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Consumer trends for 2016 and
beyond!
NEXT Conference, Hamburg
24/10/15
A QUICK WARM UP!
2 INNOVATIONS:
GOOD OR BAD IDEA?
AIRFROV Platform connects buyers to
people travelling overseas
CATSTACAM Pet food brand unveils
Instagram device for cats
2 INNOVATIONS:
GOOD OR BAD IDEA?
AIRFROV Platform connects buyers to
people travelling overseas
CATSTACAM Pet food brand unveils
Instagram device for cats
GOOD OR BAD?
LET’S VOTE!
AIRFROV Platform connects buyers to
people travelling overseas
CATSTACAM Pet food brand unveils
Instagram device for cats
YOU AREN’T THE ONLY JUDGE
3,000 SPOTTERS
TRENDWATCHING INSIGHT NETWORK
#
A consumer trend is a new
manifestation among people – in
behavior, attitude, or expectation
– of a fundamental human need...
CHANGE
CHANGE?
INNOVATIONS
EMERGING EXPECTATIONS
Take these trends and examples,
learn from them, adapt them, and
launch innovations of your own!
READY TO RUN
LIGHTBULB MOMENT
Vision
New business concepts
New products,
services, experiences
Marketing, advertising,
PR
WHERE
How will consumers LIVE?
SHARING ECONOMY?
INTERNET OF
SHARED THINGS
A c q u i t y G r o u p ,
A u g u s t 2 0 1 4
of consumers cite ‘lack of
perceived value’ as the
main barrier to purchase
...
The Internet of Things meets
the Sharing Economy. That
means smart devices and
digital services that help users
share phys...
AUDI Scheme allows car to be shared
among five friends
BREATHER App lists urban spaces
available to rent for meetings
or relaxation
BITLOCK Bluetooth-powered system
allows cyclists to unlock their
bike with a cellphone
UMBRELLA
HERE
Device signals when users are
willing to share their umbrella
INTERNET OF ? THINGS
BAIDU Smart chopsticks help diners
avoid contaminated food
INTERNET OF CARING THINGS
LIGHTBULB MOMENT
Are your IoT discussions
centered around a real
human need, want or desire?
How will consumers SHOP?
…a compelling brand is still
about FEELINGS!
AMAZON DASH
BUTTON
Connected button brings 'Buy
Now' functionality to the
physical world
TWO-WAY
TRANSPARENCY
In 2016, enlightened
consumers – fresh from Uber
and Airbnb – will embrace
brands and organizations that
want to rate them...
SAVANNA Yes, it’s the Uber for haircuts
ART SERIES
HOTEL
Guests reviewed online by hotel
in exchange for discounts
STEFAN’S HEAD Potential customers vetted via
social media before allowed to
purchase
Vision
New business concepts
New products,
services, experiences
Marketing, advertising,
PR
WHERE
PRET Staff given ‘freebie allowance’
to use on customers they like
LIGHTBULB MOMENT
How can you turn transparency
on your customers?
How will consumers MAKE?
INSTANT
SKILLS
In a consumer arena in which
status is ever-more about ‘who I
am’ rather than ‘what I have’,
customers will embrace servic...
HEXO+ Intelligent drone follows and
films people autonomously
SEEDSHEET ‘Plug and plant’ service
allows gardeners to order
pre-seeded turf
ABSOLUT
BOOZEBOX
Automated beverage machine
mixes perfect cocktails every
time
MEITU XIUXIU ‘Beautiful image’ app maker
launches smartphone with auto-
enhancing front camera for selfies
FOREO MODA Device applies pre-selected
makeup look in 30 seconds
LIGHTBULB MOMENT
Who and what are your customers
trying to be, and how can you help?
How will consumers PLAY?
QUANTIFIED SELF?
E n d e a v o u r
P a r t n e r s ,
J a n u a r y 2 0 1 4
of people who buy a
wearable device for
self-tracking give up on...
CURRENCIES
OF
CHANGE
Consumers will embrace
brands that reward them for
constructive, healthy, self-
improving behaviours.
CURRENCIES OF
CHANGE
TENCENT In-game rewards awarded for
real-world exercise
INTERSPORT
ČESKÁ REPUBLIKA
Sportswear brand rewards
runners with discounts
POCKET POINTS Students earn discounts for
avoiding cellphone use in class
P W C ,
O c t o b e r 2 0 1 4
of Millennials would be strongly
motivated to use a wearable
device if it ‘rewarded those wh...
FITBIT Consumers burn calories to give
food to citizens in need
ICUKOO Charitable donations made with
each snooze
How can YOUR campaigns help consumers
become the people they want to be?
LIGHTBULB MOMENT
Just the tip of the
iceberg
How will MOVE and WORK?
Come and say HI!
A framework for
understanding
CHANGE
CHANGE?
INNOVATIONS
APPLY! APPLY! APPLY!
Vision
New business concepts
New products,
services, experiences
Marketing, advertising,
PR
WHERE
www.trendwatching.com/trends/consumertrendcanvas
WORKSHOP AT 4PM TODAY!
THANK YOU!
And happy innovating!
david@trendwatching.com
David Mattin: Perform or Perish Key Consumer Trends Reshaping Digital in 2016 and Beyond!
David Mattin: Perform or Perish Key Consumer Trends Reshaping Digital in 2016 and Beyond!
David Mattin: Perform or Perish Key Consumer Trends Reshaping Digital in 2016 and Beyond!
David Mattin: Perform or Perish Key Consumer Trends Reshaping Digital in 2016 and Beyond!
David Mattin: Perform or Perish Key Consumer Trends Reshaping Digital in 2016 and Beyond!
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David Mattin: Perform or Perish Key Consumer Trends Reshaping Digital in 2016 and Beyond!

