This is the first of 3 presentations I gave at DMS Expo in Stuttgart, 2013. Deeper and broader Participation Management (versus Content and Process Management) is the most important industry trend today, and there are several important emerging Best and Worst Practices for how to incorporate the new technologies and pursue the new opportunities.

1. 1BigData Analytics Panel-Diskussion DMS EXPO 2013Moderation Dr. Joachim Hartmann
IBT@DMSEXPO
Richard MedinaRichard Medina
Co-Founder & PrincipalCo-Founder & Principal
ConsultantConsultant
The Future isThe Future is
ParticipationParticipation
ManagementManagement

2. © Doculabs, Inc. 2013
How Do You Get There from Here?
• Broader and deeper human participation is the most
significant change in the content technologies these past few
years.
• But how do you get sufficient benefits, while controlling the
substantial potential costs and risks, when no one knows what
the optimal “target future state” looks like?
• Should your next steps be to:
1. Provide external social media capabilities to customer service,
marketing and sales – thus letting the world in?
2. Mobile-enable your mature process-worker ECM applications?
3. Do something else?
• I recommend that you get a good map.
• Then you take one step at a time – in any direction.

3. © Doculabs, Inc. 2013
Your Content Initiatives have 3 Dimensions
1. Content Management
– Addresses the input, control, and output of electronic information.
– It ranges on a scale from simple to complex.
1. Process Management
1. Addresses the rules, orchestration, automation, and control of
processes.
2. It ranges on a scale from simple to complex.
2. Participation Management
– Addresses the amount and complexity of human engagement – of
human interaction, collaboration, collective deliberation, analysis, and
creation.
– It measures both the breadth and depth of such participation.

4. © Doculabs, Inc. 2013
Here are the 3 Dimensions -- Focus on Participation Management 6

5. © Doculabs, Inc. 2013
Level 1: Low Enterprise Participation 7

6. © Doculabs, Inc. 2013
Level 2: Moderate Enterprise Participation 8

7. © Doculabs, Inc. 2013
Level 3: High Enterprise, Low Extra-Enterprise Participation 9

8. © Doculabs, Inc. 2013
Level 4: Moderate Extra-Enterprise Participation 10

9. © Doculabs, Inc. 2013
Take Only One Step at a Time -- in Any of the 3 Directions
1. Identify the current state of your opportunities and select one.
2. Determine what that application would look like under ideal
conditions. If your budget were unlimited, what kind of mobile,
content management and process management capabilities
would it have?
3. Now inject the constraints imposed by reality. Determine what
your realistic target state should be for that application (given
your budget, risk tolerance, etc.).
4. Then close the gap between your current state and your target
future state — but take only 1 step at a time. Think of it as a
game where you can only move 1 step in any of the 3
dimensions per turn.