Attribution 101 provides an overview of full-funnel attribution and measurement for online media. Presented by Steve Latham, founder and ceo of Encore Media Metrics.
For a copy please send a request to info(at)encoremetrics.com or visit http://Attribution101.com
Marketing Attribution 101: Understanding Attribution and Calculating Cost of ...Kissmetrics on SlideShare
In this webinar with Ryan Koonce, you’ll learn how to utilize UTM parameters to accurately track your marketing and advertising efforts, and report on them using different attribution models to correctly calculate your cost of acquisition (COA).
Ryan is the founder of SaaS Management Group, a leading growth marketing and analytics consultancy who has founded a number of startups and was a pioneer in viral marketing and landing-page testing and optimization.
In his talk, he wants to teach you how create effective tracking links using explicit UTM parameters instead of Google Auto-Tagging and what you should look out for if you are running Twitter, Facebook, and Google advertising campaigns when calculating an accurate COA.
- What is marketing attribution and why it matters for your business
- Best practices for creating different types of links with UTM parameters
- How common online advertisers (i.e. Google, Facebook, Twitter) attribute the success of their campaigns and what this means for you
- How to build reports to understand attribution and allocate cost data
One of the crucial trends nowadays will be the growth of attribution modeling. However, many savvy marketers are still missing the opportunity to reap the benefits of attribution modeling, hence this whitepaper is aimed at providing a comprehensive overview of what marketing attribution is all about.
This presentation on Attribution and Media Measurement was made at the 2012 Digital World Expo. For an electronic copy please email info@encoremetrics.com
Jenny Thompson, Head of Data Services and Advanced Analytics at Forward3D discussing: Three ways a Data Scientist can help you supercharge your business, at the iMedia Data-Fuelled Marketing Summit, London, Feb 2016.
http://www.imediadatasummit.co.uk/
Multi touch attribution & attribution modeling - GAUC Sydney Melbourne - 2013...Vinoaj Vijeyakumaar
This presentation was given at the Google Analytics User Conferences held in Sydney & Melbourne in June 2013. This presentation walks through moving beyond last-click attribution and harnessing Google Analytics' Attribution Modeling Tool to establish your ideal digital media mix. In it we cover the basics of multi-touch attribution, getting started with the Google Analytics Attribution Modeling Tool, and Custom Models. We also walk through a case study where Amari Hotels were able to increase sales by 45% simply by reallocating their digital marketing budgets based on insights gained from the Attribution Modeling Tool.
Algorithmic marketing channel attribution: why it's important, who is doing it, how it will change your business and how to decide what method is right for you.
Here are a few of the common marketing attribution models: first click attribution, last click attribution, linear attribution, last adwords click attribution, time decay attribution, position based attribution, last non-direct attribution and custom attribution.
Marketing Attribution 101: Understanding Attribution and Calculating Cost of ...Kissmetrics on SlideShare
In this webinar with Ryan Koonce, you’ll learn how to utilize UTM parameters to accurately track your marketing and advertising efforts, and report on them using different attribution models to correctly calculate your cost of acquisition (COA).
Ryan is the founder of SaaS Management Group, a leading growth marketing and analytics consultancy who has founded a number of startups and was a pioneer in viral marketing and landing-page testing and optimization.
In his talk, he wants to teach you how create effective tracking links using explicit UTM parameters instead of Google Auto-Tagging and what you should look out for if you are running Twitter, Facebook, and Google advertising campaigns when calculating an accurate COA.
- What is marketing attribution and why it matters for your business
- Best practices for creating different types of links with UTM parameters
- How common online advertisers (i.e. Google, Facebook, Twitter) attribute the success of their campaigns and what this means for you
- How to build reports to understand attribution and allocate cost data
One of the crucial trends nowadays will be the growth of attribution modeling. However, many savvy marketers are still missing the opportunity to reap the benefits of attribution modeling, hence this whitepaper is aimed at providing a comprehensive overview of what marketing attribution is all about.
