the Ignite Sessions at 09NTC (http://nten.org/ntc) - Local is the new Global. NetSquared's Net Tuesday events and Challenges.
Building Blocks of Social Media - part of the Storytelling & Social Media webinar series by NTEN and TechSoup Global
Presented by: Amy Sample Ward
Is sharing really caring? Well, it can at least boost your internal staff knowledge and your positioning as a resource in the community!
In this webinar we'll discuss the fundamentals of sharing information with social media tools. You don't have to know how to do this already to take part—this is for those just starting out! We'll cover social bookmarking, tagging, RSS and more, plus the tools you can start using for free to do it all.
The document provides an overview of using social media for agencies. It discusses that social media is not just for kids and there is no single way to do it. The key is to listen on social media by following friends, community members, competitors and industry leaders. It also emphasizes thinking through a plan and strategy before getting involved on different social media platforms like Facebook, Twitter, LinkedIn, Pinterest, YouTube and Google+. Metrics like reach, engagement and revenue opportunities should be considered for measuring goals.
This document provides an overview of social media and how nonprofits can use different tools like blogging, Facebook, Twitter, and YouTube to share their organization's story, recruit volunteers, and do fundraising. It discusses establishing goals for social media use, choosing the right tools, determining who will update content, and taking on the challenge of using social media for 30 days. Nonprofits are encouraged to start simply with one tool and spend 1 hour a week getting acquainted with using it effectively.
WRI Communications Curriculum: Social Media StrategyLaura Lee Dooley
The document provides an overview of WRI's social media strategy and lessons learned. It outlines 10 social media strategy rules, including being present on social media, listening first to understand audiences, developing long-term and short-term roadmaps, going where audiences are, keeping profiles updated, building social circles, establishing an organizational voice, knowing the community, taking time to engage, and measuring results. The strategy emphasizes building trust and relationships through conversation over marketing and applying WRI's values such as respect, innovation, and integrity across social media engagement.
The document provides an introduction to how and why the UK government department for Business, Innovation and Skills (BIS) uses social media. It discusses that BIS uses major social media channels like Twitter, YouTube and Flickr to engage with the public. It also explains how individuals within BIS are already using social media to monitor policy discussions, find research, build relationships and more. The document outlines guidelines for civil servants on personal social media use and adhering to the civil service code.
This document summarizes a training session on using social media to build community. The session covered communications planning, evaluating social media for goals, and planning next steps. Attendees learned about engaging communities, reaching target audiences, experimenting with messaging, and tracking social media effectiveness. They broke into groups to apply the concepts to sample community projects and develop social media plans. The training aimed to help attendees understand social media possibilities and determine if and how it could help achieve their goals.
This workshop was part of the 2012 Grassroots and Groundwork conference, at Mystic Lake, MN - given June 8, 2012 by Amy Sample Ward. learn more at http://amysampleward.org and http://nten.org
Free tools for sourcing and generating great content | Small charities commun...CharityComms
Peter Jacobs, head of digital engagement, Royal Foundation of the Duke and Duchess of Cambridge and Prince Harry
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Social media and mobile technologies have dramatically changed journalism. Journalists must now update their content creation and distribution strategies to share work across multiple platforms. They must become "jacks of all trades" by learning skills like recording audio and video on mobile devices. Engagement with audiences is also expected through social media. Journalists need to establish their own personal brands across different networks to remain relevant as bylines matter less. Understanding constant change is now part of the job as social networks and tools evolve rapidly.
Pinterest Effect - Andy Melchior - Bend WebCamMatt Siltala
Pinterest has grown rapidly since its launch in 2010. It saw a 429% increase in traffic from September to December 2011, breaking 10 million unique visitors in January 2012 faster than any other independent site. Pinterest is now the 4th largest organic traffic driver worldwide and is dominated by women aged 25-55. Retailers have increasingly used Pinterest to promote products and locations through visual pinboards. A case study found that a video review on YouTube of a product called GungHo led to 69,000 hits within hours and over 5,000 samples being given away, with 80% of women and 5% of men further promoting the product.
Advanced Social Media by LightBox Collaborativepcgak
The document discusses using social media tools for organizational engagement and goals. It provides an agenda that covers measurement and goals, listening, content, teams and tools, and conversation. The agenda items discuss identifying goals and audiences, finding influencers, creating content calendars, and measuring engagement. Tools mentioned include Facebook, Twitter, HootSuite, and Muckrack for listening and measuring engagement. The document emphasizes establishing goals, finding the right voice and teams, and focusing on listening, sharing content, and conversing over solely broadcasting messages.
Presentation covers basic information about how to get started with social media, integrate it into your communications function, ways to engage with fans both online and offline, and basic tips for writing for social media.
