Salt Lake City Digital Marketing's Digital Marketing Conference September 2017 West is a Senior Marketing Consultant at Google, where he leads a team to help companies in growth stage acquire customers through a full-funnel marketing strategy. By partnering with hundreds of Google’s fastest growing customers to scale their growth and win market share, West has developed a specialty in leveraging digital video throughout the customer journey.

1. Document Title 1

2. Document Title 2
Play Wild Within
Vancouver Video

3. BY 2019, 80% OF THE
WORLD’S INTERNET
TRAFFIC WILL BE VIDEO

4. REACH WAS SCARCE,
AND ATTENTION PLENTIFUL.
NOW REACH IS PLENTIFUL,
AND ATTENTION IS SCARCE.

6. Document Title 6
Think about your brand’s story

7. Brand
Familiarity
Dramatically
Impacts
Performance
126%
193%
104%

8. Document Title 8
Play
MasterClass
Video

9. Document Title 9
65%
of campaigns see
significant lift in brand
interest after viewers
watch their TrueView ad
on YouTube
Think with Google -
Apr. 2015

10. Black Fri.
Oct. Nov. Dec.
Views
860M
680M
640M
240M
213M
32%
23%
35%
67%
26%
Online
shopping
Majority of engagement occurs before shopping
Dec. 25th
Beauty Category
YouTube - 2016

11. Proprietary + Confidential
Build and Engage
Your Audience

12. Proprietary + Confidential
Re-engage and
Continue Your
Story

13. Build
Audience
Create Customer
Journey

14. Confidential + Proprietary
Takeaways:
Create Your Brand’s Story
Give Them a Reason to
Search For You
Find and Re-engage Your
Audience