This presentation on Attribution and Media Measurement was made at the 2012 Digital World Expo. For an electronic copy please email info@encoremetrics.com
Jenny Thompson, Head of Data Services and Advanced Analytics at Forward3D discussing: Three ways a Data Scientist can help you supercharge your business, at the iMedia Data-Fuelled Marketing Summit, London, Feb 2016.
http://www.imediadatasummit.co.uk/
Multi touch attribution & attribution modeling - GAUC Sydney Melbourne - 2013...Vinoaj Vijeyakumaar
This presentation was given at the Google Analytics User Conferences held in Sydney & Melbourne in June 2013. This presentation walks through moving beyond last-click attribution and harnessing Google Analytics' Attribution Modeling Tool to establish your ideal digital media mix. In it we cover the basics of multi-touch attribution, getting started with the Google Analytics Attribution Modeling Tool, and Custom Models. We also walk through a case study where Amari Hotels were able to increase sales by 45% simply by reallocating their digital marketing budgets based on insights gained from the Attribution Modeling Tool.
Algorithmic marketing channel attribution: why it's important, who is doing it, how it will change your business and how to decide what method is right for you.
Here are a few of the common marketing attribution models: first click attribution, last click attribution, linear attribution, last adwords click attribution, time decay attribution, position based attribution, last non-direct attribution and custom attribution.
In this era where a customer is connecting with your brand through multiple channels, find out how each channel is contributing towards your bottom line, and how to calculate its true ROI.
Digital Travel Summit LAS 2015 - Confronting The Challenges Of Attribution Mo...Jonathan Isernhagen
This document summarizes a presentation on attribution modeling in a multi-device environment. It discusses the importance of cross-device tracking, evaluating attribution vendors based on criteria like independence and capabilities. It also covers ROI components like variable contribution margin and spend, and challenges in algorithmic attribution including data collection and profile deduplication across devices. The goal is to attribute the correct value to each marketing channel to accurately calculate ROI and optimize spending.
The document is a summary of Wyndham's divisions and brands from a 2014 budget review. It states that Wyndham is the world's largest hotel company based on number of hotels, with approximately 7,500 hotels and 646,900 rooms. It is also the world's largest lodging loyalty program, vacation ownership developer and marketer, vacation exchange network, and professionally managed vacation rentals business. Wyndham has over 900,000 owners of vacation ownership interests, 3.7 million exchange members, and sends approximately 4 million consumers on vacation through vacation rentals annually.
The document discusses attribution modeling and optimization. It notes that traditional attribution approaches have limitations and measure channels in silos. The presentation advocates for a data-driven attribution approach using a unified user-level view to map the customer journey across channels. This allows marketers to understand how channels work together and identify opportunities to optimize spending across channels to improve marketing ROI. Case studies on Lenovo's attribution initiatives and results are also discussed.
DoubleClick for Publishers (DFP) Basic GuideBidGear Inc.
DoubleClick for Publishers (DFP) is a comprehensive hosted ad serving platform that streamlines your ad management, whether you deliver ads to websites, mobile pages, mobile apps. It helps publishers to organize ad stack and sell their advertising inventory more efficiently.
Digital Marketing Directions: Three Trends Shaping 2014 Hospitality Internet ...Tim Peter
2014 introduces the largest disruption of hotel internet marketing in years, with changes in mobile, content marketing, and search putting more pressure on hotels and resorts. This presentation delivered to HSMAI highlights those changes and how travel marketers can take advantage to help their brands and their businesses succeed in a complex marketplace.
Digital Marketing Success for Travel and Tourism Websitestrainingaid
The document provides an outline and content for a digital marketing master class for travel and tourism websites. It discusses key topics such as developing a digital marketing strategy, focusing on goals and metrics, search engine optimization, content marketing, and using examples from successful travel brands. The presentation aims to provide travel professionals with best practices and strategies for optimizing their online presence and digital marketing efforts.
Attribution modeling allows marketers to analyze how different ads or touchpoints contribute to sales over time, rather than only crediting the last interaction. This provides a more accurate understanding of each channel's influence on consumer decisions. Setting up an effective attribution model is challenging, as marketers must determine the appropriate credit to assign to each touchpoint while accounting for various other factors. Successful models require extensive testing and recalibration over long periods to ensure ads receive accurate credit.