Presentation given May 3, 2012, at the Spring Conference for the Greater Salt Lake City Public Relations Society of America:
http://www.slcprsa.org/programs-events/spring-conference/agenda/
Mastering Twitter… Getting Results from 140 CharactersRichard Harrington
In this course you’ll learn essential strategies to increase your reach on Twitter. You’ll learn how to build a strong network and then leverage it to get your message out. We’ll also explore helper services for automation as well as strategies to enhance tweets with graphics and video. This class is suitable for users of all levels and focuses on genuine connections rather than gimmicks.
This document discusses using sketchnoting and social media for impact. It encourages attendees to create a sketchnote of their quality improvement story and share it on social media. The workshop teaches attendees how sketchnoting can help engage audiences and transcend language barriers. Attendees rate their experience with social media and are guided in writing a Twitter post to promote their project using their sketchnote.
Social media: a catalyst for spread, influence and practice for healthcare im...Helen Bevan
Slide deck from the breakfast session that Leigh Kendall and Helen Bevan ran at the International Forum on Quality and Safety in Healthcare, 4th May 2018
The document summarizes a presentation on digital storytelling and social media strategies. It discusses how to improve storytelling through techniques like creating curiosity gaps and using surprising language. It also covers best practices for brand journalism, such as adding value to readers and following journalism principles. Additionally, the document outlines key components of an effective social media strategy, including setting SMART objectives, understanding your audience, developing a strategy and tactics, creating a calendar, and measuring results. It concludes with an overview of Hootsuite's social media management features.
The document summarizes a launch event held in London on June 28th, 2018 to improve NHS ambulance services. Over 500 ideas were generated to help achieve the goals of making ambulance services more integrated, innovative, and focused on patient care. Participants worked in groups to develop 16 "big ideas" presented as 90-second videos. The winning idea proposed a dedicated mental health vehicle, while other ideas focused on areas like falls, end-of-life care, staff support and training. An online platform will be used to gather additional ideas and feedback over the next year to transform ambulance services.
Seeing is Buying - Visual Social Media for Real Estate Mitch Miles
2014 Winston-Salem Regional Association of REALTORS Technology and Business Expo
"Seeing is Buying or Seeing is Believing"
Mitch Miles, The 26.2 Group
An overview of essential apps and tools such as Instagram and Pinterest that turn seeing is believing into seeing is buying.
The document provides guidance on using social media to tell digital stories and raise awareness for important issues. It encourages defining your social media persona, explaining what connects you to the issue and what you want to accomplish. It also suggests finding existing online conversations around your issue and sharing your story in a visual and snackable way using tools like images, infographics and aggregated content. The example story describes a woman named Sally who attended a CARE conference, learned about violence against women and used social media to raise awareness and lobby members of Congress on related legislation.
This document summarizes Beth Kanter's presentation on measuring the effectiveness of networked nonprofits. She outlines a "crawl-walk-run-fly" framework for increasing data-informed practices. At lower levels, nonprofits inconsistently collect data, while higher levels use data from multiple sources to inform organization-wide decisions. Kanter provides examples from HSUS and an artists organization that piloted measurement of specific programs. She also shares results from measuring a social fundraising campaign for Surf Rider Foundation, finding that leveraging influencers, offering engagement opportunities, and social proofing increased donations and reach. Kanter concludes with seven lessons learned about setting goals, minimum donations, and honoring a network's creativity.
Social Media Overview and Strategy For NGOsGregory Heller
Social Media: Overview and Strategies for NGOs provides guidance on developing an effective social media strategy for non-profit organizations. It discusses key concepts like social networks versus social media, different social media platforms, developing objectives and identifying target audiences. It also outlines steps to develop a listening strategy using keywords, tools like Google Reader and Twitter search. The document emphasizes the importance of engagement, adding value, and providing metrics to measure success.
Presentation from "Introduction to public engagement" at the 2013 Science Communication Conference organised by the British Science Association - slides by Karen Bultitude
This document provides an overview of social media and how nonprofits can use different tools like blogging, Facebook, Twitter, and YouTube to share their organization's story, recruit volunteers, and do fundraising. It discusses establishing goals for social media use, choosing the right tools, determining who will update content, and taking on the challenge of using social media for 30 days. Nonprofits are encouraged to start simply with one tool and spend 1 hour a week getting acquainted with using it effectively.
WRI Communications Curriculum: Social Media StrategyLaura Lee Dooley
The document provides an overview of WRI's social media strategy and lessons learned. It outlines 10 social media strategy rules, including being present on social media, listening first to understand audiences, developing long-term and short-term roadmaps, going where audiences are, keeping profiles updated, building social circles, establishing an organizational voice, knowing the community, taking time to engage, and measuring results. The strategy emphasizes building trust and relationships through conversation over marketing and applying WRI's values such as respect, innovation, and integrity across social media engagement.
