This document discusses the changing nature of personal data and privacy in the digital age. It notes that personal data is now ubiquitous, from many scattered sources, and stored in distributed locations. While regulation is needed, "data frugality" and new tools are also important to empower users and protect their autonomy over personal data. These could include features that build forgetting, error and uncertainty into data systems. The document advocates for exploring ideas like heteronyms, data markets that share benefits with consumers, and making digital identity management a skill.

2. Who's talking? 25 years creating and studying online services ISOC / ICANN European Commission FING 20+ books and reports Founded 2000 Detect, produce, share novel and actionable ideas to anticipate digital transformations A Think tank: Cities 2.0, Ageing, Identity, Trust, Habitat, "Digital Foresight…" A Do tank: Open data, Fab Labs… A project accelerator www.fing.org

3. In a Nutshell… Personal Data are the lifeblood of today's economy The potential for abuse by firms and governments is huge Regulation is necessary, but insufficient… … especially since consumers seem univolved [But are they, really?] One direction is for orgs. to learn "data frugality"… And another is to share the value of personal data… with consumers [However…]

4. Our operational concepts for data privacy date from another age Structured data Scattered grains of information Collected by visible, identified sources Ubiquitous sources (incl. things; others; ourselves…) Produced in an organized and conscious manner Byproducts of almost all human activities Stored in well-known locations Distributed and replicated Yesterday Today

5. We should probably be worried stiff…

6. … But we don't really seem to be

7. It's called the "Privacy Paradox" Google Trends: "Privacy" … But a paradox in whose eyes?

8. In fact, people seem to know what they're doing… Differentiation Shared "decency"

9. … It's just that they're motivated by several things "Me" Reaching out , connecting, showing off, marketing myself Control over my visibility, presence, reputation… Convenience , simplicity, savings, personalization… Self-identity building * individuals, vendors, institutions, communities… Analysis, evaluation Others *

10. Privacy as seclusion isn't that valuable…

11. … But privacy as autonomy is

12. Because protection and projection are inseparable, we need a new set of tools Empower Protect Educate information system tools skills Vendor Relationship Management ePortfolios Personal datastores Heteronyms… Regulation Privacy by design PETs Anonymous personalization Identity federation Obfuscation Memory leaks… Digital identity know-how … Self-analytics Self-marketing Collaboration…

13. Let's explore "data frugality"

14. Let's think of how the Net could forget…

15. … (Forgetting is what memory does all the time)… Transience: the fading or loss of details over time Absent-mindedness: distractedness built into the sensing technologies Blocking: the random impossibility to answer specific queries Misattribution: the specific misrecording of part of an event, but not the whole event Suggestibility: the plausible rescripting certain events after a particular time Bias: re-writing all events based on pattern recognition to create a record that is consistent and plausible but subtly different "Outlines of a world coming into existence: Pervasive computing and the ethics of forgetting" Martin Dodge, Rob Kitchin "Rather than focus on the prescriptive needs for privacy protections, we envisage necessary processes of forgetting (…) that should be in-built into the system ensuring a sufficient degree of imperfection, loss and error" Loss-Based Error-Based

16. … Turn uncertainty into a feature, not a bug?

17. Let's take heteronyms for serious

18. Let's share personal data and their benefits… with the consumers…

19. … And create a market for personal use of personal data

20. Finally, let's turn digital identity into a skill

21. Download or read as e-book: www.fypeditions.com/digital-privacy-revisited/