Marketing Blunders to Avoid, by Jeff Yang of eWebMarketing - one of the earliest e-marketing agencies in Sydney Part of the Skillsapien Business Insights Master Class series

1. Sydney HQ
Level 2, 20 Chandos Street
St Leonards 2065
NSW Australia
Ph: (02) 9438 5633
Fax: (02) 9436 0081
support@ewebmarketing.com.au
www.ewebmarketing.com.au
#ewebers

2. Sydney HQ
Level 2, 20 Chandos Street
St Leonards 2065
NSW Australia
Ph: (02) 9438 5633
Fax: (02) 9436 0081
support@ewebmarketing.com.au
www.ewebmarketing.com.au
#ewebers
The BLUNDERS with Marketing

3. Sydney HQ
Level 2, 20 Chandos Street
St Leonards 2065
NSW Australia
Ph: (02) 9438 5633
Fax: (02) 9436 0081
support@ewebmarketing.com.au
www.ewebmarketing.com.au
#ewebers
The BLUNDERS with Marketing
• 27% of total time spent is on SOCIAL networking

4. Sydney HQ
Level 2, 20 Chandos Street
St Leonards 2065
NSW Australia
Ph: (02) 9438 5633
Fax: (02) 9436 0081
support@ewebmarketing.com.au
www.ewebmarketing.com.au
#ewebers
The BLUNDERS with Marketing
• 27% of total time spent is on SOCIAL networking
• Visitors who view VIDEO stay 2 mins longer on and
64% more likely to purchase

5. Sydney HQ
Level 2, 20 Chandos Street
St Leonards 2065
NSW Australia
Ph: (02) 9438 5633
Fax: (02) 9436 0081
support@ewebmarketing.com.au
www.ewebmarketing.com.au
#ewebers
The BLUNDERS with Marketing
• 27% of total time spent is on SOCIAL networking
• Visitors who view VIDEO stay 2 mins longer on and
64% more likely to purchase
• CONTENT Marketing now drives 49% of traffic to
websites, SEO Link Building is 36%

6. Sydney HQ
Level 2, 20 Chandos Street
St Leonards 2065
NSW Australia
Ph: (02) 9438 5633
Fax: (02) 9436 0081
support@ewebmarketing.com.au
www.ewebmarketing.com.au
#ewebers
The BLUNDERS with Marketing
• 27% of total time spent is on SOCIAL networking
• Visitors who view VIDEO stay 2 mins longer on and
64% more likely to purchase
• CONTENT Marketing now drives 49% of traffic to
websites, SEO Link Building is 36%
• In Q1 of 2012, 45.9% of online shoppers researched
products IN-STORE with MOBILE devices before
ultimately purchasing online

7. Sydney HQ
Level 2, 20 Chandos Street
St Leonards 2065
NSW Australia
Ph: (02) 9438 5633
Fax: (02) 9436 0081
support@ewebmarketing.com.au
www.ewebmarketing.com.au
#ewebers
The BLUNDERS with Marketing
• 27% of total time spent is on SOCIAL networking
• Visitors who view VIDEO stay 2 mins longer on and
64% more likely to purchase
• CONTENT Marketing now drives 49% of traffic to
websites, SEO Link Building is 36%
• In Q1 of 2012, 45.9% of online shoppers researched
products IN-STORE with MOBILE devices before
ultimately purchasing online
• 27% of total time spent is on SOCIAL networking

8. Sydney HQ
Level 2, 20 Chandos Street
St Leonards 2065
NSW Australia
Ph: (02) 9438 5633
Fax: (02) 9436 0081
support@ewebmarketing.com.au
www.ewebmarketing.com.au
#ewebers

9. Sydney HQ
Level 2, 20 Chandos Street
St Leonards 2065
NSW Australia
Ph: (02) 9438 5633
Fax: (02) 9436 0081
support@ewebmarketing.com.au
www.ewebmarketing.com.au
#ewebers
More BLUNDERS with Marketing
• 78% of CMO’s believe the future of marketing is
CONTENT marketing

10. Sydney HQ
Level 2, 20 Chandos Street
St Leonards 2065
NSW Australia
Ph: (02) 9438 5633
Fax: (02) 9436 0081
support@ewebmarketing.com.au
www.ewebmarketing.com.au
#ewebers
More BLUNDERS with Marketing
• 78% of CMO’s believe the future of marketing is
CONTENT marketing
• 57% of consumers say that watching product VIDEOS
makes them more confident in online purchase
decisions

11. Sydney HQ
Level 2, 20 Chandos Street
St Leonards 2065
NSW Australia
Ph: (02) 9438 5633
Fax: (02) 9436 0081
support@ewebmarketing.com.au
www.ewebmarketing.com.au
#ewebers
More BLUNDERS with Marketing
• 78% of CMO’s believe the future of marketing is
CONTENT marketing
• 57% of consumers say that watching product VIDEOS
makes them more confident in online purchase
decisions
• 84% of shoppers use SOCIAL media sites

12. Sydney HQ
Level 2, 20 Chandos Street
St Leonards 2065
NSW Australia
Ph: (02) 9438 5633
Fax: (02) 9436 0081
support@ewebmarketing.com.au
www.ewebmarketing.com.au
#ewebers
More BLUNDERS with Marketing
• 78% of CMO’s believe the future of marketing is
CONTENT marketing
• 57% of consumers say that watching product VIDEOS
makes them more confident in online purchase
decisions
• 84% of shoppers use SOCIAL media sites
• Women aged 35 to 54 are the most active group in
MOBILE SOCIALISATION