The document provides an introduction to how and why the UK government department for Business, Innovation and Skills (BIS) uses social media. It discusses that BIS uses major social media channels like Twitter, YouTube and Flickr to engage with the public. It also explains how individuals within BIS are already using social media to monitor policy discussions, find research, build relationships and more. The document outlines guidelines for civil servants on personal social media use and adhering to the civil service code.
This document summarizes a training session on using social media to build community. The session covered communications planning, evaluating social media for goals, and planning next steps. Attendees learned about engaging communities, reaching target audiences, experimenting with messaging, and tracking social media effectiveness. They broke into groups to apply the concepts to sample community projects and develop social media plans. The training aimed to help attendees understand social media possibilities and determine if and how it could help achieve their goals.
This workshop was part of the 2012 Grassroots and Groundwork conference, at Mystic Lake, MN - given June 8, 2012 by Amy Sample Ward. learn more at http://amysampleward.org and http://nten.org
Free tools for sourcing and generating great content | Small charities commun...CharityComms
Peter Jacobs, head of digital engagement, Royal Foundation of the Duke and Duchess of Cambridge and Prince Harry
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Social media and mobile technologies have dramatically changed journalism. Journalists must now update their content creation and distribution strategies to share work across multiple platforms. They must become "jacks of all trades" by learning skills like recording audio and video on mobile devices. Engagement with audiences is also expected through social media. Journalists need to establish their own personal brands across different networks to remain relevant as bylines matter less. Understanding constant change is now part of the job as social networks and tools evolve rapidly.
Pinterest Effect - Andy Melchior - Bend WebCamMatt Siltala
Pinterest has grown rapidly since its launch in 2010. It saw a 429% increase in traffic from September to December 2011, breaking 10 million unique visitors in January 2012 faster than any other independent site. Pinterest is now the 4th largest organic traffic driver worldwide and is dominated by women aged 25-55. Retailers have increasingly used Pinterest to promote products and locations through visual pinboards. A case study found that a video review on YouTube of a product called GungHo led to 69,000 hits within hours and over 5,000 samples being given away, with 80% of women and 5% of men further promoting the product.
Advanced Social Media by LightBox Collaborativepcgak
The document discusses using social media tools for organizational engagement and goals. It provides an agenda that covers measurement and goals, listening, content, teams and tools, and conversation. The agenda items discuss identifying goals and audiences, finding influencers, creating content calendars, and measuring engagement. Tools mentioned include Facebook, Twitter, HootSuite, and Muckrack for listening and measuring engagement. The document emphasizes establishing goals, finding the right voice and teams, and focusing on listening, sharing content, and conversing over solely broadcasting messages.
Presentation covers basic information about how to get started with social media, integrate it into your communications function, ways to engage with fans both online and offline, and basic tips for writing for social media.
Presentation given May 3, 2012, at the Spring Conference for the Greater Salt Lake City Public Relations Society of America:
http://www.slcprsa.org/programs-events/spring-conference/agenda/
Mastering Twitter… Getting Results from 140 CharactersRichard Harrington
In this course you’ll learn essential strategies to increase your reach on Twitter. You’ll learn how to build a strong network and then leverage it to get your message out. We’ll also explore helper services for automation as well as strategies to enhance tweets with graphics and video. This class is suitable for users of all levels and focuses on genuine connections rather than gimmicks.
This document discusses using sketchnoting and social media for impact. It encourages attendees to create a sketchnote of their quality improvement story and share it on social media. The workshop teaches attendees how sketchnoting can help engage audiences and transcend language barriers. Attendees rate their experience with social media and are guided in writing a Twitter post to promote their project using their sketchnote.
Social media: a catalyst for spread, influence and practice for healthcare im...Helen Bevan
Slide deck from the breakfast session that Leigh Kendall and Helen Bevan ran at the International Forum on Quality and Safety in Healthcare, 4th May 2018
The document summarizes a presentation on digital storytelling and social media strategies. It discusses how to improve storytelling through techniques like creating curiosity gaps and using surprising language. It also covers best practices for brand journalism, such as adding value to readers and following journalism principles. Additionally, the document outlines key components of an effective social media strategy, including setting SMART objectives, understanding your audience, developing a strategy and tactics, creating a calendar, and measuring results. It concludes with an overview of Hootsuite's social media management features.
The document summarizes a launch event held in London on June 28th, 2018 to improve NHS ambulance services. Over 500 ideas were generated to help achieve the goals of making ambulance services more integrated, innovative, and focused on patient care. Participants worked in groups to develop 16 "big ideas" presented as 90-second videos. The winning idea proposed a dedicated mental health vehicle, while other ideas focused on areas like falls, end-of-life care, staff support and training. An online platform will be used to gather additional ideas and feedback over the next year to transform ambulance services.