Watson s win-in-gen-y watson and p&g (15-oct08)ECR Community
This document discusses strategies for Procter & Gamble (P&G) and Watson's to appeal to Generation Y consumers in China. Generation Y represents the most promising demographic for future growth. P&G and Watson's both want to engage Generation Y, who make up 70% of Watson's shoppers. The document proposes upgrading communication models to be more interactive and fun for Generation Y. It provides an example case study of a hair care commercial that pulls in attention through a sexy story rather than direct selling. Metrics show the hair care business trend increased after implementing the new Generation Y focused strategies like celebrity endorsements and experiential events. Both P&G and Watson's were recognized for their marketing successes. The document concludes
Webinar-Daily Deals and Mobile-Engagement ExplainedWaterfall Mobile
In this webinar, from the Msgme Industry Insights series, we unpack the daily deals business completely and reveal why ongoing, interactive engagement is the key to success.
Tips learned by doing/teaching Customer Development in JapanTakashi Tsutsumi
The document provides tips for customer development from a Japanese perspective. It includes tips such as using a simple MVP (minimum viable product) to test hypotheses, visualizing business models and customer interactions using PICTO-Zukai diagrams, conducting customer interview exercises in a "Customer Interview League" to gain experience, and combining customer development with idea generation tools to help generate startup ideas. The tips are intended to help entrepreneurs better understand and test their customer hypotheses.
This document discusses a crowdfunding campaign called SpaceTrip4Us that aims to send a university student on a suborbital flight to conduct a scientific experiment. It describes the organization, suborbital flight opportunities, potential experiments, and a learning process involving experiential learning. It outlines results from a 2011 crowdfunding pilot and a business model canvas, identifying partners, activities, resources, customer relationships and costs. It concludes by discussing next steps like promoting the crowdfunding concept and delivering results to share a universal crowdfunding model.
The Good Agency_Integration Afternoon at the IoF 2010 conventionGOOD Agency
The document discusses integration, which refers to combining fundraising and campaigning efforts. It notes the motivations for integration include fundraising goals, supporter acquisition, and leveraging public support for advocacy. Integration can offer supporter involvement, connection and loyalty, as well as people power to support advocacy efforts. The document outlines what successful integration looks like, including coherence, integrity, alignment, and coordination. It also discusses challenges of integration such as leadership, data management, communication strategies, and organizational mindset. Case studies show supporters who engage in campaign actions through things like petitions are more likely to donate. The opportunity of integration is to move supporters up a pyramid of involvement from observers to leaders.
“Great Creative Drives Great Results” by Joachim RavothJoachim Ravoth
This document summarizes a workshop about driving brand success through creative marketing strategies. It discusses case studies of how Mercedes-Benz successfully targeted younger consumers through an advertising campaign for the C-Coupe, and how MINI launched its brand in Canada and exceeded sales targets through a teaser marketing strategy across TV, magazines, outdoor advertising, and guerilla tactics. Both campaigns leveraged insights into their target audiences to connect with them through unexpected channels and established new brand perceptions.
Nokia's social media strategy document outlines their approach to social media and digital marketing. It discusses moving from a sales funnel approach to an inverted funnel approach where customers are in control. It also discusses the importance of owning, bought, and earned media and how digital marketing has evolved from experimentation to an age of collaboration. The document provides cases on how Nokia utilizes social media through initiatives like Beta Labs for open innovation, messaging support across social networks, support discussions, Ovi Maps, and coordinating their overall social media presence.
Attribution SESsf 2012 by @stevelatham - Encore Media MetricsEncore Media Metrics
The document discusses multi-touch attribution, which is an approach to measuring marketing performance that accounts for the fact that customers are influenced by multiple touchpoints. It outlines some of the limitations of traditional last-click attribution models. The key aspects of multi-touch attribution covered include analyzing both click and impression data, statistically modeling interactions to attribute credit across channels, and producing reports that show engagement paths and optimized cost per action by channel based on attribution.
This document discusses measuring the effectiveness of social media marketing. It presents challenges in measuring social media due to the many platforms and metrics. The author advocates taking a holistic approach to analyze how all marketing activities, external factors, and economic conditions impact business goals. Econometric analysis of comprehensive data over time can determine what activities are most effective. The document provides examples of content, relevance, and impact social media metrics and recommends tying metrics to business goals to optimize marketing spend across channels. It raises measuring "social capital" as an emerging issue and invites participation in a pilot study.
