Effect of Reliance Jio Promotion activites on Customers.pdf Effect of Reliance Jio Promotion activites on Customers.pdf Effect of Reliance Jio Promotion activites on Customers.pdf

1. BIBLIOGRAPHY
References
1. A Voice Data Mobile User’s Satisfaction Survey, April 2008, p.26.
2. Dash, Kishore, “Veto Players and deregulation of State-owned Enterprises:
The case of Telecommunications in India”.
3. Mazzoni C (2007), Consumer Behaviour in the Italian Mobile
Telecommunication Market, Telecommunications Policy, doi:
10.1016/j.telpol.2007.07.009.
4. Chakraborty S (2006), “Mobile Phone Usage Patterns Amongst University
Students: A Comparative Study between India and USA”, A Master’s Paper
for the MS Degree, April.
5. Azhar javed (2000), “Cellular Industry of Pakistan”, {=en&} start=10&sa=N,
Article 7.
6. Gerpott, et al., (2001), “Customer Retention, Loyalty, and Satisfaction in the
German Mobile Cellular Telecommunication Market:, Telecommunication
Policy, Vol.25, No.4, pp. 249-269.
7. Lee, et al., (2001), “The Impact of Switching Costs on the Customer
Satisfaction-Loyalty Link: Mobile Phone Service in France, Journal of Service
Marketing, Vol.15, No.1, pp. 35-48.
8. Heman Requelme (2001), Do consumers know what they want? “, Journal of
consumer marketing, Vol.18,Iss-5,pp 437- 448
9. VSNL 16th
Annual Report 2002
10. Wang and Lo, (2002), “Service Quality, Customer satisfaction and Behaviour
intentions”, Evidence from Chions telecommunication Industry”,
http://www.emeraldinsight.com / 1463-6697. HTM, pp. 50-58.
11. Bhave and Ashish (2002), “Customer Satisfaction Measurement”, Quality
and Productive Journal, February, pp-562-572, retrieved from
www.symphonytech.com.
12. Lommeruda, K.E. and Sorgard, L. (2003), “Entry in Telecommunication:
Customer Loyalty, Price Sensitivity and Access Prices”, Information
Economics and Policy, Vol.15, pp.55–72.
13. Pakola, J. Pietila, M. and R. Svento (2003), “An Investigation of Customer
Behaviour in Mobile Phone Markets in Finland”, Proceedings of 32nd EMAC.
Conference, Track: New Technologies and E-marketing,

2. 225
14. Apoorva Palkar, (2004), Determinants of Customer Satisfaction for Cellular
Service Providers, the Journal for Practicing Managers”, Vol.28, No.1, pp.
35-44.
15. Kim,Park and Jeong, (2004), “The Effects of Customer Satisfaction and
Switching Barrier on Customer Loyalty in Korean Mobile Telecommunication
Services:, Telecommunication Policy, Vol.28, No.2, pp.145-159.
16. Tung Lai Lai, (2004), “Service Quality and Perceived Values Impact on
Satisfaction, intention and Usage of Short Message Service (SMS),
Information Systems Frontiers, Vol.6, No.4, pp.353-368.
17. Francis and Lydia, (2005), “An Objective Study of Customer Behaviour in
BPL Mobile Cellular Ltd”, Indian Journal of Marketing, 35 (5), pp. 10-12.
18. Dhananjay Khanderao Keskar Reliance Infocomm (2005), Ushering in a
new revolution in the telecom industry, Marketing Mastermind, August, Pg.
70.
19. Dr. Sanjeev Panandikar, Mr. Rahul Rajput (2005), Comparative study on
service quality of Mobile operators: An approach of multidimensional profile
analysis, Indian journal of Marketing, Pg.3.
20. Revathi and Padmavathi, (2005), “Preferences in Cellular Service in
Cellular Service Providers in the Post Liberalization Era”, Indian Journal of
Marketing, pp. 6-9.
21. Sandhir Sharma (2005), “A Study on Choice Criteria and Satisfaction Level
of Mobile Phone Service Users in India: A Case Study of Ludhiana City”, pp.
34-41.
22. Ashok Kumar, M. (2006), Satisfaction of Airtel Mobile Phone Users-A
Survey”, Readers Shelf, Vol.2, No.7, 2006, pp. 17-20.
23. Chinnadurai. M and Kalpana. B (2006), “Promotional Strategies of Cellular
Services: A Customer Perspective”, Indian Journal of Marketing, Vol.
XXXVI, No.1, 2006, pp. 3-7.
24. Srikant, A. (2006), “Cellular Mobile Industry in India: A Study”, The ICFAI
Journal of Service Marketing, Vol. IV, No.3, pp. 34-40.
25. Srivastava et al., (2006), “Role of Competition in Growing Markets: Telecom
Sector”, India Journal of Marketing, 11(3), September, pp. 8-16.