Seeing is Buying - Visual Social Media for Real Estate Mitch Miles
2014 Winston-Salem Regional Association of REALTORS Technology and Business Expo
"Seeing is Buying or Seeing is Believing"
Mitch Miles, The 26.2 Group
An overview of essential apps and tools such as Instagram and Pinterest that turn seeing is believing into seeing is buying.
The document provides guidance on using social media to tell digital stories and raise awareness for important issues. It encourages defining your social media persona, explaining what connects you to the issue and what you want to accomplish. It also suggests finding existing online conversations around your issue and sharing your story in a visual and snackable way using tools like images, infographics and aggregated content. The example story describes a woman named Sally who attended a CARE conference, learned about violence against women and used social media to raise awareness and lobby members of Congress on related legislation.
This document summarizes Beth Kanter's presentation on measuring the effectiveness of networked nonprofits. She outlines a "crawl-walk-run-fly" framework for increasing data-informed practices. At lower levels, nonprofits inconsistently collect data, while higher levels use data from multiple sources to inform organization-wide decisions. Kanter provides examples from HSUS and an artists organization that piloted measurement of specific programs. She also shares results from measuring a social fundraising campaign for Surf Rider Foundation, finding that leveraging influencers, offering engagement opportunities, and social proofing increased donations and reach. Kanter concludes with seven lessons learned about setting goals, minimum donations, and honoring a network's creativity.
Social Media Overview and Strategy For NGOsGregory Heller
Social Media: Overview and Strategies for NGOs provides guidance on developing an effective social media strategy for non-profit organizations. It discusses key concepts like social networks versus social media, different social media platforms, developing objectives and identifying target audiences. It also outlines steps to develop a listening strategy using keywords, tools like Google Reader and Twitter search. The document emphasizes the importance of engagement, adding value, and providing metrics to measure success.
Presentation from "Introduction to public engagement" at the 2013 Science Communication Conference organised by the British Science Association - slides by Karen Bultitude
Science & Community Public Engagement Workshopwellcome.trust
Presented by Clare Matterson (Director of Medicine, Society and History (MSH) at the Wellcome Trust) at the Public Engagement Workshop, 2-5 Dec. 2008, KwaZulu-Natal South Africa, http://scienceincommunity.wordpress.com/
Scientists and Public Communication: A Report on NC State University Research...Jacques Nemo
This report emerges from data collected as part of the master’s thesis work of the author as a
graduate student at North Carolina State University. It also reflects his particular interest in public
communication of science and technology, specifically the views and behavior of scientists
regarding public engagement (PE).
The report is based on data of an online survey of researchers working at North Carolina
State University (NCSU) in Raleigh, NC, United States.
The first step to successfully handling negativity on the Internet is to identify where it's coming from. National Research Center (NRC) describes the four most common sources of Web negativity faced by local governments and shares a few tips on dealing with it.
Sign up for an upcoming Webinar on this topic at www.n-r-c.com/webinars.
Created for the National Coalition for Dialogue & Deliberation's 2010 regional events, this must-have resource was developed to share stories and resources with the dialogue and deliberation community, public managers, and anyone else with an interest in public engagement.
The Basics of Science Communication - in a formulaJacopo Pasotti
I was invited to speak about science communication at a meeting of chemists, in Lion (France). Having short time to present such a huge field, I decided to condense it in a three elements formula (there is one element, you will notice, it has been introduced for the first time). This presentation has been changed (more text) hoping that it will be self-explaining. Glad if you download and thankful if you send me a notice!
The presentation gives an overview on the role of IT in Science Communication. Being a faculty member for the NISCAIR training programme, the author presented the slide the NISCAIR training programme on 11th Feb. 2011.
Social media for science communication campus communicatorsPaige Jarreau
This document discusses the importance of social media for science communication. It begins by defining various social media platforms and noting that they are key ways that people share information today. It then provides several reasons why social media is important for science communication, including that scientists and science communicators are increasingly using platforms like YouTube, Facebook and blogs to discuss science with broader audiences. Younger scientists especially support more direct communication with lay audiences. As traditional science journalism has declined, online and social media have become a major source of science information. The document concludes by providing tips on how to effectively use specific social media platforms like Twitter, blogs, and Facebook for science communication purposes.
Social media for science communication - URMA PresentationPaige Jarreau
This document discusses using social media for science communication. It defines social media and explains why it is important for scientists to use these platforms to communicate their research. Scientists are increasingly using social media to discuss and follow science topics. Younger scientists especially support direct communication with lay audiences. The document outlines various social media platforms and how they can be used effectively for science communication, including networking, reaching new audiences, and making science more accessible. It emphasizes using engaging storytelling techniques and focusing on two-way communication and audience goals.