What Buyers Are Thinking & Doing in Today's M&A MarketLinda Gridley
Gridley presented at the DFJ Gotham Annual Meeting on May 17, 2012. The presentation discussed how traditional industry leaders are highly vulnerable due to unprecedented innovation in areas like cloud computing, new business models, and open source/architecture. Gridley noted that over $130 billion of value has been created in just 3 years through this rapid innovation. The presentation analyzed M&A activity among both traditional and emerging technology companies. Gridley advised sellers to be realistic about pricing and pursue strategic integrations with potential acquirers.
The document discusses how the world has changed dramatically due to technological advances since the Industrial Revolution, forcing companies and individuals to adapt their strategies and expectations. It notes several major companies that have gone out of business by failing to change with the times. The document argues that to be successful, companies must meet new functional, personal, and collective expectations of consumers through transparency, collaboration, speed, and social consciousness.
In this era where a customer is connecting with your brand through multiple channels, find out how each channel is contributing towards your bottom line, and how to calculate its true ROI.
Digital Travel Summit LAS 2015 - Confronting The Challenges Of Attribution Mo...Jonathan Isernhagen
This document summarizes a presentation on attribution modeling in a multi-device environment. It discusses the importance of cross-device tracking, evaluating attribution vendors based on criteria like independence and capabilities. It also covers ROI components like variable contribution margin and spend, and challenges in algorithmic attribution including data collection and profile deduplication across devices. The goal is to attribute the correct value to each marketing channel to accurately calculate ROI and optimize spending.
The document is a summary of Wyndham's divisions and brands from a 2014 budget review. It states that Wyndham is the world's largest hotel company based on number of hotels, with approximately 7,500 hotels and 646,900 rooms. It is also the world's largest lodging loyalty program, vacation ownership developer and marketer, vacation exchange network, and professionally managed vacation rentals business. Wyndham has over 900,000 owners of vacation ownership interests, 3.7 million exchange members, and sends approximately 4 million consumers on vacation through vacation rentals annually.
The document discusses attribution modeling and optimization. It notes that traditional attribution approaches have limitations and measure channels in silos. The presentation advocates for a data-driven attribution approach using a unified user-level view to map the customer journey across channels. This allows marketers to understand how channels work together and identify opportunities to optimize spending across channels to improve marketing ROI. Case studies on Lenovo's attribution initiatives and results are also discussed.
DoubleClick for Publishers (DFP) Basic GuideBidGear Inc.
DoubleClick for Publishers (DFP) is a comprehensive hosted ad serving platform that streamlines your ad management, whether you deliver ads to websites, mobile pages, mobile apps. It helps publishers to organize ad stack and sell their advertising inventory more efficiently.
Digital Marketing Directions: Three Trends Shaping 2014 Hospitality Internet ...Tim Peter
2014 introduces the largest disruption of hotel internet marketing in years, with changes in mobile, content marketing, and search putting more pressure on hotels and resorts. This presentation delivered to HSMAI highlights those changes and how travel marketers can take advantage to help their brands and their businesses succeed in a complex marketplace.
Digital Marketing Success for Travel and Tourism Websitestrainingaid
The document provides an outline and content for a digital marketing master class for travel and tourism websites. It discusses key topics such as developing a digital marketing strategy, focusing on goals and metrics, search engine optimization, content marketing, and using examples from successful travel brands. The presentation aims to provide travel professionals with best practices and strategies for optimizing their online presence and digital marketing efforts.
Attribution modeling allows marketers to analyze how different ads or touchpoints contribute to sales over time, rather than only crediting the last interaction. This provides a more accurate understanding of each channel's influence on consumer decisions. Setting up an effective attribution model is challenging, as marketers must determine the appropriate credit to assign to each touchpoint while accounting for various other factors. Successful models require extensive testing and recalibration over long periods to ensure ads receive accurate credit.
Watson s win-in-gen-y watson and p&g (15-oct08)ECR Community
This document discusses strategies for Procter & Gamble (P&G) and Watson's to appeal to Generation Y consumers in China. Generation Y represents the most promising demographic for future growth. P&G and Watson's both want to engage Generation Y, who make up 70% of Watson's shoppers. The document proposes upgrading communication models to be more interactive and fun for Generation Y. It provides an example case study of a hair care commercial that pulls in attention through a sexy story rather than direct selling. Metrics show the hair care business trend increased after implementing the new Generation Y focused strategies like celebrity endorsements and experiential events. Both P&G and Watson's were recognized for their marketing successes. The document concludes
Webinar-Daily Deals and Mobile-Engagement ExplainedWaterfall Mobile
In this webinar, from the Msgme Industry Insights series, we unpack the daily deals business completely and reveal why ongoing, interactive engagement is the key to success.
