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The Open Golf Championship  Case study on email marketing Steve Kemish Director, Cyance Chair of IDM Digital Council, UK
Selection of clients © Cyance Limited 2011
Winner: Best use of email © Cyance Limited 2011
Why? © Cyance Limited 2011
About Sodexo Prestige ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© Cyance Limited 2011
About the Open ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© Cyance Limited 2011
© Cyance Limited 2011
The objectives   ,[object Object],[object Object],[object Object],[object Object],© Cyance Limited 2011
© Cyance Limited 2011
“ And I am not doing email. It doesn’t work” © Cyance Limited 2011
© Cyance Limited 2011
Timescales ,[object Object],[object Object],[object Object],[object Object],© Cyance Limited 2011
Where to start? - data ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© Cyance Limited 2011
Data selections/cells © Cyance Limited 2011
© Cyance Limited 2011
Emails –testing ,[object Object],[object Object],[object Object],[object Object],[object Object],© Cyance Limited 2011
“ Hands up…” © Cyance Limited 2011
Email stats ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],€ 0 © Cyance Limited 2011
© Cyance Limited 2010
Fear not…“telemail” was the proposal not email © Cyance Limited 2011
© Cyance Limited 2011
© Cyance Limited 2011
So, final the results ,[object Object],[object Object],[object Object],© Cyance Limited 2011
© Cyance Limited 2011
So, the results ,[object Object],[object Object],[object Object],© Cyance Limited 2011
Where does that leave us? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© Cyance Limited 2011
Frågor? | Spørsmål? | Questions?|  Spørgsmål? |  Kysymyksiä? [email_address] twitter.com/skemmo © Cyance Limited 2011

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