The document discusses various aspects of science communication including its definition, objectives, strategies, and guidelines for effective science writing. Some key points:
1) Science communication aims to communicate scientific knowledge to the public to promote scientific temper. It involves using appropriate skills and media to create awareness, interest, and understanding of science.
2) The objectives of science communication include informing, educating, and enlightening the public on scientific issues. Effective strategies employ targeted messaging through various media channels.
3) Good science writing uses simple, clear language and short sentences to explain concepts lucidly for a non-expert audience. Technical jargon should be avoided. Proper grammar, spelling and sentence structure are also important.
The document provides an overview of how nonprofits can utilize social media. It discusses defining social media and establishing objectives before tactics. It recommends starting with platforms where your target audience is present and providing value through engaging content. Key tips include recruiting passionate staff, monitoring conversations, learning from both successes and failures of others, and integrating social media into overall marketing strategies. Measurement of goals is important to determine if objectives are being met.
Don't Be Left Behind: Social Media for NonProfitsEileen OBrien
The document provides an overview of how nonprofits can utilize social media. It discusses that social media is a tactic that should be integrated into an organization's overall marketing strategy and objectives. It also recommends starting on key platforms like Facebook, Twitter, YouTube and blogs in order to engage supporters and spread awareness of the nonprofit's mission. Additionally, the document emphasizes the importance of listening to supporters and adding value through social media in order to build relationships and promote the organization's work.
The document discusses leveraging social media for nonprofit fundraising success. It begins by defining social media as Internet-based tools for sharing information among people, primarily through user-generated content like words, pictures, audio and video. It then discusses how social media is really about powering conversations among people. It provides tips for nonprofits on engaging in these conversations by listening to supporters' interests, participating in discussions, sharing compelling content, generating buzz about their cause, and building communities through social networking. The key is for nonprofits to have conversations with supporters rather than just broadcast messages and to be willing to give up some control of the conversation.
This document summarizes a Tweetcamp training session on using Twitter. It began as internal training for Mayo Clinic employees but was opened to others to share more widely. The goals were to help participants better understand social media using Twitter as an example, see applications for their work, and find their voice by connecting with interested communities. Assignments involved setting up Twitter accounts, following relevant accounts, and spending time each day listening, engaging, and tweeting. Case studies showed how Twitter can enable serendipitous connections and conversations. Guidelines were provided on building credibility through following, retweeting, responding to mentions and direct messages, and thanking helpful people.
Social Media During a Disaster Webinar versionMark Smith
This document summarizes a presentation about using social media during disasters and emergencies. It discusses how over 70% of internet users engage with social media and the top platforms people use. The key benefits of social media during these events are its immediacy, ability to inform widely and enable two-way information sharing, which can help manage rumors. It provides tips on how to monitor social media, including what tools to use and limitations to be aware of. Hashtags, images/videos, and thanking users are some effective strategies highlighted.
This document discusses using Twitter chats to improve communication for the CDC NPIN (National Prevention Information Network). It provides an overview of Twitter and how it can be used for interactive discussions on public health topics. Guidelines are given for planning, promoting, hosting and measuring the outcomes of Twitter chats. Examples of recurring health-related chats are also mentioned. The goal is to connect partners and discuss key issues to increase awareness and collaboration.
These are slides for a workshop for The Gazette in Montreal on using social media and other engagement tools and techniques in reporting. For links relating to this workshop, check my blog: http://wp.me/poqp6-1Yd
The document provides information about social media marketing. It discusses that social media marketing aims to create engaging content that spreads from user to user through sharing. It notes that social media is a conversation that drives engagement and allows companies to communicate their brand voice to their customer base. The document also provides best practices for social media marketing, such as creating a goals map, using the right platforms, scheduling posts, focusing 80% on relevant industry content and 20% on the company, experimenting, branding across platforms, communicating with followers, and using tools like Hootsuite to manage multiple accounts.
ILP On The Learning Couch - Developing Your Social Media StrategyCon Sotidis
Institute for Learning Professionals
On the Learning Couch
February 16th 2017
Melbourne, Victoria
AUSTRALIA
Full Video of the session can be found here:
https://youtu.be/pYajni0tpOQ
This document discusses the "Holy Triad" of social media platforms - Facebook, Twitter, and LinkedIn. It provides statistics on user numbers and demographics for each platform. It then gives guidance on best practices for using each platform, including how to build an effective profile, post frequency, applications to use, and examples of companies that have been successful. The overall purpose of using these three platforms is discussed as reputation management, customer service, PR, customer acquisition, and thought leadership.
How To Use Social Media In Emergency Response ManagementNatalie Sisson
The aim of this workshop presentation is to provide you with the know-how
necessary when the next crisis occurs, specifically:
Getting to grips with Twitter and Facebook
What should you be using these tools for?
How do you influence chatter?
