This document discusses SEO (search engine optimization) and provides information on why it is important for businesses. SEO is the process of optimizing websites to receive free organic traffic from search engines. SEO helps increase website traffic, sales, brand awareness, and captures target markets. It also discusses SEO tactics businesses can use, such as creating quality content, building citations and editorial links, competitor analysis, and focusing on return on investment and mobile users. The document promotes SEO services from Skybound Digital and provides their contact information.