The Digital Landscape

The digital landscape Presented by - Steve Kemish F IDM Chair of IDM Digital Council Member DMA Future Proofing Group Questions? Comments - @skemmo

Social media is not just networking Questions? Comments - @skemmo

There are five main features to Google+. Circles – this allows you to build relationships much like Facebook, but with the key difference that unlike Facebook, which lumps your closest friends in with more distant relationships, Circles allows you to put your friends into groups. For instance, you could have a group for friends, family and work colleagues, allowing you to communicate with each group in a different way. Huddle – this is a group chat feature, useful for trying to organise a meet-up with multiple people on the move. Sparks – finds connections and discussions relevant to your own interests. Hangouts – a feature working with Google Chat, this offers real-time conversations and video chats with friends. Instant Upload – enabling videos and photos to be shared in an instant. 2005: $580m 2007: $12bn 2011: $35m

According to FTs, Bryce Elder, Myspace’s value dropped roughly $174 a minute under the ownership of Rupert Murdoch Questions? Comments - @skemmo

Things to avoid # 32 “My 16 yr old son” syndrome Questions? Comments - @skemmo

Seriously?? Questions? Comments - @skemmo

Mobile web Questions? Comments - @skemmo

“ phones up, hands up” Questions? Comments - @skemmo

“ You can discover more about a person in an hour of play than in a year of conversation.” - Plato Questions? Comments - @skemmo

Mike Overthrow Questions? Comments - @skemmo

x Questions? Comments - @skemmo

Going too far? ,[object Object],[object Object],[object Object],[object Object],[object Object],Questions? Comments - @skemmo

If I can do this in 15 minutes ,[object Object],[object Object],[object Object],[object Object],[object Object],Questions? Comments - @skemmo

This is not data mining, this is sifting for gold. Questions? Comments - @skemmo

But respect data ,[object Object],[object Object],[object Object],[object Object],Questions? Comments - @skemmo

building on past and present behaviour ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Questions? Comments - @skemmo

finding influencers Questions? Comments - @skemmo

War of attribution Questions? Comments - @skemmo

Connect similar people Show percentage of trust Analyse content of tweets Provide other social networks Questions? Comments - @skemmo

Retro slides time… Looking back to 2007

Three visitors, three scores Mr A Mr T Mr B 7 5 4 Page impressions Questions? Comments - @skemmo

Who do we contact first? Questions? Comments - @skemmo

Are we sure? Product page Email link 4 “ About Us” Checkout: 1 of 3 Product page Homepage Homepage Add to basket Add to basket Checkout: 2 of 3 Types URL Google Ad 5 7 x4 x1 x1 x2 x1 x1 x1 x2 x2 Product page x1 14 18 37 Questions? Comments - @skemmo

Looking ahead Questions? Comments - @skemmo

Video web Questions? Comments - @skemmo

Further thoughts for you ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Questions? Comments - @skemmo

Thank you Questions? Comments - @skemmo

The Digital Landscape

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The Digital Landscape