What are the tools for emergency management to understand “chatter”
8 core areas of SMER Planning
Social Media for Nonprofits Conference - Foundation Course 2016, Dr. Marcus M...ConnectVA
This document provides an overview of social media platforms for nonprofits. It discusses major platforms like Facebook, Twitter, Instagram, Pinterest, Snapchat, YouTube, Google+, Tumblr, and LinkedIn. For each platform, it outlines key statistics, features, best practices, examples and challenges. It emphasizes using visual content and being conversational. The document also describes pro bono resources available for nonprofits to get help with social media.
This document provides an overview of social media marketing and best practices for various social media platforms. It discusses getting started with social media and outlines popular platforms like Pinterest, Google+, YouTube, LinkedIn, and Facebook. It also covers creating a social media strategy, using management tools, posting frequencies, hashtags, live streaming, measuring results, and using Facebook ads. The document aims to equip marketers with tips for effectively using major social platforms to meet business goals.
Students' Unions in the Age of Social Media (Membership Services Conference 2...Laura Dickens
Created by George Creasy (Societies Officer) and Laura Dickens (Campaigns Coordinator) at Warwick Students' Union.
This session was delivered 26th August 2015 to the Membership Services Conference, organised by WIDAR and NUS to representatives from Students' Unions across the country.
The session explores different social media; getting the most out of Facebook and Twitter; Vlogging and Blogging; Instagram; Periscope; YikYak; Snapchat and provides advice on how to deal with internet abuse.
This document provides an overview of social media and how non-profit organizations can utilize various social media platforms. It discusses what social media is, how mainstream it has become, and the importance of having an online presence and engaging supporters through social media. The document then gives recommendations on developing a social media strategy, profiling audiences and organizations, and provides examples of how to use tools like websites, email, blogs, video, and social networking sites to engage stakeholders and spread an organization's message.
Social Media for Healthcare OrganizationsErica Ayotte
Overview of opportunities, strategies, and tactics for social marketing within healthcare settings. Learn how to create a strategy framework, data and strategy points to use with the C-suite, and tactics for Facebook, Twitter, LinkedIn, Google+, Pinterest, Instagram, and YouTube.
A quick overview of social media and how organizations can take advantage of its benefits. Learn the basics about popular social media platforms including Facebook, Twitter, LinkedIn, Pinterest, YouTube, Instagram, as well as suggested ways to build your audience on these sites.
Effective business engagement using online communitiessuresh sood
Effective engagement with online communities requires consideration of several key areas:
1. Focusing on relationships between people rather than technologies alone.
2. Understanding how social objects drive formation of networks.
3. Applying principles of social psychology around sharing, reciprocity, and social proof to build engagement.
4. Recognizing the benefits of community, such as knowledge sharing, can help businesses if community needs are prioritized over service needs.
Ähnlich wie Getting Social: Public Engagement and the Use of Digital Tools CIP Infuse 2013 (20)
Leveraging Generative AI to Drive Nonprofit InnovationTechSoup
In this webinar, participants learned how to utilize Generative AI to streamline operations and elevate member engagement. Amazon Web Service experts provided a customer specific use cases and dived into low/no-code tools that are quick and easy to deploy through Amazon Web Service (AWS.)
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2. The Day Ahead
• Intros
• Getting Started
• Group Exercise
• Lots of Tools
• Group Exercise
• Social Media
• Group Exercise
• Wrap up
3. 3
Who are we? What do we do?
12
Tracy
Vaughan
Amanda
Mitchell
Photo by Harold Simons
4. Vision
• Citizens, community groups,
organizations, and businesses
have the opportunity to
participate in decisions that
affect their lives.
Photo by Celia King
9. If you build it, they will come...
Myth
Photo by samuelnbarnett
10. If I go online, I don’t need very many resources
Myth
Photo by kadaltik
11. Not everyone is online, we would be leaving
seniors behind
Myth
Photo by krcla
12. Vancouver’s Digital Movement
12
81%
Vancouver’s mobile
penetration
Vancouver’s
tablet penetration
13%
80%
of Canadian
citizens surveyed
like the idea of
automatic
notifications about
government
services
3.9%
of B.C’s employed
population work at
Start-up companies.
Nearly a quarter of
Canadian internet users
engage in an online
discussion related to
government policies or
public issues, but not
necessarily on an official
government site.
People aged 55 and older are
now the fastest-growing
demographic of internet users
and now account for one in five
internet users, which is actually
more than people aged 10 to 24,
25 to 34, and 35 to 44 who
comprise 10, 18, and 18 percent
of internet users respectively.
(ComScore 2011)
40,000
new immigrants
enter B.C each year
Canadians say that
location based
notifications are most
used for road
construction,
weather, and traffic.
54%
of Canadians are
comfortable with
validating their identity
on line to protect their
information.
