ABCs of LBS
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The document discusses location-based services (LBS) and applications. It provides examples of popular location-based apps like Foursquare, Gowalla and SCVNGR. It then covers how these apps can be used for both personal and business purposes. Specific case studies are presented showing how businesses have partnered with apps like Foursquare and SCVNGR to increase customer engagement and sales.
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This document discusses location-based services (LBS) and geospatial data. It defines LBS as information services accessible through mobile devices that utilize the device's geographical position. There are two types of LBS - pull services which require users to request information, and push services which provide users with information based on their proximity to locations. The document outlines how LBS works through the interaction of mobile devices, application servers, and geospatial data. It provides examples of personal and business uses of LBS including navigation, marketing, and augmented reality applications.
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Travel and business related search results tailored to end user preferences
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Seamless integration with Google maps for directions
Social networking and communities of interest options for end users
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The document discusses five trends reshaping banking: e-KYC, mobile first, big data, machine learning & AI, and cross-vertical integration. It provides examples and action plans for each trend. E-KYC involves electronic identity verification using biometrics like facial recognition. Mobile first means redesigning experiences for mobile. Big data refers to analyzing both structured and unstructured data from various sources. Machine learning and AI enable automated predictions, recommendations, and fraud detection. Cross-vertical integration involves partnerships across industries to leverage more data sources. The trends are interrelated and will reshape banking by enabling new personalized, data-driven experiences powered by mobile, AI, and large datasets.
Webinar: Pushing Interaction Beyond the One-off Model with 2D and QR Codes
This document discusses QR codes and mobile marketing. It begins by providing background on Waterfall Mobile, a company that offers cross-channel mobile and social CRM solutions. It then discusses the rise of QR code usage in the US and how brands are using them. It evaluates different aspects of designing, developing, deploying and measuring the success of a QR code campaign, including testing QR codes, engaging users, targeting the right audience, and capturing data. Examples of effective and ineffective calls to action are also provided. The document emphasizes that the details matter, and small improvements can make a big difference in a successful QR code strategy.
How to Create a Location-Based App?
Location-based apps are in hot trend these days. You will find many mobile apps integrated with geolocation features. Location-based apps are mobile apps that allow businesses to offer their services based on the user’s location. To know more about Location-Based App, Read More...
https://bit.ly/44gNRe5
Light at the End of the Tube, Industry & Mobile Findings Illuminate Way in Mu...
Mobile presentation at Super Mobility 2014. An introspective on the state of mobility—lessons from telco and tech industries provide insight for igniting opportunities presented by multi-device, multi-channel, & multi-social users. The session will highlight both qualitative and quantitative industry data including Adobe’s 2014 Mobile Consumer Survey, Adobe’s 2014 Digital Telecom Survey (in partnership with Econsultancy), and Adobe’s Digital Index (customer benchmarks).
WITI Summit 2013 Mobile Technology Trends & Strategy
The complete presentation from the Mobile Technology & Strategy Workshop at the 2013 Women in Technology Summit. Includes slides from Bess Ho and Amanda McConnell.
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ABCs of LBS
- 1. The ABCs of LBS An Introduction to Location-based Applications @eric_andersen #TechDayCamp 22 October 2011
- 2. Who am I? @Eric_Andersen #TechDayCamp
- 3. Who am I? Source: If applicable, describe source origin @Eric_Andersen #TechDayCamp
- 4. Who am I? @Eric_Andersen #TechDayCamp
- 8. @Eric_Andersen #TechDayCamp What is LBS, and What’s Driving It?
- 11. Growth of smartphone usage @Eric_Andersen #TechDayCamp
- 12. Growth of smartphone usage @Eric_Andersen #TechDayCamp
- 13. @Eric_Andersen #TechDayCamp Location-based Applications And the Check-in
- 14. Location-based Applications and the Check-in @Eric_Andersen #TechDayCamp
- 19. Location-based Applications and the Check-in @Eric_Andersen #TechDayCamp Source: http://pewinternet.org/~/media//Files/Reports/2011/PIP_Location-based-services.pdf
- 20. @Eric_Andersen #TechDayCamp Key Location-based Applications
- 21. Key Location-based Applications @Eric_Andersen #TechDayCamp
- 28. @Eric_Andersen #TechDayCamp Location-based Apps for Personal Use
- 29. Location-based Apps – Personal Use @Eric_Andersen #TechDayCamp
- 33. @Eric_Andersen #TechDayCamp Location-based Apps for Business Use
- 34. Location-based Apps – Business Use @Eric_Andersen #TechDayCamp
- 40. @Eric_Andersen #TechDayCamp Questions? Discussion topics?