Building Relationships with Doctors for Effective Marketing in Pharma Industry through CRM

Indian Pharma Industry-Background ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Branded Generics Market ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Doctor Population ,[object Object],[object Object],[object Object],[object Object],[object Object]

Promotion ,[object Object],[object Object],[object Object],[object Object]

CRM Initiative ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object]

Other sources of data collection ,[object Object],[object Object],[object Object],[object Object],[object Object]

Differentiation Process ,[object Object],[object Object],[object Object],[object Object]

Interaction Process ,[object Object],[object Object],[object Object],[object Object],[object Object]

Customization Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Loyalty Programme ,[object Object],[object Object],[object Object],[object Object],[object Object]

Loyalty Programme ,[object Object],[object Object],[object Object]

Direct Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Call centre ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Measurement Systems ,[object Object],[object Object],[object Object],[object Object],[object Object]

Conclusion ,[object Object],[object Object],[object Object],[object Object]

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