Women are the "opportunity" in the ski industry but how can we market to them? Learn some alarming stats in this presentation!

1. American Women: Listen What I Say

3. FACT: Women control 85% of household spending. - Mediamark Research & Intelligence survey

4. Research: Participation

5. Conversion and retention have unique interactions with gender. Percent Female in Snowsports by Single Year of Age: Five Season Average

6. Gender Ratio by Ability: 2008/09

7. Gender Ratio by Ability: Skiers ONLY 2008/09

8. Gender Ratio by Ability: Snowboarders ONLY 2008/09

9. Research: How to Reach Them

10. FACT: 53 percent of Women spend 2+ Hours Using the Internet

11. FACT: 42 million women in the United States participate in social media at least weekly. May 2009 – Blogher, iVillage & Compass Partners

12. FACT: 31.5 million – Social Networks 23 million – Blogs 16.8 million – Message boards May 2009 – Blogher, iVillage & Compass Partners

13. 3 Ways to Engage Women as an Industry

14. FACT: There is no “Women’s Market”; There’s Your Women’s Market!

15. # 1 Acknowledge Their Differences

16. Women Specific Gear

17. Comfortable Learning Environment

18. #2 Connect

20. FACT: Only One Female NSAA Director out of 22! HIRE MORE WOMEN!

21. Find the Influencer(s) and ENGAGE

22. Create an Emotional Connection

23. #3 Invite Them Back

24. Questions?