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Key Consumer Trends Reshaping Digital in 2016 and Beyond!


*talk at NEXT15*

Veröffentlicht in: Lifestyle
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David Mattin: Perform or Perish Key Consumer Trends Reshaping Digital in 2016 and Beyond!

  1. 1. Consumer trends for 2016 and beyond! NEXT Conference, Hamburg 24/10/15
  2. 2. A QUICK WARM UP!
  3. 3. 2 INNOVATIONS: GOOD OR BAD IDEA?
  4. 4. AIRFROV Platform connects buyers to people travelling overseas
  5. 5. CATSTACAM Pet food brand unveils Instagram device for cats
  6. 6. 2 INNOVATIONS: GOOD OR BAD IDEA?
  7. 7. AIRFROV Platform connects buyers to people travelling overseas
  8. 8. CATSTACAM Pet food brand unveils Instagram device for cats
  9. 9. GOOD OR BAD? LET’S VOTE!
  10. 10. AIRFROV Platform connects buyers to people travelling overseas
  11. 11. CATSTACAM Pet food brand unveils Instagram device for cats
  12. 12. YOU AREN’T THE ONLY JUDGE
  13. 13. 3,000 SPOTTERS TRENDWATCHING INSIGHT NETWORK
  14. 14. #
  15. 15. A consumer trend is a new manifestation among people – in behavior, attitude, or expectation – of a fundamental human need, want or desire. TRENDS
  16. 16. CHANGE
  17. 17. CHANGE?
  18. 18. INNOVATIONS
  19. 19. EMERGING EXPECTATIONS
  20. 20. Take these trends and examples, learn from them, adapt them, and launch innovations of your own! READY TO RUN
  21. 21. LIGHTBULB MOMENT
  22. 22. Vision New business concepts New products, services, experiences Marketing, advertising, PR WHERE
  23. 23. How will consumers LIVE?
  24. 24. SHARING ECONOMY?
  25. 25. INTERNET OF SHARED THINGS
  26. 26. A c q u i t y G r o u p , A u g u s t 2 0 1 4 of consumers cite ‘lack of perceived value’ as the main barrier to purchase for in-home IoT devices. 36
  27. 27. The Internet of Things meets the Sharing Economy. That means smart devices and digital services that help users share physical resources. INTERNET OF SHARED THINGS
  28. 28. AUDI Scheme allows car to be shared among five friends
  29. 29. BREATHER App lists urban spaces available to rent for meetings or relaxation
  30. 30. BITLOCK Bluetooth-powered system allows cyclists to unlock their bike with a cellphone
  31. 31. UMBRELLA HERE Device signals when users are willing to share their umbrella
  32. 32. INTERNET OF ? THINGS
  33. 33. BAIDU Smart chopsticks help diners avoid contaminated food INTERNET OF CARING THINGS
  34. 34. LIGHTBULB MOMENT Are your IoT discussions centered around a real human need, want or desire?
  35. 35. How will consumers SHOP?
  36. 36. …a compelling brand is still about FEELINGS!
  37. 37. AMAZON DASH BUTTON Connected button brings 'Buy Now' functionality to the physical world
  38. 38. TWO-WAY TRANSPARENCY
  39. 39. In 2016, enlightened consumers – fresh from Uber and Airbnb – will embrace brands and organizations that want to rate them. TWO-WAY TRANSPARENCY