The consumerization of technology is driving both private and public
organizations to rethink the way they engage with their stakeholders
13. If I use online tools, I
don’t have to do in-
person events
Myth
Photo by Kurtis Stewa
14. If you want to
participate in your
pajamas, you can!
15. Getting buy in from the top
• Know why you want to use the tool – how
it will achieve your objectives
• Know the pros & cons about the tools
• Address potential concerns
• Find relevant case studies
• Treat it as a pilot
Photo by iheartcities
33. 40
Best practices
• Have clear questions
• Seed the conversation
• Be proactive on answering questions or
dispelling myths
• Keep the focus of the conversation on
track
• Have clear participant rules
• Use a tool that allows the participants to
self-regulate
69. Questions to ask when creating a
new social media account for an
engagement program
• What existing channels do you have?
• Who’s your audience?
• What are you calling it?
• How long is the engagement process?
• What happens after?
• How will you build an audience?
• Do you have the bandwidth to maintain?
72. • 1 to 2 posts a day, maximum!
• Don’t just talk about yourself
• Photos and videos are popular (repurpose
material from events)
• Use questions to start conversation
• Create Facebook events
• Encourage people to share posts, events
• Can purchase Facebook advertising
• Do NOT tie to twitter!
Facebook best practices
76. Twitter basics
• @name (Like an email address)
• # = hashtag (Similar to an email subject line)
• RT = retweet (Like forwarding an email)
77. • 1 posts a day at the bare minimum
• Don’t just talk about yourself
• Photos and videos are popular (repurpose
material from events)
• Use questions to start conversation
• Great to summarize an event
• Search people who are interested in your
topic
• Answer questions
Twitter best practices
78. • Use hashtags
• Talk like a human
• Shorten links
• Converse with people
• Follow and be followed
• Incorporate into events
Twitter best practices
84. Twitter Lexicon
• Twitter The platform
• Tweet A post on twitter. “Did you see
that tweet that @CIPInfuse sent?”
• Followers People who subscribe to your
posts
• Tweeps Slang for twitter followers
• DM Direct message. A private post
between you and a follower
84
86. • Meant to be used on a mobile. Perfect for
taking photos at events to build buzz
• Space out your posts
• Upload creative images and apply a filter
• Follow people
• Tag everything!
• Include a description and web links
• Cross-post to Twitter and Facebook
• Can use for photo contests
Instagram best practices
96. Your consultation summary
•Start with what you did
•Who you heard from
•What were the high level themes / did
different populations have different
views?
•What were the outliers/where was
there conflict
Share it!
Tracy Vaughan, in herrole as Public Engagement Manager with the City of Vancouver, is a best practices advisor to city staff and a community liaison. Sheholds a Masters in UrbanStudiesfrom Simon Fraser University and came to the City from the privatesectorafterseveralyears of focused engagement work as a sustaiabilityplannerwith HB Lanarc. Tracy’sworkfocuses on engagement as a foundationalelement of sustainability planning and building communitycapacity. She has workedcloselywithmunicipalities and senior governments in BC for the last eightyears. Tracy brings a wealth of professionalexperience in public engagement, includingexperiencewith an array of outreachtools and techniques, project and team management, strategic engagement design and implementation, and new media management. Amanda Mitchell is a Public Engagement Specialist at the City of Vancouver. She has a background in sustainability and a keen interest in the use of social media, online consultation tools, and creative engagement strategies to enhance community participation in land use planning decisions. Amanda managed the online engagement process to develop the Greenest City Action Plan and has been leading the City’s internal social media community of practice. Prior to working at the City, she was the Smart Growth on the Ground Outreach Coordinator at Smart Growth BC and a Researcher at the Design Centre for Sustainability at UBC. Amanda graduated from the University of Guelph with a B.Sc, in Environmental Science, and went on the complete a Masters of Advanced Studies in Architecture at UBC.
Everyone wants to immediately jump to tool selection, but that’s not appropriate.
You can’t select your tools until you know the objectives of your project.