3. 226
26. Vignesh Kumar, S (2006), “A Study on Customer Satisfaction Level of the
Reliance India Mobile (Postpaid) Users in Madurai Region”, SRM Institute of
Science And Technology Deemed University, Unpublished thesis.
27. Vijay Kumar, R. and Ruthra Priya, P. (2006), Satisfaction derived by the
Airtel Subscribers in Coimbatore, Indian Journal of Marketing, Vol. XXXVI,
No. 9, January 2006, Pg. 3.
28. Bedabal Ray (2007), Mobile Operators in the New Communication paradigm,
Marketing Mastermind, Pg. 36.
29. Bhagaban Das and Sangeetha Mohanty (2007), “Service Usability and
Users’ Satisfaction in India: an Exploratory on Mobile Phone Users”, The
ICFAI Journal of Services Marketing, Vol. V, No.4, pp.53-65.
30. Shashi Kumar Charifey (2007), “Consumer Behaviour towards Mobile
Service Providers: An Empirical Study”, The ICFAI Journal of Marketing
Management, 6 (1), pp. 41-51.
31. Mazzoni (2007), Consumer Behaviour in the Italian Mobile
Telecommunication Market, Telecommunications Policy,
doi:10.1016/j.telpol.2007.07.009
32. Varadharajan Sridhar (2007), Growth of Mobile Services across Regions of
India, Journal of Scientific and Industrial Research, Vol.66, pp. 281-289.
33. Frederic Jallet, Fabio Ancarani (2008), "Yield management, dynamic
pricing and CRM in telecommunications", Journal of Services Marketing,
Vol. 22, Issue: 6, pp.465 to 478.
34. Muhammad Mohsin Butt and Ernest Cyril de Run (2008), Measuring
Pakistani Mobile Cellular Customer Satisfaction, The ICFAI Journal of
Service Marketing”, Vol.VI, No.1, 2008, pp.40-50.
35. Manjaappa. D. H and Tayebeh Farahant (2008), “Estimating Consumer
Welfare in India Mobile Telecommunication Market: An Empirical Study”,
business Perspectives, Vol.10, No.1, 2008, pp.71-75.
36. Mayank Vinodbhai Bhatt (2009), A Study of Mobile Phone Usage among
the Post graduate Students”, Indian Journal of Marketing, Volume, XXXVIII,
No.4, pp. 13-21.
37. Ling and Run (2009), “Satisfaction and Loyalty: Customer Perceptions of
Malaysian Telecommunication Service Providers”, The ICFAI University
Journal of Services Marketing”, Vol.VII, No.1, pp.6-18.