  40. 40. SAVANNA Yes, it’s the Uber for haircuts
  41. 41. ART SERIES HOTEL Guests reviewed online by hotel in exchange for discounts
  42. 42. STEFAN’S HEAD Potential customers vetted via social media before allowed to purchase
  43. 43. Vision New business concepts New products, services, experiences Marketing, advertising, PR WHERE
  44. 44. PRET Staff given ‘freebie allowance’ to use on customers they like
  45. 45. LIGHTBULB MOMENT How can you turn transparency on your customers?
  46. 46. How will consumers MAKE?
  47. 47. INSTANT SKILLS
  48. 48. In a consumer arena in which status is ever-more about ‘who I am’ rather than ‘what I have’, customers will embrace services that remove all barriers to producing amazing output. INSTANT SKILLS
  49. 49. HEXO+ Intelligent drone follows and films people autonomously
  50. 50. SEEDSHEET ‘Plug and plant’ service allows gardeners to order pre-seeded turf
  51. 51. ABSOLUT BOOZEBOX Automated beverage machine mixes perfect cocktails every time
  52. 52. MEITU XIUXIU ‘Beautiful image’ app maker launches smartphone with auto- enhancing front camera for selfies
  53. 53. FOREO MODA Device applies pre-selected makeup look in 30 seconds
  54. 54. LIGHTBULB MOMENT Who and what are your customers trying to be, and how can you help?
  55. 55. How will consumers PLAY?
  56. 56. QUANTIFIED SELF?
  57. 57. E n d e a v o u r P a r t n e r s , J a n u a r y 2 0 1 4 of people who buy a wearable device for self-tracking give up on the device within six months. 33
  58. 58. CURRENCIES OF CHANGE
  59. 59. Consumers will embrace brands that reward them for constructive, healthy, self- improving behaviours. CURRENCIES OF CHANGE
  60. 60. TENCENT In-game rewards awarded for real-world exercise
  61. 61. INTERSPORT ČESKÁ REPUBLIKA Sportswear brand rewards runners with discounts
  62. 62. POCKET POINTS Students earn discounts for avoiding cellphone use in class
  63. 63. P W C , O c t o b e r 2 0 1 4 of Millennials would be strongly motivated to use a wearable device if it ‘rewarded those who frequently use it with loyalty points’. 37
  64. 64. FITBIT Consumers burn calories to give food to citizens in need
  65. 65. ICUKOO Charitable donations made with each snooze
  66. 66. How can YOUR campaigns help consumers become the people they want to be? LIGHTBULB MOMENT
  67. 67. Just the tip of the iceberg
  68. 68. How will MOVE and WORK? Come and say HI!
  69. 69. A framework for understanding
  70. 70. CHANGE
  71. 71. CHANGE?
  72. 72. INNOVATIONS
  73. 73. APPLY! APPLY! APPLY!
  74. 74. Vision New business concepts New products, services, experiences Marketing, advertising, PR WHERE
  75. 75. www.trendwatching.com/trends/consumertrendcanvas WORKSHOP AT 4PM TODAY!
  76. 76. THANK YOU! And happy innovating! david@trendwatching.com

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