Tips learned by doing/teaching Customer Development in JapanTakashi Tsutsumi
The document provides tips for customer development from a Japanese perspective. It includes tips such as using a simple MVP (minimum viable product) to test hypotheses, visualizing business models and customer interactions using PICTO-Zukai diagrams, conducting customer interview exercises in a "Customer Interview League" to gain experience, and combining customer development with idea generation tools to help generate startup ideas. The tips are intended to help entrepreneurs better understand and test their customer hypotheses.
This document discusses a crowdfunding campaign called SpaceTrip4Us that aims to send a university student on a suborbital flight to conduct a scientific experiment. It describes the organization, suborbital flight opportunities, potential experiments, and a learning process involving experiential learning. It outlines results from a 2011 crowdfunding pilot and a business model canvas, identifying partners, activities, resources, customer relationships and costs. It concludes by discussing next steps like promoting the crowdfunding concept and delivering results to share a universal crowdfunding model.
The Good Agency_Integration Afternoon at the IoF 2010 conventionGOOD Agency
The document discusses integration, which refers to combining fundraising and campaigning efforts. It notes the motivations for integration include fundraising goals, supporter acquisition, and leveraging public support for advocacy. Integration can offer supporter involvement, connection and loyalty, as well as people power to support advocacy efforts. The document outlines what successful integration looks like, including coherence, integrity, alignment, and coordination. It also discusses challenges of integration such as leadership, data management, communication strategies, and organizational mindset. Case studies show supporters who engage in campaign actions through things like petitions are more likely to donate. The opportunity of integration is to move supporters up a pyramid of involvement from observers to leaders.
“Great Creative Drives Great Results” by Joachim RavothJoachim Ravoth
This document summarizes a workshop about driving brand success through creative marketing strategies. It discusses case studies of how Mercedes-Benz successfully targeted younger consumers through an advertising campaign for the C-Coupe, and how MINI launched its brand in Canada and exceeded sales targets through a teaser marketing strategy across TV, magazines, outdoor advertising, and guerilla tactics. Both campaigns leveraged insights into their target audiences to connect with them through unexpected channels and established new brand perceptions.
Nokia's social media strategy document outlines their approach to social media and digital marketing. It discusses moving from a sales funnel approach to an inverted funnel approach where customers are in control. It also discusses the importance of owning, bought, and earned media and how digital marketing has evolved from experimentation to an age of collaboration. The document provides cases on how Nokia utilizes social media through initiatives like Beta Labs for open innovation, messaging support across social networks, support discussions, Ovi Maps, and coordinating their overall social media presence.
Attribution SESsf 2012 by @stevelatham - Encore Media MetricsEncore Media Metrics
The document discusses multi-touch attribution, which is an approach to measuring marketing performance that accounts for the fact that customers are influenced by multiple touchpoints. It outlines some of the limitations of traditional last-click attribution models. The key aspects of multi-touch attribution covered include analyzing both click and impression data, statistically modeling interactions to attribute credit across channels, and producing reports that show engagement paths and optimized cost per action by channel based on attribution.
This document discusses measuring the effectiveness of social media marketing. It presents challenges in measuring social media due to the many platforms and metrics. The author advocates taking a holistic approach to analyze how all marketing activities, external factors, and economic conditions impact business goals. Econometric analysis of comprehensive data over time can determine what activities are most effective. The document provides examples of content, relevance, and impact social media metrics and recommends tying metrics to business goals to optimize marketing spend across channels. It raises measuring "social capital" as an emerging issue and invites participation in a pilot study.
What Buyers Are Thinking & Doing in Today's M&A MarketLinda Gridley
Gridley presented at the DFJ Gotham Annual Meeting on May 17, 2012. The presentation discussed how traditional industry leaders are highly vulnerable due to unprecedented innovation in areas like cloud computing, new business models, and open source/architecture. Gridley noted that over $130 billion of value has been created in just 3 years through this rapid innovation. The presentation analyzed M&A activity among both traditional and emerging technology companies. Gridley advised sellers to be realistic about pricing and pursue strategic integrations with potential acquirers.