13. Sydney HQ
Level 2, 20 Chandos Street
St Leonards 2065
NSW Australia
Ph: (02) 9438 5633
Fax: (02) 9436 0081
support@ewebmarketing.com.au
www.ewebmarketing.com.au
#ewebers
More BLUNDERS with Marketing
• 78% of CMO’s believe the future of marketing is
CONTENT marketing
• 57% of consumers say that watching product VIDEOS
makes them more confident in online purchase decisions
• 84% of shoppers use SOCIAL media sites
• Women aged 35 to 54 are the most active group in
MOBILE SOCIALISATION
• 51.9% of marketing professionals worldwide cite VIDEO
as the type of CONTENT with the best ROI

14. Sydney HQ
Level 2, 20 Chandos Street
St Leonards 2065
NSW Australia
Ph: (02) 9438 5633
Fax: (02) 9436 0081
support@ewebmarketing.com.au
www.ewebmarketing.com.au
#ewebers

15. Sydney HQ
Level 2, 20 Chandos Street
St Leonards 2065
NSW Australia
Ph: (02) 9438 5633
Fax: (02) 9436 0081
support@ewebmarketing.com.au
www.ewebmarketing.com.au
#ewebers
• ComScore data in May 2012 showed that on
smartphones 82% of MOBILE time is via APPS
Even More BLUNDERS with Marketing

16. Sydney HQ
Level 2, 20 Chandos Street
St Leonards 2065
NSW Australia
Ph: (02) 9438 5633
Fax: (02) 9436 0081
support@ewebmarketing.com.au
www.ewebmarketing.com.au
#ewebers
• ComScore data in May 2012 showed that on
smartphones 82% of MOBILE time is via APPS
• Visitors who view product VIDEOS are 85%
more likely to buy than visitors who do not
Even More BLUNDERS with Marketing

17. Sydney HQ
Level 2, 20 Chandos Street
St Leonards 2065
NSW Australia
Ph: (02) 9438 5633
Fax: (02) 9436 0081
support@ewebmarketing.com.au
www.ewebmarketing.com.au
#ewebers
• ComScore data in May 2012 showed that on
smartphones 82% of MOBILE time is via APPS
• Visitors who view product VIDEOS are 85%
more likely to buy than visitors who do not
• 86% of MOBILE internet users are using their
devices while watching TV
Even More BLUNDERS with Marketing

18. Sydney HQ
Level 2, 20 Chandos Street
St Leonards 2065
NSW Australia
Ph: (02) 9438 5633
Fax: (02) 9436 0081
support@ewebmarketing.com.au
www.ewebmarketing.com.au
#ewebers
• ComScore data in May 2012 showed that on
smartphones 82% of MOBILE time is via APPS
• Visitors who view product VIDEOS are 85% more
likely to buy than visitors who do not
• 86% of MOBILE internet users are using their
devices while watching TV
• Offline retailers believe that 42% of sales will
come from ONLINE, MOBILE and SOCIAL
commerce by 2016
Even More BLUNDERS with Marketing

19. Sydney HQ
Level 2, 20 Chandos Street
St Leonards 2065
NSW Australia
Ph: (02) 9438 5633
Fax: (02) 9436 0081
support@ewebmarketing.com.au
www.ewebmarketing.com.au
#ewebers

20. Sydney HQ
Level 2, 20 Chandos Street
St Leonards 2065
NSW Australia
Ph: (02) 9438 5633
Fax: (02) 9436 0081
support@ewebmarketing.com.au
www.ewebmarketing.com.au
#ewebers

21. Sydney HQ
Level 2, 20 Chandos Street
St Leonards 2065
NSW Australia
Ph: (02) 9438 5633
Fax: (02) 9436 0081
support@ewebmarketing.com.au
www.ewebmarketing.com.au
#ewebers
Know Your Score!
Profit Trigger Amount Increase Amount Additional
Budget
Leads / Traffic
Conversion Rate
Number of Sales
Avg. Transaction Value
Avg. Profit Margin
Lifetime Value
Total Revenue
Total Profit
Return on Investment

22. Sydney HQ
Level 2, 20 Chandos Street
St Leonards 2065
NSW Australia
Ph: (02) 9438 5633
Fax: (02) 9436 0081
support@ewebmarketing.com.au
www.ewebmarketing.com.au
#ewebers
Online Profit Accelerator
www.ewebmarketing.com.au/opa/profit.html

23. Sydney HQ
Level 2, 20 Chandos Street
St Leonards 2065
NSW Australia
Ph: (02) 9438 5633
Fax: (02) 9436 0081
support@ewebmarketing.com.au
www.ewebmarketing.com.au
#ewebers

24. Sydney HQ
Level 2, 20 Chandos Street
St Leonards 2065
NSW Australia
Ph: (02) 9438 5633
Fax: (02) 9436 0081
support@ewebmarketing.com.au
www.ewebmarketing.com.au
#ewebers

25. Sydney HQ
Level 2, 20 Chandos Street
St Leonards 2065
NSW Australia
Ph: (02) 9438 5633
Fax: (02) 9436 0081
support@ewebmarketing.com.au
www.ewebmarketing.com.au
#ewebers
Jeff Yang
Director of Sales and marketing
jeff@ewebmarketing.com.au
(02) 9438 5633
au.linkedin.com/in/jeffyang01
Get in Touch!