4. 227
38. Chandha, S.K and Deepa Kapoor (2009), “Effect of Switching Cost, Service
Quality and Customer Satisfaction on Customer Loyalty of Cellular Service
Providers in India Market”, ICFAI University Journal of Marketing
Management”, Vol. VIII, No.1, 2009, pp.23-38.
39. Karthik, (2009),1
“the Study is to Understand the Customer Satisfaction Level
in Mobile Service Provider in the Hyderabad and Secunderabad region”,
International Journal of Advanced Education and Research, Volume 2; Issue
3; Page No. 35-41
40. Vinita Aura & Sunitha Verma (2010), “Service Quality in
Telecommunications-A Survey Report”, Marketing Mastermind, Vol. X,
No.4, pp. 40-43.
41. H.Muzammil, H.Sehrish , R.Adnan (2010), Factors Affecting Customer
Satisfaction, International Research Journal of Finance and Economics, Vol.
60, Page 44 -52.
42. Mallikarjuna and Krishna Mohan .G, (2010), Customer Switching
Behaviour-An Evaluation of Factors Affecting Mobile Users, Indian Journal
of Marketing, Vol.40, No.3, pp. 42-48.
43. Muzammil Hanif, Sehrish Hafeez and Adnan Riaz (2010), Factors
Affecting Customer Satisfaction, International Research Journal of Finance
and Economics, Issue 60.
44. Amulya, M. and Anand, D. (2010), Customer Relationship Management in
Telecom Sector, Southern Economist, October 1, 2010, 49th year of
publication, Vol.49, No.11, Pg. 29-30.
45. Rajasekhara, V.S. Mangnale (2010), an Assessment of Ethiopian Telecom
Customer Satisfaction, Volume 10, Issue 4 (Version 1.0) June 2010.
46. Sathish .M, Santhosh Kumar .K, Naveen K.J, Jeevanantham .V, (2011), A
Study on Consumer Switching Behaviour in Cellular Service Provider: A
Study with reference to Chennai, Far East Journal of Psychology and
Business, Vol. 2, No 2, February 2011, Pg.71 47.
47. M.Sathish, K.Santhosh Kumar,K.J.Naveenand V.Jeevanantham, (2011),
A Study on Consumer Switching Behaviour in Cellular Service Provider: A
Study with reference to Chennai, Far East Journal of Psychology and
Business Vol. 2 No 2.

5. 228
48. Chaubey D.S and Tariq Zafar S.M (2011), “Mobile Phone Users’
Behaviour and Service Uses: A Study of Consumers of Uttarakhand State”,
Annals of Management Research, September - October, Vol. 1, No. 1, pp.5-
21.
49. Rajkumar Paulrajan and Harish Rajkumar(2011) “Service Quality and
Customers Preference of Cellular Mobile Service Providers”, Journal of
Technology Management & Innovation” Vol.6, Issue 1, pp.39-45.
50. Sumayya Firdous Syed and Abu Sadat Nurullah, (2011) “Use of Mobile
Phones and the Social Lives of Urban Adolescents: A Review of Literature”,
TRIM 7 (1), January - June 2011, pp.1-18.
51. Gurusamy, M.Velsamy, A and Rajasekar, (2012) N “A Study on
Customers‟ Satisfaction Towards BSNL Landline Services In Salem City,
Tamil Nadu”, EXCEL International Journal of Multidisciplinary Management
Studies, Vol.2, Issue 5, ISSN 2249 8834, p.14
52. Kavitha T.N.R and Durai Murugan S, (2012) “A Study on Customer
Satisfaction towards Vodafone Sim Card Special Reference in Madurai City”,
IOSR Journal of Business and Management”, pp.29-32
53. Pratyush Tripathi and Satish Kr. Singh. (2012) “An Empirical Study of
Consumer Behaviour towards the Preference and Usage of Mobile Phone
Services in Bhopal”, Current Trends in Technology and Sciences, Vol: 1,
Issue: 2, pp. 52-70.
54. Richa Pandit and Devina Upadhyay (2012), “Consumer Perception towards
3G Mobile Technologies”.
55. Raji Reddy, K. Thiruvengala Char D and shathaboina. Raju (2012),
“Customer Relationship Management in Telecom Industry-With Reference to
Bharti Airtel, Andhra Pradesh”, International Journal of Research In
Commerce, IT & Management, Vol. No. 2, Issue No.5, May -2012, pp.152-
155
56. Sarika Khanna and Nisha Agarwal (2012),1
highlights “A Study on
Consumer Awareness, Usage Penetration and Adoption of 3G Mobile Services
in India”, International Journal of Research In Commerce, IT & Management,
Vol. No. 2, Issue No.5, May -2012, pp.64-68.