The document discusses how the world has changed dramatically due to technological advances since the Industrial Revolution, forcing companies and individuals to adapt their strategies and expectations. It notes several major companies that have gone out of business by failing to change with the times. The document argues that to be successful, companies must meet new functional, personal, and collective expectations of consumers through transparency, collaboration, speed, and social consciousness.
Integrated Marketing Communication Plan - State FarmMarcelo Brescia
This document outlines an integrated marketing communications plan for State Farm to target young adults. The objectives are to grow new auto policies among young adults and increase the success of the "Now What" campaign. The strategy involves using a differentiated communication strategy and consistency. It will deliver benefits through telematics and eco-friendly initiatives while supporting causes related to car crashes. The plan is budgeted at $40 million from May 2010 to May 2011 and involves 4 phases: 1) implementing benefits, 2) segmented communication on campuses, 3) mass communication through owned radio, TV and magazines, and 4) evaluation using analytics and metrics.
Pick1 is a social media analytics company that provides big data on opinions. It operates at the intersection of market research and targeted advertising industries. Pick1's business model involves both pay-per-use tools for small businesses and premium subscriptions for larger brands, agencies, and enterprises. The company has seen strong growth in key metrics since launching in 2012 and aims to reach profitability by the end of the year through an extended seed funding round as it works to strengthen its team and technology. Ultimately, Pick1 hopes to become the leading global resource for linked opinion data.
Algorithmic Attribution - Steve Latham | Encore Media MetricsEncore Media Metrics
The document discusses algorithmic attribution modeling and its advantages over fixed attribution models. It provides an example of conversion path analysis showing attribution of visits and clicks across channels. Finally, it discusses how insights from algorithmic attribution can be applied, such as optimizing budgets across channels based on attributed performance and optimizing spending within channels by reallocating funds to higher-performing ads.
Attribution case study | Ad:tech NY 2012 | Encore Media MetricsEncore Media Metrics
This document summarizes an attribution case study conducted by KSL Media and Encore Media Metrics for a retail gasoline brand. The study found that display ads accounted for 18% of attributed actions despite lower frequency than paid search. Attribution insights identified top performing vendors and recommended actions like increasing spend, optimizing placements, or pausing low performers. The study highlights the importance of taking a holistic view beyond last-click attribution to understand how different channels and vendors contribute to conversions.
This Attribution Case Study was documented in 2012 by Encore Media Metrics.
Special thanks for Lipman Advertising for participating in this case study.
For a copy please email info (at) encoremetrics.com or tweet to http://Twitter.com/EncoreMetrics
This Attribution Case Study was presented at Ad-Tech SF in April 2012 by Steve Latham, ceo of Encore Media Metrics.
Special thanks for Lipman Advertising for participating in this case study.
Feel free to download and use as you wish. Just remember to "Attribute" credit where it's due :-)
Media Measurement for (Search) Marketers by Encore Media MetricsEncore Media Metrics
Media Measurement for (Search) Marketers was presented at SES San Francisco 8/11 by Steve Latham, ceo of Encore Media Metrics.
To request a copy please tweet to @encoremetrics or @stevelatham, or request via form on http://EncoreMetrics.com
This document discusses media measurement and attribution strategies from Encore Media Metrics. It recommends using attribution models to measure the impact of all media touchpoints, including non-direct interactions. Case studies show attribution identifying non-last click interactions can increase leads by 50% and adjust perceived best/worst performers. It also discusses quantifying social media impact and conducting market tests to isolate online marketing effects.
"Marketing in the Oilfield" was presented at Gulf Publishing's 2010 energy marketing event. If you'd like a soft-copy please contact me via Twitter, LinkedIn for Facebook. Thank you!
Steve Latham
http://twitter.com/stevelatham
http://facebook.com/slatham
http://linkedin.com/in/stevelatham
Attribution and ROI Measurement was presented by Steve Latham at Search Engine Strategies 2010. To request a soft-copy please reach out via Twitter, LinkedIn or Facebook.
http://twitter.com/stevelatham
http://linkedin.com/in/stevelatham
http://facebook.com/slatham
Interactive Marketing - Latin America Global Medical CongressEncore Media Metrics
Presented at the Latin American Global Medicine and Wellness Congress in San Jose, Costa Rica 2010.