Where along the IAP2 Spectrum of Public Participation does your project fit?It is important to identify the level of influence your participants have on the decision you are consulting about and from there be able to identify and articulate your promise to them. Knowing this first will help you find the right tool to fit your needs.See: http://iap2canada.ca/Default.aspx?pageId=1020549
Getting buy-in from the top to use online tools:Know why you want to use the tool – how it will achieve your objectives Know the pros & cons about the toolsAddress potential concernsFind relevant case studiesTreat it as a pilot
Six things to look for when choosing an online consultation tool (by Engagement HQ)Easy moderation & facilitation2. User-friendly interfaceMeaningful reportingContent analysisTechnical and strategic supportScalability
Best practice for online questionnaires
At the City of Vancouver we used Engagement HQ (or Bang the Table) for a variety of projects including our Transportation Plan, Budget consultation, and our Affordable Housing strategy but have moved away from that platform since.Pros ofEngagement HQit’s registration-based with simple email signup which means you can build an audience that you can contact and it requires people to take a bit more ownership of their commentsIt can be used as a mini project site that hosts not only your discussion but all your project informationIt also offers survey and polling toolsModeration tools allow you to monitor your community and also enables your users to flag inappropriate contentSupport service is very customized and they will even support your moderation needsHosted in CanadaCons ofEngagement HQThe reporting quality is not high, and is inconsistentCan be costlyWorks best if you focus content on the mini-site which means you can’t drive traffic to your own site if that is your goal
Shareabouts by OpenPlans is another crowdmapping platform that can be used by governments. The code is open source so requires customization to your own community. http://shareabouts-civicworks.dotcloud.com/page/about
Shareabouts has been used to ask for locations for public bike share systems
Mobile apps such as SeeClickFix and Citizens Connect also enable people to submit service requests to the City. When they spot something that requires maintenance, they can click a photo, tag it with a category and submit it to the map through the app. The app records the geolocation where the request was made and creates a service ticket in the City’s 3-1-1 system.In order for this to work, your city needs to have an Open 3-1-1 protocol.
Intro to social mediahttp://youtu.be/x0EnhXn5boM
In the digital and advertising landscape of today, it is difficult to get your message heard.
As people share your content, they help amplify your message to their friend’s and friend’s friends. This network effect helps your message spread.
As recent disasters have shown, social media is not trivial, but a real-time communications tool. Great way to answer questions, quell rumours, solicit information, organize volunteers, and send out official notices.
Social media is transparent. All of your posts are online to see how you react – or don’t – to comments.
If any of this makes you nervous, don’t worry. Here are some steps to take to help you ease into developing your own social media networks. Start by listening. Make sure you understand the nuances of the network, how it’s used and the audience before wading in.
You can put policy in place to govern expectations of your networks and the staff who run them. Remember, your staff can also be part of your amplification network. If they’re excited about something and posting it to their network, they are sharing your content with their friends.
Can even measure sentiment of tweets
FACEBOOKProsCommunity building and dialogueGreat to drive traffic to websiteKeep ppl informed of progress or eventConsCan be targeted by dissenters Hard to save conversationsNot everyone is there so know you are only reaching part of your audience and supplement with other tactics
Facebook best practices1 to 2 posts a day, maximum! Don’t just talk about yourself Photos and videos are popular (repurpose material from events)Use questions to start conversationCreate Facebook events Encourage people to share posts, eventsCan purchase Facebook advertising Do NOT tie to twitter!
You can have dialogue on facebook. This post by the Vancouver Police Department had 110 comments.
You can also see what is of interest to people. This post was shared over 90 times, garnishing over 200 likes. Which is really useful feedback. People in Vancouver like the parklet programs.
Twitter best practices1 posts a day at the bare minimum Don’t just talk about yourself Photos and videos are popular (repurpose material from events)Use questions to start conversationGreat to summarize an eventSearch people who are interested in your topicAnswer questions
Twitter best practices cont’dUse hashtagsTalk like a humanShorten linksConverse with peopleFollow and be followedIncorporate into events
During your events, make your hashtag prominent
FlickrA photo sharing tool
Instragram best practicesMeant to be used on a mobile. Perfect for taking photos at events to build buzz Space out your postsUpload creative images and apply a filterFollow peopleTag everything!Include a description and web linksCross-post to Twitter and FacebookCan use for photo contests
Flickr best practicesFollow peopleUse sets to organize photos after eventsTag everything!Include a description, hashtags and web links on every photoGeotag your photosEncourage people to add photos to a flickr pool
InstagramA geo-authenticated photo sharing tool
YouTubeA video sharing tool. This example shows how we used an event summary video toextend the reach of our in-person event.Pros of YouTubeInvites people to participate, provides context and enable you to post event summariesIncludes a description, hashtags and web links for each videoEnables you to share your videos, cross-post to other networksCons of YouTubeYouTube Ads are annoyingLimits to video lengthComments can be unproductive
Illustrated videos are great (this onewas translated into Punjabi and Cantonese). In this case the illustrative video work helped to easily explain the content in the draft Greenest City Action Plan and invited people to get involved.
PinterestA community bulletin board where you can “pin” content of interest from the web to “boards”. Used often to share ideas for crafts, weddings, home decorating, fashion, recipes. Like other social networks, you create a profile and can follow other people and be followed. Very visual medium. For a planning process, you could use Pinterest to organize photos of elements in a particular plan or examples from other communities. You could pin articles about the plan or photos from your engagement efforts.
Pinterest best practicesFollow people and be followedOrganize into boardsPin relevant photos and websitesAdd notes and hashtags
Improve how you promote your consultations and prove your doing it better by applying for Dave Meslin’s Dazzling Notice Award