6. 229
57. Shabinullah Khan A. Abbas Manthiri A. (2012), “Quality of Service in
Mobile Phone Industry in Madurai District”, Arabian Journal of Business and
Management Review, Vol. 1, No. 9, April 2012, pp.60-76.
58. Mohammed, A.M. (2012), Customer Satisfaction in the Mobile Telecom
Industry in Bahrain: antecedents and consequences, http/www.
doi:10.5539/ijms.v4n6p139.
59. Khbresh, Ibrahim Albaroni Salem (2012), “Study on Service Quality and
Customer Satisfaction on the Mobile Phone Provider: A Case of Postgraduate
Students in Al-Fateh University of Libya” Master’s thesis, University, Utara,
Malaysia, 2012.
60. Buvaneswari R. and Prakash Babu R (2013), ”Study on Customer
Satisfaction towards Cellular Service - With Special Reference to Aircel at
Mannargudi Town”, Journal of Business Management & Social Sciences
Research (JBM&SSR), June 2013, Vol. 2, No.6, pp.27-30.
61. Mayilswamy K, and Ratheesh Kumar K (2013), “Consumer Preference
Utilizing Mobile Communication Service Providers in Coimbatore District”,
International Journal of Business and Management Invention, Vol. 2, Issue 9,
September, pp.01-05.
62. Vipan Bansal and Bindu Bansal (2013), A Study on Customer Satisfaction
of Mobile Phone Service Users Operating in the Malwa Region of the Punjab,
ABAC Journal, Vol. 33 No. 3, September-December, pp.30-40.
63. Nandhini, N and Sivasakthi, D (2014), “A Study on Customer Attitude
Perception towards Branded Broad Band”, Intercontinental Journal of
Marketing Research Review, Impact Factor Value: 0.612 ISSN: 2321-0346-
Online ISSN: 2347-1670-Print Vol. 2, Issue 4, April, pp.45-50.
64. Nemat Sheereen, S. (2014), “A Study on Customer Satisfaction of BSNL
Services in Kerala”, Intercontinental Journal of Marketing Research Review,
ISSN: 2321- 0346 - online ISSN: 2347-1670 - print -impact factor: 0.612, Vol.
2, Issue 9, September, pp.137-140.
65. Senthil, PL and S. Mohammed Safi (2014), “A Study on Consumer
Behaviour of Mobile Phone Users with Reference to Tiruchirapalli District in
Tamil Nadu”, Intercontinental Journal of Marketing Research Review, Impact
Factor Value: 0.612 ISSN: 2321-0346- Online ISSN: 2347-1670-Print Vol.2,
Issue 7, July, pp.7-11.

7. 230
66. Sreeekumar D Menon (2014), “Customer Perception towards A Public
Sector Telecom Company (BSNL) in Mobile Services”, International Journal
of Management and Social Sciences Research, (IJMSSR) ISSN: 2319-4421,
Vol.3, No.3, March, p.29
67. Santhaamani, V (2016) in his article entitled, “A Study on Subscribers’
Criteria in Selecting Mobile Network Service in Coimbatore city”,
Kaveripakkam College, Journal of Management Research, January- March,
Vol. 6, Issue No. 18, pp. 41-57.
68. Boobalan, C and Jayaraman, K (2017) “Customers’ Satisfaction towards
Reliance JIO Sim - With Special Reference to Dharmapuri district”, ICTACT
Journal On Management Studies, August 2017, Volume: 03, Issue 03, pp.
547-552
69. Gowthami Chinthala, Madhuri, H, and Kranthi Kummar, (2017)1
“Customer Satisfaction Towards Telcommunication Service Provider -A
Study on Reliance JIO”, International Journal of Engineering and
Management Research, Volume-7, Issue-2, March-April 2017, pp. 398-402
70. Parag Amin1, Anagha Kale and Ajay Nilakantan (2017) “Perception Study
of Telecom User Post Jio Plans”, Scientific Bulletin – Economic Sciences,
Volume 16/ Special Issue, pp. 210-217
Online websites
1. www.telecommunicationonline.com (2009), August.
2. http://en.wikipedia.org/wiki/communications in India.
3. http:// www.dot.gov.in (2010)
4. http://www.thunderbird.edu/www/filws/publications/magazine/fall.
5. http://www.trai.gov.in.
6. http://www.dot.gov.in/annual Report
7. www.j.tel.pol.com.
8. http://www.google.com.pk/search?q=competition+cellular+Pakistan+205+sce
nario&h