For more on interactive and social media for health care, please visit http://spurhealth.com.
Interactive marketing strategy and best practices, includes a roadmap for brands and an overview of social media business case, common pitfalls and keys to success.
SOCIAL MEDIA STRATEGY aims to help marketers understand how to utilize social media to build their brand grow their business.
Table of contents:
1. 5 point business case for social media
2. 7 common pitfalls of social media
3. Steps to avoid pitfalls of social media
4. 10 point framework for a social media strategy
This document discusses the growing importance and usage of social media. Some key points:
1) Social media now accounts for 50% of online time and has surpassed email in global reach. Millions of interactions between users take place every hour on social media platforms.
2) A survey found that the importance of social media to large companies (Inc. 500) increased dramatically from 2007 to 2008.
3) The same survey showed large increases from 2007 to 2008 in these companies' usage of social media tools like social networks, blogs, and videos.
"Online Marketing in the Energy Industry" provides energy marketing execs a business case for online marketing and a roadmap for planning and execution of online marketing campaigns. The presentation also discusses how the energy industry can use social media as a marketing platform to build their brand and engage customers.
Business Case For Social Media (Revised 2009!) - Steve Latham - Spur InteractiveEncore Media Metrics
"Business Case for Social Media" provides an overview of why and how business marketers can use social media to create demand for their brand. Also includes 5 reasons every marketer should embrace social media, a methodology for measuring ROI and a social media marketing case study.
Feedback is appreciated!
Email me if you want a .pdf.
Marketing Jam 09 - Roadmap For Digital Success - Steve LathamEncore Media Metrics
The document provides a roadmap for online marketing success. It discusses how consumer behavior is shifting online and the changing media landscape. The author recommends establishing a foundation with site usability, metrics, search engine marketing, and email marketing. Measuring engagement through actions, intent, and forecasting revenue is also discussed. The presentation emphasizes quantifying results through a methodical and analytical approach combined with creativity and common sense.
OMS Presentation: Online Strategy And Metrics - Steve Latham 20090205Encore Media Metrics
Here is my presentation from OMS 2/5/09 on Web strategy, metrics and ROI measurement. Also check out the Google Trends data to see how you can have a barometer of how your campaign compares to the market.
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
The Steadfast and Reliable Bull: Taurus Zodiac Signmy Pandit
Explore the steadfast and reliable nature of the Taurus Zodiac Sign. Discover the personality traits, key dates, and horoscope insights that define the determined and practical Taurus, and learn how their grounded nature makes them the anchor of the zodiac.
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Neil Horowitz
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
Best Competitive Marble Pricing in Dubai - ☎ 9928909666Stone Art Hub
Stone Art Hub offers the best competitive Marble Pricing in Dubai, ensuring affordability without compromising quality. With a wide range of exquisite marble options to choose from, you can enhance your spaces with elegance and sophistication. For inquiries or orders, contact us at ☎ 9928909666. Experience luxury at unbeatable prices.
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
The Genesis of BriansClub.cm Famous Dark WEb PlatformSabaaSudozai
BriansClub.cm, a famous platform on the dark web, has become one of the most infamous carding marketplaces, specializing in the sale of stolen credit card data.
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
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HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf46adnanshahzad
How to Start Up a Company: A Step-by-Step Guide Starting a company is an exciting adventure that combines creativity, strategy, and hard work. It can seem overwhelming at first, but with the right guidance, anyone can transform a great idea into a successful business. Let's dive into how to start up a company, from the initial spark of an idea to securing funding and launching your startup.
Introduction
Have you ever dreamed of turning your innovative idea into a thriving business? Starting a company involves numerous steps and decisions, but don't worry—we're here to help. Whether you're exploring how to start a startup company or wondering how to start up a small business, this guide will walk you through the process, step by step.
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[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
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Starting a business is like embarking on an unpredictable adventure. It’s a journey filled with highs and lows, victories and defeats. But what if I told you that those setbacks and failures could be the very stepping stones that lead you to fortune? Let’s explore how resilience, adaptability, and strategic thinking can transform adversity into opportunity.
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