Launching Docomo in Sri Lanka
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NTT Docomo, Japan's leading mobile operator, is launching operations in Sri Lanka through a joint venture with Mobitel. Docomo aims to become the top mobile provider in Sri Lanka by 2013 by leveraging its technological expertise and Mobitel's local market knowledge. Its strategy involves competitive pricing, targeting both rural and urban users with a variety of service offerings, and using celebrities to promote products like mobile wallet.
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Launching Docomo in Sri Lanka
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